Full guide to PR moments with 10+ examples

Founder · October 7, 2026 · 48 min read

September 2026

Sep 20: RRCA National Championship - LMCU Bridge Run 10 Mile

*The picture rrca.org shows for this page.*

A 10-mile road race in Grand Rapids run under the Road Runners Club of America's National Championship Series banner, drawing community and competitive runners.

When and where: Sep 20, 2026, Grand Rapids, United States. A community event.
Who is there: Community and competitive runners; the article states the RRCA's full 2026 series is "expected to draw a combined 7,500+ participants" across all seven championship races, not a per-race figure.
Wellness brands already in: Gatorade, Ashworth Awards
Done here before: Gatorade, 2025. Gatorade sponsored the RRCA National Championship Event Series as the official fluid replacement drink, supplying its sports drink at the series' championship races. rrca.org
How a brand gets in: the sponsor page, lmcubridgerun@gmail.com. “We offer traditional sponsorship opportunities, where we partner with an organization to connect them to our participants.”
Give it to: Huge Supplements (79 creator deals), DripDrop ORS (74 creator deals), David Protein (67 creator deals), Create Wellness (62 creator deals), Hosstile (58 creator deals)
Source: rrca.org, organiser page

Sep 24: Mr. Olympia 2026

The 62nd Mr. Olympia bodybuilding championship, the sport's biggest stage, runs alongside the Olympia Expo of supplement and fitness brands.

When and where: Sep 24 to Sep 27, 2026, Las Vegas, USA. A sport or spectacle.
Who is there: Bodybuilding fans and Expo attendees; no attendance figure stated on the organiser page.
Wellness brands already in: Optimum Nutrition, GNC, Mutant, RAW Nutrition, BSN, MyProtein, Celsius, BUM Energy
Done here before: MUTANT, 2025. MUTANT, a bodybuilding supplement brand, sponsored a YouTube documentary series following its athletes as they prepared for the 2025 Mr. Olympia. muscleinsider.com

*The picture muscleinsider.com shows for MUTANT here.*

Paid a creator for a video about it: Marek Health (17 videos), Hosstile (9 videos), BioEmblem (2 videos), Raw Nutrition (2 videos), Revive MD (2 videos), Gorilla Mind (1 video)

*Marek Health paid SAMSON DAUDA for this one: Mr Olympia 2025 series | Back workout 15 weeks out | Samson Dauda, 198,473 views.*

*Marek Health paid for this one:* *Mr Olympia 2025 series | Arms with Andrea Presti & Quinton 7,5 weeks out | Samson Dauda* *(SAMSON DAUDA, 116,547 views)*

*Raw Nutrition paid for this one:* *FULL DAY OF EATING 1 WEEK OUT MR. OLYMPIA* *(Chris Bumstead, 1,164,655 views)*

*BioEmblem paid for this one:* *FROM NIGERIA TO MR.OLYMPIA - BODYBUILDING MOTIVATION 2025* *(Maniac Motivation, 6,513 views)*

Most watched videos about it: Returning to the Olympia Stage. (Chris Bumstead, 1,230,919 views); Not The Result We Came For.. | Classic Physique Mr Olympia 2024 (Wesley Vissers, 213,116 views)
How a brand gets in: the sponsor page, contact@mrolympia.com. “To speak to an Olympia representative, send a note to contact@mrolympia.com and someone will be in touch to go over your options.”
Give it to: Huge Supplements (79 creator deals), David Protein (67 creator deals), Hosstile (58 creator deals), Good Protein (57 creator deals), Redcon1 (52 creator deals)
Source: mrolympia.com, organiser page

Sep 27: RRCA National Championship - TBK Quad Cities Marathon

*Quad Cities Marathon - Course Flyover (26.2)* *(Quad Cities Marathon)*

A marathon in Moline run under the Road Runners Club of America's National Championship Series banner, drawing community and competitive runners.

When and where: Sep 27, 2026, Moline, United States. A community event.
Who is there: Community and competitive runners; the article states the RRCA's full 2026 series is "expected to draw a combined 7,500+ participants" across all seven championship races, not a per-race figure.
Wellness brands already in: Gatorade, Ashworth Awards
Done here before: Gatorade, 2025. Gatorade sponsored the RRCA National Championship Event Series as the official fluid replacement drink, supplying its sports drink at the series' championship races. rrca.org
How a brand gets in: the exhibitor application, lauracwittnebel@gmail.com. “Get a booth at the Race Expo”
Give it to: Essentia Water (1 creator deal), Gorilla Mind (478 creator deals), Equip Foods (336 creator deals), Ketone-IQ (280 creator deals), Momentous (266 creator deals)
Source: rrca.org, organiser page

October 2026

Oct 3: Diplo's Run Club - Chicago

*The picture broadwayworld.com shows for this page.*

A community 5K run through the city followed by a live DJ set from Diplo and other artists, blending fitness and music for runners and fans.

When and where: Oct 3, 2026, Chicago, United States. A community event.
How many: “Recognized for an extremely successful second season that saw more than 100,000 runners, the upcoming third season yet again expands in size and scope with two new stops, Chicago and Denver.” endurancesportswire.com, the 2025 edition
Wellness brands already in: Citi, PLUS1, Good Sports
Done here before: Splendor Water, 2026. Splendor Water became the premium hydration partner of the Diplo's Run Club tour, sampling product to runners and staff at every stop. einpresswire.com
How a brand gets in: the sponsor page. “Partner with Diplo's Run Club and connect with our growing community.”
Give it to: Essentia Water (1 creator deal), Liquid I.V. (242 creator deals), 1Up Nutrition (231 creator deals), Perfect Keto (217 creator deals), Keto Chow (194 creator deals)
Source: broadwayworld.com, dated news story

Oct 11: Bank of America Chicago Marathon 2026

*The picture chicagomarathon.com shows for this page.*

One of the six World Marathon Majors runs through Chicago's neighborhoods, drawing elite and amateur marathoners plus dense crowds of spectators along the 26.2-mile course.

When and where: Oct 11, 2026, Chicago, USA. A sport or spectacle.
How many: “The forty seventh 47th Bank of America Chicago Marathon set a new participation record with more than 54,000 finishers.” newsroom.bankofamerica.com, the 2025 edition
Wellness brands already in: Gatorade, Abbott
Done here before: Gatorade, 2025. Gatorade served as the official sponsor of the Chicago Marathon, supplying its Endurance Formula sports drink at aid stations along the course. chicagomarathon.com

*The picture chicagomarathon.com shows for Gatorade here.*

Paid a creator for a video about it: Bare Performance Nutrition (8 videos), Ketone-IQ (7 videos), Puresport (2 videos), LMNT (1 video), Osea Malibu (1 video)

*Bare Performance Nutrition paid Floberg Runs for this one: CHICAGO MARATHON 2023 - SUB 2:40 Attempt!!, 119,363 views.*

*Bare Performance Nutrition paid for this one:* *CHICAGO MARATHON 2025 - My Fastest Ever.* *(Floberg Runs, 84,900 views)*

*Ketone-IQ paid for this one:* *Matt Fox - How & Why I Lost 8 Pounds in 2 Months While Marathon Training - Chicago Marathon Build-Up* *(Sweat Elite, 39,378 views)*

*Puresport paid for this one:* *A Breakthrough In My Chicago Marathon Training | 9 Weeks To Go!* *(Ben Is Running, 37,343 views)*

Most watched videos about it: I RAN MY FASTEST MARATHON EVER: CHICAGO MARATHON 2025 (Ben Is Running, 130,372 views); CHICAGO MARATHON 2024 - Sub 2:32 Attempt!! (Floberg Runs, 91,428 views); How I Ran a 2:40 Marathon | Chicago Marathon 2025 (Jeremy Miller, 85,597 views)
How a brand gets in: the sponsor page, eileen.hurley@cemevent.com. “Don't miss this opportunity to introduce participants and patrons to your brand at the Abbott Health & Fitness Expo.”
Give it to: LMNT (1,946 creator deals), Ka'Chava (103 creator deals), Cure Hydration (40 creator deals), Puresport (7 creator deals), Gatorade (6 creator deals)
Source: chicagomarathon.com, organiser page

Oct 15: 2026 League of Legends World Championship

*KT vs T1 - Game 1 | Grand Finals LoL Worlds 2025 | T1 vs KT Rolster G1 full* *(EpicSkillshot - LoL VOD Library)*

Esports' biggest annual tournament: play-in and Swiss stage in Los Angeles, quarterfinals and semifinals in Allen, Texas, and the final at Barclays Center in Brooklyn.

