Field notes
Page 3 of 22.
Older posts in the field-notes archive. 219 total.
- 8 min read
Micro Influencer Rates and ROI Across 1,130 Creators
We track 1,130 YouTube creators and 10 TikTok accounts in the micro influencer niche. Here is what the data says about price, fit, and conversion.
- micro influencer
- influencer rates
- creator marketing
- niche influencer marketing
- 8 min read
What Marketing Companies Do Differently in the Creator Era
Marketing companies still pitch like it is 2014. The data from 189,607 paid creator deals tells a sharper story about what works now.
- marketing companies
- creator economy
- agency comparison
- influencer marketing
- 8 min read
Marketing and Advertising in a Creator-First World
Marketing and advertising is changing fast as creator pools take over reach. Here is what 598 indexed channels and 189,607 deals tell us about budget moves.
- marketing and advertising
- creator marketing
- niche influencer marketing
- sponsor brands
- 5 min read
Influencer Marketing Budget: Real 2026 Allocation Math
Real allocation math for an influencer marketing budget in 2026, drawn from our deal log.
- 8 min read
Facebook Digital Creator Marketing Agency: What Works
I run picks across 4,281 tracked channels in this niche. Here is what to expect from a Meta creator agency, with prices.
- facebook creator marketing
- meta creator agency
- reels sponsorship
- creator marketing agency
- 9 min read
Best Social Media Management Tools for Creator Programs
I tested the best social media management tools against the way real creator programs run, using 189,607 paid deals across 35,183 brands as the benchmark.
- social media management tools
- creator marketing platforms
- influencer software
- creatoriq
- 8 min read
Best Digital Marketing Company for Creator-Led Growth
We pulled rates, sponsor patterns, and creator tiers from our index to score what the best digital marketing company really looks like for creator-led brands in 2026.
- digital marketing
- creator economy
- influencer agencies
- sponsorship
- 5 min read
YouTube vs TikTok Creators in 2026: Which to Book
YouTube vs TikTok creators: which platform delivers better dollar-per-conversion in 2026.
- 5 min read
YouTube Shorts Sponsorship Rates: 2026 Pricing Reality
Why YouTube Shorts sponsorship rates differ from long-form, what creators actually charge in 2026, and the 4 negotiation patterns brands use.
- 5 min read
UGC Creator vs Influencer in 2026: A Real Comparison
UGC creators and influencers solve different problems. The 6-line comparison brands use to pick between them, with deal data.