Influencer Advisory™
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CC is for Community · a private creator community

Creators who already like your brand keep posting all year, without a flat fee every time

We bring them into a private community with perks money can’t buy, set who gets in and what they earn, and a community manager runs it every week.

This is what your creators see. Click a channel to look around.

Your Brand Creators
Start here
Perks
Brand
welcomeStart hereExample chat, names made up

Today

Community teamTEAM

Welcome in. This is your brand’s own private group, with 300+ influencers who already post about the product. We build it and we run it.

What you get as a member: two calls a week, commission instead of a fee every post, contests and trips, and creator dinners. Pick a channel to look around.

maya.moves

Just got my box and posted it. Is this where the other creators hang out?

replying to maya.moves

Community teamTEAM

It is. Instead of treating you as media placements, we take care of you, bring you together and invest in your growth.

jess.lifts

I’d love to meet people who make the same kind of videos as me.

replying to jess.lifts

Community teamTEAM

You’ll meet them on the calls and at the dinners. This is the kind of day we plan.

Gymshark’s creator community posing together at Muscle Beach
Gymshark creators at its Muscle Beach meetup
sam.eats.well

Is there a walkthrough of the product before I start filming?

replying to sam.eats.well

Community teamTEAM

Yes, start in #orientation. Every new creator watches it, and we check you finished it.

orientationWatch this firstExample chat, names made up

Today

Community teamTEAM

Every new creator watches a recorded orientation and gets a handbook, so you understand the brand and can make hooks that work.

sam.eats.well

I finished the walkthrough. Where do I find the brief?

replying to sam.eats.well

Community teamTEAM

It’s pinned at the top of this channel, with your link and your code.

lena.outdoors

What’s the easiest way to explain the product in my own words?

replying to lena.outdoors

Community teamTEAM

Start with why you use it. We work on exactly that on this week’s hooks call.

weekly-callsTwo calls a weekExample chat, names made up

Today

Community teamTEAM

This week’s two calls: one on hooks, and one on how your content is performing and how to earn more through commission. The brand team is joining too.

jess.lifts

Can we go through which hooks are working right now?

replying to jess.lifts

Community teamTEAM

Yes. When one of you finds a format that works, we share it here, so nobody starts from zero.

coach.dan

Will someone from the brand be on? My followers ask things I can’t answer.

replying to coach.dan

Brand managerBRAND

I’ll be on both calls. Bring every question.

priya.cooks

Could the founder join one of these sometime?

replying to priya.cooks

Head of growthBRAND

The founder joins a call every quarter. Next one is this month.

commissionCommission instead of a fee every postExample chat, names made up

Today

Community teamTEAM

A lot of you are moving from a retainer to commission. Here is what good terms look like: Olipop gives creators a variety pack and a minimum 10% commission.

An Olipop ambassador in an Olipop cap holding a can of Vintage Cola
An Olipop ambassador
lena.outdoors

Does every sale through my link count, or only the week I post?

replying to lena.outdoors

Community teamTEAM

Every sale through your link counts. Your link and your code are in your onboarding guide.

coach.dan

I usually charge per video. How would a mix of a fee and commission work here?

replying to coach.dan

Community teamTEAM

Commission is the floor, the minimum. The best get contests and retainers on top.

theo.runs

Honestly the best part is not having to pitch a new rate every month.

tiersMove up the ranksExample chat, names made up

Today

Community teamTEAM

Tiers work like a job. There’s a sales floor to stay in, and you move up the ranks as your sales grow.

maya.moves

How close am I to the next tier?

replying to maya.moves

Community teamTEAM

Close. We post who moved up right here, so everyone can see the path.

priya.cooks

What changes when I move up?

replying to priya.cooks

Community teamTEAM

More of everything: education, exposure, experiences and status inside the community.

Congrats to everyone who moved up this month.

contests-and-tripsThe top creators by sales win a tripExample chat, names made up

Today

Community teamTEAM

This quarter’s contest: the top creators by sales win a trip to headquarters, to meet the team, tour the office and see the city.

Alani Nu creators on a boat in Miami raising cans
Alani Nu creators on a brand trip in Miami
priya.cooks

Is the contest judged on sales or on how many videos we post?

replying to priya.cooks

Community teamTEAM

Sales, through your link. A contest that pays for volume gets a lot of videos that don’t sell.

jess.lifts

Does everyone get something, or only the top few?

replying to jess.lifts

Community teamTEAM

The top prize stays rare. That’s what makes it worth winning.

coach.dan

I’d love to meet the others in person on the trip.

creator-dinnersMonthly or quarterlyExample chat, names made up

Today

Community teamTEAM

Creator dinner this month. The whole point is for you to meet the other creators in your space. Reply here if you can make it.

