Influencer Advisory™Free report · 2026
The 2026 Health and Wellness Creator Sponsorship Report
See which creators your competitors keep paying, what a video costs, and which brands are bidding for the same names. Pulled from our own database, so you can plan a campaign from what already works instead of guessing.
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Move the sliders to your budget and product. See the reach, buyers, revenue, and return you could expect, and how many creators that budget books.
Your numbers
What that buys you each month
A planning model, not a guarantee. Views come from your budget at the CPM you set. Buyers come from the click and conversion rates you set. We default to a $29 CPM, a 1.5% click rate, and a 3% buyer rate from what we see across the creators we track. Adjust any of them to match your funnel.
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A fresh creator report, every few weeks
We pull these from our database of 553,897 sponsored videos. Leave your email and we will send the next niche report the day it lands, plus the standout creators we find each week.
The creators health brands keep rebooking
Counted by how many separate health and supplement brands have paid each creator, and how many sponsored videos they have run. A creator several brands come back to is a safer bet than a big channel with one deal.
| Creator | Subscribers | Health brands | Videos | Notable brands | Est. rate / video |
|---|---|---|---|---|---|
| The Food Theorists | 5.54M | 7 | 11 | LMNT, Gamer Supps, Manscaped, Ritual | $40,000+ |
| Mark Hyman, MD | 1.48M | 7 | 55 | LMNT, Momentous, Seed, Thrive Market | $20,000 to $40,000 |
| Frugal Fit Mom | 680K | 7 | 15 | LMNT, Huel, Momentous, Ritual, Thrive Market | $10,000 to $30,000 |
| Sauce Stache | 675K | 8 | 13 | Athletic Greens, LMNT, Henson Shaving, Huel, Momentous | $10,000 to $30,000 |
| Sarah's Vegan Kitchen | 536K | 8 | 34 | Ritual, Thrive Market, LMNT | $10,000 to $30,000 |
| Hannah's Happy Home | 317K | 8 | 17 | Athletic Greens, Ritual, Seed, Thrive Market | $3,500 to $10,000 |
| Janet Ndomahina | 153K | 7 | 10 | Athletic Greens, LMNT, Ritual | $3,500 to $10,000 |
| The Athlete Special | 141K | 7 | 30 | LMNT, Huel, Momentous, Ritual | $3,500 to $10,000 |
| Keto Rewind | 123K | 7 | 32 | LMNT, Thrive Market | $3,500 to $10,000 |
| Healthy Elizabeth | 86.2K | 7 | 31 | LMNT, Equip Foods, Huel, Ritual, Thrive Market | $500 to $3,500 |
| baybayhay | 82.6K | 7 | 16 | LMNT, Ritual, Seed, Thrive Market | $500 to $3,500 |
Brand and video counts come straight from our sponsorship database. The rate per video is our modeled estimate from each creator’s size and views, since most rates are negotiated in private. Treat it as a planning band, and we can confirm a live quote for any name here.
The brands competing for these creators
The health and supplement brands sponsoring the most creators right now. When they keep coming back, the channel is converting for them, which is the signal you want before you spend.
| Brand | Category | Sponsored videos | Creators used |
|---|---|---|---|
| Gamer Supps | Gaming supplements | 529 | 200 |
| Thrive Market | Grocery and pantry | 423 | 285 |
| Ritual | Vitamins | 354 | 358 |
| Füm | Health and wellness | 203 | 40 |
| Ultrahuman | Recovery and devices | 189 | 151 |
| SafetyWing | Health cover | 162 | 66 |
| BON CHARGE | Wellness devices | 136 | 38 |
| FOREO | Beauty and skincare | 134 | 127 |
| Eight Sleep | Recovery and devices | 124 | 53 |
| Henson Shaving | Grooming | 108 | 99 |
| Timeline | Health supplements | 91 | 51 |
| Equip Foods | Sports nutrition | 85 | 37 |
What a sponsored video costs, by creator size
A planning guide so you can size a campaign before you talk to anyone.
| Creator size | Subscribers | Rate / video | Best use |
|---|---|---|---|
| Nano | 1K to 10K | $100 to $500 | Exact-problem audience, high intent |
| Micro | 10K to 100K | $500 to $3,500 | Niche trust at a fair price |
| Mid-tier | 100K to 500K | $3,500 to $10,000 | The workhorse band for most brands |
| Macro | 500K to 1M | $10,000 to $30,000 | Wider reach, warmer than ads |
| Mega | 1M and up | $30,000+ | Top-of-funnel awareness at scale |
A blend of sizes beats spending it all on one big name. The small exact-problem creators convert, while the bigger channels bring people who have not heard of you yet.
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