What should creators make?

Signing up affiliates is only the start, and what they film matters because an affiliate whose first video sells is a lot more likely to keep posting.

What gets your ads or your shop banned?

Before choosing what creators make, learn which words and products the platforms ban, or a brand's ads get banned and the brand gets kicked off the shop.

• One brand had its first ads banned because the platforms banned the words vagina and vaginal health. It had to get that changed on Meta, Amazon and TikTok.
• Gel Blaster got kicked off the shop constantly because it was a blaster product, so it was on and off.

Heard on Fitt Insider, and on Open Residency at 1:00:59.

How do you stop fakes and creator violations?

Clear rules on what to say in a video are the brand's job, and open talk with creators is how it learns which violations they are getting.

• Frownies tells buyers to stay with Amazon and its own website right now, and on Amazon to check that the seller says Frownies Beauty Products.

Heard on Real Alex Clark at 58:02 and 58:06, on Joshua Schall at 19:57 and 20:59, and on The Anatomy of a Dream at 26:34.

How brands are briefing creators

Brands that win on TikTok Shop skip the script and steer creators with a one page brief, training calls and an ask for several videos a day.

What goes in a creator brief?

A brief aimed at the complaint buyers raise most, like HexClad's on nonstick, gets creators making the problem and solution videos a brand can run as ads.

• One operator says the right brief is a few of the value props you want the creator to touch on, what has performed for you, the do's and don'ts, and then go create.
• TBAR, a TikTok Shop agency, writes the brief so each affiliate makes a really high quality post their first time posting. An affiliate who makes a sale on their first video is a lot more likely to come back and make more, which it says usually does not happen, so the brief gives a ton of different angles and styles of video.
• HexClad's single page briefs were enough to get its TikTok Shop affiliates making videos that are good at addressing the common issues people have with its products, because these creators know how to make problem and solution content. HexClad hopes to get hundreds of those videos into its ad account this year.
• HexClad now briefs creators on the complaint it hears most, which is about nonstick, instead of sending a pan with no instructions. The brief asks them to talk about how to get the best out of the nonstick, what to do and what not to do.
• Skullcandy says part of the work was arming its creators with a story to tell their audiences. Its story was premium sound for the people.

Heard on Marketing Operators at 1:12:17, 51:46 and 59:32, on Common Thread Collective at 27:07, and on Storetasker: ecom wisdom | Experts in Shopify at 17:23.

How much should you leave to the creator?

Fewer instructions keep a video sounding like the creator, and letting creators post without approval is what keeps a shop program growing.

• One big shop brand briefs its affiliates on launches, best content and winning hooks, the way it would brief staff. It has one person who does all the recruiting inside the TikTok Shop affiliate platform and a separate person who manages its affiliate Discord.
• Bloom's brief for its Crisp Apple energy drink has the same system to an even greater extreme where they say nothing off brand, because the creator is the expert. Bloom hands the making of the content and the ideas to the creator, since that is their full time job.
• HexClad agrees that looser briefs can work well, especially with creators who are comfortable talking naturally on camera. Its point is that more instructions can make the ad feel less like the creator.

Heard on Marketing Operators at 58:03 and 20:15, on School of Hard Knocks Podcast at 40:34, and on Hudson at 28:26. From your highlighted main points doc.

How do brands train creators on calls?

Calls like Ridge's weekly one and Cyklar's at each launch tell creators which new product to film and which hooks and ideas are working right now.

• Every Neuro creator sits through a three hour orientation when they join, recorded once and tracked in Notion. The orientation sheet holds the hooks that are working, so the creators know what to talk about.
• A brand manager then asks each creator very specific questions, to check they actually took it in. Neuro's CEO also tries to hold a Zoom meeting with the creators once every quarter, to pass the culture of the company on to them.
• With every product launch, Cyklar's founder gets on a Zoom for a private session with the brand's TikTok Shop creators. The session covers the new product, how the founder likes to talk about it, and the different ways to start a TikTok that hook the viewer.
• Hudson from Comfrt gets on community calls in Discord to show affiliates what a winning ad looks like and hand out hook ideas.
• Ridge does not think of it as TikTok Shop but as activating creators at scale, with a community call every week telling them which ideas are working and which new products are launching. Just last week, it said, its TikTok Shop campaign posted 1,200 videos, probably an average of about six or seven posts a person.

Heard on Open Residency at 4:17 and 6:00, on Hot Smart Rich at 48:58, and on Marketing Operators at 28:54 and 35:08.

