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Matcha / TikTok Shop seeding · Agreement dated 20 August 2026

Nami Matcha

260+
Creators emailed
77
Real replies
26
Said yes to product
20
On the agreement
Seeding round live · every shipment out inside 14 days

01 · The send

984 emails, 68 mailboxes, three weeks.

984
Emails sent
68
Sending mailboxes
28
Domains
79
Emails back

25 March to 14 April 2026 · TikTok creators, cold

02 · What came back

The tool called 75 replies positive. Reading them, 26 were.

Said yes to product
26
Asked for rates
44
Wanted paying
32
Replied via a manager
13
Asked to be ambassadors
4
Said no
3

Each bar out of the same 68 people · buckets overlap, they are not a split

1,694,211
Following, the 26
63,631
Median following
4,307,860
Following, all repliers

Follower sums are a ceiling on distinct people, never impressions and never views

03 · The hand-off

The list came back as the schedule on the agreement.

“Could you send over the list of creators you have in mind? We’d love to see who you’re thinking of and get a better sense of what the partnership structure would look like.”

Camille Layen · Director of Brand & Marketing, Nami Matcha · 20 August 2026

  • 20 creatorsNamed on the schedule, off the 26
  • 7 daysAddresses delivered
  • 14 daysEvery shipment out
  • 90 daysTerm
  • A code and a tracked linkPer creator
  • Read-only sales dataSo every code is measured

Affiliate sourcing and campaign management agreement, effective 20 August 2026

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