How do TikTok Shop agencies charge?

TikTok Shop agencies charge in six ways, and the most common is hybrid, a monthly fee plus a share of GMV, though almost no agency prints its percentage, so on 5 November 2026 we could only find two agencies that publish a price on their own page.

If you ask around, you hear "commission only" a lot, and it does exist, but it is one type out of six, and the agencies that offer it usually want a shop that is already selling.

This page lays out every type, every number we could find with where it came from, what each type costs a brand at three sales levels, and the questions that tell a fair deal from a bad one.

We run brands' TikTok Shops ourselves on hybrid pricing, so we are one of the agencies on this page, and we list ourselves first with the same plain description we give everyone else.

What are the ways a TikTok Shop agency can charge?

Six, and most deals are a mix of two of them.

Every price model splits risk between you and the agency, a fixed fee puts the risk on you, a commission puts it on them, and a hybrid shares it.

The hybrid row is where most agency deals sit, and it is also the row with the fewest confirmed numbers.

A few agencies say they price on performance without giving a number, Avanta Brands calls it a "performance-aligned model" on its own page, and IMH describes Unsociable as "a unique fixed operating cost and revenue share model", which is a third party description.

Evolve sits at the other end, its own page says "100% upfront, no percentage of GMV, ad spend billed by TikTok."

Which TikTok Shop agencies publish their prices?

Two other agencies did when we checked, plus one creator platform and one software tool.

The table below starts with us, then lists everyone we checked, and keeps the line between what an agency says itself and what someone else says about it.

Influencer Advisory

We run brands' TikTok Shops and get 500 to 1,000 TikTok Shop creators promoting your brand's products within 90 days, backed by a private creator community with coaching, creator dinners and content review. We price four ways, commission only with no retainer and no setup fee, a monthly fee with guaranteed posts and money back for each post short, a fee plus commission, and a percent of ad spend for brands also running paid social.

Two of the four have a published price, the fee with guaranteed posts is $17,000 a month for 3 months, with 600 posts guaranteed and $85 back for each post short, which works out to $85 a post, and the percent of ad spend is 24%, from $90,000 a month of spend. We do not publish the commission only or fee plus commission rates.

Top Growth Marketing

Top Growth Marketing says on its own page that it "starts at $5,000 a month, month-to-month," "with a first-month money-back guarantee." The structured data on the same page says $3,500 and up, so the two numbers on its page do not agree.

Evolve Media Agency

Evolve publishes fixed packages and says it takes "100% upfront, no percentage of GMV, ad spend billed by TikTok," with Shop Launch Setup at $995, Creator Program Build at $795, a LIVE Show Kit at $595, and GMV Max management at "$995 a month for 10 hours, cancel any month."

JoinBrands

JoinBrands is a creator platform, not an agency, with plans at $0, $99, $299 and $499 a month, videos from $25, LIVE at $1 a minute, and a platform fee "from 15% on Free down to 8% on Max."

Hubfluence

Hubfluence is software you run yourself, and it says it "charges a flat monthly fee and takes no percentage of your GMV, affiliate sales, or ad spend," at $149, $399 or $599 a month.

The agencies that publish nothing

Zero to One asks for a discovery call and warns of an "ROI-negative investment phase" for the first three months, and it claims "$30M+ GMV." Nonsensical says "It depends on whether we are running the whole Shop or one part of it," and claims "£15M in TikTok Shop revenue." Darkroom, Within, Avenue Z and inBeat show no price on their own pages, and Avanta Brands says its pricing is "tied to your growth milestones."

Clutch lists self reported minimum project sizes of $10,000 for Avenue Z and $50,000 for inBeat, and Ainfluencer, after its own search, wrote that "No agency here publishes a fee or a commission rate."

If an agency will not put a number on its page, ask for it in writing before the second call.

What does each type cost at different sales levels?

This is plain arithmetic from the quoted numbers above, an example and not a quote from any agency.

We took three monthly GMV levels and applied each published number to them, using the low and high end where a range was given.

The TikTok pilot number does not say whether the $10,000 is paid once or every month, so read that row as one month only.

A few things stand out once the math is laid flat.