How many videos a day should a creator post?

Asking a creator for a video a day is a trade, and Comfrt's founder says to offer $1,000 a month or a 15 to 20% commission in return.

• Neuro's top creators post about five videos a day and wait for one to take off. In mid December one of them made $250,000 in one day.
• Comfrt's founder says each affiliate creator should post five to seven videos a day.
• Comfrt's founder says to ask a creator for a video a day for 30 days, which is 30 pieces of content, all posted on shops. In return you offer, say, $1,000 a month or a 15 to 20% commission, whichever earns the creator more.
• TBAR's goal is to get at least a thousand videos back for the brand after a month. It says it normally takes like at least a month to get things rolling.

Heard on Open Residency at 14:48, on Hudson at 29:28 and 33:07, and on Common Thread Collective at 12:34.

Why ask creators for so many videos?

Nobody can pick which video takes off, and asking a creator for two extra hooks and two extra calls to action turns one deliverable into six videos.

• You cannot pick which video takes off. One marketer points at a Maybelline video by Jeffree Star that went ultra viral and made something like 5 or 600K worth of sales.
• At scale, more videos come from multiplying a good ad concept by language, by look and by region, and by getting 10 to 20 creators reposting it. The speaker is talking about a brand that spends tens of millions of dollars on marketing every year.
• Tip Ask a creator who makes a UGC ad for you to also record two additional hooks and two additional CTAs, so one deliverable is actually six. With an amazing video editing squad, those six videos can be 20.

Heard on Marketing Operators at 44:37 and 1:08:01, and on Open Residency at 32:17 and 1:04:24.

How did Ridge change what creators film?

Ridge compares each product's share of videos with its share of revenue to pick what to send creators next, and the new videos come about a month later.

• Ridge steers what gets made by changing what it sends out, not by telling creators what to film. In May, half of its 7,000 videos promoted wallets and they barely made 30% of revenue, so it seeded more tracker cards.
• Because seeding takes weeks, that steering only shows up about a month later. Ridge acted on its May data and had more tracker cards in people's hands by the end of June.

Heard on Marketing Operators at 27:14 and 27:37.

How do you stop creators making the same video?

Different angles reach different people, like one supplement brand's funnels on gut issues and fertility, and they gave Ridge's ring launch a full toolbox of ads.

• Split your creators into segments, and have each segment make videos that answer a different question or objection your buyer has.
• A product with several uses lets you run ten creators on ten different angles. One supplement brand has funnels around GLP-1 use, gut issues and fertility, so it reaches lots of different people.
• Ridge treated its launch of rings as a tier 2 launch. It went in with a number of concepts and angles and engaged a number of creators, so it had a full toolbox of ad creative.
• Ridge had a text heavy static ad about its free wedding band replacement program with strong click through and conversion rates. Its next step is the same message in organic style UGC, such as a woman explaining why she is buying her husband a ring that comes with free replacements.

Heard on Marketing Operators at 1:01:41 and 43:24. From Alice Ksendzova on LinkedIn and your highlighted main points doc.

How do you show creators what is trending?

What to film next can come from outside the brand, from a trend dashboard like the one Jones Road is building or five viral videos in Slack every morning.

• Jones Road is building, with an agency, a dashboard of what is trending on TikTok and IG in its space, so creators on retainer can see the top five organic videos on a topic and go make five of their own that week.
• One team has five viral videos delivered to Slack every morning for all its clients, picked by keyword or creator, to see what to act on.

Heard on Marketing Operators at 1:00:30 and 30:00.

Which views sell your product?

What creators make has to reach your ideal customer and feature the product without becoming all product, or even 6 or 7 million views do nothing.

• Shop affiliates are good at selling on camera, because they only get paid when something sells. A brand with lots of them gets three things from the same videos, which are social impressions, TikTok Shop revenue and content for its ad account.

• On its first time on TikTok, e.l.f. commissioned its own song and did a hashtag challenge. Its CEO thinks it got something like three or four billion views. A later challenge, built around a rock band it created on TikTok with Simon Cowell, ended up doing 15 billion views.

Heard on Marketing Operators at 23:33, 37:47 and 11:33, and on Rapid Response at 9:41.

What should you keep in mind? 1 example

OLIPOP got close to a billion tracked views on one hashtag after dropping discount codes, and creators who respond well then move into longer term paid deals.

