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sponsorship rates · creator economy

How Much Does TheNewbys Cost to Sponsor in 2026

TheNewbys works with brands at the mid tier in the lifestyle space. We manage the brief, the window, the rights, and the integration.

By Dennis Ksendzov, Founder, Influencer Advisory3 min read

Curious what it takes to sponsor a mid lifestyle channel like TheNewbys? Let me lay it all out for you.

Sponsoring TheNewbys through us runs $13,000 all-in for 60-90 seconds integration within the first 50% of the episode. That one number covers TheNewbys's fee, the usage rights, and us managing the whole thing for a mid-tier lifestyle creator. Sponsor history on file: 208 sponsored videos from brands including HelloFresh.

We went straight to the people who book this channel and pulled the rate they charge, then we add the parts that make a sponsorship actually work, the rights, the management, the reporting. That managed number is where we start, and there is room to shape it. If you already know you want in, you do not need to read the rest, just get in touch below and we take it from there.

Get in contact and build your deal →

The TheNewbys sponsor card

Metric Value
Managed all-in rate $13,000
What it includes creator fee, usage rights, full management
Subscribers 230K
Niche lifestyle
Country United Kingdom
Format 60-90 seconds integration within the first 50% of the episode
Sponsor history 208 sponsored videos from brands including HelloFresh
Cadence 44 videos in the last 150 days, 446 lifetime.

What does the $13,000 managed rate include?

Here is what the $13,000 buys. It is TheNewbys's media fee, the usage rights, the whitelisting so the ads can run under the handle, and us handling brief, delivery, compliance, and reporting. For context, the going rate across the 467 creators we track runs around $34 per thousand views. The managed number puts that media cost and all the surrounding work in one place.

What changes the price from here

That $13,000 covers one 60-90 seconds integration within the first 50% of the episode, fully managed for you. The number moves with scope, and we will quote the exact mix. More videos in the run, a longer exclusivity window so no competitor can touch the channel, more platforms than YouTube, or us managing the paid spend behind the content. Tell us the shape of the campaign and we will price it.

Reach out and we will book it →

Can you turn the TheNewbys video into ads you keep running?

Here is where a lot of the value sits, and it is already in the price. The TheNewbys video is one drop on the channel, but that footage keeps working long after. We take the content, rights already cleared, and cut it into ads you run yourself, either the original clip or fresh edits from the same shoot. Run those as whitelisted or dark ads, so the face keeps selling for you, and because it is paid media you can watch your ROAS and put more behind the cuts that land.

Reach out and we will book it →

What an ambassador program with TheNewbys looks like

We treat one video as a read on the channel, and the ambassador program is where the value compounds, so TheNewbys stays on that same managed rate every month:

  • $13,000 all-in per video. Same managed rate, every drop.
  • 15 percent commission on tracked sales.
  • One new video a month, so the audience hears it more than once.
  • Category exclusivity for the run. No competitor on this channel.

What sponsorships has TheNewbys run before?

So here are the top sponsored videos we have logged, sorted by views.

Brand Video Views Date
Craftsy 14 Months Building Our Stone House in Portugal / Full 166K Dec 2025
FOREO 14 Months Building Our Stone House in Portugal / Full 166K Dec 2025
Akiflow 14 Months Building Our Stone House in Portugal / Full 166K Dec 2025
Aura Health 14 Months Building Our Stone House in Portugal / Full 166K Dec 2025
HelloFresh 14 Months Building Our Stone House in Portugal / Full 166K Dec 2025

TheNewbys's biggest tracked sponsorship is the Craftsy integration at 166K views.

Which brands has TheNewbys worked with?

Out of the 208 deals we have logged, here are the brands that keep coming back.

  • HelloFresh, 19 deals
  • BetterHelp, 19 deals
  • Surfshark, 19 deals
  • Incogni, 15 deals
  • FOREO, 9 deals
  • KiwiCo, Inc., 6 deals

Brands do not re-book a channel that does not perform. Repeat demand like that is the signal we read before we ever quote you.

What kind of brands fit a TheNewbys partnership?

Most brands that do well with TheNewbys share the same three traits.

  • A clear angle for the lifestyle audience.
  • Budget set for a managed run, not just one post.
  • An exclusivity window they will lock so no competitor gets the channel too.

Their content keywords on file: Off-Grid, Homesteading, Renovation, Building, Family.

How often does TheNewbys publish videos?

So TheNewbys dropped 44 videos in the last 150 days, roughly one every 3 days. Over the channel's lifetime that is 446 videos. The most recent upload is from May 2026, so the channel is active.

How do I start a TheNewbys partnership?

Most of the work is on us. You send the brief, we take it to TheNewbys, lock a window that fits the calendar, and run the whole thing from script to upload. One 60-90 seconds integration within the first 50% of the episode is $13,000 on a managed rate, everything included. Want it monthly? We run it as an ambassador program at that same rate, plus 15 percent commission on tracked sales, and we have done this across 277 creators at this level, so you do not chase the channel, sort the rights, or guess at the number.

Talk to us and we will run it →

Related reads on the same data:

For broader market context we benchmark our network rates against the Influencer Marketing Hub 2026 benchmark and the eMarketer creator outlook.