Thirty creators around a long candlelit table
A creator dinner in New York for 30 of one program’s creators
maya.moves

Who else is coming? I’ve followed some of them for ages.

jess.lifts

Will the brand team be at the table too?

replying to jess.lifts

Community teamTEAM

Yes, the brand team sits with you.

lena.outdoors

Is it okay to film during the night?

replying to lena.outdoors

Community teamTEAM

Please do. We plan something everyone makes with their hands, and something worth filming.

product-feedbackStraight to the product teamExample chat, names made up

Today

Community teamTEAM

Which features do you like most, and what objections do your followers raise? We share it with the product team before every launch.

sam.eats.well

My followers keep asking if they can take it every day. Who can answer that?

replying to sam.eats.well

Brand managerBRAND

I’ll take that to the product team today.

coach.dan

Here’s what people in my comments don’t like about the taste.

priya.cooks

Could we try the next flavor before it launches?

replying to priya.cooks

Brand managerBRAND

Yes. You tell us what to fix and what to make next, before it launches.

Community teamTEAM

The CMO of Ulta Beauty calls its creator Collective almost a mini advisory panel. That’s what this channel is for.

Ulta Beauty Collective creators together in the snow
The Ulta Beauty creator Collective at its ski week
top-postsThis month’s best posts, running as adsExample chat, names made up

Today

Community teamTEAM

These are this month’s best posts. The ads team runs them as partnership ads, with your handle on them, and we bring what worked back to the next call.

A partnership ad running from a creator’s own handle, marked Sponsored
A creator’s video running as a partnership ad, from the creator’s own handle
maya.moves

Wait, mine is running as an ad?

replying to maya.moves

Community teamTEAM

It is. Same hook, a new first line, and it’s running from your handle.

jess.lifts

What made the best ones work? I want to make another like it.

replying to jess.lifts

Community teamTEAM

We’ll go through the three best on the next call.

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Why most programs don’t break even

The problem

Most brands understand how to acquire influencers, perhaps through payments, but have difficulty maintaining relationships at scale.

Getting affiliates is the easy part. Keeping them retained is the gold nugget.

All too often you spend all this time getting a creator on board, they post once or twice, and then they forget about you.

What changes it

Money will only motivate creators so far. When you have a community, it compounds itself.

Creators become friends. They share hooks, creatives and what’s working.

When creators see that you’re actively helping them grow, rather than just paying them for posts, they have a reason to stay with the brand long term.

Three communities, up close

What each brand had before, how it ran the room, and what it got.

From 75 creators to 25,000

NeuroGum

25,000creators it works with in May 2026, up from about 75 in October 2024
NeuroGum’s two founders holding packs of the gum
A chess creator’s match with the Neuro logo on the table
One of NeuroGum’s creators, the Neuro logo on the table.

Before

NeuroGum had a budget to send free product to 300 creators, and for the first four months, nothing happened.

What they did

  1. Set a bar to get in and to stay. Its room began with 500 creators, and anyone under the sales goal was removed.
  2. Made every creator sit through a recorded three-hour orientation, and checked that they finished it.
  3. Put the head of growth and the brand manager inside the room, and held a call with creators every quarter.
  4. Showed tiers anyone could climb, from tier one to tier three.
  5. Kept the top prizes rare. Only 10 creators went on a trip to Florida, and only three made it onto billboards.

What happened

NeuroGum says it was the fastest growing company on TikTok Shop in its category in 2024, and had 5 billion impressions in 2025.

“this creator group where all of them are friends now and they’re all talking and they’re iterating and they’re brainstorming on what’s working and what’s not, that builds on itself over and over and over again.”Kent Yoshimura, co-founder of NeuroGum, on Open Residency

A buyer paid for the community

Bloom

54,000TikTok affiliates and more than $8.8 million in TikTok Shop sales, by one outside count
A creator’s vlog cover from Bloom’s influencer event in Austin
A creator holding a Bloom jar and a glass of greens
A Bloom creator’s own video, at home.

Before

In the early days of TikTok, creators weren’t all signed to big agencies yet, so Bloom talked to them directly.

What they did

  1. Kept recruiting in-house, with 15 to 25 people, and never used an agency.
  2. Made it personal. The team knew creators’ birthdays and sent gifts on Mother’s Day.
  3. Started with smaller creators on a small budget.
  4. Held two calls a week with its creator community, to go over the top videos and give feedback.
  5. Got its top affiliates together on one call, 150 or 200 of them at a time.

What happened

Nutrabolt’s CEO says it invested in Bloom partly because Bloom had done such a good job building a community.

“we were talking directly to them. So we knew their birthdays. We sent gifts on Mother’s Day. We knew when they were having a tough day, and we had real relationships”Greg LaVecchia, co-founder of Bloom, on Open Residency

Ambassadors at the center

1st Phorm

$1 billionin total sales over its first 13 years, with its ambassador program at the center
About 30 people in 1st Phorm shirts posed together in a gym
A group workout class in 1st Phorm gear
1st Phorm’s ambassadors training together.

Before

Most pre-workouts compete by adding more caffeine. 1st Phorm decided that was not how it would win.

What they did

  1. Made the ambassador program the backbone of the company.
  2. Taught instead of selling, so the program is education first.
  3. Put almost 400 headquarters staff behind 10,000 reps, with 65 people working the back of its app every day.
  4. Kept people at the center, not just the app.
  5. Ran four transformation contests a year, and hired the winners.
“we have almost 400 employees here at headquarters and have 10 000 reps and you know that teaching and educating at that scale is very difficult holding standards at that scale is very difficult”Sal Frisella, 1st Phorm

How we do it

Five moves. The first sets the rules, the last turns the room into posts you can run as ads.