When and where: Oct 15 to Nov 14, 2026, Brooklyn (finals; play-in and Swiss stage in Los Angeles and Allen, TX), USA. A sport or spectacle.
How many: “Peak Viewers, 6 752 585 (09 Nov, 2025)” escharts.com, the 2025 edition, page refused our re-check on 14 Sep
Done here before: Red Bull, 2025. Red Bull was one of the named sponsors of the League of Legends World Championship, appearing among the brands tracked in the tournament's broadcast sponsor mentions. escharts.com
How a brand gets in: no sponsor page found
Give it to: G Fuel (845 creator deals), Ghost Energy (254 creator deals), Neuro Gum (34 creator deals), Celsius (6 creator deals), Laird Superfood (4 creator deals)
Source: en.wikipedia.org, dated news story

Oct 17: Daniel Dubois vs Fabio Wardley II (WBO heavyweight title rematch)

*The picture theo2.co.uk shows for this page.*

A heavyweight title rematch of 2026's Fight of the Year frontrunner, at The O2, one of boxing's biggest pay-per-view cards of the year.

When and where: Oct 17, 2026, London, UK. A sport or spectacle.
Who is there: Not stated on the sources read this session.
How a brand gets in: no sponsor page found
Give it to: Huel (754 creator deals), Myprotein (117 creator deals), Gethlth (46 creator deals), Wilderness Athlete (45 creator deals), Formula369 (34 creator deals)
Source: theo2.co.uk, dated news story

Oct 18: Diplo's Run Club - San Francisco

A community 5K run through the city followed by a live DJ set from Diplo and other artists, blending fitness and music for runners and fans.

When and where: Oct 18, 2026, San Francisco, United States. A community event.
How many: “More than 14,000 runners, from 15 countries and 38 states, ranging from 7-months to 84-years-old, joined Diplo in San Francisco yesterday” endurancesportswire.com, the 2024 edition
Wellness brands already in: Citi, PLUS1, Good Sports
Done here before: Splendor Water, 2026. Splendor Water became the premium hydration partner of the Diplo's Run Club tour, sampling product to runners and staff at every stop. einpresswire.com
How a brand gets in: the sponsor page. “Partner with Diplo's Run Club and connect with our growing community.”
Give it to: Essentia Water (1 creator deal), Liquid I.V. (242 creator deals), 1Up Nutrition (231 creator deals), Perfect Keto (217 creator deals), Keto Chow (194 creator deals)
Source: broadwayworld.com, dated news story

Oct 24: Diplo's Run Club - Queens (NYC)

*I ran my first 5K with DIPLO’S Run Club in NYC! #mensmentalhealth #nyclife #runclub* *(Aristidis Marousas)*

A community 5K run through the city followed by a live DJ set from Diplo and other artists, blending fitness and music for runners and fans.

When and where: Oct 24, 2026, Queens, United States. A community event.
How many: “We had more than ten thousand people run and party with me in New York last year; I can't wait to do it with even more people this time around.” justjared.com, the 2025 edition
Wellness brands already in: Citi, PLUS1, Good Sports
Done here before: Splendor Water, 2026. Splendor Water became the premium hydration partner of the Diplo's Run Club tour, sampling product to runners and staff at every stop. einpresswire.com
How a brand gets in: the sponsor page. “Partner with Diplo's Run Club and connect with our growing community.”
Give it to: Liquid I.V. (242 creator deals), 1Up Nutrition (231 creator deals), Perfect Keto (217 creator deals), Keto Chow (194 creator deals), Redmond Re-Lyte (164 creator deals)
Source: broadwayworld.com, dated news story

November 2026

Nov 1: TCS New York City Marathon 2026

The 50th-anniversary running of the five-borough marathon, the world's largest marathon by finishers, with an elite professional field and a mass amateur field racing from Staten Island to Central Park.

When and where: Nov 1, 2026, New York City, USA. A sport or spectacle.
How many: “The nonprofit organization announced Monday that 59,226 runners finished the race, topping last year's marathon record of 55,646 by more than 3,500 racers.” abc7ny.com, the 2025 edition
Done here before: Gatorade, 2025. Gatorade Endurance Formula was served on the New York City Marathon course alongside Maurten energy gels as part of the race's on-course fueling. marathonhandbook.com

*Corri la TCS New York City Marathon con Gatorade* *(Gatorade Italia)*

Paid a creator for a video about it: Bare Performance Nutrition (2 videos), AG1 (Athletic Greens) (1 video), Huel (1 video), LMNT (1 video), Maurten (1 video), RNWY (1 video), and 1 more wellness brand

*Bare Performance Nutrition paid Floberg Runs for this one: New York City Marathon - The World's LARGEST Race, 32,282 views.*

*Bare Performance Nutrition paid for this one:* *NEW YORK CITY MARATHON - [Race POV - Final Miles]* *(Floberg Runs, 15,233 views)*

*AG1 (Athletic Greens) paid for this one:* *The Toughest Day of My Life | NYC Marathon* *(Brett Conti, 83,891 views)*

*Transparent Labs paid for this one:* *EPISODE 2 - NYC Marathon Build with THOR* *(Truett Hanes, 40,280 views)*

Most watched videos about it: EPISODE 1 - NYC Marathon Build (Truett Hanes, 58,392 views); Theo's NYC Marathon Experience, THAT Sydney Sweeney PICTURE & Lewis Spots a REAL UFO (Back Side, 40,715 views)
How a brand gets in: no sponsor page found
Give it to: LMNT (1,946 creator deals), Ka'Chava (103 creator deals), Cure Hydration (40 creator deals), Puresport (7 creator deals), Gatorade (6 creator deals)
Source: findtherun.com, dated news story

Nov 8: Diplo's Run Club - Los Angeles

*POV : You are in the Diplo’s Run Club 25’ LA* *(JNJN KOREA)*

A community 5K run through the city followed by a live DJ set from Diplo and other artists, blending fitness and music for runners and fans.

When and where: Nov 8, 2026, Los Angeles, United States. A community event.
How many: “Over 11,000 people showed up for the first Los Angeles run at the Los Angeles State Historic Park, and even then, that was just the warm-up.” gvwire.com, the 2025 edition, page refused our re-check on 14 Sep
Wellness brands already in: Citi, PLUS1, Good Sports
Done here before: Splendor Water, 2026. Splendor Water became the premium hydration partner of the Diplo's Run Club tour, sampling product to runners and staff at every stop. einpresswire.com
How a brand gets in: the sponsor page. “Partner with Diplo's Run Club and connect with our growing community.”
Give it to: Redmond Re-Lyte (164 creator deals), Bare Performance Nutrition (139 creator deals), Bubs Naturals (117 creator deals), Revive MD (114 creator deals), Transparent Labs (111 creator deals)
Source: broadwayworld.com, dated news story

Nov 13: TwitchCon San Diego 2026

Twitch streamers and their fan communities gather at the San Diego Convention Center for esports tournaments, community meetups and creator programming.

When and where: Nov 13 to Nov 15, 2026, San Diego, United States. A community event.
How many: “About 30,000 people in various degrees of costumery attended the semi-annual convention” timesofsandiego.com, the 2025 edition, page refused our re-check on 14 Sep
Wellness brands already in: Honda
Done here before: G FUEL, 2024. G FUEL ran a branded booth at TwitchCon San Diego where fans sampled new flavors and met sponsored streamers. prnewswire.com

*The picture prnewswire.com shows for G FUEL here.*

Paid a creator for a video about it: Gamer Supps (1 video)

*Gamer Supps paid Gsxrclyde for this one: I Met THE MOST FAMOUS PERSON At TWITCHCON!!! // Weekly Highlights, 3,705 views.*

How a brand gets in: the sponsor page. “Build a booth on the show floor to show off a brand activation, sell swag, and connect with attendees in your own way.”
Give it to: Gamer Supps (2,826 creator deals), Alani Nu (32 creator deals), Advanced GG (388 creator deals), DUBBY Energy (190 creator deals), Rogue Energy (140 creator deals)
Source: twitchcon.com, organiser page

Nov 18: HYROX Dallas 2026

Five days of HYROX fitness-racing competition (8 stations, 1km runs between each) at the Kay Bailey Hutchison Convention Center, one of HYROX's flagship North American race weekends.

When and where: Nov 18 to Nov 22, 2026, Dallas, USA. A sport or spectacle.
How many: “HYROX Dallas 2025 (15199 athletes)” hyresult.com, the 2025 edition
Paid a creator for a video about it: Bare Performance Nutrition (8 videos), LMNT (4 videos), Thirdzy (4 videos), Bulk (3 videos), Kettle & Fire (3 videos), Myprotein (3 videos), and 7 more wellness brands

*Bare Performance Nutrition paid Lucy Davis Fit for this one: My Secret Hyrox SOLO PRO Race | 4 Min PB, 88,665 views.*

*Bare Performance Nutrition paid for this one:* *THIS IS HYROX (DOWN UNDER)* *(Jake Dearden, 44,511 views)*

*LMNT paid for this one:* *I Tried HYROX so you don't have too* *(Keltie O'Connor, 256,236 views)*

*Thirdzy paid for this one:* *Couples That Hyrox Together… Survive Together* *(Jason Grubb, 6,392 views)*

Most watched videos about it: I SET A HYROX WORLD RECORD | Hyrox Open Solo Debut (Lucy Davis Fit, 623,381 views); 32 Creators VS World's Hardest Fitness Race | BROWNEY X HYROX (Browney, 493,072 views); Peak Week HYROX Workout (Chris Bumstead, 281,298 views)
How a brand gets in: no sponsor page found
Give it to: LMNT (1,946 creator deals), Ka'Chava (103 creator deals), Cure Hydration (40 creator deals), Puresport (7 creator deals), Gatorade (6 creator deals)
Source: roxradar.com, dated news story

Nov 19: Grand Theft Auto VI release

*The picture rockstargames.com shows for this page.*

Rockstar Games launches Grand Theft Auto VI, the most anticipated video-game release in years, with millions expected to watch the launch live through streamers on day one.

