@charset "UTF-8";
/* home-test-24 and speak-with-us-test-24, in the Oren Meets World look. Built by
   processes/home-test-24-vsl-homepage/build_oren.py. Round 3 (2026-09-25), the revamp.

   The system (measured off Oren John's thumbnails, processes/orenmeetsworld-thumbnail-style/README.md):
   - grounds: off-white grid paper and the dark studio grid.
   - type: a heavy grotesk (Inter), tight tracking, and ONE accent per heading: a Playfair italic word under a
     red hand-drawn stroke (.acc). Round 3 took the yellow-box headings off ("the colors are a little bit too
     inconsistent"): the serif accent is the only heading accent now.
   - ONE colour rule. Red = numbers, arrows and the "then" in a flow. Yellow = the A/B/C/S letters, nothing else.
   - the italic serif is only ever the one accent word in a heading. Round 3: quotes, pull lines and card titles
     were Playfair italic too, and "the italic font here is hard to read"; they are upright Inter now.
   - red price tags carry no dot any more ("this dot beside the 0.25 is hard to read").
   - one spacing scale: a band is 120px (80 on a phone), a heading sits 56px over its content, blocks 40px apart,
     running text no wider than 64ch ("sometimes it's grouped too closely together").
   - motion (oren.js), asked for in round 3 ("keep going crazy ... more animations, transitions"), after round 2
     took a slow fade off. So: short (320ms), transform and opacity only, and every hidden start state lives
     under html.anim, which a script in the head adds only when reduced motion is off. With JS off or reduced
     motion on, every section is simply there. */

:root{
  --paper:#fbfbf9; --grid:#e4e7eb; --ink:#111113; --ink2:#2f2f35; --muted:#5f5f66;
  --red:#e4262b; --red-ink:#c81e24; --yellow:#f7e23b; --studio:#1b1b1d; --studio2:#242427; --studio-grid:rgba(255,255,255,.055);
  --on-dark:#f4f4f2; --on-dark2:rgba(255,255,255,.8);
  --sans:"Inter", "Inter Fallback", system-ui, -apple-system, "Segoe UI", sans-serif;
  --serif:"Playfair Display", Georgia, serif;
  --hand:"Caveat", "Segoe Print", cursive;
  --wrap:1180px; --band:120px; --gap-h:56px; --gap-b:40px;
  --ease:cubic-bezier(.2,.7,.2,1);
  --stroke:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 400 26' preserveAspectRatio='none'%3E%3Cpath d='M4 16 C120 6 260 8 396 12' stroke='%23e4262b' stroke-width='7' fill='none' stroke-linecap='round'/%3E%3C/svg%3E");
}
/* The three fonts, hosted beside the page and preloaded by its head (round 3 QA, M4): off Google's servers they
   sometimes landed after the first paint and the text reflowed, 0.158 of layout shift on the blog copy. Latin only. */
/* Arial sized to Inter's metrics, so the page does not jump when Inter arrives (round 3 QA, M4: CLS 0.151 on the
   blog copy, all of it text reflowing on the font swap). */
*,*::before,*::after{box-sizing:border-box;}
/* overflow-x:clip is the safety net under the fixes above (qa_perf "side"): clip, not hidden, keeps the sticky header
   working and never makes the page its own scroll box. */
html{-webkit-text-size-adjust:100%;scroll-padding-top:84px;overflow-x:clip;}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.6;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;}
img{max-width:100%;display:block;}
a{color:inherit;}
/* No one-word last lines (round 3 QA, H3c: "one." alone under the ABCs). */
p,li,h3{text-wrap:pretty;}
:focus-visible{outline:3px solid var(--red);outline-offset:3px;border-radius:6px;}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 28px;}

/* ---------- grounds ---------- */
.paper{background-color:var(--paper);
  background-image:linear-gradient(var(--grid) 1px,transparent 1px),linear-gradient(90deg,var(--grid) 1px,transparent 1px);
  background-size:44px 44px;background-position:-1px -1px;}
.studio{background-color:var(--studio);color:var(--on-dark);
  background-image:linear-gradient(var(--studio-grid) 1px,transparent 1px),linear-gradient(90deg,var(--studio-grid) 1px,transparent 1px);
  background-size:44px 44px;}
.band{padding:var(--band) 0;position:relative;}
.paper + .paper{border-top:1px solid var(--grid);}

/* ---------- type ---------- */
.h1,.h2{font-family:var(--sans);font-weight:800;letter-spacing:-.04em;line-height:1.02;margin:0;text-wrap:balance;}
.h1{font-size:clamp(34px, 4.1vw, 60px);}
.h2{font-size:clamp(32px, 4.2vw, 58px);text-align:center;max-width:1000px;margin:0 auto;}
.acc{font-family:var(--serif);font-style:italic;font-weight:600;letter-spacing:-.01em;white-space:nowrap;font-variant-numeric:lining-nums;
  background:var(--stroke) no-repeat left 0 bottom 0/100% .26em;padding:0 .04em .14em;}
.kicker{display:table;margin:0 auto 18px;padding:7px 14px;border:2px solid currentColor;border-radius:999px;
  font-weight:800;font-size:14px;letter-spacing:.06em;text-transform:uppercase;line-height:1.2;}
.lede{max-width:64ch;margin:24px auto 0;text-align:center;font-size:clamp(18px, 1.5vw, 21px);line-height:1.55;color:var(--ink2);}
.studio .lede{color:var(--on-dark2);}
.lede-col{max-width:64ch;margin:28px auto 0;display:flex;flex-direction:column;gap:12px;text-align:center;
  font-size:clamp(18px, 1.45vw, 20px);line-height:1.55;color:var(--ink2);}
.lede-col p{margin:0;}
.studio .lede-col{color:var(--on-dark2);}
.body-col{max-width:64ch;margin:var(--gap-b) auto 0;display:flex;flex-direction:column;gap:16px;font-size:18px;line-height:1.65;color:var(--ink2);}
.body-col p{margin:0;}
.studio .body-col{color:var(--on-dark2);}
.sub-h{margin:96px auto 0;max-width:820px;text-align:center;font-weight:800;font-size:clamp(24px, 2.4vw, 34px);letter-spacing:-.035em;line-height:1.14;text-wrap:balance;}

/* ---------- the one arrow ---------- */
.arw{width:40px;height:18px;flex:none;overflow:visible;}
.arw path{fill:none;stroke:var(--red);stroke-width:3;stroke-linecap:round;stroke-linejoin:round;}
.to{display:inline-flex;align-items:center;justify-content:center;flex:none;}

/* ---------- red price tags (his "$46 vs $3"), no dot ---------- */
.tag{display:inline-flex;align-items:baseline;gap:8px;background:var(--red);color:#fff;font-weight:800;letter-spacing:-.03em;line-height:1;
  padding:12px 18px 13px;border-radius:10px;box-shadow:0 10px 22px rgba(0,0,0,.24);white-space:nowrap;font-variant-numeric:tabular-nums;}
.tag small{font-size:max(13px, .5em);font-weight:700;letter-spacing:0;opacity:.95;}
.tag.big{font-size:clamp(34px, 4vw, 54px);padding:14px 24px 16px;}
.tag.old{background:#fff;color:var(--muted);box-shadow:0 6px 16px rgba(0,0,0,.16);position:relative;}
.tag.old::after{content:"";position:absolute;left:8%;right:8%;top:50%;height:4px;border-radius:2px;background:var(--red);transform:rotate(-6deg);}
.tag.old.plain{color:var(--ink);}
.tag.old.plain::after{display:none;}
.tags{display:flex;align-items:center;justify-content:center;flex-wrap:wrap;gap:14px 16px;}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:12px;min-height:48px;padding:16px 30px;border-radius:999px;background:var(--ink);color:#fff;border:0;cursor:pointer;
  font-family:var(--sans);font-weight:700;font-size:17px;letter-spacing:-.01em;text-decoration:none;box-shadow:0 6px 0 var(--red);
  transition:transform .15s var(--ease), box-shadow .15s var(--ease);}
.btn:hover{transform:translateY(-2px);box-shadow:0 8px 0 var(--red);}
.btn:active{transform:translateY(3px);box-shadow:0 3px 0 var(--red);}
.btn:disabled{opacity:.6;cursor:progress;}
.studio .btn{background:#fff;color:var(--ink);}
.cta{margin-top:56px;text-align:center;}

