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Scaling & Expansion
What a brand does when direct to consumer stops scaling. Retail, acquisition, and what happens to the creator programme on the way.
Repositoning with influencersFor you if: A product or brand about to change its name, Creators still linking, tagging & talking about the old one, Deciding if the rename itself should be the campaign.
Dennis Ksendzov · 10 min read- How do health and wellness brands make influencer their main acquisition channel?
Dennis Ksendzov · 34 min read - Influencer marketing strategy: how do you make influencer your main acquisition channel?
Alice Ksendzova · 12 min read
How influencer marketing is changing, and how brands can adapt
Dennis Ksendzov · 12 min read- Why is most of the content on influencer marketing so vague, unactionable, and poor?
Dennis Ksendzov · 6 min read
City by city domination: TorontoSam Walton grew Walmart from 1 store to 10,000+, one city at a time.
Dennis Ksendzov · 11 min read
Top 10+ Influencer Marketing Strategies
Dennis Ksendzov · 2 min read- Influencer Marketing Strategies by Revenue Level (50-100M, 100-500M, 1B-5B)
Dennis Ksendzov · 18 min read - How we would scale an influencer strategy (tryshed)
Dennis Ksendzov · 4 min read