Influencer Advisory™For Marketing Executives at Wellness Brands
Grow Your Brand’s TikTok Shop With a 100% Performance Based Agency
We run your brand’s TikTok Shop end to end. No retainer. No setup fee. Our agency is only compensated on a commission basis.
55+ brands succeeded · 120M impressions · $25M+ in GMV generated
For most brands, TikTok Shop is a shop they opened and never really ran
They send out samples, a few videos go up, and sales stay flat. So it gets written off as a channel that is hit or miss and hard to measure.
That means out of every 100 creators promoting a brand, about 86 never sell a single unit.
So the samples are gone, the shop sits there, and TikTok Shop gets written off as a channel that doesn’t work.
Source: Flywheel and Reacher
Why most TikTok Shops stall
“We sent out hundreds of samples and got nothing back”
Why it happensSamples go to anyone who asks, nobody follows up, and most creators post once or never.
“A few videos make almost all our sales”
Why it happensIn one shop AmpliSell looked at, 17 videos brought in 64% of sales and 2,050 never sold a unit.
“Creators post once and move on to the next brand”
Why it happensNothing keeps them. No community, no coaching, and no reason to make a second video.
“We can’t tell what TikTok Shop actually made us”
Why it happensAffiliate videos, your own posts, GMV Max ads and the lift on Amazon all sell at once, and none of them reports on its own.
“Winning seems to need a discount we won’t run”
Why it happensWithout enough creators and videos, price is the only lever left, and a premium brand won’t pull it.
“Agencies want a retainer before anything sells”
Why it happensYou pay every month, sales or not, so the risk is all yours from day one.
What most TikTok Shops look like today
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Samples to thousands of creators to find a handful who post.
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86% of the creators who promote you never make a sale, and you only find out after the product is gone.
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Creators post once and move on, so you start over every month.
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So a few videos make almost all the sales, and TikTok Shop never becomes a real sales channel.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
Steal the playbook behind Bloom’s TikTok Shop
Bloom took its TikTok Shop from a stuck mid six figures to seven figures a month in about 18 months, by building it around its creators.
When Bloom moved its creators into a private community with calls twice a week, each one went from 1 video to as many as 12 a month.
That community grew to over 30,000 creators. It’s the same thing we build for your brand.
Source: Joel Contartese, who runs Bloom’s TikTok Shop
We Handle Your Brand’s TikTok Shop
We get compensated only through commission.
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1
Recruit Creators
500-1,000 TikTok Shop creators promoting your brand’s products within 90 days.
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2
Turn Creators Into a Sales Team
A private creator community, with perks like creator coaching, creator dinners and content review, that incentivizes creators to post more on an affiliate basis.
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3
Scale What Works
We quickly iterate to find your top-performing creators, get them making more content, and keep growing your creator network.
No Setup Fees. No Monthly Retainers.
Our agency is paid on commission only. You only pay us when creators generate sales for your brand.
Retainer
You pay every month, sales or not.
Commission
You pay when creators generate sales. No retainer, no setup fee.
Examples
Campaigns we ran, and the step of the system each one shows.
Is this you?
Who it’s not for
Who it’s for
Product
Something other than a wellness or supplement product
Consumable wellness or supplement brand
Size
Under $10M a year
Doing $10M+ a year
TikTok Shop
No plans to sell on TikTok Shop
On TikTok Shop, or ready to open one
How you pay
You would rather pay a fixed monthly fee
You want performance, not a retainer
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your TikTok Shop
Join the 55+ brands growing their TikTok Shop with us.