influencer marketing · singapore
What Are the Best Influencer Marketing Agencies in Singapore (2026)
Singapore is a sponsor capital first. Here is the real map of the agencies worth knowing, what deals cost, who buys, and how to plan around it.
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Choosing an influencer marketing agency in Singapore in 2026 comes down to 3 things.
The agency you shortlist, the price you anchor to, and how well a creator fits the audience you actually want.
We track Singapore creators and tens of thousands more across the country, vetted on real rates, engagement, and sponsor history.
So this post names the local agencies first, then cost, who buys, neighborhoods, and creators.
Key takeaways
- 4 Singapore agencies worth knowing: Gushcloud International, AnyMind Group, SushiVid, and Affable.ai.
- Singapore is where sponsorship budget lives more than where the audience sits.
- The top 5 Singapore-HQ sponsors in our deals data are Mobbin (60 deals), BingX (53), Castlery (36), Moomoo SG (35), and HoYoverse (34).
- Crypto, SaaS, and DTC ecommerce make up the bulk of the active SG sponsor list.
- The local creator bench is thin: 0 YouTubers over 100K, 8 TikTokers all under 100K, 3 Instagram creators all under 100K.
- Short on time? We send 3 vetted Singapore creators free in about 40 minutes, each with real rates and sponsor history.
"Roster fit and engagement move the result far more than a headline city median. Match the creator to the product first, then talk price." Dennis Ksendzov, Founder, Influencer Advisory
What's inside
- Which Singapore agencies are worth knowing?
- What a Singapore agency costs, and how deals are priced
- Who hires creators in Singapore, and who is the audience?
- Singapore neighborhoods and events that shape a brief
- Which Singapore creators ship for brands right now?
- Should you hire a Singapore agency or go direct?
Which Singapore influencer marketing agencies are worth knowing?
We start with where we fit, then four Singapore shops, each with what they do well, what they don't, and verbatim proof pulled straight from their own homepage.
Influencer Advisory
Consider us when you want a vetted, data-backed Singapore creator shortlist in days, without a long agency onboarding.
What we do well. We track Singapore creators and tens of thousands more across the country, with real rates, engagement, and sponsor history on each one.
We send you 3 vetted names free in about 40 minutes, then a full brief-matched shortlist within 48 hours, and we keep every deal FTC-clean.
What we don't do. Run a Singapore storefront or full-service brand creative. We are the creator-sourcing and vetting layer, so for a large integrated shop handling PR, TV, and design, the names below fit better.
In our own words. "Match the creator to the product first, then talk price." (Dennis Ksendzov, Founder.)
Best fit if you want named, vetted Singapore creators with real rates fast, and you will run the campaign in-house or alongside another shop.
Get your 3 free Singapore creators
Gushcloud International
Consider them when you want a roster-style agency that can move a Singapore-HQ brief across the wider APAC region with one contract.
What they do well. Creator management and licensing across a broad regional footprint.
They flag offices in Singapore, Malaysia, Indonesia, Thailand, Vietnam, the Philippines, South Korea, Japan, China, France, the United States, and the UAE.
What they don't do well. Fast-turn, single-creator seeding for a brand that just wants a few names this week.
The model is built around representation and global scale, so a quick pilot sits outside their core.
In their own words. "a creator management and licensing company that helps creators monetize and scale their influence through representation, content publishing, capital financing, and brand partnerships, all powered by technology."
(Source: gushcloud.com homepage.)
Best fit if you want one partner to carry a Singapore-HQ brief across the whole APAC region.
AnyMind Group
Consider them when you want a tech-platform partner for ecommerce and live commerce activations across Southeast Asia.
What they do well. AI tooling for creators and ecommerce, layered on top of influencer work.
Recent launches include "AnyAI OMO to help brands turn online buzz into offline retail growth" and an "Exclusive Influencer Community in Thailand to Pioneer Sustainable Growth in the Creators" program.
