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Who Magic Mind should pay next

Magic Mind has 890 recorded sponsored YouTube videos across 345 creators, which is 2.6 videos per creator and the highest repeat rate on its shelf. It holds about 69 percent of every recorded video in the category.

Dennis Ksendzov
Dennis KsendzovVerified

Senior Partnerships Manager · August 20, 2026 · 8 min read

For influencer marketers in focus and nootropic drinks we analyzed what the influencer landscape is like for Magic Mind, including which influencers are the best value leading into Q4 2026.

Influencer Advisory is 100% an influencer data broker, meaning all we do is look at data to produce the best influencer partnerships.

We found this.

Currently Magic Mind focuses on five avatars

Magic Mind has paid for 890 sponsored videos across 345 creators since 2021. That is 2.6 videos per creator, the highest repeat rate of any brand on this shelf and the reason this programme is worth studying rather than copying.

The pop culture commentator. One person reacting to wrestling, film and internet news, filmed daily, and this is the single deepest relationship the brand has with anyone.

The study and routine vlogger. Mostly women, mostly filming a morning, a desk and a to do list, and the avatar Magic Mind buys in the greatest number.

The explainer. Long documentary style videos about odd subjects, bought for a curious audience rather than a health one.

  • Thoughty2 10 videos · 2024 February to 2026 February
  • StoneAgeMan 9 videos · 2023 September to 2025 May

The comedy podcast. One long show, loose format, and a host reading it in their own words.

The doctor. The newest avatar and the only one that speaks with clinical authority.

Meanwhile their competitors in the focus and nootropic space include

MUD WTR. The podcast listener trying to quit coffee, 189 videos across 91 creators.

Everyday Dose. The same podcast lane bought narrower and more recently, 77 videos across 23 creators.

RYZE Superfoods. The gardener and the homesteader, a completely different person from anyone else here, 59 videos across 30 creators.

Kenetik. The performance and biohacking audience, 33 videos across 8 creators.

Keto Brainz. Tiny and deep, 19 videos across 3 creators.

Neutonic. One relationship and almost nothing else, 15 videos across 3 creators.

Magic Mind holds 890 of the roughly 1,291 recorded videos on this shelf, which is about 69 percent of it.

The rivals are not competing for the same person either. Every one of them is buying podcasts and authority figures, and the study vlogger who carries most of Magic Mind's spend has no competing bidder at all.

Based on goals read off their own spending rather than quoted from the company.

Keeping a 2.6 video repeat rate while the roster grows past 345 creators.

Widening past the study vlogger before that avatar gets expensive.

Getting more out of the doctor avatar, which they started in March 2026 and have only tested on one person.

So using some data sets, we put together a campaign that we would theoretically create.

The theme. The second hour. Not the morning routine, which every brand on this shelf has already bought, but the hour in the afternoon when the work is still not done. It works because it is a moment nobody has claimed, it is when the product is actually taken, and it gives a creator something to film that is not another desk at sunrise.

The avatar. The person who is already good at their job and is losing the afternoon to it. They are the unlock because they buy on function rather than on wellness, they are reachable through health and psychology channels the rivals are ignoring, and they do not need to be taught what the product is.

Creators for each part of the funnel follow: top, middle, bottom.

Top of funnel

MARKO 15.23M avg views · 5.6% engagement

Why they fit: The largest reach available here by a wide margin, and a lifestyle audience that watches at a desk, which is where the product is used.

Track record: air up (3x, 2023 July to 2023 November), Opera (2x, 2024 June to 2025 March).

The ask: a pure reach buy with a code, judged on new subscription starts rather than on views.

erica ha 521.7K avg views · 4.3% engagement

Why they fit: A 2.30M subscriber lifestyle channel that has taken only three sponsors ever, which means a read here has almost no competition inside the video and lands as a real recommendation.

Track record: thredUP (3x, 2023 April to 2023 November), Casetify (2x, 2022 October to 2025 October).

The ask: a three video deal rather than a one off, priced as a series, before the channel starts taking volume.

JesssFam 71K avg views · 3.7% engagement

Why they fit: 34 deals across 16 brands with The Farmer's Dog and Klassy both renewing, so this is a family audience that has repeatedly been sold a recurring order rather than a one time product.

Track record: Klassy (6x, 2025 February to 2025 September), The Farmer's Dog (4x, 2025 July to 2025 December), DoorDash (3x, 2025 November).

