sponsorship rates · creator economy

How Much Does The OtherStuff Cost to Sponsor in 2026

The OtherStuff works with brands at the mid tier in the automotive space. We manage the brief, the window, the rights, and the integration.

By Dennis Ksendzov, Founder, Influencer AdvisoryJune 23, 20263 min read

Maybe you have watched The OtherStuff for a while, and now you want your brand in one of those videos, here is what that looks like.

Sponsoring The OtherStuff through us runs $1,100 all-in for 1 YouTube 60-second integration. That one number covers The OtherStuff's fee, the usage rights, and us managing the whole thing for a mid-tier automotive creator. Sponsor history on file: 109 sponsored videos from brands including Carista.

Behind this rate is a simple step, we went to the people who book the channel and got the price they charge, then we added the rights, the management, and the reporting that a 1 YouTube 60-second integration needs. The managed number is where we start, and there is room to shape it. If you already want in, just get in touch below.

Talk to us and we will run it →

The The OtherStuff sponsor card

Metric	Value
Managed all-in rate	$1,100
What it includes	creator fee, usage rights, full management
Subscribers	180K
Niche	automotive
Country	United Kingdom
Format	1 YouTube 60-second integration
Sponsor history	109 sponsored videos from brands including Carista
Cadence	6 videos in the last 150 days, 612 lifetime.

What does the $1,100 managed rate include?

That $1,100 is a managed price, so it covers more than the slot. You get The OtherStuff's fee, the rights to reuse the footage, the whitelisting setup to run ads from the handle, and our team carrying the whole thing through to the numbers at the end. To set the scale, across the 467 creators where we hold a confirmed media rate, the middle of the market sits near $34 per thousand views. The managed price bundles the media with everything you would otherwise chase yourself.

What changes the price from here

Your $1,100 covers one 1 YouTube 60-second integration, start to finish. What moves the price from here is scope, and we will quote the exact mix. More videos in the run, a longer exclusivity window so no competitor can touch the channel, more platforms than YouTube, or us managing the paid spend for you. Tell us the shape of the campaign and we will price it.

Start your sponsorship with this channel →

Can you turn the The OtherStuff video into ads you keep running?

Yes, and the managed price already includes it. One upload on The OtherStuff's channel is just the start, because the footage has a second life. With the rights cleared up front, we turn the content into ad creative you keep running, the original cut or new edits from the same shoot. Run them whitelisted or as dark ads, and you keep selling with that face while watching your ROAS and feeding the winners.

Talk to us and lock this in →

What an ambassador program with The OtherStuff looks like

Picture one video as the opening test, then the ambassador program is where the value grows, so we keep The OtherStuff on that same managed rate and run it every month:

$1,100 all-in per video. Same managed rate, every drop.
15 percent commission on tracked sales.
One new video a month, so the audience hears it more than once.
Category exclusivity for the run. No competitor on this channel.

What sponsorships has The OtherStuff run before?

So here are the top sponsored videos we have logged, sorted by views.

Brand	Video	Views	Date
Carista	MODIFYING MY VOLKSWAGEN GOLF USING TEMU...	319K	Dec 2025
Loop	BUILDING A VOLKSWAGEN GOLF R32 FROM TEMU…	196K	Jul 2025
Adrian Flux	Upgrading My Volkswagen Golf using TEMU!	185K	Aug 2025
Adrian Flux	TRANSFORMING MY AUDI TT USING TEMU...	138K	Nov 2025
HOLY	Restoring my ABANDONED Audi TT that was left to ROT...	70K	Oct 2025

The OtherStuff's biggest tracked sponsorship is the Carista integration at 319K views.

Which brands has The OtherStuff worked with?

Out of the 109 deals we have logged, here are the brands that keep coming back.

Carista, 27 deals
carVertical, 25 deals
Wheel Finesse, 9 deals
HelloFresh, 5 deals
Car Vertical, 5 deals
CarLock, 4 deals

Brands do not re-book a channel that does not perform. Repeat demand like that is the signal we read before we ever quote you.

What kind of brands fit a The OtherStuff partnership?

Most brands that do well with The OtherStuff share the same three traits.

A clear angle for the automotive audience.
Budget set for a managed run, not just one post.
An exclusivity window they will lock so no competitor gets the channel too.

Their content keywords on file: Driving, Volkswagen, Modifications, Pov, Upgrades.

How often does The OtherStuff publish videos?

So The OtherStuff dropped 6 videos in the last 150 days, roughly one every 25 days. Over the channel's lifetime that is 612 videos. The most recent upload is from May 2026, so the channel is active.

How do I start a The OtherStuff partnership?

The first step is the brief. We bring it to The OtherStuff, lock a window that fits the calendar, and run it all from script to upload. The managed rate for one 1 YouTube 60-second integration is $1,100, everything included. Want it monthly? We run it as an ambassador program at that same rate, plus 15 percent commission on tracked sales, and we have done this across 277 creators at this level, so you do not chase the channel, sort the rights, or guess at the number.