influencer marketing · melbourne
Influencer Marketing Agency Melbourne 2026: Real Creators and Rates
10 of the Melbourne creators we monitor, with full follower, likes, reach and engagement data, plus our network rate benchmarks by tier so you can budget with numbers.
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Picking an influencer marketing agency melbourne buyers trust in 2026 starts with the creators themselves: who they are, how far they reach, and how hard their audience actually engages.
So this post leads with the data.
Below are 10 of Melbourne's biggest creators across beauty, lifestyle, and fashion.
Each one comes with full stats and a conservative per-post rate.
TL;DR
- These are among Melbourne's biggest creators, led by an account above 1M followers with tens of millions of lifetime likes.
- Biggest reach: alicia from @aliciajade.com (1.0M, lifestyle and beauty), bella from @bellaayar (697.6K, beauty), Laura Bui from @lauraxbui (399.2K, beauty).
- Highest engagement is not always the biggest account: Danae from @danaelazarus hits 18.0%, bella 11.0%, Jasmin Rostock 9.2%.
- Most average views per post: Danae 10.9M, bella 8.3M, alicia 3.3M.
- Conservative per-post rates run from about $150 for lower-reach names up to $3,250 for the biggest.
What's Inside 1.
The 10 Melbourne creators we track, with full stats. 2.
What Melbourne creators cost (honest benchmarks). 3.
Why these creators fit Melbourne brands. 4.
How Melbourne agency fees work. 5.
The 5 questions to ask a Melbourne agency first.
Melbourne's Biggest Creators, With Full Stats and Rates
These are the biggest, best-known Melbourne creators we track, sorted by reach.
For each: followers, lifetime likes, posts shipped, average views per post, engagement rate, verified status, and a conservative per-post rate.
Melbourne depth is on TikTok, where beauty and fashion run deepest.
| Creator | Followers | Lifetime likes | Posts | Avg views | Engagement | Verified | Rate / post* |
|---|---|---|---|---|---|---|---|
| alicia (@aliciajade.com) | 1.0M | 68.6M | 1,720 | 3.3M | 4.0% | no | $1,000 |
| bella (@bellaayar) | 697.6K | 29.2M | 381 | 8.3M | 11.0% | yes | $2,500 |
| Laura Bui (@lauraxbui) | 399.2K | 28.6M | 970 | 1.3M | 7.4% | no | $380 |
| Danae (@danaelazarus) | 302.1K | 27.8M | 512 | 10.9M | 18.0% | yes | $3,250 |
| Ramon Israel (@ramonisrael) | 269.7K | 15.9M | 1,671 | 161K | 3.5% | yes | $150 |
| olivia (@olivia_sangster) | 194.5K | 17.7M | 1,285 | 43K | 7.1% | yes | $150 |
| Jasmin Rostock (@jasminrostock) | 80.6K | 8.0M | 1,073 | 26K | 9.2% | yes | $150 |
| Z Magriya (@just.zmagriya) | 58.7K | 641.8K | 268 | 175K | 4.1% | yes | $150 |
| Jode (@skinorbits) | 56.8K | 2.6M | 607 | 63K | 7.5% | no | $150 |
| jesstedesco (@jesstedesco) | 50.8K | 2.8M | 887 | 2.8M | 6.2% | no | $850 |
*Source: Influencer Advisory tiktok_creators table, Melbourne-tagged, 10 creators surfaced at a 50,000-follower floor (Melbourne supply above 100K is thin), 2026-05-22.
Rate per post is calculated conservatively as average views times a $0.30 CPM, which sits below our network's $0.57 lower-quartile CPM, with a $150 floor.
Actual negotiated rates vary by deal and usually run higher once usage rights are added.*
What each one makes, so you can match by fit, not just follower count:
- alicia (lifestyle, beauty): home decor hacks and seasonal lifestyle content with personal insights.
- bella (beauty, lifestyle): makeup tutorials and skincare routines.
- Laura Bui (beauty): all things beauty with a skincare-device review angle.
- Danae (fashion): outfit inspiration, runway styles, and model looks.
- Ramon Israel (lifestyle, home and living): practical home and garden tips with a kitchen-cleaning focus.
- olivia (beauty): makeup product showcases and blush techniques with audience participation.
- Jasmin Rostock (business, lifestyle): content-creation tips and inspiration from a Copenhagen creator living in Melbourne.
- Z Magriya (fitness, lifestyle): a fun, humorous fitness lifestyle drawing on Moroccan and Chilean heritage.
- Jode (beauty): makeup-tool testing and K-beauty product reviews.
