Influencer Advisory™For enterprises with existing influencer programs.
The Team Behind Influencer Advisory
- Dennis sold sponsorships for creators before he ever bought a single one for a brand, so he knows where the padding is hiding inside a rate, and he built the database of more than 720,000 sponsored videos that we price every deal against now.
- Alice started two brands of her own and lost both of them, which is honestly the fastest way anybody learns what it feels like to spend your own money on an ad that goes nowhere.
Who we are
Dennis Ksendzov
Senior Partnerships Manager, Toronto, Canada
“Brands were paying $30,000 for one sponsored video that did not hit a single KPI.”
I am the numbers guy. I have been through a huge amount of data so I know what is normal for an industry, what is overpriced and what is underpriced, where the value is sitting and where you can buy low and sell high.
Along with one of the founders I helped build this agency into something that has worked with more than 55 brands, and most of them come back and buy again.
We built our own database and our own tools, and the bigger thing is we worked out how to measure what influencers do over a long stretch of time, including what it does to what a company is worth, how to get earned media out of a stunt, and how to run a creator dinner.
Before that I worked with YouTube creators directly at YouTube Advisor, helping them build their own products and make money off their audience. As a creative director I worked with fitness and health YouTubers like Football Fundamental and Ground Glory on their thumbnails and their hooks and the creative, so I know what goes into an ad that actually works.
When I am not working you will find me camping or learning a language or cooking.
dennisksendzov.comlinkedin.com/in/dennisksen
Alice Ksendzova
CEO, Greater Toronto Area
I run Influencer Advisory and I have been kicking around this whole start your own thing world for a while now. My first one was an e-commerce brand that launched and just did not work, then the second one did start to grow but really slowly. After that I went into startups and helped grow the teams at a few names you might know, GetCove and Fireflies.ai and Fixon AI, which goes up against Stan Store, plus Willow, which is backed by Y Combinator, and a bunch of other creator startups. What I kept noticing was that partnerships were only ever a small slice of the work, so I figured I could help brands way more directly by doing this instead.
Most of my time now goes on the strategy, making sure the people you are trying to reach actually match the creative and the creators we are using.
What I am good at is getting customers in cheap and then getting the most out of them over time, with offers and promotions put in the right spot and a bit of automation behind it.
When I am not working you will find me at the beach or journaling.
aliceksendzova.comlinkedin.com/in/aliceksendzova
How we work
We run the podcast ourselves, so we are sat on the same side of the table as the creators we are asking a brand to pay.
Recording an episode with a creator
We run on data, which is why every number on this page comes out of a system we built and not a spreadsheet somebody kept by hand.
Alice presenting the audience numbers at an industry talk
And we have got good relationships, the kind where a talent manager picks up the phone because they already know who we are.
Working the Hourglass brand event inside Sephora
Where you’ll find us
Our own podcast, other people’s stages, brand activations and the studio.
At the MaRS District in Toronto, after a startup event.
A guest on someone else’s podcast.
In the chair, on the other side of the microphone.
In the studio with a creator.
At Canarts Studios, where we record.
Speaking at the lectern.
Alice downtown in Toronto.
Making a point on a podcast.
By the fire after a long day of recording.
See what we would do for your brand
The free audit maps each of the four steps for your brand, and which one to start with.