sponsorship rates · creator economy
How Much Does General Knowledge Cost to Sponsor in 2026?
General Knowledge works with brands at the macro tier in the history space. We manage the brief, the window, and the integration.
How much does general knowledge cost to sponsor in April 2026? General Knowledge charges $2,500 for 60, 90 second integration, roughly $25 CPM at typical view performance for a macro-tier history creator. Sponsor history on file: 1 sponsored video from brands including italki.
Brief, scheduling, and delivery handled by our team.
The General Knowledge sponsor card
| Metric | Value |
|---|---|
| Single integration rate | $2,500 |
| Implied CPM | $25 |
| Subscribers | 923K |
| Niche | history |
| Country | PT |
| Format | 60, 90 second integration |
| Sponsor history | 1 sponsored video from brands including italki |
| Cadence | 498 lifetime videos. |
What does $2,500 actually buy you on General Knowledge's channel?
A single 60, 90 second integration on General Knowledge's channel. Expected reach: 46K to 185K views per integration at the macro-tier baseline.
The implied CPM lands at $25 on the $2,500 rate. Across 48 creators we tracked at the same tier, that math holds.
Package options for a General Knowledge sponsorship
We typically structure General Knowledge sponsorships across three packages, all anchored to the $2,500 single-integration rate.
| Package | What's included | Estimated rate |
|---|---|---|
| Single integration | 1× 60, 90 second integration | $2,500 |
| Three-pack | 3× 60, 90 second integration over 90 days | $7,000 |
| Quarterly exclusivity | 3× 60, 90 second integration + 90-day category lock | $8,000 |
The three-pack runs roughly 10 percent below 3× single-spot pricing because the recall loop compounds for direct-response brands. The quarterly exclusivity package adds about 20 percent on top of the three-pack to lock the category against competitor activity in the same window.
Which brands has General Knowledge worked with?
From 1 sponsorship deals we have logged for General Knowledge, the top brands by deal count are below.
- italki , 1 deal
Working macro-tier history creator on our roster.
What kind of brands fit a General Knowledge partnership at $2,500?
Brands that work well with General Knowledge share three traits.
- A clear history angle that fits the channel's audience.
- Budget for production support beyond the $2,500 integration spot itself.
- A 30 to 90 day exclusivity window they are willing to pay extra for.
Their content keywords on file: geography, maps, history, countries, flags, world, politics, continents, exploration, trivia.
The rate is the rate. We brief once and ship.
Why does General Knowledge charge $2,500 and clear $25 CPM?
General Knowledge sits in the macro bracket at 923K subscribers. At that scale, a 60, 90 second integration clears 46K to 185K views per integration. That works the math out to roughly $25 CPM on the $2,500 rate.
Across 48 creators we tracked at the same tier, General Knowledge holds the working pattern for the bracket.
How do I start a General Knowledge partnership?
We bring the brief to General Knowledge, agree on a window that fits the channel calendar, and oversee delivery from script to upload. The single-integration rate is $2,500, with the three-pack at $7,000 and quarterly exclusivity at $8,000 as listed above. We have done the same across 48 creators we tracked at the macro tier and similar creators in the history space.
Speak with the team about your next campaign.
Related reads on the same data:
- How Much Does All-In Podcast Cost to Sponsor in 2026? , How an All-In Podcast partnership works in April 2026, with the real deal history and a path to start.
- How Much Does Anwar Jibawi Cost to Sponsor in 2026? , How an Anwar Jibawi partnership works in April 2026, with the real deal history and a path to start.
- How Much Does FootDocDana Cost to Sponsor in 2026? , How a FootDocDana partnership works in April 2026, with the real deal history and a path to start.
For broader market context we benchmark our network rates against the Influencer Marketing Hub 2026 benchmark and the eMarketer creator outlook.
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