Influencer AdvisoryInfluencer Advisory
[Brands]

Who MUD WTR should pay next

MUD WTR has 189 recorded sponsored YouTube videos across 91 creators, and almost all of it is somebody talking rather than somebody making a drink. Everyday Dose is now buying the exact audience it spent four years building.

Dennis Ksendzov
Dennis KsendzovVerified

Senior Partnerships Manager · August 20, 2026 · 8 min read

For influencer marketers in focus and nootropic drinks we analyzed what the influencer landscape is like for MUD WTR, including which influencers are the best value leading into Q4 2026.

Influencer Advisory is 100% an influencer data broker, meaning all we do is look at data to produce the best influencer partnerships.

We found this.

Currently MUD WTR focuses on five avatars

MUD WTR has paid for 189 sponsored videos across 91 creators since 2022. Almost all of it is somebody talking, and almost none of it is somebody making a drink.

The consciousness podcast. Long interviews about meaning, psychedelics and the inner life, and this is where the deepest relationships sit.

The comedy podcast. The same length of show, none of the earnestness, bought hard in one period and then largely dropped.

The health authority. Doctors and researchers, the newest avatar and the one still growing.

The interview show. Celebrity and athlete interviews rather than ideas, bought for reach.

The presenter. One person to camera, high production, an older and wealthier audience than anything else on this list.

Meanwhile their competitors in the focus and nootropic space include

Magic Mind. The study and routine vlogger, and by far the biggest recorded programme on this shelf, 890 videos across 345 creators.

Everyday Dose. The same podcast lane MUD WTR built, bought more recently and more cheaply, 77 videos across 23 creators.

RYZE Superfoods. The gardener and the homesteader, 59 videos across 30 creators.

Kenetik. The performance and biohacking audience, 33 videos across 8 creators.

Keto Brainz. Tiny and deep, 19 videos across 3 creators.

Neutonic. One relationship and almost nothing else, 15 videos across 3 creators.

Two things stand out. Everyday Dose is buying the exact avatar MUD WTR spent four years building, and it is doing it at a fifth of the volume, which is what a follower looks like early.

And nobody on this shelf, MUD WTR included, is buying anyone who makes a drink on camera.

Based on goals read off their own spending rather than quoted from the company.

Defending the podcast lane now that Everyday Dose is buying into it.

Getting the product shown being made, which 189 videos of people talking has never done.

Turning the health authority avatar, started in 2025, into more than two relationships.

So using some data sets, we put together a campaign that we would theoretically create.

The theme. The swap, filmed. Not a conversation about quitting coffee, which this brand has already paid for 189 times, but the actual cup being made and drunk on camera by somebody who was not going to like it. It works because the one thing the podcast lane cannot do is show the product, and the objection this brand has to beat is entirely about taste.

The avatar. The person who has already cut something out and is looking for the next thing to cut. They are the unlock because they are reachable through the homestead and slow living channels nobody on this shelf is bidding for, and because they buy on ritual rather than on claims.

Creators for each part of the funnel follow: top, middle, bottom.

Top of funnel

Off Grid w/ Jake & Nicolle 89.6K avg views · 10.1% engagement

Why they fit: 10.1% engagement at 2.54M subscribers is exceptional for that size, the whole channel is about doing things the slow way, and Kamikoto booking 22 times across two and a half years is a premium goods brand that measured it.

Track record: Kamikoto (22x, 2021 October to 2024 March), Bluetti (2x, 2023 May to 2023 June), Dwyer Carpentry (2x, 2024 April to 2024 August).

The ask: the drink made over a fire, start to finish, no voiceover script.

Do It On A Dime 194.1K avg views · 6.7% engagement

Why they fit: A 2.46M subscriber audience built entirely on whether something is worth the money, which is the objection this product has to answer, and ThredUp and Craftsy have each come back seven times.

Track record: ThredUp (7x, 2024 March to 2025 August), Craftsy (7x, 2024 June to 2026 March), Doitonadimeshop (4x, 2025 September to 2026 January).

The ask: a cost per cup comparison against a daily coffee habit, and let her do the arithmetic on camera.

Riss & Quan 145.4K avg views · 8.0% engagement

Why they fit: 3.33M subscribers with only three sponsors ever taken, and BetterHelp booking eight times in a single year is a subscription proving this audience signs up rather than clicks.