Example 1: OLIPOP sends product, not discount codes

Proof: OLIPOP moved to a product placement strategy instead and got close to a billion tracked views on one hashtag in just over a year. (Steven Vigilante of OLIPOP, who has worked on its influencer and celebrity partnerships)

Click to enlarge

Do this:

• Remove discount codes from TikTok captions since the algorithm hates them.
• Send product to creators and ask them to include it in their normal content instead of a scripted discount code ask.
• Check the comments section to gauge audience response instead of tracking link clicks.
• Move creators who respond well into a longer term paid deal.

How to brief a creator

Shipping the prize so it sits on camera made Ridge's creator videos perform about twice as well, and fragrance, whose feel cannot be seen online, needs reaction videos.

The right brief is a few value props, what has worked, do's and don'ts, then go create

The right brief is: here are maybe a few of the value props we want you to touch on. Here's what's performed for us. Here's the do's and don'ts, and then go create.

Who says so: Marketing Operators, hosts who run marketing at Jones Road Beauty, Ridge and HexClad

Do this:

• Write a brief that lists a few value props you want the creator to touch on.
• Share what has performed for you before as part of the brief.
• Include do's and don'ts in the brief instead of a full script.
• Take a winning ad or winning creator ad and give it to your pool of creators to recreate in their own way.

Their 50-mile world record holder posts the exact gels, carbs and sodium he takes before a run

Best example of this [being educational] actually is Charlie Lawrence who we've got on the team. He's the 50-mile world record holder. Before he goes out and runs, he'll post a picture of all the gels he's taking, the carb powder, he'll add up how many carbs he's having exactly and how much sodium he's having.

Proof: Athletes given codes did not convert, but the brand still saw benefits like credibility at specialty retail from being associated with named athletes. (Maddie Martin, head of marketing at Cadence, a performance hydration brand)

Do this:

• Ask athletes to post a picture of the gels and carb powder they take before a run.
• Have them add up and state exactly how many carbs and how much sodium they are having.
• Tell athletes to be as educational as possible rather than expecting fantastical reels or stories.
• Set deliverables around posting stories, YouTube and Instagram content rather than expecting discount code conversion.

Get one or two different videos from each creator today, not four hooks that take two weeks

We're getting one video, we're getting two videos, but they're different videos from each creator. We're not saying, "Hey, we need four concepts with four hooks, and we're going to take 2 weeks to edit them." It's just, boom, give us stuff today, they post it, it goes up.

Proof: The brand launched the content the day after getting it and found it more impressive than almost anything from UGC agencies, at a cheaper cost. (Kathy Sun, VP of e-commerce at AppLovin, with the Marketing Operators hosts from Jones Road and Ridge)

Do this:

• Skip briefing, scripting, and editing the content before posting it.
• Scale up the test and find more creators if this approach works.

Getting the prize into the creator's video made it perform about twice as well

What we found the previous year was that if we can get the trucks [the prize] in the videos, they perform about twice as well.

Click to enlarge

Proof: Ridge spent time and energy shipping trucks to creators to get them deeply integrated into ad reads because getting the truck into the video made performance about twice as good. (Marketing Operators, hosts who run marketing at Ridge and HexClad)

Do this:

• Ship the physical prize to the creator so it can appear in the video itself rather than just being described.
• Prioritize deeply integrated ad reads where the prize is physically shown on camera.
• Avoid pairing small scale creators with uninspiring content since that combination should be dropped going forward.

Turn ambassadors' required monthly posts into ad reads, and get the raw footage first

So this year, one of the big changes we're trying to make is let's get better briefs into the hands of our brand ambassadors. We have monthly organic post requirements with those deals. So let's have those organic posts be more of an ad read for the sweepstakes, and then let's get all that raw content ahead of time, and I think we can get a lot more legs out of it.

Proof: In the previous year, the only real influencer led creative was the partner's explainer, and reused creator content made up the brand's best performing ads. (Marketing Operators, hosts who run marketing at Ridge and HexClad)

Do this:

• Rewrite the monthly organic post requirement in ambassador deals so the post functions as an ad read for the sweepstakes.
• Collect the raw content from ambassadors ahead of time, before the campaign goes live.
• Get rights to all the content so it can be reused and cut into the brand's own ads.
• Produce more montages and single videos of brand ambassadors hyping up the campaign.

