FeaturedRepositoning with influencersFor you if: A product or brand about to change its name, Creators still linking, tagging & talking about the old one, Deciding if the rename itself should be the campaign.
Dennis Ksendzov · 10 min read[ The blog ]
What works in influencer marketing
FeaturedRepositoning with influencersFor you if: A product or brand about to change its name, Creators still linking, tagging & talking about the old one, Deciding if the rename itself should be the campaign.Dennis Ksendzov · 10 min read
How do brands get 25,000+ affiliates posting every month?Sending 5,000 samples and getting five videos back is the common way to waste the budget. Nine steps that work instead.Dennis Ksendzov · 17 min read
Your end-to-end playbook on an influencer communityMost brands partner with influencers for one to three months. This video shows you how to turn that into three to 18 months without having to go bankrupt in the process.Dennis Ksendzov · 22 min read
How influencer marketing is changing, and how brands can adaptDennis Ksendzov · 12 min read
Influencer Advisory512 followersFebruary 13, 2026 · Rolls-Royce is genius.
They used to advertise at car shows, but some genius came in and decided to completely change their marketing strategy. …more103 comments · 2 reposts
Why is most of the content on influencer marketing so vague, unactionable, and poor?Hey, if you search for influencer marketing tips, you'll find the same basic adviceDennis Ksendzov · 6 min read
City by city domination: TorontoSam Walton grew Walmart from 1 store to 10,000+, one city at a time.Dennis Ksendzov · 11 min read
How do health and wellness brands make influencer their main acquisition channel?Dennis Ksendzov · 34 min read
End-to-end walkthrough to celebrity partnerships for brands onboarding their first oneIf you want to: Reduce the cost and risk of your first celebrity partnerships, Want to be familiar with the space, Acquire a larger upside.Dennis Ksendzov · 9 min read
Mood 5-C Influencer Campaign AnalysisA detailed walkthrough of how Mood, a direct-to-consumer cannabis and hemp dispensary, ran a compliant influencer campaign, analysed through our 5-C System.
Billy Anderson · 16 min read
LMNT 5-C Influencer Campaign AnalysisA thorough breakdown of LMNT's influencer marketing program, the value props, the creator strategy, vetting every creator and reading their metrics, walked through our 5-C System.Billy Anderson · 14 min read
Dennis KsendzovBuilding Influencer Flywheels for EnterprisesJanuary 11, 2026 · It’s rare, but imagine you wake up one morning and your competitor has launched an army of bad-mouthing UGC all over TikTok.
This is very real now, and we’ve seen it firsthand with Cracker Barrel this Summer. …more51 comment
Top 10+ Influencer ProgramsFor you if: You want new strategy to scale your current program.Dennis Ksendzov · 9 min read
20+ Repositioning campaign examples broadDennis Ksendzov · 74 min readDennis KsendzovBuilding Influencer Flywheels for EnterprisesJanuary 3, 2026 · Handwritten letters are old-school... and that's exactly why they outperform your fancy automations
If you want to get in touch with someone, don’t send them an email, a text, or a call.
Send them a letter. …more21 comment
SugarBearHair influencer strategyDennis Ksendzov · 4 min read
Dennis Ksendzov · 23 min read
General Post - How to stop paying huge flat fees for influencer posts and grow a compounding rosterFor you if: you have a subscription product, you are a growth marketer, cmo or influencer marketer at a brand, already have an influencer strategy, already have product market fit.Dennis Ksendzov · 2 min read
Influencer strategy breakdown & Tactics for DoNotAge.orgFor you: Need to scale existing influencer program, Stagnant at 50-100M revenue mark, Need to increase conversion with existing ads & 10x volume.Dennis Ksendzov · 1 min read
How we would scale an influencer strategy (tryshed)For brands looking to: Launch a new product line, Need to scale their affiliate strategy, In the health & wellness space.Dennis Ksendzov · 4 min read
[ Newest first ]
What I learned from watching Truvani's founder Derek
talk about building Truvani with influencers 🚀Influencer Advisory
I'm quite sure that the cost of making a custom product for Joe Rogan is much cheaper than paying for a sponsored video.
-Courtesy of Hexclad who designed a custom pan for Joe Rogan and he posted it out of goodwillDennis Ksendzov
Great Q,
Influencer marketers what are your answers?Dennis Ksendzov
I want to talk about Cafe Rhode and the marketing behind what I think was a genius launch.
The whole point wasn’t just to create a cool cafe, it was to create an immense volume of new content around Rhode.Influencer Advisory
I want to talk about three brands that are all preparing for launches right now, what they’re launching, what I find interesting about them and my 2 cents on how I’d build the hype.Influencer Advisory
Let’s talk about how some brands are getting into TikTok Shop, because something a lot of DTC health and wellness brands are finding out is that 𝗶𝘁’𝘀 𝗻𝗼𝘁 𝗮𝗯𝗼𝘂𝘁 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝟭𝟬,𝟬𝟬𝟬 𝗽𝗼𝘀𝘁𝘀 𝗮𝗻𝗱 𝗮𝘀𝘀𝘂𝗺𝗶𝗻𝗴 𝘆𝗼𝘂’𝗹𝗹 𝗯𝗹𝗼𝘄 𝘂𝗽.Influencer Advisory
I want to talk about rhode skin’s marketing strategy because I’ve always found it amazing, and I think the biggest thing they did was market the world before the productInfluencer Advisory- How do brands get 25,000+ affiliates posting every month?Dennis Ksendzov
- Repositoning with influencersDennis Ksendzov
How to Choose the Right Social Media Agency to Work WithTony Restell- Your end-to-end playbook on an influencer communityDennis Ksendzov
- How do health and wellness brands make influencer their main acquisition channel?Dennis Ksendzov
10 plus creative influencer marketing strategies [For Enterprises]4 min- If you want to know the future, study the past. This blog breaks down the top influencer marketing-led brand that dominated from 2016 to 2020.Dennis Ksendzov
- 𝗗𝗮𝘁𝗶𝗻𝗴 𝗶𝗻 𝟮𝟬𝟮𝟲 𝗶𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘁𝗵𝗮𝗻 𝗶𝘁 𝘄𝗮𝘀 𝗶𝗻 1999. 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝟮𝟬𝟮𝟲 𝗶𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘁𝗵𝗮𝗻 𝗶𝘁 𝘄𝗮𝘀 𝗶𝗻 2019. Most brands are still following traditional way of paying influencers for a few posts as a test, (most of them not performing).Dennis Ksendzov
- For brands looking to work with a celebrity for the first time or tenth, choosing the wrong celebrity could 𝗰𝗿𝗲𝗮𝘁𝗲 𝗯𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗶𝗻 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝘃𝗮𝗹𝘂𝗲 (George Clooney x Nespresso) or 𝗰𝗼𝘂𝗹𝗱 𝗰𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗯𝗶𝗹𝗹𝗶𝗼𝗻𝘀 (Adidas x Kanye).Dennis Ksendzov
The New 2026 Influencer Playbook for Enterprises20 min
After being asked these questions tons of times, I wanted to finally answer some of them.Alice Ksendzova
improve your micro, macro, nano influencer strategy3 min
Influencer program plateaued? The four step system to scale it12 min
How to actually scale Influencer Marketing [For Enterprises]6 min
Breaking down top 10 influencer enterprise strategies.6 min
Influencer marketing has changed, the framework [20min-version]14 min
The 2026 Influencer Marketing Playbook [10-min version]10 min