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Who Celsius should pay next

Celsius has 24 recorded sponsored YouTube videos across 12 creators, and not one of them is a gaming channel. Every brand it shares a shelf with in our data is buying gaming, which means the two are barely competing for the same person.

Dennis Ksendzov
Dennis KsendzovVerified

Senior Partnerships Manager · August 20, 2026 · 8 min read

For influencer marketers in energy drinks we analyzed what the influencer landscape is like for Celsius, including which influencers are the best value leading into Q4 2026.

Influencer Advisory is 100% an influencer data broker, meaning all we do is look at data to produce the best influencer partnerships.

We found this.

Currently Celsius focuses on three avatars

Celsius has paid for 24 sponsored videos across 12 creators since 2022. The interesting part is what is missing: not one of the 12 is a gaming channel, and gaming is what every other brand on this shelf buys.

The comedy podcast. One host, a long loose show, and a read delivered in his own words. This is the deepest thing Celsius has.

The track athlete. Real competitors rather than fitness personalities, bought around a season rather than across a year.

The young entertainer. Big, fast, mostly pranks and challenges, bought for reach at the top of the funnel.

Meanwhile their competitors in the energy space include

Gamer Supps. The gaming creator, at a volume nobody else on this shelf comes close to, 2,813 videos across 270 creators.

G Fuel. The same gaming audience bought slightly narrower, 844 videos across 100 creators.

  • JEV 49 videos · 2023 July to 2026 June
  • NoisyButters 47 videos · 2022 April to 2026 June
  • Fortunate 33 videos · 2023 December to 2026 July

Ghost Energy. Lifting and physique, and the closest thing on this shelf to a gym audience, 253 videos across 25 creators.

Alani Nu. The nearest brand to Celsius by product and by buyer, and the smallest recorded programme of the five, 32 videos across 4 creators.

Monster Energy. The action sports and fishing lane, 31 videos across 14 creators.

Read the two lists together and the picture is odd. The brands with the biggest recorded programmes here are powder brands selling to gamers, and Celsius has never paid a gaming channel in its life.

The shelf Celsius nominally sits on and the creators it actually pays barely overlap, so almost nobody is bidding against it for the audience it has already proved.

Based on goals read off their own spending rather than quoted from the company.

Turning one deep relationship into a pattern, because Theo Von at five videos is the only thing here that looks like a renewal.

Rebuilding the young entertainer avatar, which carried seven of the 12 creators and has gone quiet since 2024.

Getting the athlete avatar past a single season, since Noah Lyles was three videos inside one month and then nothing.

So using some data sets, we put together a campaign that we would theoretically create.

The theme. The one you actually reach for. Not a workout and not a stunt, the ordinary moment in the afternoon where somebody picks a can over a coffee, filmed by people whose audience already trusts what they consume on camera. It works because Celsius wins at the fridge rather than in the gym, and no other brand on this shelf is filming that moment.

The avatar. The person who has already switched off coffee and has not settled on what replaced it. They are the unlock because they need no education about the category, they are reachable through the comedy podcasts Celsius already knows how to buy, and every creator below has never carried an energy drink for anyone.

Creators for each part of the funnel follow: top, middle, bottom.

Top of funnel

Kurtis Conner 3.75M avg views · 6.1% engagement

Why they fit: 5.64M subscribers with only 21 recorded deals across 8 brands, which is unusually selective at that size, so a read here still lands as a choice rather than an ad slot.

Track record: ExpressVPN (9x, 2021 May to 2025 November), Current (5x, 2021 June to 2022 April), Opera (4x, 2023 July to 2024 May).

The ask: one integrated segment in his own voice, no script approval, and judge it on new subscribers to the code rather than on views.

Jeremy Jahns 355.8K avg views · 6.6% engagement

Why they fit: A commentary channel with an audience that has stayed for over a decade, and NordVPN at 14 bookings plus Factor at 10 is two subscription businesses that kept coming back.

Track record: NordVPN (14x, 2024 February to 2026 March), Factor (10x, 2023 May to 2026 February), Displate (10x, 2024 April to 2025 November).

The ask: a standing slot across a review series, priced as a season rather than a video.

STRANGE ÆONS 329.4K avg views · 8.7% engagement

Why they fit: 8.7% engagement at 1.21M subscribers is the highest ratio in this group, and Helix Sleep booking 23 times across three years is the longest running relationship on this page.

Track record: Helix Sleep (23x, 2023 June to 2026 May), Aura (12x, 2023 January to 2026 February), Audible (9x, 2021 October to 2024 May).

The ask: a three video deal rather than a one off, priced as a series, aimed at the afternoon rather than the workout.

