https://influenceradvisory.com en Influencer Advisory Talking about all things influencers, brand building, and marketing. We sit down with the people inside fast-growing brands and learn how $100M brands go to $1B+. Influencer Advisory Talking about all things influencers, brand building, and marketing. We sit down with the people inside fast-growing brands and learn how $100M brands go to $1B+. Influencer Advisory alice@influenceradvisory.com false episodic Monalisa Maposa runs community marketing for WakeWater in Toronto, and in this episode she breaks down how brands actually turn run clubs, fitness events, and activations into sales. We get into why follower counts miss the real signal, how a brand-backed community race gets funded (about $600 per team), working with Lululemon through Toronto run clubs, the $1,000 rule for influencer contracts at events, why every successful CPG brand repeats its activations, Alo's Grand Prix activation, and how far ahead big-brand activations really get planned. Influencer Advisory helps brands in regulated markets run compliant influencer campaigns. Learn more at https://influenceradvisory.com brandgrowthpodcast-ep1-runclubs Tue, 28 Jul 2026 20:30:00 -0400 2933 1 full false