/* ---------- header ---------- */
.top{position:sticky;top:0;z-index:50;background:rgba(251,251,249,.94);backdrop-filter:blur(8px);border-bottom:1px solid var(--grid);}
.top-in{max-width:1320px;margin:0 auto;padding:12px 28px;display:flex;align-items:center;justify-content:space-between;gap:20px;}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;font-weight:800;font-size:19px;letter-spacing:-.03em;min-height:44px;}
.brand img{width:30px;height:30px;}
.top-links{display:flex;align-items:center;gap:26px;}
.top-links .link{font-weight:600;font-size:15px;text-decoration:none;color:var(--ink2);padding:12px 10px;}
.top-links .link:hover{text-decoration:underline;text-decoration-color:var(--red);text-decoration-thickness:2px;text-underline-offset:5px;}
.top .btn{min-height:44px;padding:10px 20px;font-size:15px;box-shadow:0 4px 0 var(--red);}
.top .btn .short{display:none;}
.top-progress{position:absolute;left:0;bottom:-1px;height:3px;width:100%;background:var(--red);transform-origin:0 50%;transform:scaleX(var(--sp,0));}

/* ---------- hero ---------- */
.hero{padding:52px 0 var(--band);text-align:center;}
.eyebrow{display:inline-block;margin:0 0 22px;padding:8px 16px;background:#fff;border:2px solid var(--ink);border-radius:999px;
  font-weight:700;font-size:14.5px;letter-spacing:-.005em;box-shadow:3px 3px 0 var(--ink);}
/* Round 4: "the header could probably be a little bit wider". A wider box alone changed nothing: balance evens the
   lines out to the same width either way, so the headline fills its lines instead (pretty still refuses a lone
   last word). */
.hero .wrap{max-width:1400px;}
.hero .h1{max-width:1340px;margin:0 auto;text-wrap:pretty;}
.hero .sub{max-width:62ch;margin:24px auto 0;font-size:clamp(18px, 1.55vw, 22px);line-height:1.5;color:var(--ink2);font-weight:500;}
.flow-wrap{margin:40px auto 0;}  /* round 4: under the video */
.flow-cap{margin:0 0 12px;font-weight:800;font-size:14px;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);}
.flow{list-style:none;margin:0;padding:0;display:flex;align-items:center;justify-content:center;flex-wrap:wrap;gap:10px 8px;}
.flow li{display:inline-flex;align-items:center;gap:10px;padding:10px 18px 10px 10px;background:#fff;border:2px solid var(--ink);border-radius:999px;
  font-weight:800;font-size:18px;letter-spacing:-.02em;box-shadow:3px 3px 0 var(--ink);}
.flow li b{display:inline-flex;align-items:center;justify-content:center;width:30px;height:30px;border-radius:50%;background:var(--ink);color:#fff;font-size:15px;}
.flow .to .arw{width:34px;}
.vsl{max-width:900px;margin:36px auto 0;}
.vsl-note{margin:0 0 12px;font-family:var(--hand);font-weight:700;font-size:clamp(22px, 1.9vw, 27px);line-height:1.15;color:var(--ink);}
.vsl-note b{color:var(--red);}
.frame{position:relative;border:9px solid #fff;border-radius:14px;background:#000;aspect-ratio:16/9;overflow:hidden;
  box-shadow:0 26px 56px rgba(17,17,19,.26),0 0 0 1px rgba(17,17,19,.08);}
.frame.sm{border-width:6px;border-radius:12px;box-shadow:0 14px 30px rgba(17,17,19,.2),0 0 0 1px rgba(17,17,19,.06);}
.facade{display:block;width:100%;height:100%;padding:0;border:0;background:none;cursor:pointer;position:relative;}
.facade img{width:100%;height:100%;object-fit:cover;transition:transform .4s var(--ease);}
.facade:hover img{transform:scale(1.03);}
.play{position:absolute;left:50%;top:50%;width:84px;height:84px;margin:-42px 0 0 -42px;border-radius:50%;background:var(--red);
  display:flex;align-items:center;justify-content:center;box-shadow:0 12px 30px rgba(228,38,43,.45);transition:transform .15s var(--ease);}
.vsl .play{top:80%;}
.frame.sm .play{width:60px;height:60px;margin:-30px 0 0 -30px;}
.play svg{width:32px;height:32px;fill:#fff;margin-left:5px;}
.frame.sm .play svg{width:24px;height:24px;margin-left:4px;}
.facade:hover .play,.facade:focus-visible .play{transform:scale(1.08);}
.frame iframe{position:absolute;inset:0;width:100%;height:100%;border:0;}
.vsl-cap{margin:14px 0 0;font-size:15px;color:var(--muted);}
.studio .vsl-cap{color:rgba(255,255,255,.66);}
.hero .cta{margin-top:32px;}

/* ---------- photos ---------- */
.pol{margin:0;border:8px solid #fff;border-radius:10px;background:#fff;overflow:hidden;
  box-shadow:0 16px 34px rgba(17,17,19,.2),0 0 0 1px rgba(17,17,19,.06);}
.pol img{width:100%;height:auto;aspect-ratio:3/2;object-fit:cover;}
.tilt-l{transform:rotate(-2deg);} .tilt-r{transform:rotate(1.6deg);} .tilt-s{transform:rotate(-.8deg);}
.studio .pol{box-shadow:0 22px 44px rgba(0,0,0,.55);}

/* ---------- campaign cards ---------- */
.cards{padding:0 0 var(--band);}
.cards-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:48px;max-width:1240px;margin:0 auto;padding:0 28px;}
.card{text-decoration:none;display:block;}
.card .pol{transition:transform .3s var(--ease), box-shadow .3s var(--ease);}
.card:hover .pol{transform:rotate(0) translateY(-6px);box-shadow:0 26px 44px rgba(17,17,19,.26);}
.card .pol img{aspect-ratio:16/10;}
.card-name{display:block;margin:18px 0 0;text-align:center;font-family:var(--hand);font-weight:700;font-size:32px;line-height:1;}
.card-tag{display:block;text-align:center;font-size:15px;color:var(--muted);margin-top:6px;}

/* ---------- four brands: the name and line over each picture ---------- */
.strip{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;max-width:1320px;margin:var(--gap-h) auto 0;}
.strip-item{position:relative;aspect-ratio:3/4.4;overflow:hidden;background:#000;border-radius:14px;box-shadow:0 26px 50px rgba(0,0,0,.5);}
.strip-item img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform .6s var(--ease);}
.strip-item:hover img{transform:scale(1.05);}
.strip-item::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,0) 30%,rgba(0,0,0,.9) 100%);}
.strip-copy{position:absolute;left:20px;right:18px;bottom:20px;z-index:2;}
.strip-name{margin:0 0 8px;color:#fff;font-weight:800;font-size:clamp(22px, 1.9vw, 28px);letter-spacing:-.04em;line-height:1;}
.strip-line{margin:0;color:rgba(255,255,255,.9);font-size:15.5px;line-height:1.45;}
.strip-item .tag{position:absolute;top:16px;left:16px;z-index:2;font-size:16px;padding:9px 13px 10px;transform:rotate(-3deg);}
.pull{max-width:30ch;margin:96px auto 0;text-align:center;font-weight:800;font-size:clamp(24px, 2.5vw, 36px);line-height:1.22;letter-spacing:-.03em;color:var(--on-dark);text-wrap:balance;}

/* ---------- his six numbers ---------- */
.nums{max-width:1080px;margin:88px auto 0;}
.nums-row{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;}
.num{text-align:center;padding:30px 20px 26px;border-radius:18px;background:var(--studio2);border:1px solid rgba(255,255,255,.1);}
.paper .num{background:#fff;border:2px solid var(--ink);box-shadow:5px 5px 0 var(--ink);}
.num-v{display:block;font-weight:800;font-size:clamp(40px, 4.4vw, 64px);letter-spacing:-.05em;line-height:1;color:var(--red);font-variant-numeric:tabular-nums;white-space:nowrap;}
.num-l{display:block;margin-top:14px;font-size:17px;line-height:1.4;font-weight:600;color:var(--on-dark2);max-width:22ch;margin-left:auto;margin-right:auto;}
.paper .num-l{color:var(--ink2);}
.nums-div{margin:30px 0;text-align:center;font-family:var(--hand);font-weight:700;font-size:28px;line-height:1;color:var(--on-dark);}

