Program Operations

How to stop paying huge flat fees for influencer posts and grow a compounding roster

Companies need this especially when transitioning from performance to brand marketing efforts (50-100M)

How Do You Measure Earned Media Value Without Fooling Yourself

Two companies that both sell this metric, and both publish their prices, value an Instagram comment at $1.00 and at $3.82. Here is how earned media value is actually calculated, and how to report it without getting caught out.

• measurement
• earned media value
• celebrity partnerships

The Wellness Influencer Launch Playbook

Use this when you have a product launch, a defined budget, and responsibility for recruiting creators and making the program perform. It is a working plan, not a positioning essay.

How Do You Prove a Creator Campaign Worked When You Sell in Stores

In our record of 750,313 tracked sponsor deals, three powder brands carry 8,539 of them and seven canned and bottled brands carry 173. The gap is not about who has the better product, it is about which one ships with a discount code.

• measurement
• attribution
• retail
• beverage

How to Set Up Influencer Whitelisting on Meta and TikTok (2026)

The operator's guide to whitelisting: moving a creator from organic to paid, getting handle access, retargeting off their content, and what usage rates really run at scale.

• influencer marketing
• whitelisting
• meta ads
• tiktok spark ads

What Is Influencer Whitelisting and Should Your Brand Use It (2026)

Whitelisting lets your brand run paid ads from a creator's handle while they keep their account. What it is, why it beats boosting, and what it really costs, with real rates from our deal log.

• influencer marketing
• whitelisting
• meta ads
• paid social

What Does Influencer Whitelisting for Meta Ads Cost in 2026

What influencer whitelisting on Meta Ads is, the 3 access levels brands ask for, and the real cost math from our deal log.