Category
Tier & Rate Benchmarks
T1-T5 rate cards, percentile benchmarks, CPM math.
- 5 min read
What Is a Good CPM for Influencer Marketing in 2026?
How CPM works in influencer marketing, the calculation, and where it lands by tier across our deal log.
- 6 min read
What Do Creator Economy Statistics Show in 2026?
176,223 confirmed sponsor deals across 32,731 brands and 21,997 YouTube channels. Here are the real creator economy statistics for 2026, no estimates.
- 6 min read
What Should a Creator Rate Card Template Include in 2026
The 8 fields a working creator rate card template needs in 2026, with example numbers from 53 priced creators in our database.
- 6 min read
What Does an Influencer Database Tell You About Rates in 2026
What a working influencer database has, what it costs to keep current, and what the 6,589 channels we track in this niche tell us about real sponsor activity.
- 5 min read
What Is a Good Influencer Engagement Rate in 2026
Real engagement-rate numbers by creator size in 2026, drawn from our deal log.
- 5 min read
What Do Influencer Marketing Statistics Show in 2026
First-party influencer marketing statistics from our deal log, not benchmark recycling.
- 5 min read
Influencer Marketing vs Affiliate, Which Pays Back in 2026
Two distinct programs with different pay mechanics and brand outcomes — drawn from 51 priced creators in our deal log.
- 5 min read
What Is Influencer Pricing by Platform in 2026
Real influencer pricing by platform in 2026, with cross-channel medians from our deal log.
- 5 min read
What Are Instagram Influencer Rates in 2026
Real Instagram creator rates by tier and format in 2026, drawn from our deal log.
- 6 min read
What Are Instagram Influencer Rates in 2026?
Instagram per-post medians span $120 nano to $18,000 mega based on 274 confirmed rates from creators we've spoken with.
- 5 min read
What Does a Macro Influencer Cost in 2026?
What macro influencers actually charge per integration in 2026, with the T2 rate band drawn from our deal log.
- 8 min read
What Do Micro Influencer Rates and ROI Look Like in 2026
We track 1,130 YouTube creators and 10 TikTok accounts in the micro influencer niche. Here is what the data says about price, fit, and conversion.
- 8 min read
What Does Micro and Nano Influencer Marketing Cost in 2026
Of 158,555 YouTube creators we track, 58.3% are under 100,000 subscribers. That's where almost all workable sponsor inventory lives. Here is the data on rates, engagement, and repeat-sponsor cadence.
- 6 min read
What Is Mid Tier YouTube Creator Pricing in 2026?
From 158,555 YouTube creators we track and 103 confirmed mid tier rates, the median per-integration price is $2,500. Here is the full pricing picture for the 100K to 500K subscriber band.
- 6 min read
What Does Nano Influencer Marketing Cost in 2026
Nano creators (1K to 10K) closed 14,820 deals across 8,103 creators in our network, the highest deal count of any tier.
- 5 min read
What Do Nano Influencer Rates Look Like in 2026
Real nano-tier rates by platform, format, and category, drawn from our first-party deal log.
- 5 min read
What Are TikTok Influencer Rates in 2026?
Real TikTok creator rates by tier in 2026, drawn from our deal log.
- 8 min read
What Are TikTok Influencer Rates in 2026
Here is what I see a lot in TikTok creator deals: the same follower count quotes 10x differently across brands, and the marketer accepting the higher number is usually anchoring on their own first invoice instead of a real comparable. Here is how to fix that.
- 5 min read
The 5 Types of Influencers Brands Hire in 2026
5 working tiers of influencer, what each charges, and which one a brief actually needs.
- 5 min read
What Is YouTube CPM by Niche in 2026
Sponsored CPM bands by niche on YouTube, drawn from our deal log.
- 6 min read
What Are YouTube CPM Rates in 2026
YouTube integrated CPM sits at $25 across 187 deals we've tracked, with pre-roll at $14 and end-card at $9 per thousand views.
- 5 min read
What Are YouTube Influencer Rates in 2026
Real YouTube creator rates by tier in 2026, drawn from our deal log.
- 7 min read
What Are YouTube Shorts Sponsorship Rates in 2026
Why three different YouTube Shorts quotes for the same creator can come back at 40% of long-form, full long-form, or 3x normal, and what repeat buyers anchor on.
- 6 min read
YouTube Shorts Rates vs Long Form in 2026
YouTube Shorts integrated runs $850 versus $2,500 for long-form integrated based on 357 confirmed rates from creators in our network.