The Blog
Rate cards, ROI math, and real campaign analyses
from the celebrity influencer market.
[ 01 ] Featured analyses
Our best work.
Real campaigns, measured from the outside with our sponsorship database.
Hydration / DTCLMNT 5-C Influencer Campaign AnalysisA thorough breakdown of LMNT's influencer marketing program, the value props, the creator strategy, vetting every creator and reading their metrics, walked through our 5-C System.52times one brand booked the same creator, because it kept workingAmbassador programs / wellnessHow Influencer Ambassador Programs Make Money for BrandsFor companies looking to get more and better influencers, or start their first influencer campaign. How we match your firm with influencer ambassadors that sell.
[ 02 ] Proof in numbers
10.8xreturn on ad spend on the LMNT program by month six, once renewals are countedLMNT analysis →1,539of 1,832 creators who fit a greens brand have never been sold oneWho a supplement brand should sponsor →782of 794 energy drink creators have only ever been paid by one brandThe energy drink shelf →397of 409 paid sleep deals belong to two brands, and thirteen share the restSleep brand rebooking →
[ 03 ] The library
More from the blog.
The same breakdowns we walk brands through on calls.
- Fit the brief, never paid1,539of 1,832 fitting creators have never been sold a greens powderWhich Influencers Should a Supplement Brand Sponsor Next
- Creators booked againLMNT64%AG146%The supplement shelf, and the niches nobody sponsors
- Whose handle the ad ran from129of 147 wellness ads ran from the creator's own handle, not the brand'sWhat influencer marketing deliverables do supplement brands actually buy
- 409 paid ASMR sleep dealsTwo brands397The other thirteen12The Sleep Shelf, 14 Rivals And 7,837 Videos
- IM8 deals per six monthsTo Apr 202639To Oct 202511What IM8 Health spends on creators, and the names it has never booked
- Paid by exactly one brand782of 794 energy creators have only ever worked with one of the threeThree Energy Brands, and What Each One Took
- Beam's roster141of Beam's 251 creators were paid once and never booked againThe Powder Shelf Has Three Brands And They Share Almost Nobody
- Paid coffee videos on YouTubeDTC roasters1,364The creamer aisle20Who actually pays coffee creators on YouTube, and why Danone sits at zero
- Grooming deals by audienceEntertainment1,273Beauty channels45The grooming shelf, and where the gaps are
Who are the key players in wellness beverages?
What do 29 reported celebrity wellness deals cost, from a $1m ambassador fee to Oprah's $43.2m stake, and why is an investment not an endorsement fee?
In 23 celebrity wellness equity deals, what work does the celebrity have to put in when they take a founder stake instead of a cash fee?
Which wellness communities can a beverage brand still enter through a trusted organizer, and which ones are already too crowded to buy a logo in?
Who are the recognised voices in each wellness sub niche, which of them are already tied to a brand, and which ones cannot be bought at all?
What makes a celebrity choose a brand, equity or health history?
How to Expand Your Influencer Program by 10x- Vetting a regulated shelf5of the 50 plus creators vetted were cleared to run the campaignMood 5-C Influencer Campaign Analysis
- Tracked sponsor dealsThree powder brands8,539Seven canned brands173How Do You Prove a Creator Campaign Worked When You Sell in Stores
- FTC exposure84%of brands in regulated categories fail an FTC compliance checkHow Regulated Brands Run Compliant Influencer Campaigns