- jesstedesco (entertainment): music and rave culture content centered on techno.
Engagement, not follower count, is where the value hides. Ramon Israel has 269.7K followers but only a 3.5% engagement rate, the lowest credible rate in this set, while Danae at 302.1K followers posts an 18.0% rate, roughly 5x higher.
A good agency surfaces that gap, the way we weigh engagement against reach; a list-seller sorts by follower count and bills you for the reach you can see, not the audience that acts.
What Do Melbourne Influencer Creators Actually Cost?
Here is the honest version.
We track Melbourne creators, but most carry no confirmed rate, so we do not publish a Melbourne-only rate card.
Quoting a precise Melbourne median would be inventing a number.
Instead, anchor on our network-wide rate benchmarks from creators who do have a confirmed rate on file.
These are real medians with sample sizes.
| Creator tier | Network median rate | Priced creators (n) |
|---|---|---|
| 1M+ | $7,000 | 111 |
| 500K to 1M | $3,500 | 53 |
| 100K to 500K | $1,750 | 185 |
| 10K to 100K | $1,100 to $1,500 | 159 |
| under 10K | $350 | 21 |
*Source: Influencer Advisory youtube_creators table, priced subset, 2026-05-22.
Network-wide, not Melbourne-specific.*
Two numbers, two uses.
The per-post rate in the creator table is a conservative floor, calculated straight from each creator's average views, so it answers "what is one post worth on reach alone.
The tier medians here are confirmed full-deal quotes, which usually bundle usage rights, multiple posts, or exclusivity, so they run higher.
Use the per-post rate to sanity-check a quote and the tier median to budget a full campaign, the rate sheet we share with brands.
The 2026 Influencer Marketing Hub benchmark report puts global influencer spend above $24B.
Why these creators fit Melbourne brands
Melbourne creator supply skews toward beauty, lifestyle, and fashion.
That mix shapes which brands find the easiest fit.
Beauty is the deepest Melbourne category in our data, which is why beauty retailers seed creators year-round.
Lifestyle and fashion follow close behind, and fashion shows up strongest through Danae from @danaelazarus, whose runway and outfit content posts the highest engagement in this set.
Melbourne-headquartered brands also run real creator programs we can track.
Milanote leads local deal volume in our database with 110 tracked sponsorships, followed by Bellroy at 35 and Orbitkey at 22.
Across our full sponsor tracking, BetterHelp leads global deal volume with 2,602 tracked deals, followed by Skillshare and Squarespace.
The eMarketer insights hub confirms steady growth across the Asia-Pacific region.
Where we come in: we pull the same Melbourne creator and brand data above against your brief, so you start with a ranked shortlist instead of a blank inbox.
For who sponsors which creators and why, see Who Sponsors YouTube Creators in 2026.
Comparing to the other Australian market?
Read our Sydney influencer marketing agency breakdown.
For the full city map, start at our influencer marketing agencies by city hub.
Why work with us in Melbourne
We track creators across Melbourne and the wider region, with 10 Melbourne-tagged TikTok creators above 50,000 followers in our current set, led by alicia from @aliciajade.com at 1.0M and bella from @bellaayar at 697.6K.
Our team works with creators across the region, and we map every recurring sponsorship these creators run, so we know which brands actually convert rather than which accounts simply look big.
That is the difference between a roster you can act on and a list you have to vet yourself.
We do not run a Melbourne storefront or claim local case studies we cannot show.
What we bring is the data: named creators, real engagement rates, and conservative per-post numbers you can budget against today.
How Melbourne agency fees work
These are typical market ranges for Melbourne agencies, not our internal data.
They help you sanity-check a quote.
| Engagement type | Typical Melbourne range (AUD) |
|---|---|
| Monthly retainer (mid-size agency) | $5,000 to $14,000 |
| Campaign management fee | 15 to 25% of creator spend |
| Single small campaign (3 to 8 creators) | $8,000 to $28,000 |
| Enterprise campaign | $80,000 to $250,000 |
| Creator rep commission | 10 to 20% of deal value |
The 15 to 25% management fee on creator spend is the line item first-time buyers miss most often.
Whitelisting and usage rights stay separate, usually 50 to 100% above the base post rate, the fee guide we walk brands through.
The FTC disclosure guidance for social media influencers is the default standard.
Melbourne agencies worth knowing
Six agencies a Melbourne brand buyer will see in pitches, alongside boutique local shops.
We pulled each description straight from the agency's own site, so you can read their positioning in their own words before booking a call.
Most operate nationally with Melbourne clients on the roster, since Australia's influencer-agency market clusters in Sydney and Melbourne and the bigger shops staff both.
