Influencer strategy breakdown and tactics for DoNotAge.org

Repeats word artists and talks about artists sinking in their own energy

Dennis Ksendzov
Dennis KsendzovVerified

Founder · September 11, 2026 · 1 min read

DoNotAge's own homepage for its longevity drink

For you

  • Need to scale existing influencer program
  • Stagnant at 50-100M revenue mark
  • Need to increase conversion with existing ads & 10x volume

TLDR: more volume is needed for this case

AG1 like brand - pure longevity focus

DoNotAge's own homepage for its longevity drink
DoNotAge's own homepage for its longevity drink
DoNotAge's product page showing its supplement lineup
DoNotAge's product page showing its supplement lineup

Meta ads:

Meta's Ad Library search for DoNotAge's own ads
Meta's Ad Library search for DoNotAge's own ads
One of DoNotAge's sponsored Meta ads
One of DoNotAge's sponsored Meta ads

Collab with artist

Repeats word artists and talks about artists sinking in their own energy

Telling which of these ads is still testing well and which is just repeating itself is quick once you know what to look for, so if you want the same read on your own ads, with what to cut and what to keep, we can do it.

The page of an artist DoNotAge partners with
The page of an artist DoNotAge partners with
A wellness coach's sponsored ad for DoNotAge
A wellness coach's sponsored ad for DoNotAge

Mixing AI avatars to see performance

The page of a men's health creator DoNotAge works with
The page of a men's health creator DoNotAge works with
That same creator's own sponsored ad for DoNotAge
That same creator's own sponsored ad for DoNotAge

Older demo influencer collab

A sponsored ad aimed at an older audience
A sponsored ad aimed at an older audience

Only 40 ads in total

-15 of which are influencer whitelisted ads (3-4 influencers in total)

The gap: Meta ads Andromeda needs

A quoted note on how many ads Meta's Andromeda algorithm wants running
A quoted note on how many ads Meta's Andromeda algorithm wants running

Top companies running 100’s of broad ad sets & 1000’s of ads

Running a handful of whitelisted ads is one thing, scaling that up is another, since every one of them still needs the creator's own sign off to keep running as a paid ad. That is the kind of check we do before an account scales volume, never after.

Meta's Ad Library showing another brand's ad count
Meta's Ad Library showing another brand's ad count
Meta's Ad Library for a second brand's ads
Meta's Ad Library for a second brand's ads

On Youtube:

Mostly affiliates:

https://influencermarketingexamples.com/wellness-brand-map/?deals=pays&by=videos&group=avatar&q=donotage

Our own brand map showing which creators DoNotAge already pays
Our own brand map showing which creators DoNotAge already pays

What is stopping them from growing with influencers

  • lack of focus
  • lack of data
  • lack of know how

Influencer recommendations (vetted & proven):

Our own brand map showing creators DoNotAge has not booked
Our own brand map showing creators DoNotAge has not booked

On instagram:

DoNotAge's Instagram profile
DoNotAge's Instagram profile

5-10 partnerships per week

Takeaway: lack of volume

Our own dashboard of YouTube health creators
Our own dashboard of YouTube health creators

Buying data helps or making an influencer community

A private online community for Amazon influencers
A private online community for Amazon influencers

Both problems come from the same place, not enough proven creators feeding the account and not enough new ad tests running each week, and closing that gap is the whole job we take on for a brand at this stage. If you want that built for you, we can run the same audit and rollout on your own account.