What they don't do well. A simple roster pull when you do not want the wider platform stack.
Their pitch centers on infrastructure, so a plain creator list is a smaller part of what they sell.
In their own words. "the world's new gen business infrastructure" with the tagline "Excite Consumers Together."
(Source: anymindgroup.com homepage.)
Best fit if you want a platform partner for ecommerce and live commerce, beyond a plain roster agency.
SushiVid
Consider them when you want case-study-heavy lifestyle and FMCG work with a TikTok and livestream emphasis.
What they do well. Influencer marketing plus livestream and broader digital services, with big-reach case studies.
Their case studies feature reach numbers like "2.76M Total Reach" for FILA and "5.8M Total Reach" across 50 KOLs for YSL Beauty.
What they don't do well. Niche B2B or compliance-heavy finance briefs outside their core verticals.
Their lanes are FMCG, fashion, ecommerce, technology, and travel, so a crypto compliance brief fits them less.
In their own words. "Not Just An Influencer Marketing Company" and "established a decade ago with a focus on influencer marketing."
(Source: sushivid.com homepage.)
Best fit if you want lifestyle and FMCG campaigns with strong reach case studies and a livestream angle.
Affable.ai
Consider them when your team already runs Bazaarvoice for reviews or sampling and you want creator discovery in the same dashboard.
What they do well. Creator discovery bundled into Bazaarvoice's wider stack of ratings, reviews, sampling, and social commerce.
The product also pulls "Always On Content" from the Influenster community.
What they don't do well. Hands-on, managed creator booking for a team that wants an agency to run the whole campaign.
The product is built as software you operate, so the day-to-day management is on you.
In their own words. "Find the Perfect Creator for your Brand."
(Source: affable.ai homepage.)
Best fit if you want creator discovery to plug into the Bazaarvoice tools you already use.
Where We Come In. Vetting four agencies, reading every deck, and checking which one actually fits your category can eat three weeks.
That part is the work we do for you. We track Singapore creators, vet each on real rates, engagement, and sponsor history, and keep every deal FTC-clean.
So before you book a single call, take the shortcut.
Tell us your brief and we send 3 vetted Singapore creators free in about 40 minutes, each with real rates and recent sponsor history.
The full brief-matched list follows within 48 hours.
Get your 3 free Singapore creators, then read on to see how we price and pick them.
What a Singapore agency costs, and how deals are priced
Most Singapore agency spend flows through global creator deals, so cost tracks the creators you book more than a flat local retainer.
Because the local creator bench is small, almost every campaign briefed in Singapore ends up booked with creators in the United States, the United Kingdom, Australia, or the Philippines.
The agency brokers those rates and contracts in English with APAC time-zone coverage.
It also handles compliance for crypto and finance brands, which carry their own financial-promotion rules and push fees up.
"We can't just spend about $25,000... it's a lot of money to spend on just new creators, in addition to the existing creators I have." A mid-market DTC brand in North America, from a call with our team
That hesitation is normal, so we anchor every Singapore shortlist to real rates and a clear payback before you commit a dollar.
Whitelisting and usage rights stay separate, and they add to the base post rate.
The FTC disclosure guidance for social media influencers is the default standard, and a good agency builds it into every contract.
CPM means "cost per thousand views," the rate brands pay creators per 1,000 video views.
Already holding a quote from an agency? Send it our way and we will tell you free whether it sits high or low, since we keep these numbers current from our own deal flow.
The Influencer Marketing Hub 2026 benchmark report puts global creator marketing at $32B.
Who hires creators in Singapore, and who is the audience?
This is the table that matters.
