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Who Cometeer should pay next

Cometeer has paid for 114 sponsored YouTube videos across 84 creators since 2021, and the only audience it books more than once is the one none of its five rivals is buying.

Dennis Ksendzov
Dennis KsendzovVerified

Senior Partnerships Manager · August 20, 2026 · 12 min read

For influencer marketers in coffee we analyzed what the influencer landscape is like for Cometeer, including which influencers are the best value leading into Q4 2026.

Influencer Advisory is 100% an influencer data broker, meaning all we do is look at data to produce the best influencer partnerships.

We found this.

Currently Cometeer focuses on four avatars

Cometeer has paid for 114 sponsored videos across 84 creators since 2021. That is about 1.4 videos a creator, which is the number that matters most on this page.

A brand that repeats sits at three or four. A brand that pays once and moves on sits near one.

The recipe cook. Someone makes food on camera, the audience came for the recipe, and they cook in a home kitchen rather than a studio. This is the only avatar Cometeer books more than once, and it is 19 of their 114 videos.

The drinks specialist. Coffee and cocktails are the subject of the channel, the viewer is already comparing what to buy, and the host's judgment is why they watch. Smallest avatar Cometeer runs and the closest to a sale.

The business podcast. One long form interview show, high subscriber count, an audience that already pays for things monthly. Bought for reach and for the subscription buyer.

The explainer and gear channel. Nothing to do with food, a curious audience that watches things get taken apart and tested. Bought for attention rather than intent.

Meanwhile their competitors in the coffee space include

Black Rifle Coffee Company. The hunter and the political viewer, and the most concentrated roster on this shelf, 112 videos across only 20 creators with 68% of it held by five people.

MUD WTR. The podcast listener who is trying to quit coffee, and the widest roster on the shelf, 189 videos across 91 creators.

RYZE Superfoods. The gardener and the homesteader, someone who grows food and distrusts the supermarket, 59 videos across 30 creators.

Purity Coffee. The clean label homesteader, the same viewer RYZE buys, sold a mould and toxin free promise instead of a mushroom one, 48 videos across 15 creators.

Lifeboost Coffee. The low carb and longevity viewer, someone tracking bloodwork rather than flavour, 18 videos across 6 creators and all of it since December 2024.

Every rival owns an audience nobody else touches, and not one of them is the recipe cook.

Cometeer has that audience to itself, which means the roster is cheap to build and nobody is bidding against you for it.

Based on goals that are listed, cited and quoted in public.

Getting the Whole Foods Northeast rollout to sell through, 186 doors announced May 2026, plus the Equinox placements in New York and Los Angeles.

Taking B2B to about 15% of revenue by 2026, a target management has stated publicly.

Keeping the subscription engine converting, reported at 34%.

So using some data sets, we put together a campaign that we would theoretically create.

The theme. The cup you would have made if you owned the gear. Every creator on this list is someone whose judgment about taste a stranger already accepts, so the read is a verdict rather than an ad. Run it as a blind or side by side taste test against whatever the creator normally brews, because a frozen puck melting into a real cup is the only part of this product a video can actually show.

The avatar. The recipe cook who buys on taste rather than price and often buys coffee as a gift. They are the unlock because Cometeer already owns that audience on this shelf and no rival is bidding for it, so the roster costs less than the reach implies, and because the gift habit is what turns one video into a Q4 order rather than a trial.

Creators for each part of the funnel follow: top, middle, bottom.

Top of funnel

Best Ever Food Review Show 1.66M expected views · 2.4% engagement

Why they fit: The entire format is one person deciding on camera whether food is worth it, which is the exact job the read has to do, and the travel angle gives the single origin story somewhere to go.

Track record: BetterHelp (10x, 2024 September to 2026 June), DraftKings (3x), Holafly (3x).

The ask: one integrated segment inside a coffee producing country episode, with the frozen puck compared against what they were served locally.

Bobby Parrish 278K avg views · 4.5% engagement

Why they fit: He reads labels on camera and his audience came for what is in the product, and 22 deals across only 5 brands says he takes very few and keeps them, so a first video is likely to become a series.