  1. 1

    Set who gets in and what they owe

    We write the rules before anyone joins, a sales floor or an audition to get in, new videos each month to stay, and a recorded orientation every creator finishes.

    NeuroGum’s room began with 500 creators, and anyone under the sales goal was removed.

  2. 2
    IM8’s ambassador tiers, by orders
    1. Starter1+
    2. Rising20+
    3. Top performer75+
    4. Elite300+

    Put a reward ladder on top, and keep the top rare

    Commission that climbs with sales, tiers announced in the room so others see who moved up, and the biggest prize for a few.

    IM8 moves ambassadors up at 1, 20, 75 and 300 orders.

  3. 3
    A trainer leading an IM8 workout class outdoors in Miami

    IM8’s ambassador event in Miami.

    Give perks money can’t buy

    Access to experts, masterclasses, trips and dinners, a few times a year, for the creators who post most.

    ColourPop rewarded its most engaged creators with masterclasses from makeup artist Patrick Ta.

  4. 4

    Run the room so it stays alive

    A named community manager answers in the room every weekday, a call runs on a fixed day, and the founder joins once a quarter.

    Comfrt keeps recruiting and the room apart, with one person running each.

  5. 5
    A creator’s MUD\WTR video running as a partnership ad

    A creator’s video running as a partnership ad from the creator’s own handle.

    Turn it into posts and ad rights

    The right to run creators’ videos as ads is written into the reward, each creator gets a code, and the best posts run as ads.

    Goli’s reward terms give it the right to use creators’ videos on Meta.

The first 180 days

An example of how it could look. Dates depend on product delivery and creator response times.

  1. Days 1 to 14

    Set it up

    Meet your team, agree on the audience and the targets, and build the private community, onboarding guide, affiliate tracking and first briefs.

  2. Days 15 to 60

    Gift and invite

    Send 600 products in three waves of 200, invite the creators who post into the community, and start the two weekly calls.

  3. Days 61 to 90

    Grow the room

    Grow to 300+ community members, run the first sales contest, organize the first dinner, and review the quarter against the targets.

  4. Days 91 to 180

    Keep it going

    Keep the calls, feedback, contests and gifting going, bring in new creators, and feed more winning content to your ads team.

What you get

  • 300+ influencer postsIn the first 90 days, if we hit the posting target.
  • 300+ influencers in your communityWho know your product and can help with new launches.
  • 1 million+ relevant views a monthThe target, from influencer posts and the content we run as ads.
  • More posts from the same influencersIf 100 people in the community post twice a month, that’s 200 posts a month without finding 200 new influencers.

The influencer flywheel

  1. 1

    Gifting gets the first post

    We send 600 products to creators who fit your audience, and with over 50% posting that is 300+ posts.

  2. 2

    The community gets the next post

    Creators who post join the group, get help with content, and earn commission.

  3. 3

    Feedback makes each post better

    On two calls a week we go over which hooks worked and what led to sales.

  4. 4

    Sales and rewards keep them posting

    Commission, contests, free product and dinners give them reasons to stay.

  5. 5

    Paid ads give the best posts more reach

    Your ads team runs the top posts as partnership ads, and we bring what worked back to the creators.

  6. 6

    Each month starts ahead

    Creators and proven content are already in place, and new gifting brings more people in.

Then it starts again, with more influencers than last time.

Who it’s for

A fit if

  • You sell a subscription, consumable or renewable product.
  • You already have an influencer program and a team running it.
  • Creators already post about you, and you want them posting all year.
  • You want creators coming to you, so cold outreach shrinks.

Not a fit if

  • This is your first influencer campaign.
  • You only sell one-time purchase products.
  • You use ROAS as your main KPI.
  • Nobody would gather around your product, like a phone case.

Questions brands ask

Does it have to be Discord?

No. NeuroGum and Tabs Chocolate run Discord rooms, Notion uses Slack, and Sephora has an in-house portal with training teams. Same concept.

How many creators do we need?

Fewer, better ones. A bunch of low-quality affiliates wastes your time, so we start with the first 50 creators vetted from our data and add 25 new ones each month.

Who runs it day to day?

A community manager, supported by people who understand creator growth, partnerships and content. We run it.

Do creators still get paid, or is it only commission?

Instead of relying entirely on flat fees per video, the community opens the door to commission deals, hybrid deals and performance incentives. Commission is just the floor.

What if it goes quiet?

Most communities are just dead, with people inside and no one talking. That’s why a community manager who knows how to create engagement runs the room.

How long until we see posts?

It’s built over a few months, and a whole system takes 6 to 18 months on average. Even NeuroGum’s first four months brought nothing.

See how far you already go on Community

The free audit maps each of the four steps for your brand, and which one to start with.

Apply for your free audit

Now you’ve built an army of influencers, but the organic posts themselves might not bring an amazing return. That’s normal. The bigger opportunity is putting paid media behind the winners.