When and where: Nov 19, 2026, Worldwide, Worldwide. A sport or spectacle.
How many: “The 3-minute trailer has now amassed over 65 million views in 24 hours, with the current count sitting at 65,227,944 views on YouTube.” tweaktown.com, the 2025 edition
Done here before: Mountain Dew Game Fuel, Call of Duty: Modern Warfare (2019) launch. Mountain Dew's Game Fuel brand partnered with Doritos and Activision to tie limited edition packaging codes and a launch tournament to the Call of Duty: Modern Warfare release. prnewswire.com

*The picture prnewswire.com shows for Mountain Dew Game Fuel here.*

Paid a creator for a video about it: DUBBY Energy (15 videos), Gamer Supps (6 videos), Huel (1 video), Liquid I.V. (1 video)

*DUBBY Energy paid Joseph Witty for this one: GTA 6 Trailer 3 RUMORS & LEAKS! | REACTION & REVIEW, 3,471 views.*

*DUBBY Energy paid for this one:* *GTA 6 is WAY BIGGER Than We Know! | REACTION & REVIEW* *(Joseph Witty, 3,050 views)*

*Gamer Supps paid for this one:* *When GTA 6 is TOO detailed... #gta6 #funny #grandtheftauto* *(Jaden Williams, 12,779,474 views)*

*Huel paid for this one:* *GRAND THEFT AUTO VI LEAK - GTA 6 SECRETS REVEALED! (ft. Conner McCabe)* *(Artists on Artists on Artists on Artists Podcast, 31,813 views)*

Most watched videos about it: 17 GTA 5 Features Rockstar is CHANGING in GTA 6 (TGG, 2,051,492 views); The Most Disappointing thing about Grand Theft Auto VI (Extended Look) & We NEED more information! (Neebs Gaming, 124,984 views); Michael REACTS To Hilarious GTA 6 TikToks (Michael Knowles, 73,002 views)
How a brand gets in: no sponsor page found
Give it to: G Fuel (845 creator deals), Ghost Energy (254 creator deals), Neuro Gum (34 creator deals), Red Bull (18 creator deals), Spacegoods (16 creator deals)
Source: rockstargames.com, organiser page

Nov 21: Diplo's Run Club - San Diego

*The inaugural Diplo’s Run Club San Diego 5k* *(CBS 8 San Diego)*

A community 5K run through the city followed by a live DJ set from Diplo and other artists, blending fitness and music for runners and fans.

When and where: Nov 21, 2026, San Diego, United States. A community event.
How many: “San Diego's inaugural edition of the event, held on November 8, 2025, drew an estimated 8,000 runners and fans to downtown San Diego and Gallagher Square.” hoodline.com, the 2025 edition
Wellness brands already in: Citi, PLUS1, Good Sports
Done here before: Splendor Water, 2026. Splendor Water became the premium hydration partner of the Diplo's Run Club tour, sampling product to runners and staff at every stop. einpresswire.com
How a brand gets in: the sponsor page. “Partner with Diplo's Run Club and connect with our growing community.”
Give it to: Redmond Re-Lyte (164 creator deals), Bare Performance Nutrition (139 creator deals), Bubs Naturals (117 creator deals), Revive MD (114 creator deals), Transparent Labs (111 creator deals)
Source: broadwayworld.com, dated news story

Nov 23: FIDE World Chess Championship Match 2026

*Emotional and shocking ending to World Chess Championship 2024* *(Daily Dose of Chess Clips)*

Reigning champion Gukesh Dommaraju defends his title against challenger Javokhir Sindarov in a 14-game match, the sport's marquee event, followed live online by a global chess audience.

When and where: Nov 23 to Dec 17, 2026, Geneva, Switzerland. A sport or spectacle.
How many: “The broadcast peaked at 518 260 concurrent viewers and collected 12 919 203 hours watched.” chesswatch.com, the 2024 edition
How a brand gets in: no sponsor page found
Give it to: Laird Superfood (4 creator deals), UPDATE (2 creator deals), Rogue Energy (140 creator deals), Danger Coffee (62 creator deals), Natural Shilajit Resin (61 creator deals)
Source: fide.com, organiser page

Nov 27: DreamHack Stockholm 2026

*The picture dreamhack.com shows for this page.*

A three-day gaming festival at Stockholmsmassan where esports fans, LAN gamers, cosplayers and creators gather for tournaments and community programming.

When and where: Nov 27 to Nov 29, 2026, Stockholm, Sweden. A community event.
How many: “making it the biggest DreamHack festival in Europe ever with over 60 000 people” dreamhack.com, the 2025 edition
Wellness brands already in: Elgiganten, DHL InMotion, Red Bull, Lamborghini, Visit Stockholm, Logitech G
Done here before: Monster Energy, 2022. Monster Energy renewed as a global partner across the ESL Gaming portfolio, continuing its long-running sponsorship and on-site sampling booths at DreamHack festivals. prnewswire.com

*The picture prnewswire.com shows for Monster Energy here.*

How a brand gets in: the sponsor page. “Boost your brand, exhibit or be a sponsor at DreamHack Stockholm, our expo applications are open.”
Give it to: Danger Coffee (62 creator deals), Natural Shilajit Resin (61 creator deals), Perk Energy (24 creator deals), Wraith Energy (13 creator deals), Mateina (11 creator deals)
Source: dreamhack.com, organiser page

Nov 27: 57th Annual National Chess Congress

*The US Chess Scoop from the National Chess Congress in Philly* *(US Chess)*

An in-person, multi-section Swiss-system chess tournament at the Loews Hotel over Thanksgiving weekend, drawing competitive chess players across ten rating divisions.

When and where: Nov 27 to Nov 29, 2026, Philadelphia, United States. A community event.
Who is there: Competitive chess players across skill divisions; no attendance number is stated on the page.
How a brand gets in: no sponsor page found
Give it to: Magic Mind (891 creator deals), Advanced GG (388 creator deals), DUBBY Energy (190 creator deals), MUD\WTR (189 creator deals), CTRL (129 creator deals)
Source: new.uschess.org, organiser page

December 2026

Dec 3: Formula 1 Abu Dhabi Grand Prix 2026 (season finale)

*The picture gulfnews.com shows for this page.*

The final race of the 2026 F1 season at Yas Marina Circuit, deciding the championship, with an After-Race Concert series (Imagine Dragons, Zara Larsson, Lewis Capaldi) across Yas Island.

When and where: Dec 3 to Dec 6, 2026, Abu Dhabi, UAE. A sport or spectacle.
How many: “Record crowds of 203,000 fans attended the 2025 Abu Dhabi Grand Prix at Yas Marina” motorsport.com, the 2025 edition
Paid a creator for a video about it: Neuro Gum (1 video)

*Neuro Gum paid The Red Flags Podcast for this one: LANDO NORRIS IS THE F1 WORLD CHAMPION! 2025 Abu Dhabi GP Recap | The Red Flags Podcast, 32,789 views.*

Most watched videos about it: Guenther Steiner's 2025 Abu Dhabi GP Review! | Vankah Hours S2E24 (The Red Flags Podcast, 42,881 views)
How a brand gets in: the sponsor page. “PARTNER WITH US”
Give it to: Laird Superfood (4 creator deals), UPDATE (2 creator deals), Rogue Energy (140 creator deals), Danger Coffee (62 creator deals), Natural Shilajit Resin (61 creator deals)
Source: gulfnews.com, dated news story

Dec 3: HYROX Anaheim 2026

*What is HYROX? | The Race Format* *(HYROX: The World Series of Fitness Racing)*

A three-day HYROX functional-fitness race weekend where amateur athletes and fitness-creator fan communities compete together heat by heat.

