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Who IM8 Health should pay next

IM8 Health has 60 recorded sponsored videos across 18 creators in eighteen months, which is 3.3 videos per creator. AG1 runs 2.3 across 920 people, so on the number that costs real money to prove, the challenger is already ahead.

Dennis Ksendzov
Dennis KsendzovVerified

Senior Partnerships Manager · August 20, 2026 · 8 min read

For influencer marketers in greens and daily health powders we analyzed what the influencer landscape is like for IM8 Health, including which influencers are the best value leading into Q4 2026.

Influencer Advisory is 100% an influencer data broker, meaning all we do is look at data to produce the best influencer partnerships.

We found this.

Currently IM8 Health focuses on four avatars

IM8 Health has paid for 60 sponsored videos across 18 creators since December 2024. That is 3.3 videos per creator, the best repeat rate of any brand we have measured on this shelf, and it was built in eighteen months.

The fitness creator. Training content, a visible physique, and the avatar IM8 books hardest.

The evidence podcast. Long form nutrition science where the host reads studies out loud, which is the avatar that answers the "does it actually work" objection.

The lifestyle presenter. Mostly women, filmed at home, the product inside a daily routine rather than a workout.

The business audience. Founders and operators, bought for a buyer who pays monthly for things without thinking about it.

Meanwhile their competitors in the greens and daily powder space include

AG1. The category, and the largest recorded creator programme we hold for anyone on this shelf, 2,157 videos across 920 creators.

Huel. The meal replacement buyer rather than the wellness one, 753 videos across 304 creators.

Grüns. The newest and the widest of the challengers, 199 videos across 143 creators, almost none of them booked twice.

MUD WTR. The podcast listener trying to quit coffee, 189 videos across 91 creators.

Ka'Chava. The podcast lane again, 102 videos across 31 creators.

Organifi. Small and deep, 74 videos across 16 creators.

The comparison that matters is not size, it is repeat rate. AG1 runs 2.3 videos per creator across 920 people. Grüns runs 1.4 across 143. IM8 runs 3.3 across 18.

IM8 is not competing on volume and should not try to: it is already better than the category leader at the thing that actually costs money to prove.

Based on goals read off their own spending rather than quoted from the company.

Growing the roster past 18 creators without losing a 3.3 repeat rate.

Answering the "is this just AG1" question, which is the only real objection on this shelf.

Widening past fitness, which is one of four avatars and takes the largest share of the spend.

So using some data sets, we put together a campaign that we would theoretically create.

The theme. Read the label with me. Every creator below is somebody whose audience already expects them to check a claim before repeating it, and the campaign is the panel on screen, read out, compared. It works because this shelf is crowded with brands making the same promise, and the only differentiation a video can actually show is what is in the tub.

The avatar. The person who has already tried a greens powder and stopped. They are the unlock because they need no education and no category pitch, only a reason to switch, and because AG1's own 920 creator roster has been producing lapsed users for three years.

Creators for each part of the funnel follow: top, middle, bottom.

Top of funnel

Therapy in a Nutshell 63.5K avg views · 5.4% engagement

Why they fit: 2.49M subscribers and only one sponsor ever taken, BetterHelp, twelve times across four years, which means a read here is nearly unopposed inside the video and the audience has already been proven to sign up for a monthly service.

Track record: BetterHelp (12x, 2022 July to 2026 August).

The ask: a three video deal rather than a one off, priced as a series, framed around energy and mood rather than nutrition.

Anna Akana 41.1K avg views · 9.8% engagement

Why they fit: 9.8% engagement at 2.81M subscribers, and BetterHelp booking 15 times across five years is the longest running relationship on this page, so the audience follows through on what she recommends.

Track record: BetterHelp (15x, 2021 August to 2026 February), Squarespace (4x, 2022 March to 2026 February), Incogni (4x, 2024 November to 2025 June).

The ask: an honest thirty day trial with the result stated either way, and no script approval.

HotandFlashy 81.7K avg views · 8.9% engagement

Why they fit: The whole channel is testing products on camera and reporting back, and BK Beauty at 22 bookings, NIRA at 17 and Timeless at 15 is three separate brands that have each measured the return.

Track record: BK Beauty (22x, 2022 December to 2026 April), NIRA (17x, 2023 February to 2026 April), Timeless Skin Care (15x, 2023 November to 2026 January).

The ask: a side by side against the powder her audience is already taking, ingredient panel on screen.