Reaction videos matter most for products that are hard to show, like fragrance, less for makeup

Especially for things that are hard to show, for makeup, you don't need it [reactions] as much, but as we have more, we have body launching or we have fragrance or stuff like that, those reactions, I think, are key.

Do this:

• Set up demos where customers physically interact with the product, like a hot plate and pan, to film side by side reaction shots.
• Film customers reacting to the haptic or sensory feel of a product, such as the moment they feel and crank the pepper grinder.
• Scale up this reaction and street interview content pillar for new product categories like body launches or fragrance.

Send influencers to Target to make content at your end cap, which is also a billboard

So I call an end cap a studio. You can send influencers to Target and set and make content with that end cap. Yeah, right, so, and by the way, and end caps also the greatest possible IRL billboard that exists.

Do this:

• Treat the end cap like a studio when planning what content to shoot there.
• Add education on the end cap explaining what the product is to whoever walks by with a cart.

Send affiliates ready-made banners, links and promotional materials so their posts stay on brand

Click to enlarge

So she [Rihanna] sent them banners, links, promotional materials, so that it kind of made it turnkey for them. They didn't have to take a lot of time to think about how they're going to promote it, and she could actually make sure that their promotions were still on brand.

Who says so: Alex Hormozi, who invests in companies through acquisition.com

Do this:

• Create turnkey banners and links for affiliates to use so they do not have to build their own promotional assets.
• Prepare promotional materials in advance so affiliates do not have to spend time thinking about how to promote it.
• Check that the promotional materials you hand affiliates keep their posts on brand.

Do not over brief a creator whose audience is already there for the products she hawks

Not major, but we activated with Bethany Frankel. And she's the perfect example where you do not want to over brief Bethany cuz the reason she works in ads is for two reasons. One because she hawks products and her audience is there.

Who says so: Marketing Operators, hosts who run marketing at Ridge and HexClad

Do this:

• Check whether the creator's own page already shows her hawking products to an audience that is there for that.
• Send a barely prescribed brief instead of an overly prescribed one so the ad comes back authentic.
• Put exclusivity terms in the deal to stop competitors from using the same talent soon after.

A mom or dad creator and a 33-year-old buff guy want different value props

If we go and activate with a mom or a dad style creator and the value props that person is going to hit on are going to be very different than the value props that some kind of 33-year-old buff guy that's cooking a lot of steak are going to hit on, right?

Who says so: Marketing Operators, hosts who run marketing at Ridge and HexClad

Do this:

• Give the creator a little more prescription on the why behind the reason you're activating with them.
• Name the specific value prop to hit, like efficiency or speed of cleanup, for a persona such as a parent creator.
• Let the creator cook beyond that point instead of adding more direction to the brief.

Run two pipelines: high volume unbriefed creator videos, and polished, carefully edited ones

It's almost marrying having different funnels or pipelines where creator stuff is super high volume, very not briefed at all, not scripted. And then you also should have some stuff that's what Hexclad's team is doing, and is beautiful, polished things that you're meticulously editing.

Who says so: Marketing Operators, hosts who run marketing at Jones Road Beauty, Ridge and HexClad

Do this:

• Ship creator content at high volume without briefing or scripting it.
• Build a checklist to shoot a hype reel for every new product launch.
• Move successful one-off polished pieces into the standing product workflow checklist.

Give creators as much creative control as possible, and ask them to use it like they always would

You should give them as much creative control as possible with that product. So, when we send somebody a crisp apple energy drink, just incorporate in your content like you always would.

Proof: The video will not get views and the brand will never have a viral hit if creators are not given creative freedom. (Greg LaVecchia, co-founder and CEO of Bloom Nutrition, bootstrapped to 180 million dollars)

Do this:

• Send the product itself, such as a crisp apple energy drink, instead of a scripted message.
• Ask the creator to explain how they use the product and why they like it, in their own words, to their community.
• Avoid sending detailed product briefs that dictate exactly what the creator should say.

HexClad now briefs seeded creators on its most common complaint, that a nonstick pan needs to be seasoned right, rather than sending it blind.

““ And that's where product seating literally just like how are you getting product into thousands of people's hands turns into a really effective way to create great content. what you said about you you dropped the note on like more strategic briefing of the of the creators. I think that Cody to your initial question. I think that's gonna gonna one gonna be one of our biggest changes this year is we have like like nonstick for example that is like one of the the most common issues that people have with Hexclad and it usually comes down to like you didn't season your pan the right way. You are probably using too high a heat and people hear non-stick and they're like oh I don't have to use any oil. So and so it's like you know you still have to use some oil. ””

Single page briefs to TikTok Shop affiliates produced excellent problem solution content on a real complaint.

