[ Category ]
Celebrity Partnerships
The celebrity series. Who approves an endorsement deal, what it costs, how the deals are structured, and the campaigns that worked or blew up.
End-to-end walkthrough to celebrity partnershipsIf you want to: Reduce the cost and risk of your first celebrity partnerships, Want to be familiar with the space, Acquire a larger upside.
Dennis Ksendzov · 9 min read
Celebrity Endorsement Examples, What Worked and What Blew UpMcDonald's put 20 million dollars of sales through an app to prove one meal worked. Bud Light lost 40 percent of its sales by answering a boycott badly. Both stories, and twenty more, in question and answer form with the sources named.Dennis Ksendzov · 18 min read- How to Get a Celebrity to Endorse Your ProductThe person who controls a celebrity deal is almost never the celebrity. This is the question and answer version of who approves it inside a brand, what legal is looking for, why the fee is the smallest argument, and the four structures the deal can take.Dennis Ksendzov · 12 min read