/* ---------- the problem ---------- */
.stat{display:grid;grid-template-columns:auto 1fr;gap:34px;align-items:center;max-width:960px;margin:var(--gap-h) auto 0;
  background:#fff;border:2px solid var(--ink);border-radius:18px;padding:32px 38px;box-shadow:8px 8px 0 var(--ink);}
.stat p{margin:0;font-size:18px;line-height:1.55;color:var(--ink2);}
/* Round 4: "It's a little bit hard to see what that number means": the number carries its own label. */
.stat-n{display:flex;flex-direction:column;align-items:center;gap:12px;}
.stat-l{max-width:17ch;text-align:center;font-weight:800;font-size:15px;line-height:1.3;letter-spacing:-.01em;color:var(--ink);}
.logos{max-width:var(--wrap);margin:72px auto 0;}
.sub-h.after-logos{margin-top:48px;}
.marquee{overflow:hidden;background:#fff;border:2px solid var(--ink);border-radius:16px;padding:22px 0;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);}
.marquee-track{display:flex;align-items:center;gap:64px;width:max-content;margin:0;padding:0 32px;list-style:none;animation:marquee 44s linear infinite;}
.marquee:hover .marquee-track{animation-play-state:paused;}
.marquee-track li{flex:none;display:flex;align-items:center;gap:10px;}
/* A symbol-only logo carries its brand's name beside it (round 3 QA: 4 of 14 were marks nobody could name). */
.logo-name{font-weight:800;font-size:19px;letter-spacing:-.02em;color:var(--ink2);white-space:nowrap;}
.marquee-track li.mark img{height:40px;}
.marquee-track img{height:34px;width:auto;max-width:150px;object-fit:contain;filter:grayscale(1) contrast(1.1);opacity:.85;transition:filter .2s, opacity .2s;}
.marquee-track img:hover{filter:none;opacity:1;}
@keyframes marquee{to{transform:translateX(-50%);}}
.told{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;max-width:var(--wrap);margin:var(--gap-b) auto 0;}
.told-item{background:#fff;border:2px solid var(--ink);border-radius:16px;padding:28px 26px 26px;box-shadow:5px 5px 0 var(--ink);}
.told-q{margin:0;font-weight:800;font-size:22px;line-height:1.25;letter-spacing:-.025em;}
.told-why{margin:18px 0 0;padding-top:16px;border-top:2px dashed var(--grid);font-size:17px;line-height:1.55;color:var(--ink2);}
.told-why b{display:block;font-size:13px;letter-spacing:.06em;text-transform:uppercase;color:var(--red-ink);margin-bottom:6px;}
.notthis{list-style:none;margin:var(--gap-b) auto 0;padding:0;max-width:820px;display:grid;gap:14px;}
.notthis li{display:flex;gap:18px;align-items:flex-start;background:#fff;border:2px solid var(--ink);border-radius:14px;padding:18px 22px;
  font-size:18px;line-height:1.45;font-weight:600;}
.notthis svg{flex:none;width:26px;height:26px;stroke:var(--red);stroke-width:5;stroke-linecap:round;fill:none;margin-top:0;}

/* ---------- why we started ---------- */
.sizes{display:grid;grid-template-columns:1fr 1fr;gap:32px;max-width:1080px;margin:var(--gap-h) auto 0;}
.size-card{border:2px solid rgba(255,255,255,.2);border-radius:18px;padding:34px 32px 32px;background:rgba(255,255,255,.035);}
.size-card h3{margin:0 0 26px;font-family:var(--hand);font-weight:700;font-size:34px;line-height:1;color:#fff;}
/* The funnel never wraps (round 2 broke 1,000 > 50 > 3 over two lines with an arrow dangling at the end). */
.funnel{display:flex;align-items:center;flex-wrap:nowrap;gap:10px;}
.funnel .tag{font-size:clamp(20px, 1.9vw, 27px);padding:11px 14px 12px;}
.funnel .arw{width:30px;}
.size-card p{margin:22px 0 0;font-size:17px;line-height:1.6;color:var(--on-dark2);}
/* Round 4: "if you do have some way of making a sketch visual under each, that would help a lot ... bold some text,
   highlight some words". Hand-drawn SVGs (build_oren.SKETCH_*), the Caveat hand for the labels, red only on the
   numbers that matter; the highlight is the heading accent's own red stroke. */
.sketch{display:block;width:100%;max-width:480px;height:auto;margin:0 auto;overflow:visible;}
.sk-line{fill:none;stroke:rgba(255,255,255,.85);stroke-width:2.6;stroke-linecap:round;stroke-linejoin:round;}
.sk-red-line{fill:none;stroke:var(--red);stroke-width:2.6;stroke-linecap:round;stroke-linejoin:round;}
.sk-dot{fill:rgba(255,255,255,.72);}
.sk-red{fill:var(--red);}
.sk-head{fill:none;stroke:rgba(255,255,255,.8);stroke-width:2;}
.sk-sheet{fill:rgba(255,255,255,.06);stroke:rgba(255,255,255,.85);stroke-width:2.2;}
.sk-scrib{fill:none;stroke:rgba(255,255,255,.5);stroke-width:2;stroke-linecap:round;}
.sk-t{fill:#fff;font-family:var(--hand);font-weight:700;font-size:25px;}
.sk-t-red{fill:var(--red);}
.size-card strong,.body-col strong{color:#fff;font-weight:800;}
/* A marker pen, not an underline: the red stroke under a phrase read as a link (round 4 screenshot). */
.hl{background:linear-gradient(transparent 58%, rgba(228,38,43,.55) 58%, rgba(228,38,43,.55) 92%, transparent 92%);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding:0 .08em;}

/* ---------- the ABCs as a system ---------- */
.sys{list-style:none;margin:var(--gap-h) auto 0;padding:0;display:flex;align-items:stretch;justify-content:center;gap:10px;max-width:1080px;}
.sys-node{flex:1 1 0;display:flex;flex-direction:column;align-items:center;text-align:center;gap:6px;background:#fff;border:2px solid var(--ink);
  border-radius:16px;padding:20px 12px 18px;box-shadow:4px 4px 0 var(--ink);}
.sys-l{display:inline-flex;align-items:center;justify-content:center;width:52px;height:52px;border-radius:12px;background:var(--yellow);
  border:2px solid var(--ink);font-weight:800;font-size:28px;letter-spacing:-.04em;}
.sys-w{font-weight:800;font-size:21px;letter-spacing:-.03em;line-height:1.1;}
.sys-d{font-size:15px;line-height:1.3;color:var(--muted);font-weight:600;}
.sys-to{display:flex;align-items:center;flex:none;}
/* Round 4: "one after the other, alternating like image text". */
.abc{list-style:none;margin:80px auto 0;padding:0 28px;display:flex;flex-direction:column;gap:104px;max-width:1180px;}
.abc-card{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:64px;align-items:center;}
.abc-card:nth-child(even) .abc-pic{order:2;}
.abc .pol img{aspect-ratio:16/10;}
.abc-body{margin-top:0;}
.abc-label{display:flex;align-items:center;gap:12px;margin:0;font-weight:800;font-size:15px;letter-spacing:.06em;text-transform:uppercase;line-height:1;color:var(--muted);}
.abc-label b{display:inline-flex;align-items:center;justify-content:center;width:40px;height:40px;border-radius:9px;background:var(--yellow);border:2px solid var(--ink);
  font-size:22px;letter-spacing:-.04em;color:var(--ink);}
.abc h3{margin:14px 0 12px;font-weight:800;font-size:28px;letter-spacing:-.035em;line-height:1.1;}
.abc-body > p{margin:0 0 12px;font-size:17.5px;line-height:1.6;color:var(--ink2);max-width:60ch;}
.abc .proof{margin-top:20px;background:#fff;border:2px solid var(--ink);border-radius:12px;padding:18px 20px;font-size:16px;line-height:1.55;color:var(--ink);box-shadow:4px 4px 0 var(--ink);}
.abc .proof .tags{justify-content:flex-start;align-items:flex-start;gap:10px 14px;margin-bottom:16px;flex-wrap:nowrap;}
/* Round 4: "clarify ... the numbers": each tag has what it is written under it. */
.tagbox{display:inline-flex;flex-direction:column;align-items:flex-start;gap:8px;}
.tagbox small{max-width:19ch;font-size:13.5px;font-weight:700;line-height:1.3;color:var(--muted);}
.abc .proof .tags > .to{margin-top:10px;}
.abc .proof .tag{font-size:20px;padding:8px 12px 9px;}
.abc .proof .arw{width:30px;}
.abc .proof q{display:block;font-weight:700;quotes:"\201C" "\201D";}
.abc .proof .who{display:block;margin-top:8px;font-size:14.5px;color:var(--muted);font-weight:600;}
.fit-together{max-width:860px;margin:96px auto 0;background:#fff;border:2px solid var(--ink);border-radius:20px;padding:38px 42px;box-shadow:8px 8px 0 var(--ink);}
.fit-together h3{margin:0 0 14px;font-weight:800;font-size:26px;letter-spacing:-.035em;}
.fit-together p{margin:0 0 14px;font-size:18px;line-height:1.6;color:var(--ink2);}
.fit-together p:last-child{margin:0;}

