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Who Atlas Coffee Club should pay next

Atlas Coffee Club has 28 recorded sponsored videos across 26 creators, and 24 of those creators were paid once and never again. Nothing has been recorded since March 2024.

Dennis Ksendzov
Dennis KsendzovVerified

Senior Partnerships Manager · August 20, 2026 · 8 min read

For influencer marketers in coffee we analyzed what the influencer landscape is like for Atlas Coffee Club, including which influencers are the best value leading into Q4 2026.

Influencer Advisory is 100% an influencer data broker, meaning all we do is look at data to produce the best influencer partnerships.

We found this.

Currently Atlas Coffee Club focuses on four avatars

Atlas Coffee Club has paid for 28 sponsored videos across 26 creators since 2022. Two of those 26 were ever paid a second time, and nothing has been recorded since March 2024.

The maker at a desk. Somebody drawing, painting or building on camera, filmed in one room, and the coffee sits in the shot for the whole video. The only avatar Atlas paid twice.

The reader. Book channels, long and calm, an audience that watches to wind down rather than to learn. All paid once.

The taster. Somebody whose whole channel is judging what is in a glass, so the audience already accepts a verdict on flavour. The closest avatar to a sale, and Atlas bought it twice, once each.

The quiet watcher. ASMR, night photography and slow outdoors, bought for mood rather than intent.

Meanwhile their competitors in the coffee space include

Cometeer. The home cook who films recipes, and the only brand on this shelf that repeats inside its own avatar, 114 videos across 84 creators.

Black Rifle Coffee Company. The hunter and the political viewer, and the most concentrated roster on the shelf, 112 videos across only 20 creators.

MUD WTR. The podcast listener trying to quit coffee, and the widest roster here, 189 videos across 91 creators.

Purity Coffee. The clean label homesteader, 48 videos across 15 creators.

RYZE Superfoods. The gardener and the homesteader, 59 videos across 30 creators.

Every rival on this shelf has a person they go back to. Atlas has two, and both stopped in early 2023.

That is the finding. 28 videos bought 26 first impressions and almost no second ones, which is what a roster looks like when nobody was measuring which video worked.

Based on goals read off their own spending rather than quoted from the company.

Restarting a programme that has been dark since March 2024.

Getting past a roster where 24 of 26 creators were paid once and never again.

Owning the taster, the one avatar they touched that sits closest to a purchase.

So using some data sets, we put together a campaign that we would theoretically create.

The theme. A different country every month, judged out loud. Atlas already sells the rotation, so the campaign is somebody with a trained palate tasting this month's origin on camera and saying plainly whether it is any good. It works because the product has a new thing to say twelve times a year, which is what makes a second video worth buying.

The avatar. The taster, and the maker at a desk underneath them. They are the unlock because a verdict channel converts and a desk channel is cheap to hold for a year, and Atlas has already proved it can book both. Nobody on this shelf is bidding for either.

Creators for each part of the funnel follow: top, middle, bottom.

Top of funnel

Smosh Pit 2.01M avg views · 5.3% engagement

Why they fit: A panel format built on tasting and rating things on camera, so the product gets several verdicts in one video rather than one, and Zocdoc coming back nine times is a subscription business proving this audience signs up.

Track record: Zocdoc (9x, 2025 November to 2026 May), Raycon (4x, 2025 November to 2026 June), Quince (3x, 2026 February to 2026 May).

The ask: a blind ranking of the current month's four origins, no script approval, and let them put a bad one last.

MARKO 15.23M avg views · 5.6% engagement

Why they fit: The largest reach available here by a wide margin and a lifestyle audience that watches at a desk, which is exactly where the product is used.

Track record: air up (3x, 2023 July to 2023 November), Opera (2x, 2024 June to 2025 March).

The ask: a pure reach buy with a code, judged on new subscription starts rather than on views, and only worth doing once the two lists below are already running.

Sturniolo Triplets 632.6K avg views · 6.6% engagement

Why they fit: Three people on camera means three reactions to the same cup, and SeatGeek booking eight times across nearly two years is rare proof that this young audience actually completes a purchase.

Track record: SeatGeek (8x, 2024 August to 2026 May), Invisalign (2x, 2025 January).

The ask: a gifting angle for Q4, a subscription bought for someone else, which is the use case their audience can afford.