When and where: Dec 3 to Dec 6, 2026, Anaheim, United States. A community event.
Who is there: Amateur athletes and fitness-creator fans; no attendance number is stated on the page.
Paid a creator for a video about it: Bare Performance Nutrition (8 videos), LMNT (4 videos), Thirdzy (4 videos), Bulk (3 videos), Kettle & Fire (3 videos), Myprotein (3 videos), and 7 more wellness brands

*Bare Performance Nutrition paid for this one:* *Going from a 2:28 to a 2:19 Marathon | Hyrox elite 15 training* *(Jake Dearden, 30,939 views)*

*LMNT paid for this one:* *5 Days Out: HYROX Prep + BuffBunny World & Life Updates Ep.3* *(Natalie Matthews, 2,290 views)*

*Myprotein paid for this one:* *I Competed in World's HARDEST Fitness Race! (HYROX)* *(Theo Baker, 680,344 views)*

Most watched videos about it: I SET A HYROX WORLD RECORD | Hyrox Open Solo Debut (Lucy Davis Fit, 623,381 views); 32 Creators VS World's Hardest Fitness Race | BROWNEY X HYROX (Browney, 493,072 views); Peak Week HYROX Workout (Chris Bumstead, 281,298 views)
How a brand gets in: no sponsor page found
Give it to: Bare Performance Nutrition (139 creator deals), Bubs Naturals (117 creator deals), Revive MD (114 creator deals), Transparent Labs (111 creator deals), PEScience (97 creator deals)
Source: redbull.com, dated news story, page refused our re-check on 13 Sep

Dec 4: PAX Unplugged 2026

*Is Pax Unplugged WORTH your TIME and MONEY?* *(Banter and Boards)*

A tabletop gaming convention at the Pennsylvania Convention Center with an expo hall, tournaments, freeplay tables and community meetups for board-game fans.

When and where: Dec 4 to Dec 6, 2026, Philadelphia, United States. A community event.
How many: “30,000+ Estimated Attendees” cyberarctica.com, the 2025 edition
How a brand gets in: the exhibitor application, paxsales@paxsite.com. “Wondering how you can exhibit at the biggest consumer gaming event in North America?”
Give it to: Advanced GG (388 creator deals), DUBBY Energy (190 creator deals), CTRL (129 creator deals), Troscriptions (113 creator deals), Neurohacker Collective (66 creator deals)
Source: unplugged.paxsite.com, organiser page

Dec 10: The Game Awards 2026

*The picture thegameawards.com shows for this page.*

The video-game industry's biggest award show and reveal event, streamed live from the Peacock Theater to a global gaming audience.

When and where: Dec 10, 2026, Los Angeles, USA. A sport or spectacle.
How many: “171 million global livestreams of the full broadcast, up 11% over 2024's record-setting showcase” thegameawards.com, the 2025 edition
Paid a creator for a video about it: BetterHelp (1 video)

*BetterHelp paid Neebs Gaming for this one: 165 Million Viewers Confused - Why were the Battlefield Friends at The Game Awards? #battlefield, 106,706 views.*

Most watched videos about it: THE GAME AWARDS! Pure GTA 6 Trailer 2 Hopium... (TGG, 87,605 views); THE GAME AWARDS 2025 | LIVE REACTION 🔴 (Joseph Witty, 3,224 views)
How a brand gets in: no sponsor page found
Give it to: G Fuel (845 creator deals), Ghost Energy (254 creator deals), Neuro Gum (34 creator deals), Celsius (6 creator deals), UPDATE (2 creator deals)
Source: thegameawards.com, organiser page

Dec 10: HYROX Nashville 2026

*HYROX Nashville Training Series | Episode 1* *(Rent with Zach & Kayla)*

A HYROX functional-fitness race weekend where amateur athletes and fitness-creator fan communities compete together heat by heat.

When and where: Dec 10 to Dec 13, 2026, Nashville, United States. A community event.
Who is there: Amateur athletes and fitness-creator fans; no attendance number is stated on the page.
Paid a creator for a video about it: Bare Performance Nutrition (8 videos), LMNT (4 videos), Thirdzy (4 videos), Bulk (3 videos), Kettle & Fire (3 videos), Myprotein (3 videos), and 7 more wellness brands

*Bare Performance Nutrition paid for this one:* *My First Hyrox Simulation* *(Jake Dearden, 30,390 views)*

*PEScience paid for this one:* *HYROX MIXED DOUBLES con mis esposo | Necesitas saber esto antes de competir* *(Gabs Rivers, 24,136 views)*

*Kettle & Fire paid for this one:* *How We Ran a 58:20 Hyrox Doubles - Race BREAKDOWN* *(Jeremy Miller, 18,319 views)*

Most watched videos about it: I SET A HYROX WORLD RECORD | Hyrox Open Solo Debut (Lucy Davis Fit, 623,381 views); 32 Creators VS World's Hardest Fitness Race | BROWNEY X HYROX (Browney, 493,072 views); Peak Week HYROX Workout (Chris Bumstead, 281,298 views)
How a brand gets in: no sponsor page found
Give it to: Raw Nutrition (97 creator deals), PEScience (97 creator deals), Kion (94 creator deals), 1st Phorm (89 creator deals), MTN OPS (89 creator deals)
Source: redbull.com, dated news story, page refused our re-check on 13 Sep

Dec 13: JAL Honolulu Marathon 2026

*The picture honolulumarathon.org shows for this page.*

A marathon with no time limit through Waikiki and downtown Honolulu that draws a large international field, including many first-time and charity runners.

When and where: Dec 13, 2026, Honolulu, United States. A sport or spectacle.
Who is there: International recreational runners, a large share from Japan; no attendance number is stated on the page.
Wellness brands already in: Precision Fuel & Hydration
Done here before: Precision Fuel & Hydration, 2026. Precision Fuel & Hydration signed on as the official sports nutrition partner of all Honolulu Marathon events, providing fueling and hydration products for the 2026 race. honolulumarathon.org
How a brand gets in: no dedicated sponsor page found; Precision Fuel & Hydration is named as the official sports nutrition partner on the site
Give it to: DripDrop ORS (74 creator deals), David Protein (67 creator deals), Create Wellness (62 creator deals), Hosstile (58 creator deals), Good Protein (57 creator deals)
Source: honolulumarathon.org, organiser page

January 2027

Jan 6: Walt Disney World Marathon Weekend 2027

*2026 Walt Disney World Marathon Weekend | runDisney* *(Disney Parks)*

A runDisney race weekend inside Walt Disney World combining a 5K, 10K, half marathon and full marathon through the theme parks, drawing costumed runDisney fans from around the world.

When and where: Jan 6 to Jan 10, 2027, Lake Buena Vista, United States. A sport or spectacle.
Who is there: The runDisney fan community and their families; no attendance number is stated on the page.
How a brand gets in: no sponsor page found
Give it to: DripDrop ORS (74 creator deals), Create Wellness (62 creator deals), Good Protein (57 creator deals), BEAM Minerals (56 creator deals), Redcon1 (52 creator deals)
Source: runsignup.com, organiser page

Jan 8: FAN EXPO New Orleans

A three-day pop-culture convention at the New Orleans Ernest N. Morial Convention Center with celebrity and creator guests, cosplay, comics, anime and gaming programming.

When and where: Jan 8 to Jan 10, 2027, New Orleans, United States. A community event.
Who is there: Pop-culture and creator fan communities; no attendance number is stated on the page.
How a brand gets in: the exhibitor application. “Are you a company looking for a corporate presence at the show or looking for more information about sponsorship possibilities?”
Give it to: CTRL (129 creator deals), Troscriptions (113 creator deals), Neurohacker Collective (66 creator deals), JOCKO FUEL (47 creator deals), 5-hour Energy (45 creator deals)
Source: fanexpohq.com, organiser page

Jan 11: Australian Open 2027

The first tennis Grand Slam of the year: qualifying and main draw at Melbourne Park, watched globally.

When and where: Jan 11 to Jan 31, 2027, Melbourne, Australia. A sport or spectacle.
How many: “AO 2025 broke the main draw and three-week attendance records with 1,218,831 fans through the gates” ausopen.com, the 2025 edition
Done here before: Red Bull, 2025. Red Bull became the Australian Open's first ever Grand Slam energy drink partner, serving drinks and mixed cocktails from its own on-site activation. ausopen.com

*The picture ausopen.com shows for Red Bull here.*

How a brand gets in: the sponsor page
Give it to: Naked Harvest (68 creator deals), Slamit (46 creator deals), Gethlth (46 creator deals), Wilderness Athlete (45 creator deals), Third Wave Water (34 creator deals)
Source: ausopen.com, organiser page

Jan 16: Biohacking Conference Miami 2027

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A two-day public ticketed biohacking and longevity conference with 65+ wellness brands exhibiting alongside talks on health optimization, nutrition and performance.

