Influencer Advisory™
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TikTok Shop Playbook

How brands get thousands of TikTok Shop affiliates posting every month. Nine steps, then the full playbooks for seeding, creator communities and whitelisting.

  1. The full playbook for building a creator communityHow brands turn one-off creator deals into a community that keeps posting for months.
    Dennis KsendzovVerified · 78 min read
  2. The full playbook for seeding, gifting and PR boxesHow to send product and PR boxes to creators so they post, step by step, with a checklist for one seeding wave.
    Dennis KsendzovVerified · 59 min read
  3. The full playbook for whitelisting, usage rights and ad money behind creator videosPutting ad money behind creator posts, from setting up whitelisting to what it costs and how to scale it.
    Dennis KsendzovVerified · 110 min read
  4. What do you pay on top of commission?Real incentives on top of commission are how a brand brings creators in and keeps them posting.
    Dennis KsendzovVerified · 37 min read
  5. How do brands get 25,000+ affiliates posting every month?Sending 5,000 samples and getting five videos back is the common way to waste the budget. Nine steps that work instead.
    Dennis KsendzovVerified · 17 min read
  6. How do you get creators to say yes?The biggest pitfall in a TikTok Shop program is getting no posts from the first gift. How to get the yes.
    Dennis KsendzovVerified · 18 min read
  7. How do you keep creators posting?Bringing affiliates in is half a program. Keeping the same creators posting is the other half.
    Dennis KsendzovVerified · 11 min read
  8. Should you sell on live streams?Lives give a brand a paid role to offer creators besides commission. Who should host and what it brings in.
    Dennis KsendzovVerified · 8 min read
  9. What should creators make?An affiliate whose first video sells is far more likely to keep posting, so what they film matters.
    Dennis KsendzovVerified · 28 min read
  10. What is the shop really worth?Paying affiliates is easier to justify once you count what their videos sell outside the shop.
    Dennis KsendzovVerified · 20 min read
  11. When do you put ad money behind a video?The shop is built to get you to boost creator videos. When and how much to spend.
    Dennis KsendzovVerified · 12 min read
  12. Which products sell on TikTok Shop, at what price?Your best seller on your own site is often not the product to lead with on TikTok Shop.
    Dennis KsendzovVerified · 12 min read
  13. Who should run the shop?Someone has to own the shop, the outreach and the creator community before affiliates will keep posting.
    Dennis KsendzovVerified · 13 min read