How we would scale an influencer strategy for Shed
Shed is earning about 375,000 views a week on Instagram from other people tagging them.
Founder · September 11, 2026 · 4 min read
For brands looking to:
- Launch a new product line
- Need to scale their affiliate strategy
- In the health & wellness space
Competitors & what they sell
Facing a lot of competition:
Example of positioning within ED
How to avoid being a commodity:
Types of reads and influencers used:
Target avatar:
Creators who will actually find this useful:
file:///C:/Github/processes/sexual-wellness-sponsorship-map/page.html
We found 295+ sponsored influencers on instagram:
Next move:
3-5 posts PER day
Shed is earning about 375,000 views a week on Instagram from other people tagging them.
Currently their influencer program:
| Month | Posts | Views |
| February 2026 | 5 | 132,322 |
| March 2026 | 33 | 268,997 |
| April 2026 | 49 | 381,765 |
| May 2026 | 71 | 397,058 |
| June 2026 | 68 | 237,873 |
| July 2026 | 98 | 1,338,628 |
| August 2026 | 145 | 2,283,664 |
Given an estimated 0.02% conversion rate
75 new customers per week
Low churn allows for massive scale
Next steps expand to 10-30 posts per day
5x the entire business
Big branding play:
1 celebrity, over 10-20 million + views
Mass credibility with other influencers
Mixed with Cruva affiliate:
And creating a creator community:
Types:
1:
Spectacle & grand prize A very large prize, one winner, entries in the thousands or hundreds of thousands.
| Doritos, Crash the Super Bowl | 2025 | $1,000,000, a first quarter Super Bowl slot and a trip. Opened September 2024, thousands of entries cut to 25 finalists, then a public vote. Won by Dylan Bradshaw and Nate Norell for a spot called Abduction |
2:
Audition. The competition is the door into a community rather than the community itself.
| e.l.f., Eyes. Lips. Famous. | 2020 | Three winners, each a $5,000 representation contract and a year of product |
3:
internal contest, A leaderboard, a monthly sales race, a prize for the best hook, a trip for the top ten, run among ambassadors who are already signed.
Which of these fits depends on whether you already have ambassadors worth running a leaderboard among, and if you are not sure, we can work out the right structure for your own affiliates.
Influencer network:
| Brand | The room | What is inside it |
| Tabs Chocolate | Discord | More than 100 creators trading hooks, performance updates and the brand's best performing assets. The headcount comes from the software vendor whose product they use |
| Neuro Gum | Discord | Tiers unlocked by sales, a sales floor to stay in, and a quarterly call with the chief executive. Described by the founder, never verified from outside |
| Notion | Two Slack workspaces | Around 200 ambassadors across 23 countries, more than 600 applications in the first week. Channels by country and one where members compare what they earn from templates and courses |
| Sephora Squad | An in house portal | More than 250 creators since 2019, with campaigns, events and training sessions run by Sephora's own teams |
| Duolingo | Closed | The volunteer contributor programme was shut down. Contributors were offered paid roles and a shared $4,000,000 fund. What exists now is a fan run server, not a brand one |
| Gymshark | Public Discord | About 1,400 members and open to anyone, so this is a fan server rather than a vetted creator room |
Some more…
| Types of communities | A brand doing it | Metrics |
| The paid cohort | Sephora Squad | A 12 month term, pay reported at $5,000 to $50,000 a year |
| The campus rep programme | Red Bull Student Marketeers | More than 4,000 worldwide, running since 1987 |
| The athlete or expert roster | Gymshark | 125 paid influencers as of 2020, with no published headcount since |
| The affiliate ladder that climbs with sales | Abercrombie Creator Suite | Tiers reported at 10% up to either 25% or 33%, and the two sources disagree |
| Co-creation, where the community makes the product | LEGO Ideas | A 1% royalty on net sales, ten free sets, and a credit on the box |
| The event or trip as the centre of it | Revolve Festival | 1,200 to 1,500 invited for 2026, mostly creators |
| Brainstorming discord | Tabs Chocolate | More than 100 creators in one Discord |
| Badges, tiers and leaderboards | Salesforce Trailblazers | More than 200,000 members across more than 800 groups |
Using a mixture of all works best - so far shed only has an affiliate ladder.
A contest that flops in front of ambassadors who are already signed is harder to walk back than one you never announced, so it is worth a second read on which of these fits your stage before you commit.
Campaign that would win a Cannes Lion Gold award:
Best examples of affiliate programs
In a typical affiliate programme 95% never make a single sale after signing up The top 10% of affiliates typically produce 60 to 80% of all revenue.
18 arguments over 153 scripts.
| What they argue | Scripts | Share |
| It supports weight loss and better habits | 59 | 39% |
| You feel better and more confident in yourself | 44 | 29% |
| There is money off your first order | 44 | 29% |
| You get access to actual doctors | 25 | 16% |
| The appetite and food noise really do quieten | 23 | 15% |
| You have more energy and less fatigue | 21 | 14% |
| It fits into the day you already have | 13 | 8% |
| Doctors adjust the treatment as you go | 12 | 8% |
| Signing up online is quick | 12 | 8% |
| The plan is built around you | 11 | 7% |
| It arrives at your door | 8 | 5% |
| Here is my own weight loss | 8 | 5% |
| My hair and skin got better | 6 | 4% |
| The pricing is clear, no hidden fees | 5 | 3% |
| Money back if it does not work | 5 | 3% |
| I sleep better | 4 | 3% |
| The care is designed around me | 3 | 2% |
| You can book a free consultation | 2 | 1% |
What you cant mention
| Shed's own site | The 161 creator scripts | |
| Wegovy | 282 mentions | 0 |
| Foundayo, the needle free pill | 90 mentions | 0 |
| Discreet packaging | 39 mentions | 0 |
| Libido | 37 mentions | 0 |
| FSA and HSA | 21 mentions | 0 |
| Erectile | 10 mentions | 0 |
Include mention of neuro gm and rrowing via community
Building the community, writing scripts that avoid the words you can't legally say, and running the actual outreach are three different jobs, so if you want us to run the whole creator and affiliate program for you, from the scripts to the community, that is the work we do.