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Who Sneak Energy should pay next

Sneak Energy has 17 recorded sponsored YouTube videos across four creators, and one podcast holds 11 of them. Four rivals hold more than 4,000 videos in the gaming lane Sneak sells into.

Dennis Ksendzov
Dennis KsendzovVerified

Senior Partnerships Manager · August 20, 2026 · 7 min read

For influencer marketers in energy drinks we analyzed what the influencer landscape is like for Sneak Energy, including which influencers are the best value leading into Q4 2026.

Influencer Advisory is 100% an influencer data broker, meaning all we do is look at data to produce the best influencer partnerships.

We found this.

Currently Sneak Energy focuses on two avatars

Sneak Energy has paid for 17 sponsored videos across four creators since 2021. Four creators is the whole recorded roster, and one of them holds 11 of the 17 videos.

The British lads podcast. Two or three friends at a table, comedy rather than gaming, and this is where almost the entire budget went.

The commentary channel. One person talking to camera about games and internet culture, bought recently and in small volume.

Meanwhile their competitors in the energy space include

Gamer Supps. The gaming creator, at a volume nobody else on this shelf comes close to, 2,813 videos across 270 creators.

G Fuel. The same gaming audience bought slightly narrower, 844 videos across 100 creators.

  • JEV 49 videos · 2023 July to 2026 June
  • NoisyButters 47 videos · 2022 April to 2026 June
  • Fortunate 33 videos · 2023 December to 2026 July

EHPlabs. The gym audience rather than the gaming one, 301 videos across 32 creators.

Ghost Energy. Lifting and physique, 253 videos across 25 creators.

  • Kayla Lojas 33 videos · 2023 January to 2026 April
  • Jay Kara 26 videos · 2023 July to 2026 May

DUBBY Energy. Gaming again and the newest of them, 190 videos across 26 creators almost all bought inside 2026.

Monster Energy. The action sports and fishing lane, 31 videos across 14 creators.

Here is the problem in one line.

Sneak sells a gaming powder, four rivals hold more than 4,000 recorded videos in the gaming lane between them, and Sneak holds three.

Bidding into that lane means paying a price four buyers have already set. The two avatars Sneak actually proved out, the friends at a table and the commentary channel, are not what the rivals are buying.

Based on goals read off their own spending rather than quoted from the company.

Turning four creators into a roster without bidding against Gamer Supps and G Fuel for the same names.

Getting back to the repeat rate they already proved once, 11 videos with one podcast.

Building in the tech and hardware lane, which their audience already sits in and no rival on this shelf is buying.

So using some data sets, we put together a campaign that we would theoretically create.

The theme. The setup tax. Every channel below is somebody who spends real money getting a desk, a rig or a machine right, and the campaign is about the last cheap thing you add to a setup you have already overspent on. It works because it puts the product next to a purchase decision the viewer is already making, rather than next to a game they are already watching.

The avatar. The person building a desk setup, not the person playing on one. They are the unlock because they are already spending on the same shelf, they are reachable through hardware channels nobody here is bidding for, and the audience overlaps the gaming lane without costing gaming lane prices.

Creators for each part of the funnel follow: top, middle, bottom.

Top of funnel

Code Bullet 2.30M avg views · 5.5% engagement

Why they fit: The largest reach on this list and the audience is builders rather than viewers, so a product that sits on a desk for hours is being shown to people who are furnishing one.

Track record: Brilliant.org (6x, 2023 February to 2025 April), Boot.dev (3x, 2025 August to 2026 April), Opera GX (3x, 2022 December to 2025 May).

The ask: a long project video where the drink is simply present throughout, no scripted read, judged on new subscriber starts.

Basically Homeless 532.8K avg views · 6.4% engagement

Why they fit: Builds absurd hardware on camera and the humour carries the sponsor rather than fighting it, and Micro Center booking six times over two years is a retailer that has measured what this audience buys.

Track record: Micro Center (6x, 2023 October to 2025 August), FlexiSpot (3x, 2023 May to 2024 November), Straight Arrow News (2x, 2025 June to 2025 September).

The ask: let him build something stupid with the tub. Do not ask for script approval.

Cinemassacre 510.7K avg views · 7.5% engagement

Why they fit: 7.5% engagement at 4M subscribers, an audience that has followed the same people for over a decade, and ExpressVPN renewing 13 times across five years is the longest relationship on this page.