/* ---------- goals: one at a time, each pinned as the next slides over it ---------- */
.goals{max-width:1080px;margin:var(--gap-h) auto 0;display:flex;flex-direction:column;gap:48px;}
.goal{position:sticky;top:calc(100px + var(--i) * 16px);display:grid;grid-template-columns:1.1fr 1fr;gap:44px;align-items:center;
  background:var(--studio2);border:1px solid rgba(255,255,255,.12);border-radius:22px;padding:34px;box-shadow:0 -18px 40px rgba(0,0,0,.35);min-height:380px;}
.goal:nth-child(even) .goal-pic{order:2;}
.goal .pol{transform:rotate(-1.2deg);}
.goal:nth-child(even) .pol{transform:rotate(1.2deg);}
.goal .pol img{aspect-ratio:4/3;}
/* Round 4: "The red is a little bit hard to read": red handwriting on the dark card was 4.0:1. White type now, the
   red only a short rule in front of it. */
.goal-n{display:flex;align-items:center;gap:10px;font-weight:800;font-size:15px;letter-spacing:.08em;text-transform:uppercase;line-height:1;color:#fff;}
.goal-n::before{content:"";width:24px;height:3px;border-radius:2px;background:var(--red);}
.goal h3{margin:12px 0 14px;font-weight:800;font-size:clamp(26px, 2.6vw, 36px);letter-spacing:-.04em;line-height:1.08;color:#fff;}
.goal-lead{display:inline-block;margin:0 0 16px;border:2px solid rgba(255,255,255,.5);color:#fff;font-weight:800;font-size:13.5px;letter-spacing:.05em;
  padding:6px 12px;border-radius:999px;text-transform:uppercase;}
.goal p{margin:0;font-size:18px;line-height:1.6;color:var(--on-dark2);max-width:60ch;}  /* 79 a line at 1024 (H3b) */

/* ---------- is this you ---------- */
.fit{max-width:1080px;margin:var(--gap-h) auto 0;border:2px solid var(--ink);border-radius:20px;overflow:hidden;background:#fff;box-shadow:8px 8px 0 var(--ink);}
.fit-row{display:grid;grid-template-columns:160px 1fr 1fr;border-top:2px solid var(--ink);}
.fit-row:first-child{border-top:0;}
.fit-row > *{padding:20px 24px;margin:0;font-size:17px;line-height:1.45;}
.fit-k{font-weight:800;letter-spacing:-.02em;display:flex;align-items:center;border-right:2px solid var(--ink);}
.fit-no{color:var(--muted);border-right:2px solid var(--ink);}
.fit-yes{font-weight:600;background:#fbfbf9;}
.fit-row:not(.fit-head) .fit-no::before{content:"\00d7";color:var(--red);font-weight:800;margin-right:9px;}
.fit-row:not(.fit-head) .fit-yes::before{content:"\2713";color:var(--ink);font-weight:800;margin-right:9px;}
.fit-head > *{padding:16px 24px;font-weight:800;font-size:15px;letter-spacing:.04em;text-transform:uppercase;color:var(--ink);background:var(--paper);}
.fit-head .fit-no{color:var(--red-ink);}  /* red text on white is 4.4:1; the ink red clears 4.5 */
.refer{max-width:62ch;margin:32px auto 0;text-align:center;font-size:17px;line-height:1.55;color:var(--ink2);}

/* ---------- how it works: a timeline that fills red as you scroll ---------- */
.tl{list-style:none;margin:var(--gap-h) auto 0;padding:0;max-width:860px;position:relative;display:flex;flex-direction:column;gap:28px;}
.tl-line{position:absolute;left:35px;top:36px;bottom:36px;width:4px;border-radius:2px;background:rgba(255,255,255,.16);}
.tl.light .tl-line{background:var(--grid);}
.tl-fill{position:absolute;inset:0;background:var(--red);border-radius:2px;transform-origin:50% 0;transform:scaleY(var(--p,1));}
html.anim .tl-fill{transform:scaleY(var(--p,0));}
.tl-step{position:relative;display:grid;grid-template-columns:72px 1fr;gap:26px;align-items:start;}
.tl-n{position:relative;z-index:1;display:flex;align-items:center;justify-content:center;width:72px;height:72px;border-radius:50%;background:#fff;color:var(--ink);
  font-weight:800;font-size:30px;letter-spacing:-.04em;box-shadow:0 0 0 8px var(--studio);transition:background .3s var(--ease), color .3s var(--ease), transform .3s var(--ease);}
.tl.light .tl-n{background:var(--ink);color:#fff;box-shadow:0 0 0 8px var(--paper);}
.tl-step.on .tl-n{background:var(--red);color:#fff;transform:scale(1.06);}
html:not(.anim) .tl-step:last-child .tl-n{background:var(--red);color:#fff;}
.tl-card{position:relative;background:var(--studio2);border:1px solid rgba(255,255,255,.12);border-radius:18px;padding:24px 26px 24px 80px;}
.tl.light .tl-card{background:#fff;border:2px solid var(--ink);box-shadow:5px 5px 0 var(--ink);}
.tl-ico{position:absolute;left:24px;top:24px;display:flex;width:40px;height:40px;border-radius:10px;align-items:center;justify-content:center;background:rgba(255,255,255,.08);}
.tl.light .tl-ico{background:var(--paper);border:2px solid var(--ink);}
.ico{width:24px;height:24px;fill:none;stroke:currentColor;stroke-width:2;stroke-linecap:round;stroke-linejoin:round;}
.tl-card h3{margin:6px 0 10px;font-weight:800;font-size:22px;letter-spacing:-.03em;line-height:1.2;}
.studio .tl-card h3{color:#fff;}
.tl-card p{margin:0 0 10px;font-size:17px;line-height:1.6;color:var(--ink2);}
.studio .tl-card p{color:var(--on-dark2);}
.tl-card p:last-child{margin:0;}

/* ---------- why us: the four points the old site specializes in ---------- */
/* Round 4: "Why us? I'd also put it one after the other." */
.why{display:flex;flex-direction:column;gap:20px;max-width:900px;margin:var(--gap-h) auto 0;}
.why-item{position:relative;display:grid;grid-template-columns:auto minmax(0,1fr) auto;gap:26px;align-items:start;background:#fff;border:2px solid var(--ink);border-radius:18px;padding:28px 30px;box-shadow:6px 6px 0 var(--ink);
  transition:transform .25s var(--ease), box-shadow .25s var(--ease);}
.why-item:hover{transform:translate(-2px,-3px);box-shadow:9px 10px 0 var(--ink);}
.why-ico{display:inline-flex;width:52px;height:52px;border-radius:12px;align-items:center;justify-content:center;background:var(--ink);color:#fff;}
.why-ico .ico{width:28px;height:28px;}
.why-n{font-weight:800;font-size:15px;letter-spacing:.06em;color:var(--muted);}
.why-item h3{margin:6px 0 8px;font-weight:800;font-size:26px;letter-spacing:-.035em;line-height:1.1;}
.why-item p{margin:0;font-size:18px;line-height:1.55;color:var(--ink2);}
.why-foot{max-width:62ch;margin:var(--gap-b) auto 0;text-align:center;font-size:18.5px;line-height:1.6;color:var(--ink2);}

/* ---------- questions brands ask: his written answer and the second in the video (round 4) ---------- */
.faq{max-width:900px;margin:var(--gap-h) auto 0;display:flex;flex-direction:column;gap:16px;}
.qa{background:#fff;border:2px solid var(--ink);border-radius:16px;box-shadow:5px 5px 0 var(--ink);}
.qa summary{list-style:none;display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:76px;padding:18px 24px 18px 28px;cursor:pointer;}
.qa summary::-webkit-details-marker{display:none;}
.qa summary:hover .qa-q{text-decoration:underline;text-decoration-color:var(--red);text-decoration-thickness:2px;text-underline-offset:5px;}
.qa-q{font-weight:800;font-size:clamp(19px, 1.7vw, 23px);letter-spacing:-.025em;line-height:1.25;}
.qa-plus{flex:none;position:relative;width:36px;height:36px;border-radius:50%;background:var(--ink);}
.qa-plus::before,.qa-plus::after{content:"";position:absolute;left:50%;top:50%;width:14px;height:3px;margin:-1.5px 0 0 -7px;border-radius:2px;background:#fff;transition:transform .2s var(--ease);}
.qa-plus::after{transform:rotate(90deg);}
.qa[open] .qa-plus::after{transform:rotate(0);}
.qa-a{padding:0 28px 24px;}
.qa-a p{margin:0;max-width:64ch;font-size:18px;line-height:1.6;color:var(--ink2);}
.qa-a .watch{color:var(--ink);}
.qa-a .watch:hover{background:var(--ink);color:#fff;}

