Media Kit
No Life Shaq
Music Reactor · YouTube
No Life Shaq reacts to new hip-hop and rap in real time, and his takes have grown one of the biggest reaction audiences in music.
He hears a song with his viewers and tells them what he thinks, which fits music, apps, and lifestyle brands.
5M
Subscribers
183K
Avg views / video
7.4%
Engagement
Highlights
- First-listen reactions to new rap and hip-hop drops.
- Top videos ride the biggest new releases the day they land.
- A huge young audience that buys apps, streaming, and lifestyle products.
What I Cover
ReactionsHip-hop and rapNew musicCommentary
The Audience
13-179%
18-2440%
25-3435%
35-4412%
45+4%
68% men · 32% women
Young rap fans, mostly men, 18-34, United States-led (estimated).
Top countries
United States 58%, United Kingdom 8%, Canada 7%, Australia 4%
Rates
10% commission on products
Monthly ambassadorship$16,000
Three-month ambassadorship$48,000
Yearly ambassadorship$160,000
Rates vary with the structure of the partnership.