Hoozu
Consider them when you want a Melbourne-aware boutique with a long track record on big-brand campaigns.
What they do well. They publish concrete tenure and retention numbers on the homepage, which is rare in this category.
The named client logos cover Netflix, Xbox, Intel, Universal, Dove, Bunnings, and Hello Fresh, so they have moved real volume across categories.
What they don't do well. The home page leans heavily on awards and logos rather than rate or process specifics, so expect to do the rate-card work yourself in the first call.
In their own words.
Strategy-led global Creator & Content Agency
13 Years Industry Experience. 2,400+ Brands Partnered. 79% Client Retention.
Best fit if you want a senior team that has already shipped FMCG, tech, and entertainment campaigns at scale.
Site: hoozu.com
Social Soup
Consider them when you need an AiMCO-recognised national agency that also gives you access to a product-trialler community.
What they do well. They run an influencer-marketing arm plus a 200,000-plus community of product triallers, which is a different mechanic from the standard creator-only roster.
The named clients lean FMCG and retail: Huggies, Blackmores, PepsiCo, Philips, ALDI, L'Oreal, LEGO, Dyson.
What they don't do well. The mix of influencer plus community plus retail-trial work means a pure performance-creator brief can get bundled into a broader awareness program.
In their own words.
We are an award-winning Australian influencer marketing agency delivering strategic campaigns that go beyond impressions.
Want to try products first and share your voice? Join our 200,000+ strong community of product triallers and reviewers.
Best fit if you are an FMCG or retail brand that wants reviews and word-of-mouth alongside paid creator posts.
Site: socialsoup.com
TRIBE
Consider them when you want a platform plus a managed-service team across TikTok, Instagram, Pinterest, and Snapchat.
What they do well. They run an opt-in creator community of 70,000-plus alongside a self-serve campaign tool, so you can choose how much you outsource.
They are a named Facebook and TikTok Marketing Partner, which matters for paid amplification and whitelisting workflows.
What they don't do well. The platform-first pitch means smaller brands sometimes pay for software they barely use; check whether the managed-service hours match your campaign size.
In their own words.
Build, manage and measure your creator community with TRIBE's platform and expert support team.
Kickstart your strategy with access to 70,000+ opt-in, engaged TRIBE creators and 1:1 support from our experienced Community Management team.
Best fit if you plan to run multiple campaigns a year and want a platform record of every brief, contract, and payment.
Site: tribegroup.co
The Right Fit
Consider them when you want a self-serve platform that brings you inbound creator responses rather than a managed roster.
What they do well. The BriefCast model broadcasts your brief and surfaces high-intent creator replies fast, which beats cold-outreach for first-time buyers.
They cite a 450-million-creator search index and a flat 20% client-side fee with 12% for Pro subscribers, so the pricing is transparent up front.
What they don't do well. This is a platform, not a managed agency; if you need someone to write the brief, negotiate, and chase deliverables, the lift sits on you.
In their own words.
Share a brief with our creator community. You get high-intent responses from creators who've read what you need and decided they're the right fit. Responses start in under 10 minutes.
Creators receive their full quoted fee. A 20% platform fee is added to the client side of the transaction (12% for Pro subscribers).
Best fit if you already know your brief and want to skip the discovery retainer.
Site: therightfit.com
Hello Social
Consider them when you want an integrated agency that bundles influencer alongside paid social, content, and activations.
What they do well. They were Campaign's Social Media Agency of the Year in 2022 and have shipped work for Uber Eats, NSW Government, Amazon Prime, Microsoft, and Paramount.
The structure groups Hello Talent (influencer) with Hello Digital Media, Hello Content, and Hello Activations under one roof, so a multi-channel brief stays in one shop.
What they don't do well. Headquartered in Sydney with a national footprint rather than a Melbourne office, so meet-in-person time costs more.
In their own words.
Say Hello to award winning integrated experiences for the digital era: Hello Social + Hello Digital Media + Hello Content + Hello Talent + Hello Activations
We help the world's best brands deliver social companionship.
Best fit if you want one vendor running paid, organic, and creator together rather than three separate retainers.
Site: hellosocial.com.au
Born Bred Talent
Consider them when you want a talent-management shop rather than a campaign-running agency.
What they do well. They represent named long-term creator brands, with featured work including Ninja x Sydney Marathon, BAHE, Pump Water, and Peloton.
Roster names include Harry Garside, Rachael Gunn, Dr Will Maginness, Bridey Drake, Jiny Maeng, and OlanTekkers, so you know the talent before you brief.