Middle of funnel. People weighing it up

Curly Chemistry 14.2K avg views · 10.1% engagement

Why they fit: A chemistry channel that reads ingredient lists for a living, which is the exact job this campaign needs doing, and Ritual booking 12 times across nearly three years is a supplement brand that already proved this audience converts.

Track record: Ritual (12x, 2023 January to 2025 September), Ethnic Gals (2x, 2022 August to 2025 November).

The ask: a straight ingredient teardown against two named rivals, and accept whatever conclusion she reaches.

Hanna Kim 325.7K avg views · 6.1% engagement

Why they fit: More views than subscribers, so search finds these videos rather than followers, and Hume Health, River Organics and Weddell have all renewed on a repeating schedule since 2024.

Track record: Hume Health (8x, 2024 September to 2026 May), River Organics (5x, 2024 September to 2026 May), Weddell (3x, 2024 September to 2026 May).

The ask: a search shaped title comparing daily powders, and buy perpetual usage rights because the long tail is the point.

ManTalks 10.5K avg views · 7.1% engagement

Why they fit: A men's health and personal development audience that nobody on this shelf is bidding for, and BetterHelp plus Cured Nutrition both came back, which is a subscription and a supplement each proving the audience buys.

Track record: BetterHelp (5x, 2024 March to 2024 July), Henson Shaving (3x, 2024 April to 2024 June), Cured Nutrition (2x, 2023 September to 2024 February).

The ask: a standing monthly slot priced as a quarter, framed around consistency rather than performance.

Bottom of funnel. People ready to buy

Doctor Mike 1.29M avg views · 3.7% engagement

Why they fit: The largest medical channel available, and on a shelf where every brand claims clinical backing, a doctor with 14.8M subscribers giving a fair hearing is the single most valuable sentence anyone could buy.

Track record: ShipStation (10x, 2021 November to 2024 November), Cozy Earth (4x, 2025 September to 2025 November), air up (3x, 2023 May to 2023 October).

The ask: let him review the formulation critically, no approval rights, and be prepared for a qualified answer.

High Intensity Health 22.9K avg views · 7.8% engagement

Why they fit: 754K subscribers of people who already buy supplements deliberately, and BON CHARGE at 12 bookings plus MYOXCIENCE at 6 is two health product brands that have measured this audience at checkout.

Track record: BON CHARGE (12x, 2024 October to 2025 November), MYOXCIENCE (6x, 2024 August to 2025 November), NADS (3x, 2025 June to 2025 November).

The ask: a conversion read with a code, judged on redemptions only, leading on the ingredient count.

JT Jared Taylor 8.6K avg views · 5.3% engagement

Why they fit: 29 deals across only two brands, with DoNotAge booking 39 times since 2022, which is the most extreme repeat relationship on this page and says this small audience genuinely buys longevity products.

Track record: DoNotAge (39x, 2022 November to 2026 June), ProHealth Longevity (12x, 2022 December to 2025 March), Hume Health (12x, 2021 October to 2026 April).

The ask: a small paid test, one video, treated as a conversion read.

None of these nine has been paid by IM8 Health, and none has been paid by a rival on this shelf in the last twelve months, so there is no exclusivity to buy out and no rival roster to outbid.

What the numbers do not show

The goals above are ours, not theirs. We read them off what the brand has actually spent. IM8 Health has not published a creator strategy and we are not quoting one.

A repeat rate on 18 creators is not the same claim as one on 920. IM8's 3.3 is genuinely better than AG1's 2.3, but it is measured on a much smaller and younger programme, and rates usually fall as a roster grows. The interesting question is whether IM8 can hold it, not whether it has already won.

Two kinds of view number sit on this page. Expected views is modelled and average views is measured over 150 days, and each creator is quoted with whichever one we hold. Do not add them together.

Coverage is YouTube only. IM8 runs a visible athlete and Instagram programme that does not appear here at all.

What we would do first

Protect the repeat rate. Every brand on this shelf that grew fast lost it, and Grüns is the live example at 1.4 videos per creator across 143 people. Add creators in threes, buy three videos each from the start, and treat a one video test as the exception rather than the default.

This is the same read we run for any brand before a quarter starts, and we are happy to run it on yours. If you want the version of this page with your own brand in it, speak with us and we will pull your shelf.

Up: the brands buying the most YouTube sponsorships in 2026. Across: what IM8 Health spends on creators and the names it has never booked. Risk: what has to be disclosed before any of this ships.