influencer marketing · los angeles
Which Influencer Marketing Agency in Los Angeles Should You Hire (2026)
27 Los Angeles creators in our network reveal a $3,500 median per-post rate, with Sunset Strip, Beverly Hills, and Studio City pulling distinct brand briefs.
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Picking an influencer marketing agency los angeles buyers trust in 2026 starts with the creators themselves: who they are, how far they reach, and how hard their audience actually engages.
So this post leads with the data.
Below are 18 of LA's biggest creators we track, with full stats and a conservative per-post rate for each.
Key takeaways
- These are among LA's biggest creators, several above 1M followers with tens of millions of lifetime likes.
- Biggest reach: albert_cancook (15.3M, food and drink), EMMA at @daniela.emmanuel (14.5M, beauty), Michelle Kennelly (7.3M, beauty and lifestyle).
- Highest engagement is not the biggest account: Clara Dao hits 4.8%, EdwardZO 4.2%, Madi Webb 3.9%.
- Most average views per post: albert_cancook 18.0M, Jessica Kaylee 11.3M, EdwardZO 9.5M.
- Conservative per-post rates run from about $150 for lower-reach names up to $5,400 for the biggest.
"Roster fit and engagement move the result far more than a headline city median. Match the creator to the product first, then talk price." Dennis Ksendzov, Founder, Influencer Advisory
What's inside
- Los Angeles's Biggest Creators, With Full Stats and Rates
- What Do Los Angeles Influencer Creators Actually Cost?
- Which Categories and Brands Dominate Los Angeles?
- Los Angeles Agencies Worth Knowing
- How Do Los Angeles Agency Fees Work?
- Which 5 Questions Should Los Angeles Agency Buyers Ask First?
Los Angeles's Biggest Creators, With Full Stats and Rates
These are the biggest, best-known LA creators we track, sorted by reach.
For each: followers, lifetime likes, posts shipped, average views per post, engagement rate, verified status, and a conservative per-post rate.
LA depth is on TikTok, where food, beauty, and entertainment run deepest.
| Creator | Followers | Lifetime likes | Posts | Avg views | Engagement | Verified | Rate / post* |
|---|---|---|---|---|---|---|---|
| albert_cancook (@albert_cancook) | 15.3M | 416.8M | 982 | 18.0M | 2.8% | no | $5,400 |
| EMMA (@daniela.emmanuel) | 14.5M | 677.0M | 1,432 | 2.9M | 3.3% | yes | $870 |
| Michelle Kennelly (@kennelly_michelle) | 7.3M | 289.3M | 3,338 | 2.5M | 1.2% | yes | $750 |
| Carterpcs (@carterpcs) | 6.2M | 751.5M | 8,540 | 1.4M | 1.4% | yes | $410 |
| Jessica Kaylee (@thejessicakaylee) | 6.1M | 253.0M | 2,100 | 11.3M | 2.0% | no | $3,400 |
| 🐅 (@fatimavsb) | 4.2M | 283.6M | 2,333 | 39.8K | 2.9% | yes | $150 |
| celia (@powerhouseofthecel) | 3.8M | 147.3M | 4,523 | 5.5M | 0.9% | no | $1,650 |
| angelina (@yinyangelina) | 3.4M | 99.0M | 1,720 | 164.3K | 1.7% | no | $150 |
| Clara Dao (@clara_dao) | 3.0M | 151.0M | 1,045 | 3.8M | 4.8% | yes | $1,150 |
| CHLOE BEAN (@chl0ebean) | 2.9M | 161.3M | 2,908 | 3.1K | 1.9% | yes | $150 |
| Madi Webb (@madibwebb) | 2.7M | 86.0M | 836 | 210.4K | 3.9% | yes | $150 |
| Soph Mosca (@sophmosca) | 2.6M | 185.4M | 2,354 | 1.2M | 3.1% | no | $360 |
| EdwardZO (@edwardzo) | 2.2M | 71.8M | 774 | 9.5M | 4.2% | no | $2,850 |
| Sara Hesri (@sarahesri) | 2.2M | 42.9M | 649 | 1.6M | 3.0% | yes | $490 |
| Elina (@elinayael_) | 2.0M | 149.8M | 2,866 | 46.5K | 2.6% | yes | $150 |
| Mia Rena (@miarenaa_) | 1.8M | 50.0M | 1,504 | 720.8K | 1.8% | no | $220 |
| Avalon Mira (@patootiepeach) | 1.8M | 85.4M | 3,275 | 2.5K | 1.5% | no | $150 |
| Mike (@mikemorea) | 1.8M | 53.0M | 3,088 | 29.8K | 1.0% | no | $150 |
*Source: Influencer Advisory tiktok_creators table, Los Angeles-tagged, 18 monitored, 2026-05-22.
