Field notes
Page 4 of 49.
Older posts in the field-notes archive. 485 total.
- 9 min read
Ad Firms NYC 2026, Why 250,104 Creator Deals Beat a Billboard
A traditional NYC ad firm sells you a billboard. The attention moved to creators years ago. Evidence from 250,104 deals we track.
- ad-firms-nyc
- advertising-agency
- creator-campaigns
- finding-creators
- [NEEDS INPUT] read
Wearable vs Audio Creators in 2026, Who Fits Which Brand
Why a recovery wearable brand needs different creators than an audio brand. Audience cuts, named picks, fit math.
- consumer electronics
- wearables
- dtc
- influencer marketing
- 6 min read
Mental Health Creator Fit in 2026, Therapy vs Meditation vs Nootropics
Therapy brands win on volume podcasts. Meditation apps win on calm essayists. Nootropics win on biohacker channels. The data from 4,500 deals shows three different shapes.
- mental health
- telehealth
- creator fit
- regulated markets
- 6 min read
What Are the Sportsbook State by State Creator Rules in 2026?
- sportsbook
- compliance
- gambling
- state regulation
- [NEEDS INPUT] read
Robinhood vs Public Creators in 2026, Who Fits Which
Why Robinhood-style brands need different creators than Public-style. Audience cuts, named picks, fit math.
- fintech
- investing
- credit
- influencer marketing
- 6 min read
What Are the Prediction Market Creator Rules in 2026
- prediction markets
- Kalshi
- Polymarket
- regulated markets
- 6 min read
When Does Podcast Sponsorship for Supplement Brands Pay Back
- supplement
- podcast sponsorship
- creator economics
- regulated markets
- [NEEDS INPUT] read
NordVPN vs ExpressVPN Creators in 2026, Who Fits Which
NordVPN works with far more creators than ExpressVPN. Here is which brand pattern fits which creator, with named picks and deal counts.
- vpn
- privacy
- digital security
- influencer marketing
- [NEEDS INPUT] read
What YouTube's Policy Rules Mean for VPN Creator Deals (2026)
How YouTube paid-promotion and FTC disclosure rules hit VPN creator deals. Real deal volume, named creators, and brief language that clears review.
- vpn
- privacy
- digital security
- influencer marketing
- [NEEDS INPUT] read
Big vs Mid-Tail SaaS Creator Rates (2026)
Why 50K to 250K saas creators often beat 1M+ on cost-per-buyer. Real confirmed rates from our deal log.
- saas
- creator tools
- b2b
- influencer marketing