Cameo celebrity endorsement hack - for meta ads

How the booking works

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1. Go to cameo.com/business and browse the talent. The filters are category, price, follower count, gender and audience.
2. Each card shows a starting price for a business video. When we read it on September 13, 2026, the page showed prices in Canadian dollars.
3. Write the brief: what you want them to say, and where it will run.
4. The star has up to seven days to record it or say no. They decide how to do it, and the terms say they may not follow your request exactly.
5. You get the video back with a Cameo watermark on it. You can edit it, but the watermark has to stay whole and the message cannot change.
6. You post it and you mark it as an ad, with #ad, #sponsored or the platform's own paid tag. The terms put that job on the business, not the star.

What the licence lets you do

• Where it can run: your own social accounts on Facebook, Instagram, LinkedIn, Snapchat, TikTok, YouTube and Twitter, including paying to boost it there. Also your own websites, landing pages and apps, and online ad networks.
• Where it cannot run: television, streaming TV, connected TV and out of home ads.
• How long: you have until you first post it, or 60 days after it arrives, to get it ready. From there the terms give you 15 days to run it, unless a longer time is agreed in the booking. More 30-day periods cost extra.
• Who else gets it: the video is yours alone for that time. We found nothing in the terms that stops the same star recording one for a competitor.
• Edits Cameo sells, in US dollars: a basic edit with your logo, name plates and subtitles is US$1,000 a video. A premium edit with your own footage, graphics and sound design is US$3,000. Talent User Content Clearance is US$1,750 a video.
• The star posting it for you: since April 28, 2026 some stars will post the video on their own accounts for an extra fee. That can be whitelisting, paid partnership ads, a collab post, or a post from their account alone. For this one the brief has to start with "Paid Post" and name the channels.

Source, Cameo Terms of Service, last updated May 7, 2025, with the Paid Post section updated April 28, 2026, and the Cameo for Business Additional Terms. Both read September 13, 2026.

Who is on Cameo for Business

• 855 stars were listed on the business browse page when we read it on September 13, 2026.
• We picked 65 of them we would trust on camera, in seven groups: business founders, doctors and astronauts, Olympians, sports legends, chefs, broadcasters and hosts, and actors and comedians. They are all on the talent sheet.

Source, cameo.com/business/browse, all 855 cards, read September 13, 2026. Prices are the starting price for a business video.

Who makes sense for health and wellness

These are the stars on Cameo for Business with a real tie to sport, fitness, medicine or recovering from illness. We checked each one's public record on September 13, 2026.

Who we would not book for a health brand

Source, prices from the Cameo for Business browse cards. Records from Wikipedia, USADA, University of Toronto News, Sports Illustrated, The List, PRNewswire, WellNation, Fitness Volt, OncoDaily and the V Foundation, all read September 13, 2026.

What we would book

1. Missy Franklin, for a hydration or recovery brand. CA$1,380 to start, nothing found against her, and we found no wellness deal of hers to clash with.
2. Hayley Wickenheiser, for a Canadian brand. A four-time Olympic champion who became a doctor. Keep her script away from health advice, because a doctor saying a product works reads as a medical claim.
3. Diamond Dallas Page, for a mobility or recovery brand, as long as you do not sell a workout programme of your own.
4. Shannon Miller or Scott Hamilton, for a cancer support or women's health brand. Both are cancer survivors, and both start at CA$1,380 or less.
5. Dara Torres, to test a script cheaply. CA$725 to start, and not for a CBD brand.

Book one video to test a script. If it works, go to the star's agent for a real deal, because Cameo gives you 15 days of use and nothing stops a competitor booking the same star.

An example: a hydration brand books Missy Franklin

We wrote this to show the steps. It is not a booking we made.

1. On the browse page, search her name. Her card shows CA$1,380 as the starting price for a business video.

2. Send her the drink first. The terms make the business promise that what it tells the star is true, so she should only say she drinks it if she does.

3. Write the brief:

   Hi Missy, we make a hydration drink and we have sent you some. If you like it, could you talk about how you stay hydrated on a long training day, and say you have been drinking ours? Please do not say it improves health or performance. It will run on our Instagram and TikTok, marked #ad.