““ Like we're also tracking impressions and and volume of content. And we've also been rolling out um we've we have some like unique uh like content we're trying to achieve in social right now to address some of like the common issues people have with their Hexcloud products. And I've been so pumped up like these are single page briefs, but the content that we're getting from these Tik Tok shop affiliates, like it is so good at addressing this issue that people are having with our product because they know how to make problem solution content. So, I'm so jazzed about getting hopefully like hundreds of pieces of that into our ad account um this year. ””

Source: The 3 Things Brands Must Get Right to Win in 2026 · Common Thread Collective · 06 Jan 2026

Brands should create an equal amount of branded iterative ads and low-fi UGC video, as well as some low-fi UGC static. 18:35

We're just going to go, we're - for every branded iterative ad [clears throat] that we make, we should make the same amount of UGC, lowfi UGC video, and do some low loi UGC static as well in there. May as well have it in the mix.

Source: E060: Go-To-Market Strategy: How 9-Figure Brands Plan, Execute, and Post-Mortem Product Launches · Marketing Operators · 28 May 2025

Jones Road tiers a launch separately per channel, so the same product can be an A for paid social and a B for influencer. 57:28

So we even have a slide where we tier it by channel, because for some launches maybe it's an A for paid social, but for influencer it's a B.

The brief to a creator is to take the product and share it however it fits their own community, and Ghost accepts whatever that turns out to be. 7:25

It's always been, if you love the brand, if you take the product, just share it in any way that makes sense for you that's digestible to your community. And we're good with that.

Source: Creative Strategy and How AI Is Changing the Game for Growth Teams - with Reza Khadjavi, Motion CEO · Marketing Operators · Reza Khadjavi · 21 Oct 2025

Hexclad's head of content is personally refining partnership concepts before pitching a partner, rather than handing it to a creative partner. 41:22

We're working with a partner, but he's spending a lot of time with this guy refining the concepts before going and pitching it to this partner.

Hexclad now begins creative planning by asking what comes from the brand versus from a creator or influencer. 54:22

What are the from the brand stuff versus from the creator, from an influencer or a creator that's not from the brand? We're starting there versus starting with this number, this arbitrary number we're trying to hit.

Hexclad respins its core message per creator and per persona rather than using one narrative. 62:48

But we're starting to, as we dig into different personas and different creators, we'll basically respin that, right?

Another creator led with non-stick because omelettes are what her audience already watches her make. 63:40

Same thing with some of the other creators we're working with. She cooked an omelette and that's what her audience sees a lot. So she led with nonstick and, wow, look at the, look how good that omelette looks, and look how easily it slid right off the pan.

Hexclad has got much better at positioning value props to a creator's own audience rather than telling the general brand story. 64:41

We've gotten a lot better in the last couple years of getting away from that general hybrid story, which we still lean on a lot, and just creating more persona, like positioning our value props to speak to a certain persona or a certain creator's audience.

Source: E022: Q4 Planning - How we're strategizing for Black Friday, Cyber Monday and the Holidays · Marketing Operators · Cody · 27 Aug 2024

HexClad held an influencer holiday dinner and turned it into a recipe led landing page. 28:54

So we had one Lander. We held this influencer holiday dinner, and that Lander was just very aesthetically driven. It had recipes on it. It was just kind of like a fun, engaging page.

A second holiday landing page was built entirely on what their brand ambassadors recommend, with a photo and a line of copy each. 29:08

We had a second Lander that was through the angle of here's what our brand ambassadors recommend. So we basically had an image and a line of copy. It's like, so and so likes to do this, this and that, and these are the products they do for it.

For holiday creative they cut new intro hooks with their celebrity partner and other influencers rather than shooting whole new ads. 44:24

Last year we did some new intro hooks with Gordon and some other influencers, so it's certainly a combination of things.

Source: How to Balance What Brands Want vs. What’s Likely · Common Thread Collective · 07 May 2025

An influencer activation and product drop for a Pilates and wellness brand, promoting a signature product line aligned with consumer use cases, led to a 150% lift in day-over-day revenue and a 50% improvement in paid efficiency. 9:48

This example was for an athletic apparel brand. They did an influencer activation and product drop for a Pilates and wellness brand, and they used influencers to promote a signature product line that was created to align with consumer use cases. This led to a 150% lift in day-over-day revenue and 50% improvement in paid efficiency.

