Field notes
Page 22 of 22.
Older posts in the field-notes archive. 219 total.
- 9 min read
Best UGC Video Creators for Influencer Marketing 2026: Shortlist + Rates
A data backed shortlist of the best UGC video creators for influencer marketing in 2026, with rate bands from 42 priced creators, tier by tier cost guidance, and named YouTube plus TikTok candidates you can pitch this quarter.
- UGC creators
- influencer marketing
- creator shortlist
- YouTube
- 10 min read
Best Affiliate Programs in 2026: What the Real Sponsor Data Says
Most best affiliate programs lists rank brands by commission rate. This one ranks by real deal count. BetterHelp, Skillshare, Squarespace, NordVPN, and seven more, measured against 34,637 sponsor companies we actually track.
- affiliate programs
- creator economy
- sponsor deals
- data report
- 9 min read
Who Actually Sponsors YouTube Creators in 2026? A Data Report from 176,223 Real Deals
The data: 176,223 tracked YouTube sponsor deals across 32,731 brands and 21,997 creators, 2017 to 2026. The 10 most active sponsor brands, repeat rates, and rate medians by tier.
- youtube sponsorship
- creator economy
- data report
- sponsor deals
- 8 min read
The 10 Brands That Sponsor the Most YouTube Creators in 2026 (And What That Tells You)
Ten brands account for 13,717 tracked creator sponsorships, almost 8% of all YouTube sponsor activity in our database. Here's the full list and what the concentration pattern means for your own brand.
- youtube sponsorship
- top brands
- creator economy
- data report
- 7 min read
TikTok Creator Economy 2026: Real Supply, Rates, and Sponsor Activity
The TikTok creator supply curve in 2026: 77,835 tracked creators broken out by tier, rate comparison vs YouTube, and what the data says about where the inventory actually lives.
- tiktok
- creator economy
- data report
- influencer rates
- 8 min read
Micro and Nano Influencer Marketing in 2026: The Data Behind the Most Cost-Efficient Tier
Of 158,555 YouTube creators we track, 58.3% are under 100,000 subscribers. That's where almost all workable sponsor inventory lives. Here is the data on rates, engagement, and repeat-sponsor cadence.
- micro influencer
- nano influencer
- creator economy
- data report
- 8 min read
How to Measure Influencer Marketing ROI in 2026: Real Benchmarks from 176,223 Deals
CPM is not the metric. Real influencer ROI benchmarks for 2026 from our database of 176,223 deals and 158,555 creators, plus the four signals that actually predict whether your campaign will scale to a second deal.
- influencer marketing
- ROI
- CPM
- benchmarks
- 11 min read
Influencer Marketing Agencies in New York: The Full Ecosystem (2026)
The complete picture of New York's influencer marketing ecosystem: who the creators are, which brands spend here, how agencies operate, and what deals actually look like in 2026.
- influencer marketing
- new york
- agencies
- brand deals
- 10 min read
How Much Does Influencer Marketing Cost in 2026? Real Rate Cards, ROI Benchmarks, and Budget Tiers
The actual numbers: per-post rates by follower tier, platform-by-platform CPMs, category premiums, hidden costs, and the ROI benchmarks 8 to 9 figure brands use to size budgets in 2026.
- influencer marketing
- pricing
- budget
- ROI