4. Wait up to seven days. She may change the words, so judge the video on whether it is true and on brand, not on whether she read it word for word.

5. When it arrives you have until you post it, or 60 days, to edit it. Add your logo and subtitles yourself, or pay Cameo US$1,000 for the basic edit. Leave the Cameo watermark alone.

6. Post it on your own Instagram and TikTok with #ad, and put ad money behind it there. From then you have 15 days, unless you bought more time.

7. The bill: CA$1,380 to start, plus US$1,000 if Cameo edits it, plus the extra time. The terms list extra 30-day periods without a price.

Who has done this, and what happened

We looked for a health, wellness or supplement brand that booked a star on Cameo and published what happened, and found none. These three are the ones with a result on the record.

Portillo's, May 2021: celebrities trying to say one word

• Portillo's launched a spicy chicken sandwich with a hot giardiniera sauce. It booked celebrities through Cameo for Business and had each of them try to say "giardiniera".
• The press release names Kenny G, Brian Baumgartner of The Office, Snooki and Cedric The Entertainer "and a dozen others". Cameo's page says 20.
• The videos ran on social media for three months.

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• What happened, per Cameo's page: 200% higher organic views than typical posts, 300% higher engagement on the videos, and sales 25% above the first projections for the new product.

"Most brands could never afford to do something like this using traditional advertising vehicles. Leveraging Cameo for Business as a digital platform, we were able to get a lot of snippets quickly and really make some noise with a modest budget." Nick Scarpino, Portillo's SVP of Marketing

• How sure we are: those numbers are on Cameo's own page, quoting Portillo's. We found no outside outlet that printed them, and the price was never published.

Cameo's own cut of the Portillo's campaign, from its customer stories page

Source, Portillo's press release, May 18, 2021 (archived copy). Cameo for Business customer story on Portillo's (archived May 16, 2026).

Chipotle, August 2022: the Corn Kid

• Tariq went viral for loving corn, then joined Cameo. Chipotle asked its contacts at Cameo to put them in touch, signed an influencer agreement, and filmed him in one of its Queens restaurants within 17 hours.
• So Cameo was the door here, and the deal itself was a normal influencer agreement. It is not the standard booking above.

Chipotle's own post of the video on X, August 27, 2022: open it on X.

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• What happened: almost 90 million views of the video across Instagram and TikTok, per Hashtag Paid's interview with Chipotle's Neiv Toledano. Cameo's own page says 100M+ organic views and 1.7B+ PR impressions.
• How sure we are: the 90 million comes from a trade interview with Chipotle's own marketer. The bigger numbers are Cameo's marketing.

The Chipotle video as Cameo shows it on its customer stories page

Source, Hashtag Paid, "Chipotle’s Neiv Toledano on their partnership with ‘Corn Kid’". Cameo for Business customer story on Chipotle (archived May 16, 2026).

Digitas, October 2021: celebrities as recruiters

• The ad agency Digitas booked Lance Bass and Todrick Hall on Cameo for Business as recruiters for 170 open roles.
• Lance Bass charged $249 a video for personal use and $1,000 for business, per his Cameo page at the time.
• What happened: a 38% increase in applicants over two weeks, for "between 2% and 5%" of its yearly recruiting budget, per Jamie Gribin, Digitas's head of recruiting.
• It sells jobs, not a product, but it is the cleanest outside number we found.

Source, Marketing Brew, "Digitas just became the first company to partner with Cameo for Business for recruiting", October 1, 2021.

What can go wrong

• Not marking it as an ad. In July 2024 Cameo agreed to pay $100,000 to settle with 30 state Attorneys General over paid videos that were not disclosed. The first fine was $600,000 and was cut because of Cameo's finances.
• The star goes off script. The terms say they may not follow your request exactly. We found no refund for a video you do not like.
• The licence is short. 15 days of use unless you buy more time, and never on TV.
• Health claims. The terms make the business promise the brief is true, not misleading, and that it can back up any claim in it. Keep the script to what the star really does and uses.

Source, Net Influencer, "Cameo’s Legal Battle Reveals Hidden Risks In Paid Endorsements", July 29, 2024. Cameo Terms of Service and Cameo for Business Additional Terms.