Influencer AdvisoryInfluencer Advisory
[Brands]

The Blog

Rate cards, ROI math, and real campaign analyses from the celebrity influencer market.

[ 01 ] Featured analyses

Our best work.

Real campaigns, measured from the outside with our sponsorship database.

FIRST-YEAR ROAS1.0xBreak even4.48xLMNT programHydration / DTCLMNT 5-C Influencer Campaign AnalysisA thorough breakdown of LMNT's influencer marketing program, the value props, the creator strategy, vetting every creator and reading their metrics, walked through our 5-C System.14 min read[ Read the analysis ] →176,223tracked YouTube sponsor deals across 32,731 brands and 21,997 creators, 2017 to 2026Sponsor database / data reportWho Actually Sponsors YouTube Creators in 2026? A Data Report from 176,223 Real DealsThe data: 176,223 tracked YouTube sponsor deals across 32,731 brands and 21,997 creators, 2017 to 2026. The 10 most active sponsor brands, repeat rates, and rate medians by tier.9 min read[ Read the report ] →
[ 02 ] Proof in numbers
4.48xfirst-year ROAS on the LMNT program, measured end to endLMNT analysis →294Mviews across Rocket Money's tracked sponsored videosRocket Money analysis →963sponsored videos tracked in one brand's programRocket Money analysis →52times one brand sponsored the same creator, because it kept workingAmbassador programs guide →
[ 03 ] The library

More from the blog.

The same breakdowns we walk brands through on calls.

  1. 01How to Expand Your Influencer Program by 10xFinding Creators30 min read
  2. 02What Does an NYC Influencer Marketing Agency Actually Do (2026)City & Agency6 min read
  3. 03Finding CreatorsWhich Influencer Marketing Agency Is Best for Your Niche (2026)Finding Creators9 min read
  4. 04Influencer Marketing Campaigns 2026, 189K Real DealsRunning Campaigns9 min read
  5. 05Small Business Marketing Companies, 8,318 Creators PricedPricing And Rates9 min read
  6. 06Which Automotive Influencer Marketing Agency Should Your Brand Hire (2026)Finding Creators12 min read
  7. 07Which Influencer Marketing Agency in Philadelphia Should You Hire (2026)City & Agency8 min read
  8. 08Which Influencer Marketing Agency in Los Angeles Should You Hire (2026)City & Agency8 min read
  9. 09Regulated MarketsWhy Dispensary Influencer ROI Disappoints 9 in 10 BrandsRegulated Markets6 min read
  10. 10Social Analytics, The One Metric Tools Miss (189K Deals)Platforms Tools9 min read
  11. 11How Influencer Ambassador Programs Make Money for BrandsBrand Programs12 min read
  12. 12Sponsored Video Examples and Creative BreakdownStrategy Frameworks7 min read
  13. 13How the Best Brands Win With Influencers, Ten Campaign BreakdownsRunning Campaigns11 min read
  14. 14How the Best Amazon Brands Win With Influencers, Ten Campaign BreakdownsRunning Campaigns11 min read
  15. 15How the Best Local Business Influencer Campaigns WinRunning Campaigns8 min read
  16. 16How Regulated Brands Run Compliant Influencer CampaignsRegulated Markets14 min read
  17. 17Mood 5-C Influencer Campaign AnalysisRegulated Markets16 min read
  18. 18Rocket Money 5-C Influencer Campaign AnalysisRunning Campaigns12 min read
  19. 19Squarespace 5-C Influencer Campaign AnalysisRunning Campaigns15 min read
  20. 20Ritual Influencer Marketing, A Campaign AnalysisRunning Campaigns8 min read
  21. 21Engine Influencer Campaign Analysis, 10 Creators for a B2B BrandRunning Campaigns11 min read

City photos: Philadelphia by Jeffrey M. Vinocur, CC BY 2.5 · Los Angeles by Nserrano, CC BY-SA 3.0