Influencer Advisory™Apply for your free audit.
For enterprises that already run an influencer program.
Your only next step
We map how far you already go on each of the four steps, and which one to start with. Then you pick a time for the call.
Questions brands ask
We already have an influencer team and a paid team. Where do you fit in?
That’s who we work with. We help your existing team remove the bottlenecks stopping your program from growing, whether that’s attracting creators, keeping them posting or getting enough strong content into your paid ads. We build and run the systems alongside your team, then train them to take over.
How are you different from other influencer agencies?
We build a program that gets stronger with every campaign. You keep the creators who perform, give them reasons to keep posting and use their best content to reach more customers. We also transfer the relationships and systems to your team so you can keep scaling internally.
How much does it cost?
There are two parts: our fee and the budget for creators, gifting, community activities and paid amplification. The amount depends on what you already have and what you want to achieve. After the audit, we give you a proposal with the scope, costs and KPIs before you commit.
Why does the whole program take 6 to 18 months?
Each step starts with a first term of 3 to 6 months, and the whole program takes 6 to 18 months before your team runs it without us. Launching a campaign is quicker than building a channel your team can keep growing. We need time to recruit creators, find the strongest performers, keep them engaged and build a repeatable content and advertising pipeline. We train your team throughout, with the goal of handing the program over.
Do we need every step of the ABCs system?
No. We start with the gaps in your existing program. If you already attract strong creators but struggle to keep them posting, we may focus on Community. If you have plenty of content but aren’t using it in ads, we may focus on Scale. The audit helps us decide which steps will support your goal.
How do you work with us, step by step?
We learn your objectives, audit your program and propose an initial test with clear KPIs. We use the results to decide what to scale, then build and run the systems alongside your team. As the program develops, we document the processes and train your team to manage it internally.
Who has creative control?
Your team keeps creative direction and approval. We work within your brand guidelines while helping creators make content that feels natural to their audience. We handle the coordination, briefs, negotiations and logistics, with your team involved in key decisions.
How do you handle health claims and FTC compliance?
We build briefs around claims your brand can support, set clear disclosure requirements and review content before it goes live or runs as an ad. We coordinate with your legal and compliance team on approvals and update the guidance as requirements change.
Which KPIs do you measure?
We agree on the KPIs before the test begins. Depending on your goal, these can include blended CAC, payback, sales from creators, repeat purchases, active creators, content output and partnership ad performance. For brand campaigns, we also assess reach and brand lift.
I’m interested, but not ready for an audit. How can I learn more?
Subscribe for our latest videos, read the playbooks on our blog or follow Alice Ksendzova on LinkedIn. You can explore the system and see how it could fit your program before booking a call.