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How to Expand Your Influencer Program by 10x

The full super influencer method, how to grow your business with influencers, how to pick one creator, how to get them to reply, and how to get them to promote your product.

• influencer-marketing
• finding-creators
• creator-partnerships
• growth

LMNT 5-C Influencer Campaign Analysis

A thorough breakdown of LMNT's influencer marketing program, the value props, the creator strategy, vetting every creator and reading their metrics, walked through our 5-C System.

• influencer campaign analysis
• supplement marketing
• sponsorship data

Mood 5-C Influencer Campaign Analysis

A detailed walkthrough of how Mood, a direct-to-consumer cannabis and hemp dispensary, ran a compliant influencer campaign, analysed through our 5-C System.

• influencer campaign analysis
• regulated markets
• cannabis marketing
• sponsorship data

Which Influencers Should a Supplement Brand Sponsor Next

We took a strategy report that named five kinds of creator to hire and not one person, and turned it into 54 names. Along the way we counted how many creators fit each description, and how few of them anybody has ever paid.

Repositioning precedents, 34 campaigns brands ran while they changed who they were for

34 campaigns other brands ran while they were repositioning, grouped by the KIND of move rather than by shelf.

An end to end walkthrough to celebrity partnerships

"Fame creates trial. Only value creates loyalty. That's the difference between a launch and a lasting brand."

Influencer strategy breakdown and tactics for DoNotAge.org

Repeats word artists and talks about artists sinking in their own energy

How to stop paying huge flat fees for influencer posts and grow a compounding roster

Companies need this especially when transitioning from performance to brand marketing efforts (50-100M)

How we would scale an influencer strategy for Shed

Shed is earning about 375,000 views a week on Instagram from other people tagging them.

How SugarBearHair built its influencer strategy

Kent frames this as community building rather than seeding, explicitly against the 5,000-samples model. And he names the payoff as loyalty, which is exclusivity and love for the brand.