/* ---------- regular creator ads vs influencer whitelist ads (round 4, his six benefits with no numbers) ---------- */
.cmp{max-width:980px;margin:var(--gap-h) auto 0;border:1px solid rgba(255,255,255,.18);border-radius:20px;overflow:hidden;background:var(--studio2);}
.cmp-row{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,1fr) minmax(0,1.2fr);border-top:1px solid rgba(255,255,255,.12);}
.cmp-row:first-child{border-top:0;}
.cmp-row > *{margin:0;padding:20px 24px;font-size:18px;line-height:1.4;}
.cmp-k{font-weight:700;color:#fff;}
.cmp-reg{color:rgba(255,255,255,.66);}
.cmp-inf{display:flex;align-items:center;gap:10px;font-weight:800;color:#fff;background:rgba(228,38,43,.14);}
.cmp-arw{flex:none;width:22px;height:22px;fill:none;stroke:var(--red);stroke-width:2.6;stroke-linecap:round;stroke-linejoin:round;}
.cmp-head > *{padding:16px 24px;font-weight:800;font-size:14px;letter-spacing:.06em;text-transform:uppercase;line-height:1.3;color:rgba(255,255,255,.75);}
.cmp-head .cmp-inf{color:#fff;}

/* ---------- resources: videos, blog posts, LinkedIn posts ---------- */
.res-group{max-width:var(--wrap);margin:var(--gap-h) auto 0;}
.res-label{display:flex;align-items:baseline;justify-content:space-between;gap:16px;margin:0 0 22px;padding-bottom:12px;border-bottom:2px solid var(--ink);
  font-weight:800;font-size:26px;letter-spacing:-.035em;line-height:1.1;}
.res-label a{display:inline-flex;align-items:center;gap:6px;min-height:44px;font-size:16px;font-weight:700;letter-spacing:-.01em;text-decoration:underline;text-decoration-color:var(--red);text-decoration-thickness:2px;text-underline-offset:4px;}
.res-grid{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:32px 26px;}
.res-grid > li{display:flex;flex-direction:column;min-width:0;}
.res-vid h3,.res-post h3{margin:16px 0 6px;font-weight:800;font-size:18px;letter-spacing:-.02em;line-height:1.28;}
.res-meta{display:block;font-size:14.5px;color:var(--muted);margin:0;}
.res-post{display:flex;flex-direction:column;height:100%;text-decoration:none;}
.res-post .pol{transition:transform .3s var(--ease);}
.res-post:hover .pol{transform:translateY(-5px);}
.res-post .pol img{aspect-ratio:16/9;}
.res-post:hover h3{text-decoration:underline;text-decoration-color:var(--red);text-decoration-thickness:2px;text-underline-offset:4px;}
.res-post.no-pic{background:#fff;border:2px solid var(--ink);border-radius:12px;padding:22px 20px;box-shadow:5px 5px 0 var(--ink);}
.res-post.no-pic h3{margin-top:0;font-size:21px;}
.byline{display:flex;align-items:center;gap:8px;margin:auto 0 4px;padding-top:10px;font-size:14.5px;font-weight:700;}
.byline img{width:28px;height:28px;border-radius:50%;object-fit:cover;}
.li-card{display:flex;flex-direction:column;gap:14px;height:100%;background:#fff;border:2px solid var(--ink);border-radius:14px;padding:18px;
  text-decoration:none;box-shadow:5px 5px 0 var(--ink);transition:transform .25s var(--ease), box-shadow .25s var(--ease);}
.li-card:hover{transform:translate(-2px,-3px);box-shadow:8px 9px 0 var(--ink);}
.li-head{display:flex;align-items:center;gap:10px;}
.li-head img{width:40px;height:40px;border-radius:50%;object-fit:cover;border:1px solid var(--grid);}
.li-head span{display:flex;flex-direction:column;line-height:1.25;min-width:0;}
.li-head b{font-size:15px;}
.li-head small{font-size:13.5px;color:var(--muted);}
.li-mark{width:22px;height:22px;margin-left:auto;color:#0a66c2;flex:none;}
.li-text{font-size:15.5px;line-height:1.5;color:var(--ink2);display:-webkit-box;-webkit-line-clamp:6;-webkit-box-orient:vertical;overflow:hidden;}
.li-img{width:100%;aspect-ratio:4/3;object-fit:cover;object-position:50% 20%;border-radius:8px;border:1px solid var(--grid);}
.li-more{margin-top:auto;font-weight:700;font-size:15px;color:var(--ink);}

/* ---------- mission ---------- */
.mission{padding:var(--band) 0;}
.mission .h2{font-size:clamp(30px, 4vw, 56px);line-height:1.1;max-width:1100px;}

/* ---------- who we are ---------- */
.who{display:grid;grid-template-columns:6fr 5fr;gap:64px;align-items:start;max-width:var(--wrap);margin:var(--gap-h) auto 0;}
.who-photos{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;}
.who-photos .pol:first-child{grid-column:1 / -1;}
.who-photos .pol img{aspect-ratio:1/1;}
.who-photos .pol:first-child img{aspect-ratio:16/8;}
.who-photos .pol{transition:transform .5s var(--ease), box-shadow .3s var(--ease);}
.who-photos .pol:hover{transform:rotate(0) scale(1.04);z-index:2;position:relative;box-shadow:0 26px 50px rgba(17,17,19,.3);}
.who-copy p{margin:0 0 16px;font-size:17.5px;line-height:1.65;color:var(--ink2);max-width:60ch;}
.who-copy strong{font-weight:800;color:var(--ink);}
.who-copy .lead{font-weight:700;font-size:clamp(21px, 1.9vw, 25px);line-height:1.38;letter-spacing:-.02em;color:var(--ink);}
.who-copy .last{margin-top:28px;justify-content:flex-start;}
.who-copy .small{margin-top:14px;font-size:16px;color:var(--muted);}
.team{display:grid;grid-template-columns:repeat(4,1fr);gap:34px;max-width:var(--wrap);margin:var(--gap-h) auto 0;}
.team figure{margin:0;}
.team .pol img{aspect-ratio:4/5;object-position:50% 20%;}
.team figcaption{margin-top:16px;text-align:center;}
.team figcaption b{display:block;font-family:var(--hand);font-weight:700;font-size:30px;line-height:1;}
.team figcaption span{display:block;margin-top:6px;font-size:15px;color:var(--muted);}