Track record: Thrive Market (12x, 2025 August to 2026 June), SEED (10x, 2025 August to 2026 June), Birch Living (8x).

The ask: a three video deal rather than a one off, priced as a series, with the ingredient panel on screen.

Max the Meat Guy 3.28M avg views · 2.4% engagement

Why they fit: The largest reach on this list by a wide margin and the audience is already cooking, and he has carried a product story for years rather than a single read.

Track record: MaxJerky (22x, 2023 December to 2026 June), Dalstrong (5x, 2025 May to 2025 November), McCormick (2x).

The ask: a top of funnel reach buy with a code, measured on new subscriber starts rather than on views.

How To Cook That 420K avg views · 7.0% engagement

Why they fit: The channel is built on testing whether a claim is true, which is what freeze capture invites, and 7.0% engagement is the highest of the four here.

Track record: 80,000 Hours (4x, 2023 October to 2024 August), June's Journey (3x, 2022 December to 2025 March), Bambu Lab (2x).

The ask: a debunk or test format, let her try to break the claim on camera and do not ask for script approval.

People Vs Food 413K avg views · 3.8% engagement

Why they fit: A reaction format with a built in panel, so the product gets several verdicts in one video rather than one, and BetterHelp and HelloFresh both came back, which are the two subscription categories closest to this one.

Track record: BetterHelp (6x, 2025 October to 2026 May), HelloFresh (4x, 2025 July to 2026 January), Squarespace (3x).

The ask: a panel taste test against instant coffee and against a pour over, filmed blind.

Middle of funnel. People weighing it up

Cooking the Books 21K avg views · 11.7% engagement

Why they fit: Small, present and cooking from recipes, which is the avatar exactly, and Factor booking 11 times in sixteen months is a food subscription proving this audience converts to recurring payments.

Track record: Factor (11x, 2024 February to 2025 June), Blueland (4x, 2024 August to 2025 March), Craftsy (3x).

The ask: a recurring monthly slot, priced as a quarter, with a subscriber only code.

Sweet Simple Vegan 10.6K avg views · 10.3% engagement

Why they fit: The clean label reader who checks what is in things before buying, and sponsors here stay across years rather than months.

Track record: Ritual (5x, 2023 April to 2024 June), Ana Luisa (4x, 2024 October to 2026 June).

The ask: a morning routine integration, and ask for the ingredient list on screen since that is what this audience stops for.

My Vegan Kitchen Life 7.9K avg views · 10.1% engagement

Why they fit: 20 deals across 7 brands with two kitchen product brands renewing heavily, which is the shelf directly beside this one, so the audience already buys things for the kitchen at this price.

Track record: Canoly (13x, 2024 December to 2026 March), Caraway (7x, 2023 September to 2024 June), Daily Gem (6x).

The ask: bundle the read with a gifting angle for Q4, because the same audience buys the Caraway pan as a present.

Grains and Grit 13.9K avg views · 9.8% engagement

Why they fit: Four sponsors across 13 deals in three years is choosy, and choosy is what makes a read believable to this audience.

Track record: Grand Teton Ancient Grains (11x, 2025 September to 2026 May), 4 Generations Organic Farms (10x, 2023 December to 2026 May), Pleasant Hill Grain (8x).

The ask: a long term partnership rather than a campaign, this creator's value is the endorsement not the reach.

Uncle Scott's Kitchen 4.4K avg views · 9.8% engagement

Why they fit: The gear buyer specifically, and two premium cookware makers have booked him 11 and 5 times, so this audience already pays up for kitchen equipment rather than shopping on price.

Track record: La Brigade de Buyer North America (11x, 2023 November to 2025 September), Falk (5x, 2024 December to 2025 December), De Buyer (4x).

The ask: a gear comparison, Cometeer against a home espresso setup, on cost per cup and time.