• At $20,000 a month, a $5,000 retainer eats 25% of sales, the same as the top commission rate, and the agency gets paid whether anything sells.
• At $100,000 a month, a 15% commission and a $5,000 retainer differ by $10,000 a month, and the retainer looks cheap.
• At $500,000 a month, commission only at 25% costs $125,000, which is why MarketerHire says these deals "usually require $500K+ in monthly GMV," because that is where the agency earns enough to carry the risk.
• A percent of ad spend sits on top of everything, at 10% a brand spending $20,000 a month on TikTok ads pays $2,000 more, plus the $6K to $15K monthly fee MarketerHire reports.
• Per video pricing scales with output, 40 videos at JoinBrands' $25 starting price is $1,000, before the platform fee and before anyone runs the program.

Commission only is the cheapest way to start and the most expensive way to grow, and a retainer is the opposite.

That is the part that worries most brands, signing a commission deal that looks free and then paying a fifth of every sale once the shop takes off, or paying a fixed fee for months while nothing moves.

It is also the reason we offer more than one way to pay, a brand that is just starting can go commission only and carry no fixed cost, and a brand that is already selling can move to a fee with guaranteed posts, so it knows exactly what it gets each month, and it gets money back for every post that does not show up.

If you want to see where your own numbers land before a call, run them through our free TikTok Shop profit calculator, and if you run ads, the GMV Max calculator.

How do you pick the right pricing for your brand?

Match the pricing to where your shop is today, then make sure you can change it later.

Questions to ask any agency

1. What percent of GMV do you take, and is that on gross sales or after returns and refunds?
2. Is the fee monthly or one time, and what is the notice period to leave?
3. How many creator posts do I get each month, and what happens if you come in short?
4. Who owns the creator list and the content if we part ways?
5. Does the commission apply to sales from my own ads, or only sales your creators make?
6. Do you charge a percent of ad spend on top, and on which ad accounts?
7. Can I move from one pricing type to another as GMV grows, without a new contract?

Red flags

• A commission with no cap that also counts sales your own ads or your own audience brought in.
• A retainer with no number of posts or creators attached, so you cannot tell what you paid for.
• A long lock in on a brand new shop, when Zero to One itself warns of an "ROI-negative investment phase" for the first three months.
• Two different prices on the same page, which is what Top Growth Marketing's page showed on the day we checked.
• A GMV claim you cannot match to a shop or a brand name.

What do these numbers not show?

Almost nobody publishes a percent, so most numbers here come from third parties, and we checked them on 5 November 2026.

• Apart from us, only two agencies printed a price on their own page, Top Growth Marketing and Evolve, and neither one charges a share of GMV.
• Every percent of GMV on this page comes from a third party, MarketerHire, Evolve, Top Growth Marketing or IMH writing about other agencies, and none of those agencies confirm it on their own page.
• The Darkroom and MediaLabs numbers were written by competitors, which is worth keeping in mind when you read them.
• Clutch minimums are self reported project sizes, not monthly prices.
• The TikTok managed services pilot number does not say how long the flat fee covers.
• JoinBrands and Hubfluence are a platform and a software tool, so they are on this page for comparison, and they do not run your shop for you.
• Apart from ours, we found no agency page that prices a retainer with guaranteed posts, so that row has no outside number to check ours against.
• Prices change, and anything here may be different by the time you read it.

Our own numbers are thin on this page too, we have published three of them, 55+ brands, 120M impressions and $25M+ in GMV generated, and they are totals across all our work, not results for one pricing type.

Read every percent here as a claim someone made about someone else, and ask the agency to put its own in writing.

Where do we fit?

We are a hybrid agency, and the point is that you pick the way to pay that matches where your shop is today.

We run TikTok Shops for brands and bring 500 to 1,000 TikTok Shop creators promoting your brand's products within 90 days, through a private creator community with creator coaching, creator dinners and content review, across 55+ brands, 120M impressions and $25M+ in GMV generated.

You can work with us four ways.

• Commission only, no retainer and no setup fee. "Our agency is only compensated on a commission basis."
• A monthly fee with guaranteed posts, $17,000 a month for 3 months, 600 posts guaranteed, and $85 back for each post short.
• A fee plus commission, for brands that want a lower fee and a share of growth.
• A percent of ad spend, 24%, from $90,000 a month of spend, for brands also running paid social.

If you are weighing agencies and want to see what each of our four options would cost on your own numbers, tell us about your shop and we will lay them side by side for you, or read more on how we run TikTok Shops.

• For the bigger picture, what a TikTok Shop agency does and when you need one.
• On the same subject, who should run your TikTok Shop, you or an agency.
• Before any creator posts for you, the FTC disclosure playbook for 2026.