/* ---------- speak with us ---------- */
.stepbar{list-style:none;margin:0 auto 34px;padding:0;display:flex;align-items:center;justify-content:center;flex-wrap:wrap;gap:10px 8px;}
.stepbar li{display:inline-flex;align-items:center;gap:10px;padding:8px 16px 8px 8px;border-radius:999px;border:2px solid var(--grid);background:#fff;
  font-weight:700;font-size:15.5px;color:var(--muted);}
.stepbar li b{display:inline-flex;align-items:center;justify-content:center;width:28px;height:28px;border-radius:50%;background:var(--grid);color:var(--ink);font-size:14px;}
.stepbar li.on{border-color:var(--ink);color:var(--ink);box-shadow:3px 3px 0 var(--ink);}
.stepbar li.on b{background:var(--red);color:#fff;}
.stepbar li.done b{background:var(--ink);color:#fff;}
.stepbar .arw{width:28px;}
.apply-card{max-width:1000px;margin:40px auto 0;background:#fff;border:3px solid var(--ink);border-radius:24px;padding:34px 38px 26px;box-shadow:10px 10px 0 var(--ink);text-align:left;}
.apply-card.dark{background:var(--studio2);border-color:#fff;box-shadow:10px 10px 0 var(--red);}
.apply-step{display:inline-block;margin:0 0 14px;background:var(--red);color:#fff;font-weight:800;font-size:15px;letter-spacing:.06em;text-transform:uppercase;padding:6px 12px;border-radius:8px;}
.lead{max-width:none;margin:0;text-align:left;}
.lead label{display:block;margin:0 0 12px;font-weight:800;font-size:clamp(22px, 2vw, 28px);letter-spacing:-.03em;line-height:1.1;}
.lead-row{display:flex;gap:14px;}
.lead input[type="text"]{flex:1;min-width:0;min-height:68px;padding:18px 22px;border:2px solid var(--ink);border-radius:14px;background:#fff;
  font:500 22px/1.2 var(--sans);color:var(--ink);box-shadow:4px 4px 0 var(--ink);}
.lead input[type="text"]:focus{outline:3px solid var(--red);outline-offset:2px;}
.lead .btn{min-height:68px;font-size:18px;padding:16px 28px;}
.lead .hp{position:absolute;left:-9999px;width:1px;height:1px;opacity:0;}
.lead-err{min-height:1.4em;margin:12px 0 0;font-size:15px;font-weight:600;color:var(--red-ink);}
.apply-card.dark .lead label{color:#fff;}
.apply-card.dark .lead input[type="text"]{border-color:#fff;box-shadow:4px 4px 0 var(--red);}
.cal{max-width:1000px;margin:26px auto 0;border:9px solid #fff;border-radius:14px;overflow:hidden;background:#fff;box-shadow:0 26px 56px rgba(17,17,19,.26);}
.cal iframe{display:block;width:100%;height:760px;border:0;}
.lists{display:grid;grid-template-columns:1fr 1fr;gap:32px;max-width:1080px;margin:0 auto;}
.list-card{background:#fff;border:2px solid var(--ink);border-radius:18px;padding:30px 30px 26px;box-shadow:6px 6px 0 var(--ink);}
.list-card h2{margin:0 0 20px;font-weight:800;font-size:clamp(26px, 2.6vw, 34px);letter-spacing:-.04em;line-height:1.1;}
.list-card ul{list-style:none;margin:0;padding:0;display:grid;gap:14px;}
.list-card li{display:flex;gap:12px;font-size:17px;line-height:1.5;}
.list-card li::before{flex:none;font-weight:800;}
.list-card.yes li::before{content:"\2713";color:var(--ink);}
.list-card.no li::before{content:"\00d7";color:var(--red);font-size:20px;line-height:1.2;}
.list-card a{font-weight:700;text-decoration-color:var(--red);text-decoration-thickness:2px;text-underline-offset:3px;}
.abc-intro{max-width:64ch;margin:24px auto 0;text-align:center;font-size:19px;line-height:1.55;color:var(--on-dark2);}
.chips{display:flex;flex-wrap:wrap;justify-content:center;gap:10px;margin:22px auto 0;max-width:900px;padding:0;list-style:none;}
.chips button{display:inline-flex;gap:8px;align-items:center;min-height:44px;padding:9px 16px;border-radius:999px;border:2px solid rgba(255,255,255,.35);background:transparent;
  color:#fff;font:600 15px/1.2 var(--sans);cursor:pointer;transition:border-color .15s, background .15s;}
.chips button b{background:var(--yellow);color:var(--ink);border-radius:6px;padding:2px 7px;font-weight:800;}
.chips button:hover{border-color:#fff;background:rgba(255,255,255,.06);}

/* ---------- "Watch at M:SS": the VSL at the second he talks about it (2026-09-25) ---------- */
.watch{display:inline-flex;align-items:center;gap:8px;min-height:44px;margin-top:14px;padding:8px 16px 8px 10px;border-radius:999px;
  border:2px solid currentColor;background:transparent;color:inherit;font:700 15px/1.2 var(--sans);cursor:pointer;
  transition:background .15s var(--ease), color .15s var(--ease), transform .15s var(--ease);}
.watch svg{width:18px;height:18px;fill:var(--red);flex:none;}
.watch:hover{transform:translateY(-1px);}
.strip-copy .watch{color:#fff;border-color:rgba(255,255,255,.7);}
.strip-copy .watch:hover{background:#fff;color:var(--ink);}
.proof .watch{display:flex;width:fit-content;color:var(--ink);}  /* its own line: inline, it trailed the last words of the proof (round 4) */
.proof .watch:hover{background:var(--ink);color:#fff;}
.asks{max-width:900px;margin:44px auto 0;text-align:center;}
.asks-label{margin:28px 0 12px;text-align:center;font-weight:800;font-size:14px;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);}
.studio .asks-label{color:rgba(255,255,255,.7);}
.chips.light button{border-color:var(--ink);color:var(--ink);background:#fff;}
.chips.light button:hover{background:var(--ink);color:#fff;}
.chips button svg{width:16px;height:16px;fill:var(--red);flex:none;}
.chips .watch{margin-top:0;border-width:2px;}

/* ---------- closing + footer ---------- */
.close{padding:var(--band) 0;text-align:center;}
.foot{background:var(--ink);color:rgba(255,255,255,.74);padding:64px 0 38px;font-size:15px;}
.foot-in{max-width:var(--wrap);margin:0 auto;padding:0 28px;display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr 1fr;gap:36px;}
.foot .brand{color:#fff;}
.foot .brand img{filter:invert(1) brightness(2);}
.foot-brand p{margin:14px 0 0;max-width:28ch;}
.foot nav{display:flex;flex-direction:column;gap:2px;}
.foot nav a{padding:10px 0;}  /* 36px tall before (round 3 QA, G1: under 44) */
.foot a{text-decoration:none;color:#fff;}
.foot a:hover{text-decoration:underline;text-decoration-color:var(--red);}
.foot address{font-style:normal;line-height:1.6;}
.foot address b{display:block;color:#fff;font-family:var(--hand);font-weight:700;font-size:25px;margin-bottom:6px;}
.foot-small{max-width:var(--wrap);margin:40px auto 0;padding:22px 28px 0;border-top:1px solid rgba(255,255,255,.12);}

/* ---------- motion (oren.js adds .in; everything here is under html.anim) ---------- */
html.anim [data-in]{opacity:0;transform:translateY(22px);transition:opacity .32s var(--ease) calc(var(--d,0) * 70ms), transform .42s var(--ease) calc(var(--d,0) * 70ms);}
html.anim [data-in].in{opacity:1;transform:none;}
html.anim .acc{background-size:0 .26em;transition:background-size .7s var(--ease) .15s;}
html.anim .in .acc,html.anim .hero .acc,html.anim .bt-hero .acc{background-size:100% .26em;}
html.anim .arw .draw{stroke-dasharray:60;stroke-dashoffset:60;transition:stroke-dashoffset .5s var(--ease) .2s;}
html.anim .in .arw .draw,html.anim .hero .arw .draw,html.anim .stepbar .arw .draw{stroke-dashoffset:0;}
html.anim .hero .arw .draw{transition-delay:.35s;}
html.anim .sys .sys-node{opacity:0;transform:translateY(16px) scale(.96);transition:opacity .3s var(--ease) calc(var(--d) * 140ms), transform .4s var(--ease) calc(var(--d) * 140ms);}
html.anim .sys.in .sys-node{opacity:1;transform:none;}
html.anim .sys .arw .draw{transition-delay:.45s;}
html.anim .strip-item[data-in]{transform:translateY(40px) rotate(-1deg);}
html.anim .strip-item[data-in].in{transform:none;}
html.anim .who-photos .pol{opacity:0;transform:translate(var(--fx,0),var(--fy,0)) rotate(0) scale(.9);}
html.anim .who-photos.in .pol{opacity:1;}
html.anim .who-photos.in .pol.tilt-l{transform:rotate(-2deg);}
html.anim .who-photos.in .pol.tilt-r{transform:rotate(1.6deg);}
html.anim .who-photos.in .pol.tilt-s{transform:rotate(-.8deg);}
html.anim .who-photos .pol:nth-child(1){--fx:0;--fy:30px;transition-delay:0s;}
html.anim .who-photos .pol:nth-child(2){--fx:40%;--fy:-40%;transition-delay:.08s;}
html.anim .who-photos .pol:nth-child(3){--fx:0;--fy:-40%;transition-delay:.14s;}
html.anim .who-photos .pol:nth-child(4){--fx:-40%;--fy:-40%;transition-delay:.2s;}
html.anim .who-photos .pol:nth-child(5){--fx:40%;--fy:-80%;transition-delay:.26s;}
html.anim .who-photos .pol:nth-child(6){--fx:-40%;--fy:-80%;transition-delay:.32s;}
html.anim .who-photos .pol{transition:opacity .35s var(--ease), transform .6s var(--ease);}
html.anim .who-photos.in .pol:hover{transform:rotate(0) scale(1.04);}
/* A class, never [pathLength]: the stylesheet lowercases the attribute's name, the path keeps its camelCase, and
   Chrome never restyled the paths when their card got .in, so the outlines stayed undrawn (round 4 probe). */
html.anim .sketch .sk-draw{stroke-dasharray:1px;stroke-dashoffset:1px;}
html.anim .in .sketch .sk-draw{animation:skdraw 1.1s var(--ease) .25s forwards;}
@keyframes skdraw{to{stroke-dashoffset:0px;}}
html.anim .hero .eyebrow,html.anim .hero .h1,html.anim .hero .sub,html.anim .hero .flow-wrap{animation:rise .5s var(--ease) both;}
html.anim .hero .h1{animation-delay:.05s;} html.anim .hero .sub{animation-delay:.1s;} html.anim .hero .flow-wrap{animation-delay:.15s;}
@keyframes rise{from{opacity:0;transform:translateY(14px);}to{opacity:1;transform:none;}}