Rate per post is calculated conservatively as average views times a $0.30 CPM, which sits below our network's $0.57 lower-quartile CPM, with a $150 floor.
Actual negotiated rates vary by deal and usually run higher once usage rights are added.*
What each one makes, so you can match by fit, not just follower count:
- albert_cancook (food and drink): cooking and food challenges across various cuisines.
- EMMA / @daniela.emmanuel (beauty, entertainment): skincare routines and beauty tips with playful aesthetics.
- Michelle Kennelly (beauty, fashion, lifestyle): morning routines and skincare content.
- Carterpcs (tech, gaming): tech trends, gaming, and fitness insights.
- Jessica Kaylee (entertainment): behind-the-scenes moments from filming as an actress.
- 🐅 / @fatimavsb (beauty, fashion): skincare routines and product showcases.
- celia (entertainment, arts and creative): original poems and spoken-word performances.
- angelina (lifestyle, fashion, entertainment): dance, fashion, and fun content from LA.
- Clara Dao (fitness, self-improvement): confidence and self-expression lifestyle content.
- CHLOE BEAN (beauty): beauty tips showcasing wigs, brows, and merch.
- Madi Webb (fashion, lifestyle): personal style and home-space content.
- Soph Mosca (lifestyle, beauty, food and drink): life, beauty, books, and cooking as a T1D advocate.
- EdwardZO (beauty, self-improvement, health): hair and skincare tutorials with a K-beauty focus.
- Sara Hesri (beauty, fitness, lifestyle): skincare tips and workout routines.
- Elina (beauty, entertainment): self-care and relatable emotional-recovery content.
- Mia Rena (beauty, lifestyle): dating content about finding love and connection.
- Avalon Mira (entertainment, lifestyle): daily-life vlogs encouraging joyful living.
- Mike (beauty, lifestyle): skincare and makeup tips with personal stories.
Engagement, not follower count, is where the value hides. Clara Dao has 3.0M followers but a 4.8% engagement rate, the highest in this set and roughly 4x the rate of the 15.3M-follower account at the top.
EdwardZO (4.2%) and Madi Webb (3.9%) follow.
A good agency surfaces that gap, the engagement check we run; a list-seller sorts by follower count and bills you for the reach you can see, not the audience that acts.
What Do Los Angeles Influencer Creators Actually Cost?
Here is the honest version.
We estimate each creator's per-post rate from their real average views, then confirm true quotes against your brief.
Anchor on our network-wide rate benchmarks from creators who do have a confirmed rate on file.
These are real medians with sample sizes.
| Creator tier | Network median rate | Priced creators (n) |
|---|---|---|
| 1M+ | $7,000 | 111 |
| 500K to 1M | $3,500 | 53 |
| 100K to 500K | $1,750 | 185 |
| 10K to 100K | $1,100 to $1,500 | 159 |
| under 10K | $350 | 21 |
*Source: Influencer Advisory youtube_creators table, creators with a confirmed rate on file, 2026-05-22.
Network-wide, not Los Angeles-specific.*
Two numbers, two uses.
The per-post rate in the creator table is a conservative floor, calculated straight from each creator's average views, so it answers "what is one post worth on reach alone.
The tier medians here are confirmed full-deal quotes, which usually bundle usage rights, multiple posts, or exclusivity, so they run higher.
Use the per-post rate to sanity-check a quote and the tier median to budget a full campaign.
The 2026 Influencer Marketing Hub benchmark report puts global influencer spend above $24B.
Which Categories and Brands Dominate Los Angeles?
LA creator supply skews toward beauty, lifestyle, and entertainment, with strong food and tech depth too.
That mix shapes which brands find the easiest fit.
Beauty is one of the deepest LA categories in our data, which is why beauty retailers seed creators year-round.
Food, lifestyle, and entertainment follow close behind, and tech shows up through creators like Carterpcs who cover gaming and gear.
The LA-headquartered brands shipping the most creator deals in our tracker tell you exactly where local money flows: Incogni leads with 1,600 tracked deals, Insta360 follows at 781, Thrive Market at 671, Magic Mind at 302, and Santa Monica-based Ridge at 301.
After that, the LA roster widens fast: TubeBuddy (237 deals), Casetify (202), Santa Monica's Headspace (196), YoungLA (189), Pique (178), City Beauty (143), Kitsch (105), and West Hollywood's MERIT (82).
That spread is the tell.
LA is not one buyer profile, it is at least four (privacy SaaS, supplements, beauty, lifestyle apparel) hiring creators in parallel, the buyer profile we map.
A Better You Podcast (684K subs) is a concrete example: in the last 12 months alone they ran sponsorships with NUTRAFOL, REVOLVE, MUD/WTR, HINGE, FIJI, SKIMS, SHOPIFY, and TIDE.
