Typhur

01 · The approach

Start wide, let the numbers pick the winners.

Instead of guessing which creator would move product, we ran 15 of them and watched what actually converted. A kitchen-tech product like Typhur lives or dies on the demo, so we needed real creators cooking with it on camera, not a polished ad.

Every creator got a tracked link, so each sale traced back to the exact video that produced it. That turned the first wave into a test we could read cleanly instead of a spend we had to hope on.

02 · What we found

One video did 20 sales. A few kept clearing ten.

The signal showed up fast. A single creator’s video drove 20 purchases, and at a $200 order value that is $4,000 off one post.

It was not a fluke either. A handful of the fifteen kept landing 10+ sales per video, well clear of the rest of the field. In a test like this, that separation is the whole point: it tells you exactly where the next dollar should go.

One of the videos

A creator putting Typhur to work in a real kitchen. The demo is what does the selling.

03 · Doubling down

We rebuilt the campaign around the five who won.

With the winners clear, we did the obvious thing: took the five highest-performing creators and wrote a dedicated campaign around them.

Same tracked-link discipline, more room for the creators who already proved they can sell. It is running right now, and we are watching how the concentrated version performs against the spread-wide first wave. We will update this page as the numbers land.

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