Middle of funnel. People weighing it up

Chris Van Vliet 118.2K avg views · 5.0% engagement

Why they fit: He interviews athletes and fighters for a living, which is the avatar Celsius bought with Noah Lyles and then dropped, and Miracle Made at 17 bookings plus SeatGeek at 15 says this audience follows through.

Track record: Miracle Made (17x, 2023 August to 2025 December), SeatGeek (15x, 2025 March to 2026 April), BON CHARGE (12x, 2023 October to 2024 December).

The ask: the drink present through a season of interviews rather than a single read, so the athlete avatar finally runs longer than a month.

Hooper's Beta 45.6K avg views · 3.6% engagement

Why they fit: A climbing and training channel where the audience is genuinely doing the sport, and Frictitious at 18 bookings plus MacroFactor at 17 is two performance brands that measured what happened.

Track record: Frictitious (18x, 2022 September to 2025 September), MacroFactor (17x, 2022 December to 2026 February).

The ask: the can in the session itself, filmed as it is used, with a code judged on redemptions.

Mitch Boyer 42.6K avg views · 4.4% engagement

Why they fit: Endurance cycling, an audience that consumes on the move by necessity, and Attaquer at 10 bookings plus Road Cycling Academy at 10 is kit brands treating this channel as a standing partner.

Track record: Attaquer (10x, 2023 November to 2026 February), Roadcyclingacademy (10x, 2024 April to 2026 February), Biketiresdirect (8x, 2024 April to 2026 February).

The ask: a recurring monthly slot priced as a quarter, built around the ride rather than the gym.

Bottom of funnel. People ready to buy

How to Beast 36.9K avg views · 7.3% engagement

Why they fit: 7.3% engagement at 1.67M subscribers of people looking for a routine to follow, and Transparent Labs at 13 bookings is a supplement brand that has measured this audience at checkout.

Track record: EDGE Lifestyle (16x, 2024 July to 2026 April), Transparent Labs (13x, 2024 December to 2026 June), Tiege Hanley (12x, 2024 June to 2025 December).

The ask: a conversion read with a code, judged on redemptions only, leading on the caffeine number.

Viktor Thorup 45.5K avg views · 3.0% engagement

Why they fit: Endurance and performance testing on camera, and Ultrahuman at 19 bookings plus Ketone IQ at 13 is two measurement led brands proving this audience buys what it can quantify.

Track record: Ultrahuman (19x, 2025 June to 2026 April), Airofit (13x, 2025 June to 2026 April), Ketone-IQ (13x, 2025 September to 2026 May).

The ask: a straight test with the numbers on screen, and accept whatever result he gets.

Conagh Kathleen 24.1K avg views · 4.2% engagement

Why they fit: The fitness and lifestyle audience Alani Nu built its whole programme on, and Naked Harvest Supplements at 26 bookings across nearly five years is the deepest supplement relationship on this page.

Track record: Naked Harvest Supplements (26x, 2021 October to 2026 June), STAX. (26x, 2021 October to 2025 February), Jaz Hand Made (19x, 2022 May to 2025 February).

The ask: a small paid test, one video, treated as a conversion read against a named rival flavour.

None of these nine has been paid by Celsius, and none of them has ever carried an energy drink for anybody, so there is no exclusivity to buy out and no rival roster to outbid.

What the numbers do not show

This is the widest coverage gap on any page we have published. Celsius is one of the largest energy drink businesses in the world and we hold 24 YouTube videos for it. The programme runs through athletes, retail and Instagram, almost none of which lands in a YouTube video description. Read 24 as what we can prove here, not as what the brand spends.

Our own sheet said six. Celsius is filed twice, under celsius.com and celsiusholdingsinc.com, and a third group of rows carries the company name with no domain at all. Reading either row alone reports six videos. Combining all three gives 24, and that is the number used throughout this page.

The goals above are ours, not theirs. We read them off what the brand has actually spent. Celsius has not published a creator strategy and we are not quoting one.

Two kinds of view number sit on this page. Expected views is modelled and average views is measured over 150 days, and each creator is quoted with whichever one we hold. Do not add them together.

What we would do first

Give the comedy podcast a second name. Theo Von at five videos is the only relationship in this whole roster that has been renewed, and it has never been repeated with anyone else. On a shelf where every rival is spending its budget on gaming creators, the format Celsius has already proved is sitting there with no competing bid on it.

This is the same read we run for any brand before a quarter starts, and we are happy to run it on yours. If you want the version of this page with your own brand in it, speak with us and we will pull your shelf.

Up: the brands buying the most YouTube sponsorships in 2026. Across: who Monster Energy should pay next. Risk: what has to be disclosed before any of this ships.