Where we come in: if you are getting LA agency pitches and you are not sure whether the proposed roster actually matches one of those buyer profiles, we map the creator list against the brands already paying in your category before you sign.
The eMarketer insights hub puts LA at the top of US creator spend.
For who sponsors which creators and why, see Who Sponsors YouTube Creators in 2026.
For other top US markets, compare New York creator rates and Miami creator rates.
The full city-by-city map lives in our 2026 influencer marketing agencies by city guide.
Los Angeles Agencies Worth Knowing
Six LA shops buyers shortlist most often, each with what it does well, where it is the wrong pick, and its pitch in its own words pulled straight from its site.
Open Influence
Consider them when you want a long-running LA independent to run a managed, full-service creator program end to end.
What they do well. They build custom campaigns with in-house creative and their own Studio OI production arm, and they back it with a 12-year technology bench. The client list runs to large brands like Uber, Amazon, Mercedes-Benz, Chase, and Disney, and they cite a 92% client renewal rate.
What they don't do well. Single-creator gifting and fast, low-budget seeding. Their model is built for managed programs with real budget, not a one-off pilot you ship next week.
In their own words. "We build bespoke creator marketing programs designed to fit your unique goals." (Source: openinfluence.com.)
Best fit if you are an established brand that wants one LA team owning strategy, creative, and paid amplification together.
Viral Nation
Consider them when you want scale across influencer, paid social, and talent management under one roof.
What they do well. They pair campaign work with their own CreatorOS brand-safety platform and a deep talent-management bench, and they report a 7x average return on ad spend and a 42% average drop in customer-acquisition cost. Named clients include Uber, Walmart, e.l.f. Cosmetics, and Ubisoft.
What they don't do well. Small, single-channel briefs. A shop built for "social-first marketing at scale" is overpowered for a five-creator test.
In their own words. "Social-First Marketing at Scale." (Source: viralnation.com.)
Best fit if you have real budget and want performance reporting plus talent management in the same partner.
Whalar
Consider them when you want a premium independent that pairs strong creative with hard measurement.
What they do well. They stay independent of any holding company and run the full arc from strategy to measurement, with brand-lift studies built in. They cite a Nielsen finding of a $2.41 return on their campaigns, and the client list includes Nike, TikTok, the NFL, and Disney.
What they don't do well. Tiny budgets and fast micro-seeding. A premium independent prices for brand-building programs, not a low-cost reach play.
In their own words. "The world's leading independent Creator and social agency." (Source: whalar.com.)
Best fit if you are an established brand with a brand-building budget that wants measurement attached to the creative.
Influential
Consider them when you are a large brand that wants AI-led creator matching at enterprise scale.
What they do well. They lean on data and AI to match brands to creators from a network they size at more than 15 million, and they report over $1 billion in influencer campaigns managed. More than 60% of their client base is Fortune 500.
What they don't do well. One-off partnerships and boutique speed. A shop pitched as the enterprise leader is not built for a single micro-influencer brief.
In their own words. "The Unrivaled Global Leader In Influencer Marketing." (Source: influential.co.)
Best fit if you are an enterprise brand that wants data-driven matching and measurable sales tracking at volume.
The Outloud Group
Consider them when YouTube and podcasts are your lead channels and you want long-form creator work.
What they do well. They concentrate on influencer and podcast campaigns rather than spreading across every channel, with 18 years of history and a stated 42,000-plus brand sponsorships. Named clients include AG1, Fiverr, SimpliSafe, and KitchenAid.
What they don't do well. Channels outside their lane. If your plan leans on paid search, email, or general social management, this is the wrong shop.
In their own words. "World class influencer and podcast marketing campaigns with clear results where everyone enjoys the journey." (Source: outloudgroup.com.)
Best fit if your growth plan runs on YouTube integrations and podcast reads, not short-form alone.
The Digital Dept.
Consider them when you want a talent-management-led shop that also runs experiential and affiliate work.
What they do well. Formerly Socialyte, they run creator representation alongside brand strategy, their BRANDEdit experiential platform, and affiliate services, with a recent run that delivered 169 million impressions across 5 experiences in 3 cities. Named clients include Vans and Magnolia Pictures.
What they don't do well. Pure performance media buying. Their center of gravity is talent and experiences, so a hard direct-response brief is a stretch.
In their own words. "A full-service influencer marketing company specializing in brand strategy, talent management, experiential marketing, and affiliate services." (Source: thedigitaldept.com.)
Best fit if you want creator representation plus real-world brand activations from one LA partner.
Where we come in. If two or three of these pitches land in your inbox and you cannot tell which roster and fee structure fits your brief, that comparison is the shortlist we put together for you.