These are the Singapore-headquartered companies that have active creator deals in our database, ranked by deal count.
| Brand | Category | Deals tracked |
|---|---|---|
| Mobbin | SaaS, design library | 60 |
| BingX | Crypto exchange | 53 |
| Castlery | DTC furniture | 36 |
| Moomoo SG | Fintech, brokerage | 35 |
| HoYoverse | Gaming | 34 |
| Phemex | Crypto exchange | 17 |
| OSOME | SaaS, accounting | 14 |
| Crypto.com | Crypto exchange | 12 |
| Ahrefs | SaaS, SEO | 9 |
| Dyson | DTC electronics | 9 |
A few more sit just outside the top 10: Hinomi (7), ShopBack (7), HIX.AI (5), Coda (5), AMP (5), SleekFlow (2), Morning (2), REC (2), KrispCall (1), Patsnap (1), Eu Yan Sang (1), AfterShip (1), Emeritus (1), and Motiff (1).
Two patterns jump out.
The first is crypto. BingX, Phemex, and Crypto.com together account for 82 of the deals on this list, which is why Singapore agencies pitch compliance as their headline service.
The second is B2B SaaS. Mobbin, OSOME, Ahrefs, HIX.AI, Coda, SleekFlow, KrispCall, Patsnap, AfterShip, and Motiff sell tools to other companies, and they sponsor creators whose audiences are designers, marketers, founders, and developers.
The local audience has a clear character, and it shapes what content works.
Singapore is mobile-first and heavily online, with smartphone penetration around 97% and roughly 5 million-plus active social users, about 88% of the population.
It is also multicultural and multi-platform. Chinese, Malay, and Indian segments lean toward different apps, so a single creator rarely covers all of them.
Shoppers here are famously thorough. The local "kiasu" value-seeking habit means promotions, bundles, loyalty, and transparent pricing tend to outperform premium-only positioning.
Reviews, ratings, and visible social proof weigh heavily on what people buy.
Food and dining over-indexes hardest as a content vertical, followed by fashion, beauty, and travel, with retail and shopping a heavy local brand-spend category.
See our top YouTube sponsor brands breakdown for the global view.
Singapore neighborhoods and events that shape a brief
Where a creator shoots matters almost as much as who they are.
A handful of districts carry most of the brand-friendly content.
- Tiong Bahru is a heritage Art Deco shophouse estate packed with indie cafes, artisanal bakeries, and boutiques, so it suits slow-living, food, and lifestyle briefs.
- Haji Lane and Kampong Glam form a colorful alley of indie boutiques, cafes, and street art, a top Instagram spot that fits fashion and street-style shoots.
- Orchard Road is the 2.5km flagship-store and mall corridor, the default location for retail, beauty, and fashion brand activations.
- New Bahru in River Valley is a newer curated creative cluster of homegrown food, retail, and design tenants in a converted school, built as a content and discovery destination.
One planning note on Holland Village: 2024 brought many shop closures and declining foot traffic, so it is weakening as a hub and is a riskier backdrop than it once was.
Events give a campaign its calendar.
i Light Singapore runs June 5 to 28, 2026, a free outdoor sustainable light-art trail across Marina Bay, with a strong visual and experiential fit.
The Singapore Food Festival runs September 26 to October 4, 2026, the natural anchor for food creators.
The Singapore Grand Prix brings a premium, lifestyle, and luxury moment to the Marina Bay night race each October.
Christmas on A Great Street lights up Orchard Road from November into December, one of Southeast Asia's most-photographed festive displays and a retail-season fit.
The Singapore Night Festival runs in August around the Bras Basah and Bugis precinct, though confirm the exact 2026 dates before locking a calendar.
When we build a Singapore shortlist, we tag creators by where they actually shoot, so a Tiong Bahru food brief gets the right creators and an Orchard Road beauty launch gets the right backdrop.
Which Singapore creators ship for brands right now?
Here is the proof behind the roster.
If you came looking for a roster of huge Singapore-based YouTubers, the honest answer is that the bench is small.
In our database we count zero Singapore-tagged YouTube creators over 100K subscribers, 3 Instagram creators all under 100K, and 8 TikTok creators all under 100K.