The ask: the afternoon rather than the morning, filmed around school pickup, with a subscriber only code.

Middle of funnel. People weighing it up

a black girl in the woods 16.7K avg views · 21.0% engagement

Why they fit: 21% engagement at 138K subscribers is the highest ratio on this page, and her sponsors are teaching brands rather than impulse ones, which is the profile of an audience that reads before it buys.

Track record: Woodworkers Guild of America (4x, 2025 July to 2025 December), Skillshare (2x, 2026 January to 2026 February).

The ask: a single honest trial on camera, no script approval, and buy the footage outright.

The cat lady VAN 26.7K avg views · 19.3% engagement

Why they fit: AG1 has already booked this channel three times over 20 months, which is a daily wellness shot proving on this exact audience that the habit sticks.

Track record: BLUETTI (4x, 2024 October to 2026 June), AG1 (3x, 2024 September to 2026 May), Bluetti (2x, 2025 September to 2026 February).

The ask: a direct comparison against the powder she already takes, and let her say which one she keeps.

Suite Travels 7K avg views · 14.5% engagement

Why they fit: Brooklyn Bedding has booked this channel 13 times across nearly two years, and a mattress is the hardest possible sell to a small audience, so a drink is an easy one by comparison.

Track record: Brooklyn Bedding (13x, 2024 March to 2025 November), RV Mattress by Brooklyn Bedding (8x, 2022 May to 2023 November), RV Mattress (6x, 2023 November to 2024 May).

The ask: a standing monthly slot priced as a quarter, aimed at the long afternoon stretch behind the wheel.

Bottom of funnel. People ready to buy

Doctor Mike 1.29M avg views · 3.7% engagement

Why they fit: The largest medical channel available and the only name here who can hold the doctor avatar at scale, which is the lane Magic Mind opened in March 2026 and has only tested on one person.

Track record: ShipStation (10x, 2021 November to 2024 November), Cozy Earth (4x, 2025 September to 2025 November), air up (3x, 2023 May to 2023 October).

The ask: let him review the ingredient panel critically on camera. A qualified yes from him is the most valuable sentence on this shelf.

Psychology with Dr. Ana 72K avg views · 8.4% engagement

Why they fit: 8.4% engagement at 655K subscribers, an audience that arrives already asking about focus and attention, and Incogni, MasterClass and Paired have each come back four times.

Track record: Incogni (4x, 2024 August to 2026 May), MasterClass (4x, 2025 December to 2026 May), Paired (4x, 2024 July to 2026 March).

The ask: a video about the afternoon slump itself, with the product as one option among several, judged on code redemptions.

The Honest Channel 60.5K avg views · 6.4% engagement

Why they fit: A wellness channel whose whole premise is telling you what does not work, and DoNotAge and ZIIP both came back, which are two supplement businesses that measured it.

Track record: ShopMy (34x, 2021 July to 2026 May), DoNotAge (9x, 2022 September to 2024 February), ZIIP (5x, 2024 November to 2026 February).

The ask: a sceptical review, one video, and accept a mixed verdict.

None of these nine has been paid by Magic Mind, and none has been paid by a rival on this shelf in the last twelve months, so there is no exclusivity to buy out and no rival roster to outbid.

What the numbers do not show

The goals above are ours, not theirs. We read them off what the brand has actually spent. Magic Mind has not published a creator strategy and we are not quoting one.

The 69 percent share is share of what we hold, not share of what the category spends. It is a large and well covered shelf, but a rival running Instagram or TikTok is invisible here.

Two kinds of view number sit on this page. Expected views is modelled and average views is measured over 150 days, and each creator is quoted with whichever one we hold. Do not add them together.

A repeat booking is evidence, not proof. It says a brand spent money twice on the same person. It does not say what that brand made.

What we would do first

Buy the doctor avatar properly. Magic Mind opened it in March 2026, proved it on one person thirteen times in three months, and has not widened it since. On a shelf where every brand claims the same benefit, a credentialed voice is the one thing a rival cannot copy quickly.

This is the same read we run for any brand before a quarter starts, and we are happy to run it on yours. If you want the version of this page with your own brand in it, speak with us and we will pull your shelf.

Up: the brands buying the most YouTube sponsorships in 2026. Across: six focus drink brands and nobody has built a roster yet. Risk: what has to be disclosed before any of this ships.