Field notes
Rate cards, category breakdowns, campaign playbooks.
What we've learned running celebrity influencer campaigns for 8–9 figure DTC and SaaS brands — the numbers, the deal structures, and the traps that cost brands six figures.
158,144
YouTube channels we follow
78,625
TikTok accounts indexed
281,264
Paid brand deals tracked
49,339
Brands in our deal feed
Start here
Questions our readers ask this month.
For brands
What is the single biggest compliance rule VPN brands miss on creator deals?
VPN Creator Disclosure Checklist (2026)
Read the answer →
For brands
What is the single biggest compliance rule vape brands miss on creator deals?
Vape Creator Disclosure Checklist (2026)
Read the answer →
For brands
What is a fair rate for a travel creator with 250K subs in 2026?
Travel Creator Rates by Channel Size (2026)
Read the answer →
For brands
Why does a sleep shortlist of 12 always shrink to 5?
How to Vet Sleep Creators (2026), the 12-to-5 Roster Playbook
Read the answer →
For brands
What is the single biggest compliance rule sexual wellness brands miss on creator deals?
Sexual Wellness Creator Disclosure Checklist (2026)
Read the answer →
For brands
What is a fair rate for a SaaS creator with around 250K to 500K subs in 2026?
Call-Negotiated vs Self-Serve SaaS Creator Rates (2026)
Read the answer →
Browse
By category.
Newest first
For brands.
350 total
- [NEEDS INPUT] read
VPN Creator Disclosure Checklist (2026)
FTC plus platform disclosure rules for VPN creator deals. NordVPN and Surfshark data, 8 line checklist.
- vpn
- privacy
- digital security
- influencer marketing
- [NEEDS INPUT] read
Vape Creator Disclosure Checklist (2026)
- vape
- nicotine
- regulated markets
- PACT Act
- [NEEDS INPUT] read
Travel Creator Rates by Channel Size (2026)
What travel creators charge by subscriber band. Doug DeMuro $3K anchor, Airalo deal history, confirmed rates from our deal log.
- travel tech
- esim
- tickets
- influencer marketing
- [NEEDS INPUT] read
How to Vet Sleep Creators (2026), the 12-to-5 Roster Playbook
Vet sleep creators the way we do. 4 archetypes, 5 call questions, and the 12-to-5 cut from a Helix and Eight Sleep deal log of real paid posts.
- sleep
- mattress
- recovery
- influencer marketing
- [NEEDS INPUT] read
Sexual Wellness Creator Disclosure Checklist (2026)
- sexual wellness
- regulated markets
- Meta shadowban
- influencer marketing
- [NEEDS INPUT] read
Call-Negotiated vs Self-Serve SaaS Creator Rates (2026)
Why SaaS brands overpay on self-serve creator platforms. Squarespace deal anchors and rates our team collected.
- saas
- creator tools
- b2b
- influencer marketing
- [NEEDS INPUT] read
How to Vet Gaming Creators in 2026 (12-to-5 Roster Playbook)
Vet gaming creators with our deal log. 4 archetypes, 5 call questions, and the 12-to-5 cut that turns a long shortlist into a signed pilot.
- mobile gaming
- app installs
- gaming creators
- influencer marketing
- 9 min read
Which Influencer Marketing Agency in Madrid Should You Hire in 2026?
8 of the Spain-based creators we monitor, with follower counts, deal volume, and brand counts from our log, plus the rate benchmarks we use to budget a Madrid campaign.
- influencer marketing
- madrid
- agencies
- rates
- 5 min read
What Does an Influencer Marketing Agency in Madrid Cost in 2026
What an influencer marketing agency in Madrid costs in 2026, anchored to 8 named Spain-based creators we track and the agency fee bands our network sees.
- influencer marketing
- madrid
- agencies
- rates
- [NEEDS INPUT] read
App Store Policy Rules for Dating App Creators (2026)
- dating apps
- regulated markets
- App Store policy
- influencer marketing
Newest first
For creators.
0 total
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