Scaling & Expansion
What a brand does when direct to consumer stops scaling. Retail, acquisition, and what happens to the creator programme on the way.
- 5 min read
What Happens to a Creator Program When a Big Company Buys the Brand
Founders assume a big owner means a bigger creator budget. On our own deal table the opposite shows up, and the gap is not small.
- 6 min read
What Does a Supplement Brand Do When Direct to Consumer Stops Scaling
Once paid social stops responding to spend, the advice a wellness brand gets is remarkably consistent. Four of the five moves are right. The fifth is the one we can measure.
- 5 min read
How Many Creators Does a Supplement Brand Actually Pay
The number is much smaller than the category talks like it is, and knowing the real distribution tells you what it costs to be visible.