Influencer Advisory™

Free: creator program self-audit

Find what is holding your creator program back in ten yes or no questions

We read 3,828 problems people told us about their marketing, most of them from brands, across 636 companies.

969 of those were about creators and affiliates, and these ten checks come from the problems that came up the most.

Under each check you'll see how many times that problem came up, one person's own words about it, and what to fix first if you answered no.

Dennis Ksendzov

Dennis Ksendzov, founder of Influencer Advisory. Counts as of 2 November 2026.

  1. 1.Can you send product, chase creators for posts and pay them without someone doing each step by hand?

    This came up 117 times in what we read. “We currently have 1000 AAC members making Gorilla Tag video content on a non-stop basis. Adding another 100K would break our hands-on model.” Jake Zim, Chief Marketing Officer, Gorilla Tag

  2. 2.Can you see the sales your creators bring in, beyond the ones that come through a promo code?

    This came up 106 times in what we read. “So like the point being like if we were just looking at discount codes, if if the vanity URL conversions are true, if we were just looking at discount code usage, like it's it's undercutting it by, you know, 90%.” someone at Ridge, in an interview

  3. 3.If one platform changed its rules tomorrow, would you keep most of your creator sales?

    This came up 94 times in what we read. “I genuinely don’t know how anyone runs a business relying entirely on this platform.” a TikTok Shop seller on Reddit

  4. 4.Do you know how many of the creators you sent product to actually posted?

    This came up 94 times in what we read. “Still barely any sales, still can't get more than a handful of affiliates to actually post.” a supplement brand founder on Reddit

  5. 5.Did more creators post for you this month than at the start of the year?

    This came up 93 times in what we read. “I've sold over 30k items through tiktok shop as a seller and for the last few months my sales have been extremely low.” a TikTok Shop seller on Reddit

  6. 6.If you left your agency tomorrow, would you keep the creators, their contact details and their results?

    This came up 76 times in what we read. “Willing to pay, I just need reliable help. I’ve been scammed and have been on the brink of giving up.” a seller looking for a TikTok Shop mentor, on Reddit

  7. 7.Do you have a way to find new creators who fit your brand, beyond the ones you already know?

    This came up 56 times in what we read. “i've lost i've lost and made a lot of money by either choosing the right influencer or not choosing the right influencer” teamiblends.com, in an interview

  8. 8.Does every creator get a short list of what they can and can't say about your product before they post?

    This came up 47 times in what we read. “I’ve gotten 13 videos taken down for “exaggerating or misleading product”.” a seller on Reddit

  9. 9.Do you pick creators by what they've sold before, not by how many followers they have?

    This came up 47 times in what we read. “we get like zero, not zero, but like very little organic purchase performance from these influencer deals. Most of them are getting good good impressions and good CPMs, but like most almost all the performance is coming out of coming out of the paid account” Aaron Orrendorf, Ridge, in an interview

  10. 10.Do you put ad money behind the creator videos that already bring in sales?

    This came up 36 times in what we read. “My GMV Max ads are burning through budget daily without generating a single sale” a TikTok Shop seller on Reddit

How you did

0 of 10 yes, 10 still to answer

Count your yes answers.

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