When and where: Jan 16 to Jan 17, 2027, Miami, United States. A community event.
Who is there: Consumer biohackers and longevity enthusiasts buying General Admission, VIP or Practitioner passes; the page states 1,500+ attendees.
Wellness brands already in: Leela Quantum Tech, N1O1 by Pneuma Nitric Oxide, ASEA Cellular Health
Paid a creator for a video about it: BrainTap (1 video), Mode Method (1 video), Pendulum (1 video)

*BrainTap paid Katie Moore for this one: Dark Side of the Biohacking Conference, 44,382 views.*

How a brand gets in: no dedicated sponsor page found; N1O1 by Pneuma Nitric Oxide and Leela Quantum Tech are named as title sponsors on the event page
Give it to: Magic Mind (891 creator deals), MUD\WTR (189 creator deals), Troscriptions (113 creator deals), Everyday Dose (77 creator deals), Neurohacker Collective (66 creator deals)
Source: biohackers.world, organiser page

Jan 16: Chevron Houston Marathon 2027

A marathon weekend combining the full Chevron Houston Marathon, the Aramco Houston Half Marathon and a 5K, drawing tens of thousands of runners and spectators downtown.

When and where: Jan 16 to Jan 17, 2027, Houston, United States. A sport or spectacle.
Who is there: Runners and spectator crowds along the course; no attendance number is stated on the page.
Wellness brands already in: Chevron, Aramco
Done here before: Neversecond, year not shown. Neversecond, an energy gel brand, holds the official energy gel partnership for the Chevron Houston Marathon. never2.com
Paid a creator for a video about it: Bare Performance Nutrition (1 video)

*Bare Performance Nutrition paid Jake Dearden for this one: Houston Marathon | Attempting 2:19, 64,435 views.*

Most watched videos about it: Houston Marathon - 2:20:27 - 4th Marathon in 4 Months | 2:15 Marathon Project E2 (Sweat Elite, 61,307 views)
How a brand gets in: no sponsor page found
Give it to: BEAM Minerals (56 creator deals), Redcon1 (52 creator deals), Ryse Supps (47 creator deals), Liquid Death (46 creator deals), Slamit (46 creator deals)
Source: runguides.com, dated news story

Jan 23: The Fitness Expo Los Angeles 2027

A consumer fitness expo at the LA Convention Center South Hall with live powerlifting, bodybuilding and functional-fitness competitions plus a vendor floor of supplement and apparel brands.

When and where: Jan 23 to Jan 24, 2027, Los Angeles, United States. A community event.
How many: “The FitExpo attracts tens of thousands of fitness enthusiasts, athletes, heavy lifters, wellness shoppers, and industry pros” thefitexpo.com
Wellness brands already in: Ralphs, Linear Bar, Dialed Health, 24 Hour Fitness, TRX
Done here before: Linear Bar, 2025. Linear Bar, a protein bar brand, ran its own numbered booth at TheFitExpo in Los Angeles to introduce its product to attendees. linearbar.com

*Experience the Future of Protein Bars with Linear! Catch them at the Anaheim FitExpo in August!* *(TheFitExpo TV)*

Paid a creator for a video about it: Gorilla Mind (1 video)

*Gorilla Mind paid Larry Gao for this one: Hooping Again | LA Fit Expo 2023, 16,600 views.*

Most watched videos about it: 24 HOUR travel day worth it | United Kingdom 🛩️ | Shopping in London | Fitness Expo (Kayla Lojas (Kaylofit), 647 views)
How a brand gets in: the exhibitor application, Sales@thefitexpo.com. “choose your top 3 booth locations and enter them in the exhibitor application.”
Give it to: Raw Nutrition (97 creator deals), PEScience (97 creator deals), Kion (94 creator deals), 1st Phorm (89 creator deals), MTN OPS (89 creator deals)
Source: thefitexpo.com, organiser page

Jan 23: Diplo's Run Club - Phoenix

*DIPLO’S RUN CLUB 5K🏃‍♂️🎶 // PHOENIX , AZ 01/24/2026 #VLOG #DIPLOSRUNCLUB #PHOENIX* *(Ethan Leischow)*

A community 5K run through the city followed by a live DJ set from Diplo and other artists, blending fitness and music for runners and fans.

When and where: Jan 23, 2027, Phoenix, United States. A community event.
How many: “More than 9,000 runners and music fans gathered Saturday morning at Margaret T. Hance Park for the Phoenix debut of Diplo's Run Club” endurancesportswire.com, the 2026 edition
Wellness brands already in: Citi, PLUS1, Good Sports
Done here before: Splendor Water, 2026. Splendor Water became the premium hydration partner of the Diplo's Run Club tour, sampling product to runners and staff at every stop. einpresswire.com
How a brand gets in: the sponsor page. “Partner with Diplo's Run Club and connect with our growing community.”
Give it to: Raw Nutrition (97 creator deals), Kion (94 creator deals), 1st Phorm (89 creator deals), MTN OPS (89 creator deals), Huge Supplements (79 creator deals)
Source: broadwayworld.com, dated news story

Jan 23: Spartan Race SoCal OCR Weekend 2027

*The picture spartan.com shows for this page.*

A Spartan obstacle course race weekend in Southern California with Sprint and Super distances plus a Golden Gate Trail Classic and kids races, drawing amateur obstacle racers and spectating families.

When and where: Jan 23 to Jan 24, 2027, Southern California, United States. A sport or spectacle.
Who is there: Obstacle-course racers and their support crews; no attendance number is stated on the page.
Done here before: REIGN Total Body Fuel, 2023. REIGN Total Body Fuel, an energy drink brand, became the official energy drink partner of Spartan Race across the US and Canada. prnewswire.com

*The picture prnewswire.com shows for REIGN Total Body Fuel here.*

How a brand gets in: no sponsor page found
Give it to: BEAM Minerals (56 creator deals), Ryse Supps (47 creator deals), Liquid Death (46 creator deals), Alpha Lion (44 creator deals), Axe and Sledge (43 creator deals)
Source: spartan.com, organiser page

Jan 25: 2027 College Football Playoff National Championship

College football's national title game, hosted in Las Vegas for the first time, at Allegiant Stadium, capping the expanded CFP bracket.

When and where: Jan 25, 2027, Las Vegas, USA. A sport or spectacle.
How many: “Attendance 77,660 ... Nielsen ratings 22.1 million viewers” en.wikipedia.org, the 2025 edition
Paid a creator for a video about it: 5-hour Energy (2 videos), Black Rifle Coffee Company (1 video), Bollandbranch (1 video), DripDrop ORS (1 video), Magic Mind (1 video), Rugiet (1 video)

*5-hour Energy paid Locked On Irish for this one: ALERT: CJ Carr is ELITE & Makes Notre Dame a THREAT for the College Football Playoff, 6,950 views.*

*5-hour Energy paid for this one:* *REPORT: Notre Dame REJECTS Big Ten Plan For College Football Playoff? Should JOIN Conference First!* *(Locked On BIG 10, 3,629 views)*

*Black Rifle Coffee Company paid for this one:* *Top QBs Remaining in the College Football Playoff* *(Crain & Company, 3,968 views)*

*Magic Mind paid for this one:* *College Football Playoff Contenders (Guest Chris Phillips)* *(Crain & Company, 3,613 views)*

Most watched videos about it: Notre Dame vs. Indiana LIVE: College Football Playoff Game One | 2024 (Crain & Company, 144,246 views); OU Football Regular Season Awards + Brooks Austin Talks OU-Alabama & the College Football Playoff (The Oklahoma Breakdown with Ikard and Lehman, 20,107 views); Notre Dame NEEDS THIS To Make The College Football Playoff Over Miami & BYU | MAILBAG (Locked On Irish, 19,817 views)
How a brand gets in: no sponsor page found
Give it to: Celsius (6 creator deals), BodyArmor (2 creator deals), Gamer Supps (2,826 creator deals), Alani Nu (32 creator deals), Magic Mind (891 creator deals)
Source: collegefootballplayoff.com, organiser page

Jan 31: Life Time Miami Marathon & Half 2027

A marathon and half marathon through downtown Miami and Miami Beach, organized by Life Time, with a race expo and finish-line festival.

When and where: Jan 31, 2027, Miami, United States. A sport or spectacle.
Who is there: Recreational and competitive runners and their support crews; no attendance number is stated on the page.
Wellness brands already in: FP Movement
Done here before: Gatorade, year not shown. Gatorade is supplied as the on-course sports drink at aid stations for the Life Time Miami Marathon and Half. themiamimarathon.com
How a brand gets in: the sponsor page
Give it to: Ryse Supps (47 creator deals), Liquid Death (46 creator deals), Alpha Lion (44 creator deals), Axe and Sledge (43 creator deals), LiveSalt (42 creator deals)
Source: themiamimarathon.com, organiser page

February 2027

Feb 7: 69th Annual Grammy Awards

Music's biggest awards night moves to ABC for the first time since 1972, broadcast live from Crypto.com Arena and streamed on Disney+ and Hulu.

