Influencer Advisory™TikTok Shop profit calculator
See what a month of TikTok Shop sales leaves your brand after every cost
Put in your price, units, creator commission and ad spend. The page splits every dollar of sales between creators, ads, our fee, product and other costs, and shows what is left for you.
Your month on TikTok Shop
Brand profit
$24,000
24.0% of revenue
Brand profitHover the bar to see each part.
A rough estimate of what each month adds, not your final profit. It treats every sale as one a creator earned commission on, and it leaves out tax, returns and your fixed overhead.
Sales TikTok sends elsewhere
Many buyers see it on TikTok and buy it on Amazon or in a store
Brands that tested it found most of the lift landed off TikTok Shop. Pick a test or set your own, and the extra sales sit beside your TikTok Shop profit, not inside it.
4-week geo test on one product: 88% of the lift landed outside TikTok Shop (49% Amazon, 39% ridge.com, 12% TikTok Shop).
Ridge, on Marketing Operators, Jul 2026WorkMagic geo test: TikTok directly generated 3.5K incremental orders, and over 9.5K in total, much of it on Amazon.
TikTok case study with WorkMagic37.5% of the sales were on TikTok Shop and 62.5% on Amazon and in retail stores.
WorkMagic case study, brand not namedNewton Baby held out 40% of the US for 4 weeks: TikTok ads lifted its own-site revenue 4.14% and its Amazon revenue 5.11%.
Haus case study
Repeat buyers
About 27% of TikTok Shop buyers bought again within five months of their first order, against about 36% on Amazon, the one platform ahead of it (Earnest Analytics, January 2022 to February 2024, as reported by Baijing). Nobody has published where those second orders land. Founders say many come back through Amazon or the brand's own site.
Every test here was run or sold by a measurement firm or the brand itself, mostly on TikTok ads rather than affiliate sales, so the published cases are likely the good ones. Treat them as a range, not a promise.
Real TikTok Shops
What other shops sold in one month
Load one to put its revenue into the calculator. Your own costs stay as you set them. Click a month to open the source.
| Shop | Month | Revenue | Items sold | Average price | Source | |
|---|---|---|---|---|---|---|
| medicube Beauty | Sep 2026 | $18.03M | 627,950 | $28.72 | Kalodata via Net Influencer | |
| Medicube (Glass Glow Skincare Set, one product) Beauty | Nov 2025 | $14.08M | - | - | FastMoss | |
| QVC Retail | Sep 2026 | $12.11M | 215,680 | - | Kalodata via Net Influencer | |
| Dr. Melaxin Beauty | Year to Jun 2026, monthly average | $11.85M | - | - | Charm.io via Black Beauty Founders | |
| Comfrt Apparel | Sep 2026 | $10.92M | - | - | Kalodata via Net Influencer | |
| Ninja Kitchen Home | Jun 2026 | $10.55M | 43,630 | $241.87 | Kalodata via Net Influencer | |
| Dr.Melaxin Beauty | Sep 2026 | $9.54M | 377,200 | - | Kalodata via Net Influencer | |
| VEVOR Tools | Sep 2026 | $9.50M | - | $71.13 | Kalodata via Net Influencer | |
| Halara Apparel | Sep 2026 | $8.87M | - | - | Kalodata via Net Influencer | |
| Goli Nutrition Supplements | Sep 2024 | $8.51M | - | - | Tabcut via Chinesellers |
Most rows are estimates from tools such as Kalodata, not figures the brands reported, and those tools say their numbers can differ from a shop's own. The Source column says which is which. Most shops are far smaller: of 803,500 US stores, more than half recorded no sales, and more than 5,700 passed $1 million in the first half of 2026 (SmartScout).
Other scenarios
The same shop at different monthly revenue
Your price, commission, product cost and other costs stay as set above, and ad spend stays at 15.0% of revenue. Click a row to load it.
| Monthly revenue | Expenses before our fee | Fee at 9% | Profit at 9% | Flat fee | Profit at flat fee |
|---|---|---|---|---|---|
| $25,000 | -$16,750 | -$2,250 | $6,000 24.0% | -$17,000 | -$8,750 -35.0% |
| $50,000 | -$33,500 | -$4,500 | $12,000 24.0% | -$17,000 | -$500 -1.0% |
| $100,000 | -$67,000 | -$9,000 | $24,000 24.0% | -$17,000 | $16,000 16.0% |
| $250,000 | -$167,500 | -$22,500 | $60,000 24.0% | -$17,000 | $65,500 26.2% |
| $500,000 | -$335,000 | -$45,000 | $120,000 24.0% | -$17,000 | $148,000 29.6% |
| $1,000,000 | -$670,000 | -$90,000 | $240,000 24.0% | -$17,000 | $313,000 31.3% |
The higher profit of the two fee options is in bold on each row.
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