Field notes
Rate cards, category breakdowns, campaign playbooks.
What we've learned running celebrity influencer campaigns for 8–9 figure DTC and SaaS brands — the numbers, the deal structures, and the traps that cost brands six figures.
158,144
YouTube channels we follow
78,625
TikTok accounts indexed
281,264
Paid brand deals tracked
49,339
Brands in our deal feed
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Questions our readers ask this month.
For brands
What is the single biggest compliance rule vape brands miss on creator deals?
FDA Vape Warning Letter Language, What Creators Got Wrong
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For brands
How do brands actually find good sleep creators in 2026?
Sleep and Recovery Influencer Marketing in 2026
Read the answer →
For brands
What audience cut decides sexual wellness creator fit on the first roster?
Which D2C Sexual Wellness Creators Actually Fit Your Brand
Read the answer →
For brands
What is the single biggest compliance rule SaaS brands miss on creator deals?
The SaaS Creator Disclosure Checklist (2026)
Read the answer →
For brands
What is a fair rate for a gaming creator with 250K subs in 2026?
Big vs Mid-Tail Gaming Creator Rates (2026)
Read the answer →
For brands
Why does a meal kit shortlist of 12 always shrink to 5?
How to Vet Meal Kit Creators in 2026 (12-to-5 Roster Playbook)
Read the answer →
Browse
By category.
Newest first
For brands.
370 total
- [NEEDS INPUT] read
FDA Vape Warning Letter Language, What Creators Got Wrong
- vape
- nicotine
- regulated markets
- PACT Act
- [NEEDS INPUT] read
Sleep and Recovery Influencer Marketing in 2026
How sleep and recovery brands like Helix and Eight Sleep find creators in 2026. Named-creator roster, real rate anchors, DB-backed picks.
- sleep
- mattress
- recovery
- influencer marketing
- [NEEDS INPUT] read
Which D2C Sexual Wellness Creators Actually Fit Your Brand
- sexual wellness
- regulated markets
- Meta shadowban
- influencer marketing
- [NEEDS INPUT] read
The SaaS Creator Disclosure Checklist (2026)
FTC plus platform disclosure rules for SaaS creator deals. Skillshare and Squarespace data, 8 line checklist.
- saas
- creator tools
- b2b
- influencer marketing
- [NEEDS INPUT] read
Big vs Mid-Tail Gaming Creator Rates (2026)
Why 250K-sub gaming creators often beat 1M+ on cost-per-buyer. TheDooo vs mid-tail, confirmed rates.
- mobile gaming
- app installs
- gaming creators
- influencer marketing
- [NEEDS INPUT] read
How to Vet Meal Kit Creators in 2026 (12-to-5 Roster Playbook)
Vet meal kit creators like Hooper's Beta and TheNewbys. 4 archetypes, 5 call questions, and the 12-to-5 cut to a signed pilot.
- meal kits
- functional beverage
- dtc
- influencer marketing
- 9 min read
Which Influencer Marketing Agency in Rome Should You Hire in 2026
Eight of the Italy-based creators we track, with full deal counts and rates, plus our network rate benchmarks so you can budget a Rome campaign with numbers.
- influencer marketing
- rome
- agencies
- rates
- 6 min read
What Does an Influencer Marketing Agency in Rome Cost in 2026
A cost-focused look at what an influencer marketing agency in Rome charges in 2026, anchored on 8 Italy creators we track and our network rate benchmarks by tier.
- influencer marketing
- rome
- agencies
- rates
- [NEEDS INPUT] read
How to Vet Fintech Creators (2026), a 12-to-5 Roster Playbook
Vet fintech creators the way our deal log does. 4 archetypes, 5 call questions, and the 12-to-5 cut to a signed 90-day pilot.
- fintech
- investing
- credit
- influencer marketing
- [NEEDS INPUT] read
Cohort vs One-Off Dating Creator Cadence (2026)
- dating apps
- regulated markets
- App Store policy
- influencer marketing
Newest first
For creators.
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