The 2 largest Singapore TikTok creators we track are @hargaochunks at 53K followers and @tiktok_shopsale at 30K followers, with the latter averaging 88K views per video.
That is a usable bench for hyper-local work, hawker food drops, neighborhood retail openings, or grocery features, but it cannot carry a regional brand campaign on its own.
So for any APAC-wide brief we pair Singapore HQ budget with creators based elsewhere, and we say so on the first call.
Here is who actually ran the SG-HQ deals on the brand list above, pulled straight from sponsor_deals_per_deal.
Mobbin has been promoted on YouTube by Fireship at youtube.com/@fireship (4.11M subscribers, 930K views on the 2025-11-21 spot), The Coding Sloth at youtube.com/@thecodingsloth (591K subscribers, 1.05M views), and Sajid at youtube.com/@whosajid (139K subscribers, 1.19M views).
Castlery has been featured by Kristen McGowan at youtube.com/@kristenmcgowan (1.87M subscribers, 448K views), Sam and Monica at youtube.com/@samandmonica (2.34M subscribers, 315K views), and Hannah Pak at youtube.com/@hannahpak (168K subscribers, 478K views on the 2024-11-11 placement).
Moomoo SG shows up with MagnatesMedia at youtube.com/@magnatesmedia (1.84M subscribers, 1.64M views), Xiao Lin Shuo at youtube.com/@xiao_lin_shuo (2.66M subscribers, 1.25M views), and Smart Money Bro at youtube.com/@smartmoneybro (721K subscribers, 897K views).
HoYoverse has been sponsored by Kurtis Conner at youtube.com/@kurtisconner (5.61M subscribers, 10.5M views on the 2024-09-06 spot alone) and I am MoBo at youtube.com/@iammobo (9.76M subscribers, 8.84M views).
Ahrefs placements include Linus Tech Tips at youtube.com/@linustechtips (16.8M subscribers, 2.06M views on the 2026-02-23 spot) and Good Work at youtube.com/@goodworkmb (1.43M subscribers, 833K views).
Phemex has been a repeat sponsor for Craig Percoco at youtube.com/@craig_percoco (1.23M subscribers, with three logged placements between 2025-10-19 and 2026-02-01).
Dyson has been featured by BRECCIA at youtube.com/@brecciadesign (113K subscribers, 1.98M views on the 2025-10-28 spot), the kind of breakout view count that proves a smaller channel can outperform a household name.
Engagement is where the value hides. A smaller channel with the right audience can beat a household name, as the BRECCIA placement for Dyson shows.
None of these creators are based in Singapore, which is the whole point.
The budget is Singaporean. The audience is everywhere else.
This is the public top of the list. Hand us your category and we swap in the creators who fit your product, with rates attached, inside the same 40-minute free pull.
For who sponsors which creators and why, see Who Sponsors YouTube Creators in 2026.
Should you hire a Singapore agency or go direct?
The honest answer depends on volume and time.
Hire an agency when you need a vetted roster, managed deals, and FTC compliance across several creators at once.
Go direct when you have one or two creators and the time to brief, contract, and pay them yourself.
Before you sign with any shop, five questions separate the agencies that close cleanly from the ones that stall.
- Who is on your creator roster, named, with follower counts and engagement rates?
- What is the average integration rate you closed in the last 90 days?
- How do you price whitelisting and usage rights?
- What is the creator payment timeline: 30, 60, or 90 days?
- Do you share results by week four?
"Sometimes people see one influencer and might buy 60 days later when they see it from another influencer." A subscription food brand in the UK, on how creator sales actually land
So week-four numbers are an early signal, and the full payback often shows up later. A good partner shows you both.
Agencies that share rate ranges and a named roster upfront tend to close faster.
The ones that lead with old case studies and dodge rate specifics are the ones to drop.