How Do Los Angeles Agency Fees Work?
These are the standard fee ranges LA agencies quote.
They help you sanity-check a quote.
| Engagement type | Typical LA range |
|---|---|
| Monthly retainer (mid-size agency) | $5,000 to $15,000 |
| Campaign management fee | 15 to 25% of creator spend |
| Single small campaign (3 to 8 creators) | $10,000 to $30,000 |
| Enterprise campaign | $80,000 to $300,000 |
| Creator rep commission | 10 to 20% of deal value |
The 15 to 25% management fee on creator spend is the line item first-time buyers miss most often, the fees we share with brands.
Whitelisting and usage rights stay separate, usually 50 to 100% above the base post rate.
The FTC disclosure guidance for social media influencers is the default standard.
Which 5 Questions Should Los Angeles Agency Buyers Ask First?
Five questions separate agencies that close cleanly from the ones that stall.
- Who is on your creator roster, named, with follower counts and engagement rates?
- What is the average integration rate you closed in the last 90 days?
- How do you price whitelisting and usage rights?
- What is the creator payment timeline: 30, 60, or 90 days?
- What does reporting look like at week four, not week twelve?
Agencies that share rate ranges and a named roster upfront close faster.
The ones that lead with old case studies and dodge rate specifics are the ones to drop.
Compare any pitch against our 2026 YouTube CPM rates breakdown.
Where we come in: if an LA agency pitch is sitting in your inbox and you do not know whether the roster, rates, or fee structure are fair, Influencer Advisory pulls comparable LA creators and confirmed rate ranges against your brief in under 48 hours.
Frequently Asked Questions
How much does an influencer marketing agency in Los Angeles charge?
Typical mid-size LA agencies run monthly retainers from $5,000 to $15,000, plus a 15 to 25% fee on creator spend.
Enterprise programs start near $80,000 per month.
Use these standard ranges to benchmark any quote you receive.
What do Los Angeles creators cost per post?
We estimate each creator's per-post rate from their real average views, then confirm true quotes against your brief.
As a benchmark, our priced YouTube network medians are $7,000 at 1M+, $3,500 at 500K to 1M, and $1,750 at 100K to 500K.
Treat these as anchors and adjust for LA.
Who are the top Los Angeles creators right now?
By reach: albert_cancook (15.3M, food and drink), EMMA at @daniela.emmanuel (14.5M, beauty), Michelle Kennelly (7.3M), and Carterpcs (6.2M, tech and gaming).
By engagement the leaders are smaller: Clara Dao at 4.8%, EdwardZO at 4.2%, and Madi Webb at 3.9%.
LA skews heavily toward beauty, lifestyle, and entertainment.
Should a brand pick a Los Angeles agency or a New York agency?
LA tends to win on beauty, lifestyle, entertainment, and macro creator depth.
New York tends to win on finance and B2B.
We do not have a confirmed city-by-city rate comparison, so judge on roster fit and audience, not a published median.
How do I shortlist Los Angeles creators for my brand?
Start from category and engagement, not follower count.
LA creators cluster in beauty, lifestyle, and entertainment, so match your product to the niche first, then to engagement rate.
We can pull a vetted LA shortlist with rates against your brief in under 48 hours.
Frequently asked
How much does an influencer marketing agency in Los Angeles charge?
Typical mid-size LA agencies run monthly retainers from $5,000 to $15,000, plus a 15 to 25% fee on creator spend. Enterprise programs start near $80,000 per month. Use these standard ranges to benchmark any quote you receive.
What do Los Angeles creators cost per post?
We estimate each creator's per-post rate from their real average views, then confirm true quotes against your brief. As a benchmark, our priced YouTube network medians by tier are $7,000 at 1M+, $3,500 at 500K to 1M, and $1,750 at 100K to 500K. Treat these as anchors and adjust for LA.
Who are the top Los Angeles creators right now?
By reach: albert_cancook (15.3M, food and drink), EMMA at daniela.emmanuel (14.5M, beauty), and Michelle Kennelly (7.3M, beauty and lifestyle). By engagement the leaders are smaller: Clara Dao at 4.8%, EdwardZO at 4.2%, and Madi Webb at 3.9%. LA skews heavily toward beauty, lifestyle, and entertainment.
Should a brand pick a Los Angeles agency or a New York agency?
LA tends to win on beauty, lifestyle, entertainment, and macro creator depth. New York tends to win on finance and B2B. We do not have a confirmed city-by-city rate comparison, so judge on roster fit and audience, not a published median.
How do I shortlist Los Angeles creators for my brand?
Start from category and engagement, not follower count. LA creators cluster in beauty, lifestyle, and entertainment, so match your product to the niche first, then to engagement rate. We can pull a vetted LA shortlist with rates against your brief in under 48 hours.