/* The smallest phones (320px): the step bar's arrows go, the numbers carry the order. With them, "Your audit call"
   ran 13px off the screen (qa_overflow, 2026-09-25). */
@media (max-width:400px){
  .stepbar .to{display:none;}
  .stepbar{gap:4px;}
}

@media (prefers-reduced-motion: reduce){
  .btn,.play,.facade img,.strip-item img,.card .pol,.why-item,.li-card,.res-post .pol,.who-photos .pol{transition:none;}
  .marquee-track{animation:none;flex-wrap:wrap;width:auto;justify-content:center;row-gap:24px;}
  .marquee-track li[aria-hidden="true"]{display:none;}
}

/* ---------- smaller screens ---------- */
@media (max-width:1060px){
  .strip{grid-template-columns:repeat(2,1fr);}
  .res-grid{grid-template-columns:repeat(2,1fr);}
  .who{grid-template-columns:1fr;gap:48px;}
  .team{grid-template-columns:repeat(2,1fr);}
  .told{grid-template-columns:1fr;max-width:640px;}
  .foot-in{grid-template-columns:1fr 1fr 1fr;}
  .foot-brand{grid-column:1 / -1;}
  .sys{flex-wrap:wrap;}
  .sys-node{flex:1 1 40%;}
  .sys-to{display:none;}
  .goal{grid-template-columns:1fr;gap:26px;min-height:0;}
  .goal:nth-child(even) .goal-pic{order:0;}
  /* One card a row on a tablet: two side by side left the 1,000 > 50 > 3 row 91px past an iPad's screen (qa_perf). */
  .sizes{grid-template-columns:minmax(0,1fr);max-width:720px;}
  .abc-card{gap:40px;}
}
@media (max-width:760px){
  :root{--band:80px;--gap-h:40px;--gap-b:32px;}
  body{font-size:16px;}
  .wrap{padding:0 18px;}
  .hero{padding:32px 0 var(--band);}
  .top-in{padding:8px 16px;}
  .brand{font-size:17px;}
  .top-links{gap:10px;}
  .top-links .link{display:none;}
  .top .btn{padding:10px 16px;font-size:14.5px;}
  .top .btn .long{display:none;}
  .top .btn .short{display:inline;}
  .eyebrow{font-size:13px;padding:7px 12px;border-radius:14px;}
  /* Two by two on a phone: a column of four with arrows was 330px tall and pushed the video a screen down (H6c).
     The numbers carry the order. */
  .flow{display:grid;grid-template-columns:1fr 1fr;gap:10px;}
  .flow .to{display:none;}
  .flow li{font-size:16px;padding:8px 12px 8px 8px;}
  /* minmax(0,1fr), never plain 1fr: a 1fr track grows to its widest content, and on a 320px phone that put the ABC
     cards and the team photos 12 to 16px past the screen (qa_perf "side", 2026-09-25). */
  .cards-grid,.res-grid,.sizes,.why,.lists,.nums-row{grid-template-columns:minmax(0,1fr);}
  .team{grid-template-columns:repeat(2,minmax(0,1fr));gap:22px;}
  .funnel .tag{white-space:normal;}
  .tilt-l{transform:rotate(-1deg);} .tilt-r{transform:rotate(.8deg);} .tilt-s{transform:rotate(-.4deg);}
  html.anim .who-photos .pol:nth-child(n){--fx:0;}   /* rise into place; a sideways start ran off a two-column phone */
  .cards-grid{padding:0 18px;gap:36px;}
  .abc{gap:64px;padding:0 18px;}
  .abc-card{grid-template-columns:minmax(0,1fr);gap:24px;}
  .abc-card:nth-child(even) .abc-pic{order:0;}
  .why-item{grid-template-columns:auto minmax(0,1fr);gap:18px;}
  .why-n{display:none;}
  .qa summary{padding:16px 16px 16px 20px;min-height:68px;}
  .qa-a{padding:0 20px 20px;}
  .qa-a p{font-size:17px;}
  .cmp-row{grid-template-columns:minmax(0,1fr) minmax(0,1fr);}
  .cmp-row > *{padding:14px 16px;font-size:16px;}
  .cmp-row > .cmp-k{grid-column:1 / -1;padding-bottom:2px;}
  .cmp-head .cmp-k{display:none;}
  .cmp-head > *{font-size:13px;}
  .logos{margin-top:56px;}
  .strip{grid-template-columns:1fr;gap:16px;}
  .strip-item{aspect-ratio:4/5;}
  .strip-item .tag{font-size:14px;top:12px;left:12px;}
  .pull{margin-top:64px;}
  .nums{margin-top:56px;}
  .num-v{font-size:48px;}
  .stat{grid-template-columns:1fr;gap:16px;padding:24px 20px;box-shadow:5px 5px 0 var(--ink);text-align:center;justify-items:center;}
  .tag.big{font-size:36px;}
  .sub-h{margin-top:72px;}
  .marquee-track{gap:40px;animation-duration:32s;}
  .marquee-track img{height:28px;}
  .funnel{flex-direction:column;align-items:flex-start;gap:6px;}
  .funnel .arw{transform:rotate(90deg);width:24px;margin-left:18px;}
  /* One row on a phone, the labels narrower: wrapped, the arrow ended a line on its own (round 4, H5b at 390). */
  .abc .proof .tags{flex-wrap:nowrap;}
  .tagbox small{max-width:13ch;}
  /* Letter left, the word over its line: side by side, "Community" ran into "A private group with real perks" (C10). */
  .sys-node{flex:1 1 100%;display:grid;grid-template-columns:44px 1fr;column-gap:14px;row-gap:2px;align-items:center;text-align:left;padding:14px 16px;}
  .sys-l{width:44px;height:44px;font-size:24px;grid-row:span 2;}
  .sys-w,.sys-d{grid-column:2;}
  .goal{position:relative;top:auto;padding:22px;}
  .fit-row{grid-template-columns:1fr;}
  .fit-k{border-right:0;border-bottom:2px dashed var(--grid);padding-bottom:12px;}
  .fit-no{border-right:0;padding-bottom:4px;}
  .fit-head{display:none;}
  .tl-line{left:27px;}
  .tl-step{grid-template-columns:56px 1fr;gap:14px;}
  .tl-n{width:56px;height:56px;font-size:24px;}
  .tl-card{padding:20px 18px;}
  .tl-ico{position:static;margin-bottom:10px;}
  .why-item{padding:22px 20px;}
  .fit-together{padding:26px 20px;}
  .play{width:66px;height:66px;margin:-33px 0 0 -33px;}
  .play svg{width:26px;height:26px;}
  .frame,.cal{border-width:6px;}
  .who-photos{grid-template-columns:repeat(2,1fr);}
  .who-photos .pol:first-child img{aspect-ratio:16/10;}
  .apply-card{padding:24px 18px 18px;box-shadow:6px 6px 0 var(--ink);}
  .lead-row{flex-direction:column;}
  /* Round 3 QA at 390: the field's placeholder was cut off at 19px (H16d), and three stacked step pills put the
     field 750px down (H16c). One compact row of three, and a smaller placeholder. */
  .lead input[type="text"]{font-size:16px;min-height:60px;padding:16px 12px;}
  .stepbar{flex-wrap:nowrap;gap:4px;margin-bottom:24px;}
  .stepbar li{flex:1 1 0;gap:6px;padding:6px 8px 6px 6px;font-size:13px;line-height:1.2;text-align:left;}
  .stepbar li b{width:22px;height:22px;font-size:13px;flex:none;}
  .stepbar .arw{width:16px;}
  .foot-in{grid-template-columns:1fr 1fr;}
}

/* ---------- round 5 (2026-09-26): the page reads as fuel for a program already running ---------- */
/* the 2.5-3% card: the number, what it means in dollars, and 100 squares with 3 red */
.stat{grid-template-columns:auto minmax(0,1fr) 190px;max-width:1080px;}
.stat-big{font-size:clamp(20px, 1.8vw, 24px) !important;line-height:1.35 !important;font-weight:700;letter-spacing:-.02em;color:var(--ink) !important;margin:0 0 10px !important;}
.stat-big b{color:var(--red-ink);}
.stat-src{margin-top:10px !important;font-size:14px !important;font-weight:600;color:var(--muted) !important;}
.pct-fig{margin:0;}
.pct{display:block;width:100%;height:auto;}
.pct-off{fill:#ecedf0;}
.pct-on{fill:var(--red);}
.pct-fig figcaption{display:flex;align-items:center;justify-content:center;gap:6px;margin-top:10px;font-size:13.5px;font-weight:700;color:var(--muted);}
.pct-fig figcaption span{display:inline-flex;align-items:center;gap:6px;white-space:nowrap;}
.pct-fig figcaption{gap:16px;}
.pct-key{display:inline-block;width:12px;height:12px;border-radius:3px;background:#dcdee3;}
.pct-key.on{background:var(--red);}
.notthis li b{font-weight:800;color:var(--ink);}
.notthis li{font-weight:500;}
.notthis-end{max-width:820px;margin:26px auto 0;text-align:center;font-weight:700;font-size:clamp(18px, 1.5vw, 21px);line-height:1.45;}
.told{grid-template-columns:repeat(3,1fr);}

