What Are the Best Influencer Marketing Agencies in Singapore (2026)

Choosing an influencer marketing agency in Singapore in 2026 comes down to 3 things.

The agency you shortlist, the price you anchor to, and how well a creator fits the audience you actually want.

So this post names the local agencies first, then cost, who buys, neighborhoods, and creators.

• 4 Singapore agencies worth knowing: Gushcloud International, AnyMind Group, SushiVid, and Affable.ai.
• Singapore is where sponsorship budget lives more than where the audience sits.
• The most active Singapore-HQ sponsors we found on YouTube are Mobbin (at least 98 sponsored videos), Moomoo SG (at least 66), Crypto.com (at least 63), BingX (at least 58), and Castlery (at least 39).
• Crypto, SaaS, and DTC ecommerce make up the bulk of the active SG sponsor list.
• The local creator bench is thin, so most campaigns booked here use creators based elsewhere.

"A brand selling in several countries may hire a separate agency for each region."

Dennis Ksendzov, from his checklist on how to select an influencer marketing agency

What's inside

1. Which Singapore agencies are worth knowing?
2. What a Singapore agency costs, and how deals are priced
3. Who hires creators in Singapore, and who is the audience?
4. Singapore neighborhoods and events that shape a brief
5. Which Singapore creators ship for brands right now?
6. Should you hire a Singapore agency or go direct?

Which Singapore influencer marketing agencies are worth knowing?

We start with where we fit, then four Singapore shops, each with what they do well, what they don't, and verbatim proof pulled straight from their own homepage.

Influencer Advisory

Consider us when your brand already runs a creator or affiliate program and you want it checked, or you want help running parts of it.

What we do well. We have found more than 735,000 sponsored YouTube videos, so we can see which brands pay which creators and how often they come back.

Our free offer is an audit, for a brand that already runs an influencer program.

Past the audit, Boxes seeds product to 100 creators for $9,000 a month, and about 30 of them post. Community keeps a brand's existing creators in one private place, at $9,000 a month plus $15,000 to set up. Scale puts ad spend behind creator videos, at 24% of that spend.

What we don't do. Run a Singapore storefront or full-service brand creative. We are the creator-sourcing and vetting layer, so for a large integrated shop handling PR, TV, and design, the names below fit better.

In our own words. "Once you have your own outreach pipeline and over 50 creators, you may not need to pay an agency fee." (Dennis Ksendzov.)

Best fit if you are a $10M to $100M brand that already runs creators or affiliates and wants the program audited before you add anything.

Ask for your free audit

Gushcloud International

Consider them when you want a roster-style agency that can move a Singapore-HQ brief across the wider APAC region with one contract.

What they do well. Creator management and licensing across a broad regional footprint.

Their homepage flags Singapore, Malaysia, Indonesia, Thailand, Vietnam, the Philippines, South Korea, Japan, China, France, the United States, and the UAE.

What they don't do well. Fast-turn, single-creator seeding for a brand that just wants a few names this week.

The model is built around representation and global scale, so a quick pilot sits outside their core.

In their own words. "a creator management and licensing company that helps creators monetize and scale their influence through representation, content publishing, capital financing, and brand partnerships - all powered by technology."

(Source: gushcloud.com homepage.)

Best fit if you want one partner to carry a Singapore-HQ brief across the whole APAC region.

gushcloud.com

AnyMind Group

Consider them when you want a tech-platform partner for ecommerce and live commerce activations across Southeast Asia.

What they do well. AI tooling for creators and ecommerce, layered on top of influencer work.

Their homepage also lists AnyAI, which they describe as a data and AI platform.

What they don't do well. A simple roster pull when you do not want the wider platform stack.

Their pitch centers on infrastructure, so a plain creator list is a smaller part of what they sell.

In their own words. "The world's new gen business infrastructure" with the tagline "Excite Consumers Together."

(Source: anymindgroup.com homepage.)

Best fit if you want a platform partner for ecommerce and live commerce, beyond a plain roster agency.

anymindgroup.com

SushiVid

Consider them when you want case-study-heavy lifestyle and FMCG work with a TikTok and livestream emphasis.

What they do well. Influencer marketing plus livestream and broader digital services, with big-reach case studies.

Their case studies show 2.76M total reach for an athleisure sports brand and 5.8M total reach across 50 KOLs for YSL Beauty.

What they don't do well. Niche B2B or compliance-heavy finance briefs outside their core verticals.

Their lanes are FMCG, fashion, ecommerce, technology, and travel, so a crypto compliance brief fits them less.

In their own words. "Not just an influencer marketing company" and "established a decade ago with a focus on influencer marketing."

(Source: sushivid.com homepage.)

Best fit if you want lifestyle and FMCG campaigns with strong reach case studies and a livestream angle.

sushivid.com

Affable.ai

Consider them when your team already runs Bazaarvoice for reviews or sampling and you want creator discovery in the same dashboard.