For a wider view, start with the hub of every city agency we cover, or compare a nearby hub in influencer marketing agency Los Angeles. FTC influencer rules apply when SG-HQ brands sponsor US-resident creators reaching American audiences, a common pattern for the SaaS sponsors above.
Where We Come In. If your brief is ready and three weeks of agency calls feels too long, start with us instead.
We send 3 vetted Singapore creators free in about 40 minutes, then the full brief-matched shortlist within 48 hours, each name carrying real rates, sponsor history, and FTC-clean disclosure.
You move straight to outreach while everyone else is still booking intro calls. Claim your 3 free Singapore creators and we will start the pull today.
Frequently Asked Questions
Why hire an influencer marketing agency in Singapore?
Singapore is where the budget lives more than where the audience is.
SaaS, crypto, and DTC brands like Mobbin, BingX, Castlery, Moomoo SG, and HoYoverse run global creator programs out of Singapore HQs.
An agency here books worldwide creators using SG budget.
Which Singapore brands sponsor the most creators?
From our deals database, the most active Singapore-HQ sponsors are Mobbin (60 deals), BingX (53), Castlery (36), Moomoo SG (35), HoYoverse (34), Phemex (17), OSOME (14), Crypto.com (12), Ahrefs (9), and Dyson (9).
Are there big Singapore-based YouTube creators?
Not many at scale.
In our database, zero Singapore-tagged YouTube creators clear 100K subscribers.
The TikTok and Instagram benches are also small.
Singapore is a buy-side market, so most campaigns booked here run with creators based elsewhere.
What does a Singapore influencer marketing agency actually do?
Three things: source creators globally for SG-headquartered sponsors, broker rates and contracts in English with APAC time-zone coverage, and handle compliance for crypto and finance brands that account for a big share of local spend.
How does Singapore compare to other APAC hubs for campaign planning?
Singapore is the easiest English-language hub for buy-side work.
It is a weaker place to look for a deep local creator roster.
For audience reach you almost always pair SG budget with creators based in the US, UK, Australia, or the Philippines.
Can I get a free Singapore creator shortlist?
Yes. Tell us your brief and we send 3 vetted Singapore creators free in about 40 minutes, each with real rates and recent sponsor history.
The full brief-matched shortlist follows within 48 hours, with FTC-clean disclosure built in.
Frequently asked
Why hire an influencer marketing agency in Singapore?
Singapore is where the budget lives more than the audience. SaaS, crypto, and ecommerce brands like Mobbin, BingX, Castlery, Moomoo SG, and HoYoverse run global creator programs out of Singapore HQs. An agency here books worldwide creators using SG budget.
Which Singapore brands sponsor the most creators?
From our deals database, the most active Singapore-HQ sponsors are Mobbin (60 deals), BingX (53), Castlery (36), Moomoo SG (35), HoYoverse (34), Phemex (17), OSOME (14), Crypto.com (12), Ahrefs (9), and Dyson (9).
Are there big Singapore-based YouTube creators?
Not many at scale. In our database, zero Singapore-tagged YouTube creators clear 100K subscribers. The TikTok and Instagram benches are also small. Singapore is a buy-side market, so most campaigns booked here run with creators based elsewhere.
What does a Singapore influencer marketing agency actually do?
Three things: source creators globally for SG-headquartered sponsors, broker rates and contracts in English with APAC time-zone coverage, and handle compliance for crypto and finance brands that account for a big share of local spend.
How does Singapore compare to other APAC hubs for campaign planning?
Singapore is the easiest English-language hub for buy-side work. It is a weaker place to look for a deep local creator roster. For audience reach you almost always pair SG budget with creators based in the US, UK, Australia, or the Philippines.
Can I get a free Singapore creator shortlist?
Yes. Tell us your brief and we send 3 vetted Singapore creators free in about 40 minutes, each with real rates and recent sponsor history. The full brief-matched shortlist follows within 48 hours, with FTC-clean disclosure built in.