/* the ABCs: who it is for, the team callout, the compounding sketch, the outcomes, the loop */
/* yellow is kept for the step letters (check H4b), so the callout is ink with a red shadow */
.team-note{max-width:900px;margin:56px auto 0;background:var(--ink);border:3px solid var(--ink);border-radius:20px;padding:30px 38px;box-shadow:8px 8px 0 var(--red);text-align:center;color:#fff;}
.team-note-h{margin:0 0 10px;font-weight:800;font-size:clamp(28px, 3vw, 40px);letter-spacing:-.04em;line-height:1.05;}
.team-note-h{color:#fff;}
.team-note p:last-child{margin:0;font-size:clamp(17px, 1.4vw, 20px);line-height:1.5;font-weight:600;color:var(--on-dark);}
.grow{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:40px;align-items:center;max-width:1080px;margin:56px auto 0;
  background:#fff;border:2px solid var(--ink);border-radius:20px;padding:32px 38px;box-shadow:6px 6px 0 var(--ink);}
.grow h3{margin:0 0 12px;font-weight:800;font-size:26px;letter-spacing:-.035em;line-height:1.1;}
.grow p{margin:0 0 12px;font-size:17.5px;line-height:1.55;color:var(--ink2);}
.grow p:last-child{margin:0;}
.grow strong{color:var(--ink);font-weight:800;}
.sketch.ink .sk-line{stroke:var(--ink);}
.sketch.ink .sk-t{fill:var(--ink);}
.sketch.ink .sk-t-red{fill:var(--red-ink);}
.sk-axis{fill:none;stroke:#b9bcc3;stroke-width:2;stroke-linecap:round;}
.sk-grey-line{fill:none;stroke:#9a9ca3;stroke-width:3;stroke-linecap:round;stroke-dasharray:1 0;}
.sketch.ink .sk-t-grey{fill:#7c7e85;}
.sk-n{fill:var(--red-ink);font-family:var(--sans);font-weight:800;font-size:17px;}
.outcomes{margin-top:18px;}
.outcomes-h{margin:0 0 10px;font-weight:800;font-size:14px;letter-spacing:.07em;text-transform:uppercase;color:var(--red-ink);}
.outcomes ul{list-style:none;margin:0;padding:0;display:grid;gap:9px;}
.outcomes li{position:relative;padding-left:30px;font-size:17px;line-height:1.45;font-weight:600;color:var(--ink);}
.outcomes li::before{content:"";position:absolute;left:0;top:3px;width:19px;height:19px;border-radius:50%;background:var(--ink);
  -webkit-mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Ccircle cx='10' cy='10' r='10'/%3E%3C/svg%3E");}
.outcomes li::after{content:"";position:absolute;left:6px;top:7px;width:5px;height:9px;border:solid #fff;border-width:0 2.5px 2.5px 0;transform:rotate(45deg);}
.sketch.loop{max-width:600px;margin:6px auto 22px;}
.lp-node rect{fill:#fff;stroke:var(--ink);stroke-width:2.4;}
.lp-node rect.lp-l{fill:var(--yellow);stroke-width:2;}
.lp-lt{font-family:var(--sans);font-weight:800;font-size:19px;fill:var(--ink);}
.lp-w{font-family:var(--sans);font-weight:800;font-size:18px;letter-spacing:-.02em;fill:var(--ink);}
.lp-ahp{fill:none;stroke:var(--ink);stroke-width:2;stroke-linecap:round;stroke-linejoin:round;}

/* goals: his goals as a list first, the situations under them */
.goal-list{list-style:none;margin:var(--gap-h) auto 0;padding:0;max-width:880px;display:grid;gap:14px;}
.goal-li{display:flex;align-items:center;gap:18px;background:var(--studio2);border:1px solid rgba(255,255,255,.16);border-radius:16px;padding:18px 22px;}
.goal-li-l{flex:none;display:inline-flex;align-items:center;justify-content:center;width:44px;height:44px;border-radius:10px;background:var(--yellow);
  color:var(--ink);font-weight:800;font-size:22px;border:2px solid #fff;}
.goal-li b{display:block;font-weight:800;font-size:clamp(18px, 1.6vw, 21px);line-height:1.3;letter-spacing:-.02em;color:#fff;}
.goal-li small{display:block;margin-top:4px;font-size:15px;font-weight:600;color:var(--on-dark2);}
.studio .sub-h.goals-when{color:#fff;}

/* the ad comparison: the headers say what each column is, and a sketch over the table */
.cmp-head .cmp-inf{flex-direction:column;align-items:flex-start;gap:0;}
.cmp-head small{display:block;margin-top:6px;font-size:13.5px;font-weight:600;letter-spacing:0;text-transform:none;color:rgba(255,255,255,.7);}
.ads-fig{max-width:980px;margin:var(--gap-b) auto 0;padding:24px 20px 10px;border:1px solid rgba(255,255,255,.18);border-radius:20px;background:rgba(255,255,255,.035);}
.ads-pair{display:grid;grid-template-columns:1fr 1fr;align-items:center;}
.ads-pair > svg + svg{border-left:2px dashed rgba(255,255,255,.18);}
.sketch.ads{max-width:none;}
.sk-body{fill:none;stroke:rgba(255,255,255,.8);stroke-width:2;stroke-linecap:round;}
.sk-ad{fill:rgba(255,255,255,.08);stroke:rgba(255,255,255,.8);stroke-width:2;}
.sk-ad-red{fill:rgba(228,38,43,.35);stroke:var(--red);stroke-width:2.6;}
.sk-dash{fill:none;stroke:rgba(255,255,255,.45);stroke-width:2.4;stroke-dasharray:6 8;stroke-linecap:round;}
.sk-divider{stroke:rgba(255,255,255,.18);stroke-width:2;stroke-dasharray:4 6;}
.sk-t-dim{fill:rgba(255,255,255,.6) !important;}
.sk-coin{fill:var(--red);}
.sk-coin-t{fill:#fff;font-family:var(--sans);font-weight:800;font-size:26px;}

/* who we are: the words get a card of their own over the grid, so they read (round 5: "hard to read") */
.who{grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:48px;}
.who-copy{background:#fff;border:2px solid var(--ink);border-radius:20px;padding:34px 36px;box-shadow:6px 6px 0 var(--ink);}
.who-copy p{font-size:18px;line-height:1.65;max-width:62ch;}
.who-copy .lead{font-size:clamp(21px, 1.8vw, 24px);}

/* the close: a plain headline, three lines, the form */
.close-list{list-style:none;margin:26px auto 0;padding:0;display:grid;gap:10px;max-width:640px;text-align:left;}
.close-list li{position:relative;padding-left:32px;font-size:clamp(18px, 1.5vw, 20px);line-height:1.45;font-weight:600;color:var(--on-dark);}
.close-list li::before{content:"";position:absolute;left:4px;top:8px;width:9px;height:15px;border:solid var(--red);border-width:0 3px 3px 0;transform:rotate(45deg);}

@media (max-width:1060px){
  .who{grid-template-columns:1fr;}
  .told{grid-template-columns:repeat(2,1fr);}
}
@media (max-width:760px){
  .stat{grid-template-columns:1fr;text-align:left;}
  .pct-fig{max-width:200px;margin:0 auto;}
  .told{grid-template-columns:1fr;}
  .grow{grid-template-columns:1fr;padding:24px 22px;gap:20px;}
  .team-note{padding:24px 22px;}
  .who-copy{padding:24px 22px;}
  .goal-li{padding:14px 16px;gap:14px;}
  .ads-fig{padding:14px 8px 4px;}
  .ads-pair{grid-template-columns:1fr;gap:10px;}
  .ads-pair > svg + svg{border-left:0;border-top:2px dashed rgba(255,255,255,.18);padding-top:10px;}
}

/* 2026-09-26: "In the navbar where it says influencer advisory, I'll also put the TM mark" */
.brand .tm{font-size:.55em;font-weight:700;line-height:1;align-self:flex-start;margin:12px 0 0 -8px;}