What they do well. Creator discovery bundled into Bazaarvoice's wider stack of ratings, reviews, sampling, and social commerce.

The product also pulls "Always On Content" from the Influenster community.

What they don't do well. Hands-on, managed creator booking for a team that wants an agency to run the whole campaign.

The product is built as software you operate, so the day-to-day management is on you.

In their own words. "Find the Perfect Creator for your Brand"

(Source: the Bazaarvoice Affable.ai page, where affable.ai now sends you.)

Best fit if you want creator discovery to plug into the Bazaarvoice tools you already use.

Bazaarvoice Affable.ai

What a Singapore agency costs, and how deals are priced

Most Singapore agency spend flows through global creator deals, so cost tracks the creators you book more than a flat local retainer.

Because the local creator bench is small, almost every campaign briefed in Singapore ends up booked with creators in the United States, the United Kingdom, Australia, or the Philippines.

The agency brokers those rates and contracts in English with APAC time-zone coverage.

It also handles compliance for crypto and finance brands, which carry their own financial-promotion rules and push fees up.

"We have just onboard an agency to help with talent in the UK and Ireland and we already have one in the USA."

A vitamin brand, by email, December 2025

That setup is common for a brand selling in several countries, and it is why the price split matters before you sign. Ask for the price split into the agency fee, creator fees and anything else, and see what an influencer marketing agency costs for how those lines usually break down.

On YouTube, the creator fees we hold put the median sponsored video at $1,715 for a channel with 50K to 250K subscribers, and at $4,500 for a channel with 250K to 1M.

Whitelisting and usage rights stay separate, and they add to the base post rate.

The FTC disclosure guidance for social media influencers is the default standard, and a good agency builds it into every contract.

CPM means "cost per thousand views," the rate brands pay creators per 1,000 video views.

Who hires creators in Singapore, and who is the audience?

This is the table that matters.

These are the Singapore-headquartered companies we found sponsoring YouTube creators, ranked by how many sponsored videos we found for each. We match each company on its website, so read every count as at least that many.

Two patterns jump out.

The first is crypto. BingX, Phemex, and Crypto.com together account for at least 150 of the sponsored videos on this list, which is why Singapore agencies pitch compliance as their headline service.

The second is B2B SaaS. Mobbin, OSOME, Ahrefs, and HIX.AI sell tools to other companies, and they sponsor creators whose audiences are designers, marketers, founders, and developers.

The local audience has a clear character, and it shapes what content works.

Singapore is mobile-first and heavily online.

It is also multicultural and multi-platform. Chinese, Malay, and Indian segments lean toward different apps, so a single creator rarely covers all of them.

Shoppers here are famously thorough. The local "kiasu" value-seeking habit means promotions, bundles, loyalty, and transparent pricing tend to outperform premium-only positioning.

Reviews, ratings, and visible social proof weigh heavily on what people buy.

Food and dining over-indexes hardest as a content vertical, followed by fashion, beauty, and travel, with retail and shopping a heavy local brand-spend category.

See our top YouTube sponsor brands breakdown for the global view.

Singapore neighborhoods and events that shape a brief

Where a creator shoots matters almost as much as who they are.

A handful of districts carry most of the brand-friendly content.

• Tiong Bahru is a heritage Art Deco shophouse estate packed with indie cafes, artisanal bakeries, and boutiques, so it suits slow-living, food, and lifestyle briefs.
• Haji Lane and Kampong Glam form a colorful alley of indie boutiques, cafes, and street art, a top Instagram spot that fits fashion and street-style shoots.
• Orchard Road is the 2.5km flagship-store and mall corridor, the default location for retail, beauty, and fashion brand activations.
• New Bahru in River Valley is a newer curated creative cluster of homegrown food, retail, and design tenants in a converted school, built as a content and discovery destination.

Events give a campaign its calendar.

i Light Singapore is a free outdoor light-art trail across Marina Bay, with a strong visual and experiential fit.

The Singapore Food Festival is the natural anchor for food creators.

The Singapore Grand Prix brings a premium, lifestyle, and luxury moment to the Marina Bay night race.

Christmas on A Great Street lights up Orchard Road from November into December, one of Southeast Asia's most-photographed festive displays and a retail-season fit.

The Singapore Night Festival runs in August around the Bras Basah and Bugis precinct.

Check each year's dates before you lock a calendar around any of them.

When you build a Singapore shortlist, tag creators by where they actually shoot, so a Tiong Bahru food brief gets the right creators and an Orchard Road beauty launch gets the right backdrop.

Which Singapore creators ship for brands right now?

Here is the proof behind the roster.

If you came looking for a roster of huge Singapore-based YouTubers, the honest answer is that the bench is small, and the TikTok and Instagram benches are small too.