When and where: Feb 7, 2027, Los Angeles, USA. A sport or spectacle.
How many: “The awards ceremony, which aired from Los Angeles' Crypto.com arena beginning at 5 p.m. PT/8 p.m. ET, brought in 14.41 million viewers across CBS and Paramount+, according to Nielsen big data plus panel live-plus-same-day figures.” thewrap.com, the 2026 edition
Done here before: Poppi, 2024. Poppi soda was included among the products in the Grammy Awards gifting suite handed out to nominees and performers. audacy.com
Paid a creator for a video about it: BetterHelp (1 video), LELO (1 video), Nutrafol (1 video)

*BetterHelp paid AlishaMarieVlogs for this one: Trying on Wedding Dresses + Going to the Grammys!!!, 226,914 views.*

*Nutrafol paid for this one:* *Our Reaction to the 2026 Grammy Awards + The Traitors Episode 7 Recap | Episode 204* *(Taylor Watch, 5,109 views)*

Most watched videos about it: An Unhinged GRAMMYs (2025) Rant (Annamarie Forcino, 174,919 views); Taylor Swift Supports All The Girlies at the Grammys | Episode 118 (Taylor Watch, 8,075 views)
How a brand gets in: only through the rights holder. “The Recording Academy proudly names Mastercard, IBM, Sony Corporation, Haagen-Dazs, PATRON Tequila, Redken, Hilton, United Airlines, City National Bank, Dove, Vaseline, Sharpie, PEOPLE, Frontera Wines, and SiriusXM as the official partners for the 2026 Grammy Awards.”
Give it to: Kava Haven (53 creator deals), Cann (3 creator deals), Little Saints (6 creator deals), Vital Proteins (1 creator deal), Nutrafol (303 creator deals)
Source: grammy.com, organiser page

Feb 7: Surf City Marathon 2027

*The picture runsurfcity.com shows for this page.*

A flat, scenic marathon, half marathon and 5K along Pacific Coast Highway past Huntington Beach Pier, with a beachside expo and finish festival.

When and where: Feb 7, 2027, Huntington Beach, United States. A sport or spectacle.
Who is there: Recreational and competitive distance runners; no attendance number is stated on the page.
Wellness brands already in: 2XU, Biofreeze, Honey Stinger, Crystal Geyser
How a brand gets in: the sponsor page
Give it to: Alpha Lion (44 creator deals), Axe and Sledge (43 creator deals), LiveSalt (42 creator deals), Orgain (41 creator deals), Legion Athletics (40 creator deals)
Source: runsurfcity.com, organiser page

Feb 13: Spartan Race Arizona OCR Weekend 2027

A Spartan obstacle course race weekend with Sprint 5K and Super 10K distances plus kids races, drawing amateur athletes and spectating families.

When and where: Feb 13 to Feb 14, 2027, Arizona (exact venue not shown on page), United States. A sport or spectacle.
Who is there: Obstacle-course racers and their support crews; no attendance number is stated on the page.
Done here before: REIGN Total Body Fuel, 2023. REIGN Total Body Fuel, an energy drink brand, became the official energy drink partner of Spartan Race across the US and Canada. prnewswire.com
How a brand gets in: no sponsor page found
Give it to: LiveSalt (42 creator deals), Orgain (41 creator deals), Legion Athletics (40 creator deals), Echo Water (34 creator deals), Just Ingredients (34 creator deals)
Source: spartan.com, organiser page

Feb 14: Super Bowl LXI

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The NFL championship game returns to SoFi Stadium, the league's single biggest annual audience event, with a week of surrounding fan and media events in the host region.

When and where: Feb 14, 2027, Inglewood, USA. A sport or spectacle.
How many: “the total rising to 125.6 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital and NFL+” nielsen.com, the 2026 edition
Done here before: Gatorade, 2026. Gatorade was the title sponsor of Super Bowl Opening Night, the NFL's free fan event featuring both conference championship teams. sfbayareasuperbowl.com

*Every Gatorade Bath Super Bowl Celebration (1986-2024)* *(Sun2DaMoon TV)*

Paid a creator for a video about it: AG1 (Athletic Greens) (5 videos), Huel (4 videos), ZBiotics (4 videos), Bubs Naturals (2 videos), DripDrop ORS (2 videos), Ka'Chava (2 videos), and 15 more wellness brands

*AG1 (Athletic Greens) paid KTO for this one: Ranking Every Super Bowl Since 2010, 286,658 views.*

*AG1 (Athletic Greens) paid for this one:* *Super Bowl Ads 2026: So Much AI!* *(Dan Murrell, 96,594 views)*

*ZBiotics paid for this one:* *Rams-Seahawks & Patriots-Broncos REACTION: Sam Darnold vs Drake Maye Super Bowl | Sherman NFL* *(The Richard Sherman Podcast, 148,955 views)*

*Huel paid for this one:* *SUPER BOWL WEEK BEGINS: Joe Thuney, Bears players Talk Pro Bowl; Jarrett Payton JOINS | CHGO Bears* *(CHGO Sports, 10,537 views)*

Most watched videos about it: “I’d Rather DIE Than Bend The Knee!” Megyn Kelly, Scott Galloway & More On Super Bowl Show (Piers Morgan Uncensored, 912,760 views); SteveWillDoIt on Distancing from NELK, Losing $800K on The Super Bowl & Mr. Beast Diss Track (Bradley Martyn's Raw Talk, 807,873 views); Seahawks-Patriots REACTION: Sam Darnold Wins Super Bowl LX, Seattle dominates | Colin Cowherd NFL (The Colin Cowherd Podcast, 358,787 views)
How a brand gets in: no sponsor page found
Give it to: Kava Haven (53 creator deals), Cann (3 creator deals), Gamer Supps (2,826 creator deals), Alani Nu (32 creator deals), Little Saints (6 creator deals)
Source: nbclosangeles.com, dated news story

Feb 19: NBA All-Star Weekend 2027

The NBA's midseason showcase, Rising Stars, Skills/Dunk/3-Point contests and the All-Star Game, returns to Phoenix's Footprint Center for the 76th edition.

When and where: Feb 19 to Feb 21, 2027, Phoenix, USA. A sport or spectacle.
How many: “Attendance: 15,973” en.wikipedia.org, the 2026 edition
Done here before: Gatorade, 2026. Gatorade Water was the exclusive beverage sponsor of Luka Doncic's Heartbreak Factory fan activation at NBA All-Star Weekend. bizbash.com

*Michael Jordan 'Win From Within' Gatorade NBA All Star 2012 Commercial* *(Janet Haddad)*

Paid a creator for a video about it: AG1 (Athletic Greens) (1 video), LMNT (1 video)

*AG1 (Athletic Greens) paid for this one: The NBA All Star Game Was UNWATCHABLE, 67,519 views.*

Most watched videos about it: Can a NBA All Star Beat a Pro Golfer? (Sean Walsh, 106,297 views); NBA All-Star Weekend Reaction, NBA Tanking, LeBron James retirement | Colin Cowherd Podcast (The Colin Cowherd Podcast, 89,843 views)
How a brand gets in: no sponsor page found
Give it to: BodyArmor (2 creator deals), Gorilla Mind (478 creator deals), Equip Foods (336 creator deals), Ketone-IQ (280 creator deals), Momentous (266 creator deals)
Source: pr.nba.com, organiser page

Feb 20: Spartan Race Los Angeles Stadion OCR Weekend 2027

A stadium-based Spartan Stadion 5K obstacle race plus kids races, run inside a Los Angeles-area stadium as a shorter, spectator-friendly format.

When and where: Feb 20, 2027, Los Angeles, United States. A sport or spectacle.
Who is there: Obstacle-course racers and their support crews; no attendance number is stated on the page.
Done here before: REIGN Total Body Fuel, 2023. REIGN Total Body Fuel, an energy drink brand, became the official energy drink partner of Spartan Race across the US and Canada. prnewswire.com
How a brand gets in: no sponsor page found
Give it to: Orgain (41 creator deals), Legion Athletics (40 creator deals), Echo Water (34 creator deals), Just Ingredients (34 creator deals), Formula369 (34 creator deals)
Source: spartan.com, organiser page

Feb 27: Spartan Race Jacksonville OCR Weekend 2027

A Spartan obstacle course race weekend with Sprint 5K and Super 10K distances plus a trail race and kids races, drawing amateur obstacle racers and spectating families.

When and where: Feb 27 to Feb 28, 2027, Jacksonville, United States. A sport or spectacle.
Who is there: Obstacle-course racers and their support crews; no attendance number is stated on the page.
Done here before: REIGN Total Body Fuel, 2023. REIGN Total Body Fuel, an energy drink brand, became the official energy drink partner of Spartan Race across the US and Canada. prnewswire.com
How a brand gets in: no sponsor page found
Give it to: Echo Water (34 creator deals), Third Wave Water (34 creator deals), Just Ingredients (34 creator deals), Cirkul (32 creator deals), Perfect Sports (32 creator deals)
Source: spartan.com, organiser page

March 2027

Mar 4: Arnold Sports Festival 2027

*The picture stack3d.com shows for this page.*

Arnold Schwarzenegger's multi-sport festival and Expo, extended to four days for 2027 after 2026's record turnout, hosting bodybuilding, strongman and dozens of other competitions in Columbus.