Track record: ExpressVPN (13x, 2021 June to 2026 March), VITURE (5x, 2023 May to 2025 March), Upstart (3x, 2021 June to 2022 July).

The ask: a standing slot across a series rather than a single video, priced as a season.

Middle of funnel. People weighing it up

Dawid Does Tech Stuff 139.9K avg views · 7.2% engagement

Why they fit: The desk build audience exactly, and Micro Center at 16 bookings plus two component makers at 8 each means three separate hardware businesses have each decided this channel pays back.

Track record: Micro Center (16x, 2024 September to 2026 May), be quiet! by Listan (8x, 2025 May to 2026 May), Corsair (8x, 2024 August to 2026 April).

The ask: a recurring slot inside the build series, with a code, priced as a quarter.

Greg Salazar 95.8K avg views · 8.9% engagement

Why they fit: 8.9% engagement at 903K subscribers, and 38 deals across only 10 brands says he takes few and keeps them, which is what makes a read believable to a sceptical hardware audience.

Track record: VIP-SCDKey (51x, 2023 June to 2026 May), VIP-SCDkey (21x, 2023 September to 2026 February).

The ask: a three video deal rather than a one off, and lead on flavour rather than on caffeine, because this audience checks claims.

Zorpazorp 97.1K avg views · 7.5% engagement

Why they fit: A storytelling gaming channel rather than a gameplay one, so a read is listened to rather than skipped past, and Gap Games came back seven times across two years.

Track record: Gap Games (7x, 2024 February to 2025 December), Displate (3x, 2024 July to 2025 August), Established Titles (3x, 2022 September to 2022 November).

The ask: a mid roll inside the story, not at the top, and a code that survives the campaign.

Bottom of funnel. People ready to buy

WolfeyVGC 1.01M avg views · 4.3% engagement

Why they fit: Competitive play at the top level, an audience that already buys to compete, and Raycon booking 11 times in 15 months is a brand that has measured what happens at checkout.

Track record: Raycon (11x, 2025 February to 2026 May), Holzkern (5x, 2024 June to 2025 September), Crystal of Atlan (2x, 2025 June to 2025 November).

The ask: a tournament day integration with a code, judged on redemptions only.

OC Racing 37.1K avg views · 4.0% engagement

Why they fit: 131 recorded deals across 25 brands, and three separate rig makers have each booked him 17 times or more, so this is an audience that reliably buys equipment for a hobby.

Track record: Next Level Racing (21x, 2023 November to 2026 April), 6SIGMA Sim Racing (19x, 2023 November to 2026 April), SimShield (17x, 2023 November to 2026 April).

The ask: a standing endurance race slot, one a month, treated as a conversion buy.

Danny Lee 14.5K avg views · 6.6% engagement

Why they fit: Small, technical and trusted on gear, with GT Omega at 14 bookings and Asetek at 10, which is what a channel looks like when the audience buys what it recommends.

Track record: GT Omega (14x, 2024 February to 2026 March), Asetek (10x, 2024 March to 2026 February), Sim Demon (7x, 2024 April to 2025 July).

The ask: a small paid test, one video, judged on code redemptions only.

None of these nine has been paid by Sneak Energy, and none has been paid by a rival on this shelf in the last twelve months, so there is no exclusivity to buy out and no rival roster to outbid.

What the numbers do not show

The goals above are ours, not theirs. We read them off what the brand has actually spent. Sneak Energy has not published a creator strategy and we are not quoting one.

Coverage is YouTube only, and this is a UK brand. Sneak sells heavily through Twitch, TikTok and Instagram, none of which is in this data. Seventeen videos is what we hold, not what the brand spends.

Two kinds of view number sit on this page. Expected views is modelled and average views is measured over 150 days, and each creator is quoted with whichever one we hold. Do not add them together.

A repeat booking is evidence, not proof. It says a brand spent money twice on the same person. It does not say what that brand made.

What we would do first

Take one hardware channel and buy three videos, not one. Sneak has already shown it can get eleven videos out of a single relationship, which is the hardest thing on this page to do, and it has never tried that anywhere except one podcast.

This is the same read we run for any brand before a quarter starts, and we are happy to run it on yours. If you want the version of this page with your own brand in it, speak with us and we will pull your shelf.

Up: the brands buying the most YouTube sponsorships in 2026. Across: the three gaming brands that own 83% of energy drink creator deals. Risk: what has to be disclosed before any of this ships.