That is a usable bench for hyper-local work, hawker food drops, neighborhood retail openings, or grocery features, but it cannot carry a regional brand campaign on its own.

So for any APAC-wide brief, plan to pair Singapore HQ budget with creators based elsewhere.

Here is who actually ran the SG-HQ deals on the brand list above, taken from the sponsored videos we found.

Mobbin has been promoted on YouTube by Fireship at youtube.com/@fireship (4.11M subscribers, 930K views on the 2025-11-21 spot), The Coding Sloth at youtube.com/@thecodingsloth (591K subscribers, 1.05M views), and Sajid at youtube.com/@whosajid (139K subscribers, 1.19M views).

Castlery has been featured by Kristen McGowan at youtube.com/@kristenmcgowan (1.87M subscribers, 448K views), Sam and Monica at youtube.com/@samandmonica (2.34M subscribers, 315K views), and Hannah Pak at youtube.com/@hannahpak (168K subscribers, 478K views on the 2024-11-11 placement).

Moomoo SG shows up with MagnatesMedia at youtube.com/@magnatesmedia (1.84M subscribers, 1.64M views), Xiao Lin Shuo at youtube.com/@xiao_lin_shuo (2.66M subscribers, 1.25M views), and Smart Money Bro at youtube.com/@smartmoneybro (721K subscribers, 897K views).

HoYoverse has been sponsored by Kurtis Conner at youtube.com/@kurtisconner (5.61M subscribers, 10.5M views on the 2024-09-06 spot alone) and I am MoBo at youtube.com/@iammobo (9.76M subscribers, 8.84M views).

Ahrefs placements include Linus Tech Tips at youtube.com/@linustechtips (16.8M subscribers, 2.06M views on the 2026-02-23 spot) and Good Work at youtube.com/@goodworkmb (1.43M subscribers, 833K views).

Phemex has been a repeat sponsor for Craig Percoco at youtube.com/@craig_percoco (1.23M subscribers, with three logged placements between 2025-10-19 and 2026-02-01).

None of these creators are based in Singapore, which is the whole point.

The budget is Singaporean. The audience is everywhere else.

For who sponsors which creators and why, see Who Sponsors YouTube Creators in 2026.

Should you hire a Singapore agency or go direct?

The honest answer depends on volume and time.

Hire an agency when you need a vetted roster, managed deals, and FTC compliance across several creators at once.

Go direct when you have one or two creators and the time to brief, contract, and pay them yourself.

Before you sign with any shop, five questions separate the agencies that close cleanly from the ones that stall.

1. Who is on your creator roster, named, with follower counts and engagement rates?
2. What is the average integration rate you closed in the last 90 days?
3. How do you price whitelisting and usage rights?
4. What is the creator payment timeline: 30, 60, or 90 days?
5. Do you share results by week four?

"Do not prepay an agency fee before you have seen the creators."

Dennis Ksendzov

For a wider view, see which NYC influencer marketing agencies are worth hiring. FTC influencer rules apply when SG-HQ brands sponsor US-resident creators reaching American audiences, a common pattern for the SaaS sponsors above.

Frequently Asked Questions

Why hire an influencer marketing agency in Singapore?

Singapore is where the budget lives more than where the audience is.

SaaS, crypto, and DTC brands like Mobbin, BingX, Castlery, Moomoo SG, and HoYoverse run global creator programs out of Singapore HQs.

An agency here books worldwide creators using SG budget.

Which Singapore brands sponsor the most creators?

Among Singapore-headquartered sponsors, the most active on YouTube are Mobbin (at least 98 sponsored videos we found), Moomoo SG (at least 66), Crypto.com (at least 63), BingX (at least 58), Castlery (at least 39), OSOME (at least 35), HoYoverse (at least 35), Phemex (at least 29), Ahrefs (at least 19), and Hinomi (at least 11).

Are there big Singapore-based YouTube creators?

Not many at scale.

The local benches on YouTube, TikTok, and Instagram are all small.

Singapore is a buy-side market, so most campaigns booked here run with creators based elsewhere.

What does a Singapore influencer marketing agency actually do?

Three things: source creators globally for SG-headquartered sponsors, broker rates and contracts in English with APAC time-zone coverage, and handle compliance for crypto and finance brands that account for a big share of local spend.

How does Singapore compare to other APAC hubs for campaign planning?

Singapore is the easiest English-language hub for buy-side work.

It is a weaker place to look for a deep local creator roster.

For audience reach you almost always pair SG budget with creators based in the US, UK, Australia, or the Philippines.

Is there a free way to start?

Our free offer is an audit, for a brand that already runs an influencer program.

If you run a creator or affiliate program out of Singapore, speak with us and we will audit the program you have today.

Ask for your free audit.