Influencer Advisory™[ All posts ]
All posts
Every post on the Influencer Advisory blog, by topic, newest first.
Cost to Sponsor
Agency Pricing
Brand Programs
- Full guide to PR moments with 10+ examples
- How did IM8 land Inter Miami, and what can your brand copy?
- How does IM8 build a creator community with groups and events?
- Creator community group examples
- Creator Discord: how brands run one, end to end
- What works in electrolyte creator marketing, and what to stop paying for
- Coffee creator sponsorship, and the audience nobody is bidding for
- Which Influencers Should a Supplement Brand Sponsor Next
- Why Every Influencer in Your Campaign Needs Their Own Landing Page
- Top 10+ Influencer Programs
- How Influencer Ambassador Programs Make Money for Brands
- Sleep and Recovery Influencer Marketing in 2026
- How to Vet Functional Beverage Creators (2026)
- Guide to Running Influencer Marketing with a Charity
- Which Brands Are the Top YouTube Sponsors in 2026
- SugarBearHair influencer strategy
- Influencer strategy breakdown & Tactics for DoNotAge.org
- Timelessha Influencer Audit
Tier & Rate Benchmarks
- What Is a Good CPM for Influencer Marketing in 2026
- What Should a Creator Rate Card Template Include in 2026
- What Is a Good Influencer Engagement Rate in 2026
- Influencer Marketing vs Affiliate, Which Pays Back in 2026
- What Are Instagram Influencer Rates in 2026
- What Are Instagram Influencer Rates in 2026?
- What Does Micro and Nano Influencer Marketing Cost in 2026
- What Does Nano Influencer Marketing Cost in 2026
- Why TikTok Influencer Rates Swing 10x in 2026, and How to Check One
- What Is YouTube CPM by Niche in 2026
- What Are YouTube Influencer Rates in 2026
Program Operations
- How Do You Measure Earned Media Value Without Fooling Yourself
- Top Performing Influencer Ad formats in 2026 - 4
- Influencer Attribution Handbook
- Youtube end to end and each platform playbook
- Your end-to-end playbook on an influencer community
- List of benchmarks for influencer programs for auditing.
- How Do You Prove a Creator Campaign Worked When You Sell in Stores
- What Is Influencer Whitelisting and Should Your Brand Use It (2026)
- How to Set Up Influencer Whitelisting on Meta and TikTok (2026)
- Tips & Tricks for paid amplification with Influencers
- What Does Influencer Whitelisting for Meta Ads Cost in 2026
- General Post - How to stop paying huge flat fees for influencer posts and grow a compounding roster
Legal & Compliance
Celebrity Partnerships
- How much does it cost to book Taylor Swift?
- Celebrity endorsements,Checklist
- How Neuro got the MrBeast partnership, and how to recreate it
- Cameo celebrity endorsement hack - for meta ads
- End-to-end walkthrough to celebrity partnerships for brands onboarding their first one
- What makes an athlete partnership work? La Sportiva's athlete manager and Anton Krupicka
- How to Get a Celebrity to Endorse Your Product
- Celebrity Endorsement Examples, What Worked and What Blew Up
Regulated Markets
- What Are the Rules for Advertising Alcohol With Influencers
- What Are the Influencer Advertising Rules in the EU and UK (2026)
- What Are the Influencer Advertising Rules in Canada (2026)
- Cannabis and CBD YouTube Integrations, Good vs Bad Examples
- How Regulated Brands Run Compliant Influencer Campaigns
- Mood 5-C Influencer Campaign Analysis
- Telehealth FTC Compliance for Influencer Marketing in 2026
- Your Supplement Brand Safety Checklist for 2026
- What Are Meditation App Creator Rates in 2026
- Supplement Affiliate vs Paid Deals, Which Should You Use
- Peptide Affiliate vs Paid Rates and When Each One Wins
- How Telehealth Influencer Marketing Works in 2026
Scaling & Expansion
- Repositoning with influencers
- How to build an influencer flywheel in 25 steps
- How do health and wellness brands make influencer their main acquisition channel?
- Influencer marketing strategy: how do you make influencer your main acquisition channel?
- How influencer marketing is changing, and how brands can adapt
- step by step guide how to use influencers for major launches.
- Why is most of the content on influencer marketing so vague, unactionable, and poor?
- City by city domination: Toronto
- Top 10+ Influencer Marketing Strategies
- Influencer Marketing Strategies by Revenue Level (50-100M, 100-500M, 1B-5B)
- How we would scale an influencer strategy (tryshed)
Research
- Why has no influencer marketplace won, and which ones do brands actually use?
- Influencer marketing: the best programs, what works in 2026, and how the best agencies sell
- The most useful points from the 30 ranked interviews, v2
- New categories - innovate don’t compete as a commodity
- Influencer Q&A - Condensed version
- 20+ Repositioning campaign examples broad
Finding Creators
Running Campaigns
TikTok Shop Playbook
- Why is my TikTok Shop not selling?
- How to set up TikTok Shop so month one does not stall
- How early should you start on TikTok Shop Black Friday?
- How many TikTok Shop samples should you send?
- What TikTok Shop strategy works in the first 90 days?
- Is TikTok Shop worth it for your brand?
- Who should run the shop?
- Which products sell on TikTok Shop, at what price?
- When do you put ad money behind a video?
- What is the shop really worth?
- What should creators make?
- Should you sell on live streams?
- How do you keep creators posting?
- How do you get creators to say yes?
- How do brands get 25,000+ affiliates posting every month?
- The full playbook for whitelisting, usage rights and ad money behind creator videos
- The full playbook for seeding, gifting and PR boxes
- The full playbook for building a creator community