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How to Expand Your Influencer Program by 10x

The full super influencer method, how to grow your business with influencers, how to pick one creator, how to get them to reply, and how to get them to promote your product.

• influencer-marketing
• finding-creators
• creator-partnerships
• growth

LMNT 5-C Influencer Campaign Analysis

A thorough breakdown of LMNT's influencer marketing program, the value props, the creator strategy, vetting every creator and reading their metrics, walked through our 5-C System.

• influencer campaign analysis
• supplement marketing
• sponsorship data

Mood 5-C Influencer Campaign Analysis

A detailed walkthrough of how Mood, a direct-to-consumer cannabis and hemp dispensary, ran a compliant influencer campaign, analysed through our 5-C System.

• influencer campaign analysis
• regulated markets
• cannabis marketing
• sponsorship data

Which Influencers Should a Supplement Brand Sponsor Next

We took a strategy report that named five kinds of creator to hire and not one person, and turned it into 54 names. Along the way we counted how many creators fit each description, and how few of them anybody has ever paid.

Adaptogen Creator Marketing Runs on Travel and Car Channels in 2026

The brands spending most on adaptogen creators are not buying wellness channels. They are buying travel, cars, wrestling and poker, and the offer is almost always a discount code.

Adaptogen Drink Marketing Is 89% One Brand, and It Just Cut Spend

One company is almost the entire adaptogen drink creator market, and it has just pulled back hard. That leaves an open shelf in the one wellness category where the wrong sentence is a legal problem.

How to Vet a Celebrity Endorser, Run Live on Celsius

Everyone sells a three-layer celebrity vetting process. We ran ours against nine names for Celsius to see what it caught, and the automated screen was wrong about two of the five people it flagged.

• celebrity
• vetting
• partnerships
• drinks

Seven coffee brands, and the one spending deepest on the fewest doors

Seven ready to drink coffee and tea brands have paid 407 YouTube creators since June 2021, and the whole shelf averages 2.6 deals per creator. The brand with the deepest programme in the category is not one of the seven, and it books 26 people 5.9 times each.

What Happens to a Creator Program When a Big Company Buys the Brand

Founders assume a big owner means a bigger creator budget. On our own deal table the opposite shows up, and the gap is not small.

What Does a Supplement Brand Do When Direct to Consumer Stops Scaling

Once paid social stops responding to spend, the advice a wellness brand gets is remarkably consistent. Four of the five moves are right. The fifth is the one we can measure.