When and where: Mar 4 to Mar 7, 2027, Columbus, USA. A sport or spectacle.
How many: “serving more than 100,000 attendees from around the globe.” columbusconventions.com, the 2026 edition
Done here before: MuscleTech, 2026. MuscleTech ran a branded booth at the Arnold Sports Festival with product sampling, a reaction test game, and sponsored athlete meet and greets. prnewswire.com

*Shreds! 🔪 The Arnold Classic has got @AbelAlbonetti wanting to compete again! 👊🏻 #muscletech* *(MuscleTech)*

Paid a creator for a video about it: Hosstile (5 videos), ESN (4 videos), Marek Health (4 videos), David Protein (2 videos), Ghost Energy (2 videos), Axe and Sledge (1 video), and 4 more wellness brands

*Hosstile paid Fouad Abiad Media for this one: PREDICTIONS for the Arnold Classic | RBP site beta testing | bro chat, 63,317 views.*

*Hosstile paid for this one:* *Arnold Classic 2025 series | Shoulders 3 days out | Samson Dauda* *(SAMSON DAUDA, 53,837 views)*

*ESN paid for this one:* *From 1st to 5th... What Now? | Arnold Classic 2026 Predictions* *(Wesley Vissers, 23,510 views)*

*David Protein paid for this one:* *Pros and Cons of Each Bodybuilder & How The Arnold Classic Will Go* *(Fouad Abiad Media, 9,444 views)*

Most watched videos about it: We Won It Again | Arnold Classic 2026 (Wesley Vissers, 336,877 views); Arnold Classic 2025 series | Shoulders workout 1,5 weeks out | Samson Dauda (SAMSON DAUDA, 248,724 views); ohio is real? || ice bath & arnold expo w/ Tristyn Lee (Keiani, 135,380 views)
How a brand gets in: the exhibitor application, exhibitors@arnoldsports.com. “Please email exhibitors@arnoldsports.com for more information or to become a sponsor.”
Give it to: BodyArmor (2 creator deals), Gorilla Mind (478 creator deals), Equip Foods (336 creator deals), Ketone-IQ (280 creator deals), Momentous (266 creator deals)
Source: stack3d.com, dated news story

Mar 6: Spartan Race Zion OCR Weekend 2027

A Spartan obstacle course race weekend held near Zion National Park, drawing amateur obstacle racers and spectating families to a desert and canyon course.

When and where: Mar 6 to Mar 7, 2027, Zion, Utah area, United States. A sport or spectacle.
Who is there: Obstacle-course racers and their support crews; no attendance number is stated on the page.
Done here before: REIGN Total Body Fuel, 2023. REIGN Total Body Fuel, an energy drink brand, became the official energy drink partner of Spartan Race across the US and Canada. prnewswire.com
How a brand gets in: no sponsor page found
Give it to: Cirkul (32 creator deals), Perfect Sports (32 creator deals), Promix (30 creator deals), Näak (28 creator deals), vitacoco (25 creator deals)
Source: spartan.com, organiser page

Mar 7: Tokyo Marathon 2027

The 20th-anniversary Tokyo Marathon, one of the six World Marathon Majors, expands its field for elite and mass participants running through central Tokyo.

When and where: Mar 7, 2027, Tokyo, Japan. A sport or spectacle.
Who is there: The field was expanded to "a record 40,000 runners" for the 20th-anniversary edition.
Wellness brands already in: Otsuka Pharmaceutical (Pocari Sweat), Hisamitsu Pharmaceutical
Done here before: Otsuka (POCARI SWEAT), 2026. Otsuka Pharmaceutical supported the Tokyo Marathon as an official partner, providing POCARI SWEAT and hydration stations along the course for runners. otsuka.co.jp

*Why this Japanese Drink is called POCARI SWEAT | Post Tokyo Marathon Tour* *(ONLY in JAPAN * GO)*

Paid a creator for a video about it: Momentous (1 video), Precision Fuel and Hydration (1 video)

*Momentous paid Marathon Handbook for this one: 2026 Tokyo Marathon Preview | Elite Picks, Course Secrets & Bold Predictions, 3,216 views.*

*Precision Fuel and Hydration paid for this one:* *Tokyo Marathon 2024* *(Floris Gierman, 81,132 views)*

Most watched videos about it: Tokyo Marathon 2026 Results: Course Records, Comebacks & Super Shoe Breakdown (Marathon Handbook, 8,218 views); Puma ForeverRun Nitro 2, Thin Mint Frostys, Tokyo Marathon Recap (Kind Of) | The Drop Podcast E338 (Believe in the Run, 4,439 views)
How a brand gets in: the sponsor page, contact_partnership@tokyo42195.org. “We are currently accepting applications from Official Partner Companies to support our various events and collaborate with us in our mission.”
Give it to: Slamit (46 creator deals), Gethlth (46 creator deals), Wilderness Athlete (45 creator deals), Third Wave Water (34 creator deals), Formula369 (34 creator deals)
Source: marathon.tokyo, organiser page

Mar 13: Spartan Race Atlanta OCR Weekend 2027

A Spartan obstacle course race weekend with Sprint, Super and Beast distances plus a trail race and kids races, drawing amateur obstacle racers and spectating families.

When and where: Mar 13 to Mar 14, 2027, Atlanta, United States. A sport or spectacle.
Who is there: Obstacle-course racers and their support crews; no attendance number is stated on the page.
Done here before: REIGN Total Body Fuel, 2023. REIGN Total Body Fuel, an energy drink brand, became the official energy drink partner of Spartan Race across the US and Canada. prnewswire.com
How a brand gets in: no sponsor page found
Give it to: Cirkul (32 creator deals), Perfect Sports (32 creator deals), Promix (30 creator deals), Näak (28 creator deals), Skratch Labs (25 creator deals)
Source: spartan.com, organiser page

Mar 14: 99th Academy Awards

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The film industry's top awards ceremony, broadcast live from the Dolby Theatre to a global TV and streaming audience.

When and where: Mar 14, 2027, Los Angeles, USA. A sport or spectacle.
How many: “The 2026 Oscars drew 17.9 million viewers across ABC and Hulu on Sunday night, down 9% from last year and slipping to a four-year low.” deseret.com, the 2026 edition
Done here before: Glymate, 2026. Glymate's sugar balance supplements were included in the Oscars gift bag given to acting and directing nominees. wishtv.com

*The picture wishtv.com shows for Glymate here.*

Paid a creator for a video about it: BetterHelp (2 videos), AG1 (Athletic Greens) (1 video), Cowboy Colostrum (1 video), Huel (1 video), Nutrafol (1 video), We Heart Nutrition (1 video)

*BetterHelp paid FilmSpeak for this one: yeah...this movie is winning all the Oscars, 27,293 views.*

*BetterHelp paid for this one:* *The Oscars, Auditioning for Matilda & Gene Hackman? | About Last Night @adamraycomedy* *(About Last Night Podcast with Adam Ray, 4,821 views)*

*AG1 (Athletic Greens) paid for this one:* *The 2026 Oscars (Review)* *(Karsten Runquist, 275,571 views)*

*Huel paid for this one:* *Ryan Gosling on PROJECT HAIL MARY, STAR WARS, GHOST RIDER, Oscars performance, & more!* *(Josh Horowitz, 132,139 views)*

Most watched videos about it: 2025 Oscars (Review) (Karsten Runquist, 380,573 views); Travis' Return, Mama Kelce Renovates & Conan O’Brien on Oscars Prep, Favorite Jokes & More | EP 182 (New Heights, 370,101 views); Oscars 2026 Recap: Michael B. Jordan, One Battle After Another & Aunt Gladys Win Big! (Dan Murrell, 112,421 views)
How a brand gets in: no sponsor page found
Give it to: Kava Haven (53 creator deals), Cann (3 creator deals), Little Saints (6 creator deals), Vital Proteins (1 creator deal), Nutrafol (303 creator deals)
Source: variety.com, dated news story

Mar 20: Spartan Race Houston OCR Weekend 2027

A Spartan obstacle course race weekend drawing amateur obstacle racers and spectating families to a course outside Houston.