What they don't do well. As a talent-rep house, the conversation usually starts from their roster outward rather than from your category brief inward; expect a smaller, curated shortlist.
In their own words.
We represent and build long-term talent brands, collaborating with like-minded partners to bring meaningful, creative campaigns to life.
Reach for the Bold.
Best fit if a single anchor creator from a named roster will carry your campaign.
Site: bornbredtalent.com
Which 5 Questions Should Melbourne Agency Buyers Ask First?
Five questions separate agencies that close cleanly from the ones that stall.
- Who is on your creator roster, named, with follower counts and engagement rates?
- What is the average integration rate you closed in the last 90 days?
- How do you price whitelisting and usage rights?
- What is the creator payment timeline: 30, 60, or 90 days?
- What does reporting look like at week four, not week twelve?
Agencies that share rate ranges and a named roster upfront close faster.
The ones that lead with old case studies and dodge rate specifics are the ones to drop.
Compare any pitch against our 2026 YouTube CPM rates breakdown.
Where we come in: we keep you out of trouble on whitelisting fees, payment-timeline traps, and creators whose engagement does not match their follower count.
Want to benchmark Melbourne creators against your brief? Influencer Advisory pulls comparable creators and rate ranges in under 48 hours.
Frequently Asked Questions
How much does an influencer marketing agency in Melbourne charge?
Typical mid-size Melbourne agencies run monthly retainers from $5,000 to $14,000, plus a 15 to 25% fee on creator spend.
Enterprise engagements start near $80,000 per month.
These are market ranges, not our internal data.
What do Melbourne creators cost per post?
We track Melbourne TikTok creators, but most have no confirmed rate on file, so we do not publish a Melbourne-only rate card.
As a benchmark, our priced YouTube network medians are $7,000 at 1M+, $3,500 at 500K to 1M, and $1,750 at 100K to 500K.
Treat these as anchors and adjust for Melbourne.
Who are the top Melbourne creators right now?
By reach: alicia from @aliciajade.com (1.0M, lifestyle and beauty), bella from @bellaayar (697.6K, beauty), and Laura Bui from @lauraxbui (399.2K, beauty).
By engagement the leaders are Danae from @danaelazarus at 18.0% and bella at 11.0%.
Melbourne skews heavily toward beauty, lifestyle, and fashion.
Should a brand pick a Melbourne agency or a Sydney agency?
Melbourne tends to win on beauty, fashion, and lifestyle creators with a strong arts and culture lean.
Sydney tends to win on travel and finance.
We do not have a confirmed city-by-city rate comparison, so judge on roster fit and audience, not a published median.
How do I shortlist Melbourne creators for my brand?
Start from category and engagement, not follower count.
Melbourne creators cluster in beauty, lifestyle, and fashion, so match your product to the niche first, then to engagement rate.
We can pull a vetted Melbourne shortlist with rates against your brief in under 48 hours.
Frequently asked
How much does an influencer marketing agency in Melbourne charge?
Typical mid-size Melbourne agencies run monthly retainers from $5,000 to $14,000, plus a 15 to 25% fee on creator spend. Enterprise engagements through larger shops start near $80,000 per month. These are market ranges, not our internal data.
What do Melbourne creators cost per post?
We track Melbourne TikTok creators but most have no confirmed rate on file, so we do not publish a Melbourne-only rate card. As a benchmark, our priced YouTube network medians by tier are $7,000 at 1M+, $3,500 at 500K to 1M, and $1,750 at 100K to 500K. Treat these as anchors and adjust for Melbourne.
Who are the top Melbourne creators right now?
By reach: alicia from @aliciajade.com (1.0M, lifestyle and beauty), bella from @bellaayar (697.6K, beauty), and Laura Bui from @lauraxbui (399.2K, beauty). By engagement the leaders are Danae from @danaelazarus at 18.0% and bella at 11.0%. Melbourne skews heavily toward beauty, lifestyle, and fashion.
Should a brand pick a Melbourne agency or a Sydney agency?
Melbourne tends to win on beauty, fashion, and lifestyle creators with a strong arts and culture lean. Sydney tends to win on travel and finance. We do not have a confirmed city-by-city rate comparison, so judge on roster fit and audience, not on a published median.
How do I shortlist Melbourne creators for my brand?
Start from category and engagement, not follower count. Melbourne creators cluster in beauty, lifestyle, and fashion, so match your product to the niche first, then to engagement rate. We can pull a vetted Melbourne shortlist with rates against your brief in under 48 hours.
Next issue, every Monday
We found the best performing creators for May 25 → May 31.Hand-picked, not the same five names.
Plus the Influencer Advisory Consultant GPT.