Influencer Advisory™How Much Does Magnus Midtbø Cost to Sponsor in 2026
Magnus Midtbø works with brands at the mega tier in the sports space. We manage the brief, the window, and the integration.
Performance Analyst · March 21, 2026 · 4 min read
NordVPN has sponsored 14 of Magnus Midtbø's videos, from October 2019 to December 2025. Six years of reads on one climbing channel is about as clear a sign as a sponsor log gives that the audience buys.
Magnus Midtbø quotes $45,000 for a standard YouTube integration. His last 12 long videos have a median of 1.80M views, which puts the price at about $25 per 1,000 views.
Brief, scheduling, and delivery handled by our team.
The Magnus Midtbø sponsor card
| Metric | Value |
|---|---|
| Quoted rate | $45,000 for a standard integration |
| Median views, last 12 long videos | 1.80M |
| Cost per 1,000 views | $25 (from $12 to $67) |
| Subscribers | 3.7M |
| Country | Norway |
| Sponsored videos in our log | 53, from 12 brands |
| Pace | a long video about every 15 days |
How do we get to $25 per 1,000 views?
The $45,000 is the rate quoted to us for one standard integration, on file since April 2026. His videos are climbing, strength tests and outdoor challenges, mostly 15 to 38 minutes long.
His last 12 long videos, from 14 April to 29 September 2026, range from 667K to 3.61M views, with a median of 1.80M. Divide $45,000 by that median and you get $25 per 1,000 views. On his weakest video of the twelve it would have been $67, and on his best, $12.
For comparison, the 157 channels between 1M and 10M subscribers with a quoted rate in our database have a median of $42 per 1,000 views.
What sponsorships has Magnus Midtbø run before?
We have 53 sponsored videos on file for the channel. By brand:
- Rúngne, 20 videos, the latest on 22 October 2026
- NordVPN, 14 videos
- Raycon, 5 videos
- AG1 (Athletic Greens), 3 videos
- Saily, 3 videos
- MacroFactor, 2 videos
- One each from Insta360, Eight Sleep, BetterHelp, Opera, MANSCAPED and Epidemic Sound
Rúngne sells clothing, and its links on his videos carry a MAGNUS discount code. We have not confirmed whether he holds a stake in it, so read those 20 as a long partnership, and read NordVPN's 14 as the clearest proof of outside demand.
Here are his 2026 sponsored videos, with views from our 23 July check and what $45,000 would have cost per 1,000 of them.
| Brand | Month | Views | Per 1,000 views at $45,000 |
|---|---|---|---|
| Rúngne | Jun 2026 | 1.68M | $27 |
| Rúngne | Jun 2026 | 3.09M | $15 |
| Saily | Apr 2026 | 670K | $67 |
| Rúngne | Apr 2026 | 1.93M | $23 |
| Rúngne | Mar 2026 | 3.74M | $12 |
| Saily | Mar 2026 | 1.23M | $37 |
The biggest sponsored video we hold for him is a 2022 Rúngne read, "Pro Climber sign up for a beginner course...", at 11.3M views.
What kind of brands fit a Magnus Midtbø partnership?
His log answers this. The brands that came back for more than one video are apps people use every day (NordVPN, Saily, MacroFactor), a daily supplement (AG1), headphones (Raycon) and clothing (Rúngne). A product that fits a climbing, training or outdoor video gets the most out of his format.
How do I start a Magnus Midtbø partnership?
We bring the brief to his team, agree on a window that fits his calendar, and handle delivery from script to upload. The first call is where we confirm the current rate and whether a run of videos earns better terms.
Speak with the team about your next campaign.
Related reads on the same data:
- YouTube influencer rates, quoted rates for more named creators.
- How Much Does Addie Bowley Cost to Sponsor in 2026, the same math on a food and stunt channel.
- How Much Does Ryan Trahan Cost to Sponsor in 2026, the same math at 24M subscribers.