The product drops for the athletic apparel brand showcased against a clear use case that drove urgency, with influencers amplifying the core message. 10:28

Source: Breaking down Rihanna’s Company (Real Tactics You Can Use) · Alex Hormozi · 28 Jan 2025

The brand provided banners, links, and promotional materials to make it turnkey for affiliates to promote, ensuring promotions were on-brand. 23:21

How do I make creator content not look like an ad?

Trust goes once a post feels like a commercial, so the video to ask a creator for is the one they would have made anyway.

1. Who is this for?

• Brands whose creator posts feel like commercials.

2. What is the 1 number the story turns on?

3. How did they start?

• e.l.f. Beauty (CEO Tarang Amin): no ad read. It commissioned its own TikTok song, built round the phrase eyes lips face.

4. What was the first move with creators?

• e.l.f. x TikTok: a hashtag challenge off that song, so creators post their own take on it.

5. What happened next?

• Rivals copied the song idea. By then e.l.f. had moved on to a Simon Cowell TikTok rock band & a creator challenge: 15 billion views.

6. What is going on now?

• Poppi (2020): digital first, one of the first beverage brands to go viral on TikTok. PepsiCo later paid $1.95 billion.
• Liquid Death (2024): about 12 national touring headliner comics punch up its scripts & name new flavors.
• EOS Products (2019): a challenge loose enough for TikTok to put its own spin on, & each influencer posted a different style of tutorial.
• Gymshark (2025): David Laid "accidentally" posted a deck slide to Snapchat, ambassadors teased NYC trips on Reddit. No launch announcement, a wave of fan content.
• Ketone-IQ (2026): skits with Jon Jones inside its biggest retail partner, like Target. The product on a store shelf works as a D2C ad too.
• Halfdays (2026): gifts smaller creators, tags them in its own videos, & some have kept working with it for a few years.
• Cymbiotika (2026): UGC due within 30 days of product, then a 30 day ad test. Winners join its UGC Directory for paid work.
• Ridge (2026): 1,200 TikTok Shop videos in 1 week, from hundreds of creators posting about 6 or 7 each.

7. What is the problem, or what went wrong?

• Trust goes the moment the content starts to feel like a commercial (Flower Knows' CMO, on micro creators).
• Native is not hidden. Thorne: #ad or #sponsored alone is insufficient, the disclosure sentence goes at the start of the post.
• Bucked Up: disclosure sits before the 'more' button cuts the caption, & no AI tools write the promotional content.

8. What should they do next?

• Precedent: EOS Products had each influencer post a different type of tutorial, so no two looked alike.
• Step: brief a challenge wide enough for creators to put their own spin on it, then let each one make their own version.

So

• So the post that never looks like an ad is the one a creator would have made anyway.

guide to educating your influencers on content creation.

Teaching new athletes how to work with a brand properly, the job Christian Guzman was partly brought on for, comes before any money goes into pushing their videos.

1. His advice to creators is to stay with one brand long enough to build the audience's loyalty.

   “ It's hard, you know, it's it's too easy for these kids to make money, and then it's very, very difficult for brands to keep them once they realize they're not bringing the revenue they want, and they quickly flip, and they go to the next, and the next, and the next, and then you lose all validity and all trust in your audience, and then you're not worth anything to a brand. So, you know, if I could tell, you know, the influential kids on social one thing is like you got to ride it out. You know, you got to stick to something and be and be there for quite some time because if you don't do that, you're not going to build the loyalty and the trust of your audience. ”

2. Christian Guzman was brought on partly to show new athletes how to work with a brand properly.

   “ Yeah, again, and that was one of the reasons why they liked us cuz they saw so much white space in that category for us. So, it was like, okay, well, we're going to bring Isabel over, and Isabel is going to do this whole entire education series on our athletes. And I'll be honest with you, another person who does a fantastic job of this is CG, Christian Guzman. So, you know, bringing Christian on board was really a great way to show these new up-and-coming athletes and influencers how to do it right. You know, how not to sell your soul to the devil, how to, you know, don't post these corny You see it. You see it all the time. ”

Next comes paying to push the creators' own videos.

Step 6 of 9 in the TikTok Shop affiliate playbook.

Next, step 7, When do you put ad money behind a video?

Back to step 5, How do you keep creators posting?