Tier & Rate Benchmarks

What Is a Good Influencer Engagement Rate in 2026

Real engagement-rate numbers by creator size in 2026, drawn from our deal log.

Influencer Marketing vs Affiliate, Which Pays Back in 2026

Two distinct programs with different pay mechanics and brand outcomes — drawn from 51 priced creators in our deal log.

What Are Instagram Influencer Rates in 2026?

Instagram per-post medians span $120 nano to $18,000 mega based on 274 confirmed rates from creators we've spoken with.

• instagram
• rates
• creator economy
• data report

What Does Micro and Nano Influencer Marketing Cost in 2026

Of 158,555 YouTube creators we track, 58.3% are under 100,000 subscribers. That's where almost all workable sponsor inventory lives. Here is the data on rates, engagement, and repeat-sponsor cadence.

• micro influencer
• nano influencer
• creator economy
• data report

What Does Nano Influencer Marketing Cost in 2026

Nano creators (1K to 10K) closed 14,820 deals across 8,103 creators in our network, the highest deal count of any tier.

• influencer marketing
• rates
• creator economy
• data report

Why TikTok Influencer Rates Swing 10x in 2026, and How to Check One

Here is what I see a lot in TikTok creator deals: the same follower count quotes 10x differently across brands, and the marketer accepting the higher number is usually anchoring on their own first invoice instead of a real comparable. Here is how to fix that.

• tiktok
• rates
• creator economy
• data report

What Is YouTube CPM by Niche in 2026

Sponsored CPM bands by niche on YouTube, drawn from our deal log.

What Are YouTube Influencer Rates in 2026

Real YouTube creator rates by tier in 2026, drawn from our deal log.