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Cold plunge / Category research

Coldture

119

Rival deals, top brand

Coldture deals tracked

890

Tagged posts read

Rival reads playable

01 · The category

One rival had 119 tracked sponsorships. Coldture had 8.

Plunge

119

Ice Barrel

Desert Plunge

Coldture

Morozko Forge

Our own sponsorship database, re-verified channel by channel, 16 July 2026

02 · The reads their rivals bought

Every one opens at the second the creator starts talking.

Ice Barrel · code BRYNLEYBrynley Joyner28,920 views · 75 deals on record

Plunge · plunge.com/kevinroseKevin Rose6,303 views

Ice Barrel · code MOSSDavid Maus Jr3,832 views

Ice Barrel · code MTNTOUGHMTNTOUGH Fitness3,368 views

Ice Barrel · link and holiday offerFit Father Project2,382 views

Desert Plunge · code FIT FAMILYFit Mother Project963 views

Plunge · $250 offJordan Schaeffer539 views

Verified reads from Plunge, Ice Barrel and Desert Plunge · an eighth was verified in July and its creator has since taken it down

03 · Verification

Four of the nine we shortlisted were not reads at all.

Candidate rival deals

Shortlisted

Dropped on checking

Final, after a second pull

×Wrong brandReal sponsor was a sauna company
×Never said itBrand name spoken nowhere in the video
×Gifted, not paidTwo seeded units, one says so on camera
✓KeptCode spoken or shown on screen

One check per video, no batching

04 · Instagram

890 posts tagged Coldture. Nine declared a partnership.

Tagged, said nothing

600

Named in the caption

281

Said it was an ad

Carried a code

Every post tagging Coldture, April 2024 to April 2026 · measures what the caption declares, not what changed hands

See another campaign

Crypto wallet / Regulated

Rumble Wallet

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