When and where: Mar 20 to Mar 21, 2027, Houston, United States. A sport or spectacle.
Who is there: Obstacle-course racers and their support crews; no attendance number is stated on the page.
Done here before: REIGN Total Body Fuel, 2023. REIGN Total Body Fuel, an energy drink brand, became the official energy drink partner of Spartan Race across the US and Canada. prnewswire.com
How a brand gets in: no sponsor page found
Give it to: Promix (30 creator deals), Näak (28 creator deals), vitacoco (25 creator deals), Skratch Labs (25 creator deals), ICONIC Protein (23 creator deals)
Source: spartan.com, organiser page

Brands and their next moment

LMNT. Pays creators, 1946 deals on record. New on 2026-07-20: LMNT secured an exclusive 15-can pack deal with Costco for retail shelf placement. Next moment: Bank of America Chicago Marathon 2026, Oct 11. The news story.
G Fuel. Pays creators, 845 deals on record. New on 2026-08-14: G Fuel launched a new flavored creatine product requiring consumer education. Next moment: 2026 League of Legends World Championship, Oct 15. The news story.
Huel. Pays creators, 754 deals on record. New on 2026-07-02: Huel launches Daily Greens as a new product category. Next moment: Daniel Dubois vs Fabio Wardley II (WBO heavyweight title rematch), Oct 17. The news story.
Ghost Energy. Pays creators, 254 deals on record. New on 2026-07-31: Ghost Energy partnered with A&W on a collaborative root beer flavor energy drink launching at their locations. Next moment: 2026 League of Legends World Championship, Oct 15. The news story.
Ka'Chava. Pays creators, 103 deals on record. New on 2026-07-03: Ka'Chava debuted a new 20-serve bag format of its chocolate nutrition shake. Next moment: Bank of America Chicago Marathon 2026, Oct 11. The news story.
Kava Haven. Pays creators, 53 deals on record. New on 2026-07-09: Kava Haven launched at Erewhon Market. Next moment: 69th Annual Grammy Awards, Feb 7. The news story.
Cure Hydration. Pays creators, 40 deals on record. New on 2026-07-02: Cure Hydration expanded its electrolyte mix portfolio with a new raspberry flavour. Next moment: Bank of America Chicago Marathon 2026, Oct 11. The news story.
Neuro Gum. Pays creators, 34 deals on record. New on 2026-09-12: Neuro launched Energy and Focus Sour Mints in three bold flavors. Next moment: 2026 League of Legends World Championship, Oct 15. The news story.
Red Bull. Pays creators, 18 deals on record. New on 2026-08-11: Red Bull launched the Dragonberry Energizer drink at McDonald's USA restaurants. Next moment: Grand Theft Auto VI release, Nov 19. The news story.
Spacegoods. Pays creators, 16 deals on record. New on 2026-06-17: Spacegoods launched an Oat Mushroom Latte ready-to-drink product in two flavors. Next moment: Grand Theft Auto VI release, Nov 19. The news story.
Puresport. Pays creators, 7 deals on record. New on 2026-07-29: Puresport launches Pomegranate Ultra Electrolytes as new addition to sports nutrition line. Next moment: Bank of America Chicago Marathon 2026, Oct 11.
Gatorade. Pays creators, 6 deals on record. New on 2026-07-21: Gatorade releases Body of Science study revealing hydration and nutrition disparities in women. Next moment: Bank of America Chicago Marathon 2026, Oct 11. The news story.
Celsius. Pays creators, 6 deals on record. New on 2026-07-23: CELSIUS launched CELSIUS Launches Limited-Edition SPRITZ VIBE Summer Edition, a Sparkling Limoncello Twist Flavor. Next moment: 2026 League of Legends World Championship, Oct 15. The news story.
Laird Superfood. Pays creators, 4 deals on record. New on 2026-08-14: Laird Superfood's sales surged 244% as they expanded their product platform. Next moment: 2026 League of Legends World Championship, Oct 15. The news story.
Cann. Pays creators, 3 deals on record. New on 2026-08-21: Cann launched a golf-themed Half & Half THC drink in partnership with Dwyane Wade. Next moment: 69th Annual Grammy Awards, Feb 7. The news story.
UPDATE. Pays creators, 2 deals on record. New on 2026-07-27: Update relaunch backed by Kim Kardashian announced July 27, 2026. Next moment: FIDE World Chess Championship Match 2026, Nov 23.
BodyArmor. Pays creators, 2 deals on record. New on 2026-08-06: Bodyarmor Fit makes its debut. Next moment: 2027 College Football Playoff National Championship, Jan 25. The news story.
Gamer Supps. Pays creators, 2826 deals on record. Already bought an event: Gamer Supps launched Pixel Cup, a limited edition product with creator CaseOh, themed around Ghostbusters. Next moment: TwitchCon San Diego 2026, Nov 13.
Alani Nu. Pays creators, 32 deals on record. Already bought an event: Alani Nu launches a full Fall collection of Witch's Brew flavors for Halloween. Next moment: TwitchCon San Diego 2026, Nov 13.
Little Saints. Pays creators, 6 deals on record. Already bought an event: Little Saints hosted a summer event at Talya Montauk venue. Next moment: 69th Annual Grammy Awards, Feb 7.
Vital Proteins. Pays creators, 1 deal on record. Already bought an event: Vital Proteins returns as official collagen partner of the U.S. Open tennis tournament. Next moment: 69th Annual Grammy Awards, Feb 7.
Essentia Water. Pays creators, 1 deal on record. Already bought an event: Essentia Water created a Times Square activation featuring athlete Anunoby. Next moment: RRCA National Championship - TBK Quad Cities Marathon, Sep 27.

Moments that just happened

Aug 26: RFK Jr cornered on Feel Free kratom donation

*The picture yahoo.com shows for this page.*

At a Tampa 'Make America Healthy Again' event, Sky News correspondent Martha Kelner pressed RFK Jr. on whether the Justice Department dropping its case against kratom-tonic maker Feel Free was connected to a $1 million donation to a MAHA PAC, and the event was cut short.

Famous person: Robert F. Kennedy Jr.
What the brand did: not stated -- Kennedy said he knew nothing about the donation or the case; Feel Free itself issued no on-record response in this article
Who could use it: clean-label energy, nootropic and supplement brands positioning against kratom tonics, and anyone covering supplement-industry regulatory capture
Named brands we hold: Botanic Tonics
Source: yahoo.com, dated news story

Aug 25: Women push creatine's biggest sales year in three decades

*The picture kvia.com shows for this page.*

Amazon sales data reported via Stacker showed women fueling creatine's largest growth in 30 years, with the strength-training and longevity conversation across podcasts and social feeds hitting a tipping point among women shoppers.

What the brand did: not stated
Who could use it: creatine and women's sports-nutrition brands riding the demand surge
Named brands we hold: Thorne, Optimum Nutrition, Momentous
Source: kvia.com, dated news story

Aug 24: Liquid Death '0g Sugar' allulose class action

*The picture ppc.land shows for this page.*

A California consumer filed a $5M+ class action against Liquid Death alleging its Sparkling Energy cans are falsely labeled '0g Sugar' on the front panel while allulose, a monosaccharide, is the second ingredient by weight.

What the brand did: not stated -- the article notes the company had not entered an appearance or responded to the allegations at time of filing
Who could use it: rival sparkling water and energy-drink brands emphasizing verifiable, simple sugar labeling
Named brands we hold: Liquid Death
Source: ppc.land, dated news story

Jul 30: AI 'doctor' videos sell FDA-recalled Rosabella supplements

https://www.youtube.com/watch?v=Iv8DddAIXLw

404 Media exposed a TikTok Shop operation for supplement brand Rosabella (Ambrosia Brands) that used AI-generated fake doctors to market products already subject to an FDA salmonella recall, detailed in a lawsuit from competitor Humann.

What the brand did: not stated
Who could use it: legitimate, credentialed supplement brands contrasting themselves against AI-slop competitors and TikTok Shop scams
Named brands we hold: none we hold
Source: 404media.co, dated news story

Jul 22: Cortisol-detox trend hits mainstream skepticism

Trade outlet Bakery and Snacks reported that #cortisoldetox has neared 800 million TikTok views and is reshaping shopping lists toward stress-support foods and supplements, while noting cortisol is a normal hormone that cannot actually be 'detoxed'.

What the brand did: not stated
Who could use it: adaptogen, magnesium, or stress-support supplement brands riding or rebutting the cortisol-detox wave
Named brands we hold: none we hold
Source: bakeryandsnacks.com, dated news story

Jul 16: Influencer torches Banana Boat spray in benzene panic

*The picture boxlifemagazine.com shows for this page.*

An Instagram influencer set fire to the mist from a Banana Boat spray sunscreen bottle to dramatize false melanoma claims, as the years-old Valisure benzene-contamination story resurged into one of wellness culture's most contentious topics, with dermatologists publicly pushing back.

What the brand did: not stated
Who could use it: mineral or lotion-format sunscreen brands and dermatologist-backed skincare brands positioning as the safer alternative to aerosol sprays
Named brands we hold: none we hold
Source: boxlifemagazine.com, dated news story

What this cannot see

Whether a brand has already signed up for the moment. Check the sponsor page before pitching it.
Instagram-only brands with no deals in our tables. They fall off the Brands tab for lack of a record, not for lack of activity.
Every row was read off the page linked beside it on 13 Sep 2026. Dates and sponsor packages change.
The videos are YouTube only, and only ones whose title names the event. A creator who posted about it on Instagram or TikTok, or never named it in the title, is not counted.
A crowd figure is the one the linked page printed, for the edition it names. Where a page never printed one, the moment still says who comes.