Track record: BetterHelp (8x, 2025 May to 2026 May), Grow Therapy (2x, 2025 October to 2025 December).

The ask: a morning swap filmed across a week, priced as a series, with a subscriber only code.

Middle of funnel. People weighing it up

Little Hill Homestead 6K avg views · 23.2% engagement

Why they fit: The highest engagement on this page, and Azure Standard booking 28 times in under a year is a recurring food order proving this audience holds a subscription rather than trying one.

Track record: Azure Standard (28x, 2025 August to 2026 June), Thrive Market (7x, 2025 October to 2026 March), Vevor (2x, 2025 December to 2026 January).

The ask: a standing monthly slot priced as a quarter, made in the kitchen it is actually drunk in.

a black girl in the woods 16.7K avg views · 21.0% engagement

Why they fit: 21% engagement at 138K subscribers, a slow outdoors channel where a warm drink has an obvious reason to be, and her sponsors are teaching brands rather than impulse ones.

Track record: Woodworkers Guild of America (4x, 2025 July to 2025 December), Skillshare (2x, 2026 January to 2026 February).

The ask: one trip, one cup, buy the footage outright because it will still be watched next year.

Countryside Acres 17.5K avg views · 17.5% engagement

Why they fit: 17.5% engagement at 195K subscribers and only two sponsors taken across six deals, which is choosy enough that a read here still lands as a recommendation.

Track record: dovoh (3x, 2025 July to 2025 October), CyberGhost VPN (3x, 2025 November to 2026 January).

The ask: a three video deal from the start, before the channel begins taking volume.

Bottom of funnel. People ready to buy

Lance Hedrick 75.6K avg views · 5.2% engagement

Why they fit: He is the person the coffee internet asks before buying anything, so a fair hearing from him is the single strongest answer to the taste objection, and Squarespace renewing 14 times shows a brand has measured his audience.

Track record: Squarespace (14x, 2023 October to 2026 April), Monarch (4x, 2026 March to 2026 May), Standart (3x, 2024 December to 2025 December).

The ask: a genuine tasting against a filter coffee, and accept a mixed verdict. A qualified yes from him beats an unqualified one from anyone else.

Daddy Got Coffee 78K avg views · 3.3% engagement

Why they fit: More views than subscribers, so search finds these videos rather than followers and the read keeps working after the campaign ends, and three separate coffee brands have each booked him 14 times.

Track record: Third Wave Water (14x, 2025 July to 2026 June), Ascaso (14x, 2022 August to 2026 March), Cafune (14x, 2024 October to 2026 February).

The ask: a search shaped title, the swap tested honestly, and perpetual usage rights.

Grace and Grit 3.9K avg views · 10.9% engagement

Why they fit: 50 deals across 24 brands with Antique Candle Co at 16 bookings and Night Zookeeper at 13, which is a small audience proven to convert repeatedly for subscription style products.

Track record: Antique Candle Co (16x, 2023 September to 2026 April), Night Zookeeper (13x, 2023 July to 2025 December), Nightzookeeper (11x, 2025 June to 2026 March).

The ask: a small paid test, one video, judged on code redemptions only.

None of these nine has been paid by MUD WTR, and none has been paid by a rival on this shelf in the last twelve months, so there is no exclusivity to buy out and no rival roster to outbid.

What the numbers do not show

The goals above are ours, not theirs. We read them off what the brand has actually spent. MUD WTR has not published a creator strategy and we are not quoting one.

A podcast read that ran only in the audio feed is invisible here. Everything on this page comes out of a YouTube video description, and this brand buys more podcasts than anyone else on its shelf, so the real number is likely higher than 189.

Two kinds of view number sit on this page. Expected views is modelled and average views is measured over 150 days, and each creator is quoted with whichever one we hold. Do not add them together.

A repeat booking is evidence, not proof. It says a brand spent money twice on the same person. It does not say what that brand made.

What we would do first

Buy one video of somebody making the drink. After 189 sponsored videos, the brand has never paid for the one format that answers the only objection that matters, and the coffee channels able to do it credibly have no competing bid on them.

This is the same read we run for any brand before a quarter starts, and we are happy to run it on yours. If you want the version of this page with your own brand in it, speak with us and we will pull your shelf.

Up: the brands buying the most YouTube sponsorships in 2026. Across: what each of the six coffee brands is really buying. Risk: what has to be disclosed before any of this ships.