Middle of funnel. People weighing it up

Little Hill Homestead 6K avg views · 23.2% engagement

Why they fit: The highest engagement on this page, and Azure Standard booking 28 times in under a year is a recurring food order proving this audience holds a subscription rather than trying one.

Track record: Azure Standard (28x, 2025 August to 2026 June), Thrive Market (7x, 2025 October to 2026 March), Helix Sleep (2x, 2026 April to 2026 May).

The ask: a standing monthly slot priced as a quarter, with a subscriber only code.

a black girl in the woods 16.7K avg views · 21.0% engagement

Why they fit: 21% engagement with 138K subscribers, a slow outdoors channel which is an avatar Atlas already bought, and sponsors here are teaching brands rather than impulse ones.

Track record: Woodworkers Guild of America (4x, 2025 July to 2025 December), Skillshare (2x, 2026 January to 2026 February).

The ask: one origin per trip, coffee made outside, and buy the footage outright because it will still be watched next year.

The cat lady VAN 26.7K avg views · 19.3% engagement

Why they fit: A van audience that buys things for a small space and has already been sold a daily powder three times by AG1, so the recurring habit is proven on this exact channel.

Track record: BLUETTI (4x, 2024 October to 2026 June), AG1 (3x, 2024 September to 2026 May), Bluetti (2x, 2025 September to 2026 February).

The ask: the morning routine, filmed once, and a code that survives past the campaign.

Bottom of funnel. People ready to buy

Lance Hedrick 75.6K avg views · 5.2% engagement

Why they fit: He is the person the coffee internet asks before buying anything, and Squarespace renewing 14 times over two and a half years is a brand that has measured what his audience does.

Track record: Squarespace (14x, 2023 October to 2026 April), Monarch (4x, 2026 March to 2026 May), Standart (3x, 2024 December to 2025 December).

The ask: a roast by roast breakdown of one month's box, and accept a mixed verdict. A qualified yes from him is worth more than an unqualified one from anyone else.

Daddy Got Coffee 78K avg views · 3.3% engagement

Why they fit: More views than subscribers, which means search finds these videos rather than followers, so the video keeps selling after the campaign ends, and three separate coffee brands have each booked him 14 times.

Track record: Ascaso (14x, 2022 August to 2026 March), Cafune (14x, 2024 October to 2026 February), Third Wave Water (14x, 2025 July to 2026 June).

The ask: a search shaped title, Atlas against a named subscription rival, and buy perpetual usage rights because the long tail is the whole point.

DAN FELLOWS coffee + cocktails 2.5K avg views · 7.0% engagement

Why they fit: Smallest reach here and included for the build, not the reach, and Monin and Planteray Rum have both come back, so this channel already works for ingredient brands.

Track record: Monin (3x, 2025 May to 2026 January), Planteray Rum (3x, 2025 September to 2025 December), Oatly (2x, 2024 March to 2025 December).

The ask: one origin built into an iced drink for Q4 entertaining, judged on code redemptions only.

None of these nine has been paid by Atlas Coffee Club, and none has been paid by a rival on this shelf in the last twelve months, so there is no exclusivity to buy out and no rival roster to outbid.

What the numbers do not show

The goals above are ours, not theirs. We read them off what the brand has actually spent. Atlas Coffee Club has not published a creator strategy and we are not quoting one.

Two kinds of view number sit on this page. Expected views is modelled and average views is measured over 150 days, and each creator is quoted with whichever one we hold. Do not add them together.

Coverage is YouTube only. Every deal here is read out of a video description, so any Instagram or TikTok programme is invisible to us. The silence since March 2024 is silence in our data, which is strong evidence but not proof the brand stopped spending everywhere.

A repeat booking is evidence, not proof. It says a brand spent money twice on the same person. It does not say what that brand made, because nobody publishes what a creator actually returned.

What we would do first

Pick the taster and buy twelve videos, not one. The whole lesson of this shelf is that the brands winning it are the brands that went back to somebody, and Atlas has never given itself the chance to find out who that would be.

This is the same read we run for any brand before a quarter starts, and we are happy to run it on yours. If you want the version of this page with your own brand in it, speak with us and we will pull your shelf.

Up: the brands buying the most YouTube sponsorships in 2026. Across: what each of the six coffee brands is really buying. Risk: what has to be disclosed before any of this ships.