Page 4 of 12
Older posts in the archive. 110 total.
- 7 min read
What Brands Actually Got From 10 Influencer Events
Ten companies put creators at an event and published a number. We read every source. Here is what each one got, and which of those numbers hold up.
- 8 min read
Why Prime Hydration Collapsed After the Fastest Launch in Drinks
Prime had the fastest launch a drink has ever had, and no creator programme underneath it. We hold 2,967 paid hydration videos and not one of them is Prime.
- 11 min read
What the Evidence Shows About Wellness Beverage and Supplement Launches
Six launches documented with four evidence labels, so a reported fact never gets mistaken for a company claim and a missing outcome is visible instead of implied.
- 8 min read
Which Wellness Drink Brands Rebook Their Creators, and Which Do Not
The wellness drink category has stopped widening its rosters and started buying the same people over and over. One creator has read the same electrolyte code 117 times.
- 9 min read
Half the Wellness Drink Shelf Has Never Paid a Creator
Seventy-two of the 143 wellness drink companies we track have never bought a trackable creator video. Four entire shelves, including sports drinks and kombucha, have almost nothing between them.
- 14 min read
The Wellness Influencer Launch Playbook
Use this when you have a product launch, a defined budget, and responsibility for recruiting creators and making the program perform. It is a working plan, not a positioning essay.
- 8 min read
Which Wellness Niches Are Underpriced for What Their Audiences Spend
Published rate guides put a small wellness creator at $25 to $175 a post. Every one of the 87 creators who has quoted us a price asks more than that, and one of them asked $4,500.
What celebrity marketing strategies matter most?
Avoid expensive celebrity partnerships that never perform. It directly addresses investment loss, wasted leadership attention, brand damage, and inability to defend spend.
- 6 min read
We Offered 260 Creators Free Product. Here Is What They Wrote Back
Most gifting advice is written by people who never counted the replies. We ran a gifting round for a matcha brand, read every answer one at a time, and the numbers are not what the dashboards said.
In 23 celebrity wellness equity deals, what work does the celebrity have to put in when they take a founder stake instead of a cash fee?
Celebrity equity in wellness is rarely a simple “post for stock” arrangement. In the 23 core arrangements reviewed, 17 (73.9%) are founder, co-founder, or owner-operator stories; only 6 (26.1%) are in