Influencer AdvisoryInfluencer Advisory
[Brands]

Influencer marketing problems and solutions

Product launches. A new product has no buyers yet, and word of mouth is slow to start. Finding the right creators to introduce a new product and get people buying.

Dennis Ksendzov
Dennis KsendzovVerified

Founder · September 16, 2026 · 9 min read

What we help with (a problem which almost every company in this space has faced at least once :)

  • Product launches. A new product has no buyers yet, and word of mouth is slow to start. Finding the right creators to introduce a new product and get people buying.
  • Major retail launches. Once a product is on the shelf it has to sell early, and it is hard to get shoppers into the store for it. Using influencers to build demand after entering retailers like Sephora, Costco or 7-Eleven, especially when early shelf velocity matters.
    • Seed creators before the shelf: Bloom sent Bloom Pop to creators and handed out cans at events, so people could taste it before they saw it in a store. Forbes, April 2026
    • Film inside the store: Bloom CEO Greg Lavecchia says it was one of the first brands to film TikToks inside retail stores, and that it is now standard practice. Forbes, April 2026
    • Count the first weeks: Bloom Pop launched in over 4,000 Walmart stores and moved two million cans, worth $2.7 million, in its first few weeks. Forbes, April 2026

      I can't ultimately say that made this person go to the store and buy something A cannabis edibles brand, on a sales call with us, June 2026 creating more seamless pathways from inspiration to purchase Target Chief Digital and Revenue Officer Sarah Travis, on Target's creator programme, 6 May 2026

  • Entering new markets. In a new country nobody knows the brand, and the big local creators often turn it down. Using local creators to introduce the brand when expanding into the U.K., Europe or other markets.

    • Test the city with a pop-up: In October 2024 Rhode opened its first London pop-up for just four days, and TikTok videos posted from it that day reached millions of views. Refinery29, October 2024
    • Get sign ups before opening: A year later, before its Sephora UK opening, Rhode said it had the most customer sign ups of any brand launch at Sephora UK. WWD, October 2025
    • Host local creators on launch day: On launch day Hailey Bieber hosted British influencers and beauty editors at a London dinner, with guests like Jessica Diner and Rochelle Humes. Desiree Design, November 2025

      We've spent quite a lot in Germany over the past few years. Two biggest issues: getting people to actually work with us, the big names are quite skeptical of us, and we get a lot of declining or no responses. A vitamin brand selling into Germany, on a sales call with us, February 2026 But in Toronto, there's this real guard up. You know, we're a new name, and we don't have the brand recognition that we do in the West, and people are are hesitant to even respond. A private health care company opening in Toronto, on a sales call with us, April 2026 I don't have the relationships, nor the capacity to go and reach out and convince the right influencers The same health care company, on why it wants help in the new city, April 2026 Yeah, we would want to start with Dutch influencers. And for the Spanish market, we have a local HQ there. A supplement brand selling across Europe, on a sales call with us, June 2026

  • Brand repositioning. The people a brand wants to reach next do not follow it yet. Reaching a new audience through creators who already have their attention.

  • New customer segments. The creators a brand already works with keep reaching the same people. Finding creators who can reach audiences your current influencer mix is missing.

  • Creator relationships. A creator posts once and moves on, so the brand keeps starting over with someone new. Building real relationships with creators instead of relying on expensive one-off posts.

    • Pick for fit, not size: Gymshark has no fixed checklist for its athletes, and picks them on content quality, brand fit and how their audience responds. Gymshark
    • Give them reasons to stay: In 2023 Lululemon's Creator Network asked for at least 3,000 followers on one channel, and gave creators commission, early access to new products and events. WWD, June 2023
    • Pay them on every sale: In 2019 Seed offered its vetted ambassadors a 15% base commission, and all of the profit on their sales if they belonged to no bigger network. Glossy, July 2019

      I think there's incredible power in like working with influencers long term, and it's not just transaction or a one-off ad A fitness studio in Toronto, on a sales call with us, June 2026 I'm not the kind of person who's, like, switching on influencers every three four months. A consumer brand that has kept one creator for two and a half years, on a sales call with us, January 2026 from my personal experience, just one video, well, it cannot show proper results, so we need to test more A car history report company, on a sales call with us, April 2026 if they're based in Toronto and want to work with us longer term, they essentially would get comped classes on an ongoing basis in exchange for like certain posting requirements The same fitness studio, on the ambassador programme it wants to build, June 2026 The Chipotle Creator Class is an entirely new approach to influencer relationships that focuses on rewarding, thanking, and empowering our biggest fans Chipotle CMO Chris Brandt, launching its Creator Class, press release, 9 September 2021 Social following for the 2022 Sephora Squad grew a combined 99% over the course of the year-long program Sephora, on its year-long Sephora Squad creator programme, company newsroom, 21 June 2023

  • Getting into major retailers. Big retailers want to see that shoppers already know a product before they stock it. Building the creator demand and the audience proof that helps land shelf space at Sephora, Costco or Target in the first place.