Bottom of funnel. People ready to buy

Lance Hedrick 75.6K avg views · 5.2% engagement

Why they fit: He is the person the coffee internet asks before buying anything, and Squarespace renewing 14 times over two and a half years is a brand that has measured what his audience does.

Track record: Squarespace (14x, 2023 October to 2026 April), Monarch (4x, 2026 March to 2026 May), Standart (3x).

The ask: a technical teardown, extraction and grind, and accept a mixed verdict. A qualified yes from him is worth more than an unqualified one from anyone else.

Daddy Got Coffee 78K avg views · 3.3% engagement

Why they fit: More views than subscribers, which means search finds these videos rather than followers, so the video keeps selling after the campaign ends, and three separate coffee gear brands have each booked him 14 times.

Track record: Ascaso (14x, 2022 August to 2026 March), Cafune (14x, 2024 October to 2026 February), Third Wave Water (14x, 2025 July to 2026 June).

The ask: a search shaped title, Cometeer versus a named machine, and buy perpetual usage rights because the long tail is the whole point.

Highfalutin' Low Carb 24K avg views · 13.6% engagement

Why they fit: 13.6% engagement with 361K subscribers, and Thrive Market booking 10 times across five years shows this audience holds a food subscription for the long term.

Track record: Thrive Market (10x, 2021 July to 2026 February), Green Chef (10x, 2021 June to 2022 November), Graza (5x).

The ask: lead on zero sugar and the black coffee use case, and give a subscription trial rather than a discount code.

Karen Sandiego 2.6K avg views · 17.2% engagement

Why they fit: The smallest reach on this page and the highest engagement anywhere on it, so the audience does what she says, and Bari Life has booked 9 times and come back again in 2026.

Track record: Bari Life (9x, 2022 December to 2024 October), Motiv8 (4x, 2023 June to 2023 December), Bari Life (3x, 2024 September to 2026 February).

The ask: a small paid test, one video, treat it as a conversion read and judge it on code redemptions only.

DAN FELLOWS coffee + cocktails 2.5K avg views · 7.0% engagement

Why they fit: Smallest reach here and included for the build, not the reach, and Monin and Planteray Rum have both come back, so this channel already works for ingredient brands.

Track record: Planteray Rum (3x, 2025 September to 2025 December), Monin (3x, 2025 May to 2026 January), Oatly (2x).

The ask: a recipe video using a Cometeer capsule as an ingredient in an iced or espresso martini build, aimed at Q4 entertaining.

None of these fifteen has been paid by Cometeer, and none has been paid by a rival on this shelf in the last twelve months, so there is no exclusivity to buy out and no rival roster to outbid.

What the numbers do not show

The goals are cited, not ours. The Whole Foods Northeast rollout at 186 doors and the Equinox placements were announced in May 2026. The 15% B2B target and the 34% subscription conversion are attributed to Cometeer management in trade coverage. These are public claims, not figures we verified.

Two kinds of view number sit on this page. Expected views is modelled and average views is measured over 150 days, and each creator is quoted with whichever one we hold. Do not add them together and do not compare one to the other.

Coverage is YouTube only. Every deal here is read out of a video description, so any Instagram or TikTok programme on this shelf is invisible to us. Trade Coffee returned zero rows in this pull, which means we hold nothing for them, not that they pay nobody.

A repeat booking is evidence, not proof. It tells you a brand spent money twice on the same person. It does not tell you what that brand made, because nobody publishes what a creator actually returned.

Karen Sandiego's track record lists Bari Life twice because the deal rows carry it under two spellings, one with a registered mark. We left it as two lines rather than merging them, because merging would be us deciding those are the same account.

What we would do first

Book the recipe cook while it is still uncontested. That audience is the one thing on this shelf nobody is bidding for, and the moment a rival notices, the price of every name in the middle of this page changes.

This is the same read we run for any brand before a quarter starts, and we are happy to run it on yours. If you want the version of this page with your own brand in it, speak with us and we will pull your shelf.

Up: the brands buying the most YouTube sponsorships in 2026. Across: what each of the six coffee brands is really buying. Risk: what has to be disclosed before any of this ships.