Real campaigns. Real numbers.
AG1 went from $160M to $600M in three years
A health smoothie brand grew revenue from $160M to $600M between 2021 and 2024, on a roster that reached 290 creators. No new ad channel. Just creators, talking about the product, again and again.
Source: Influencer Advisory database.
Watch one of those deals
One real sponsorship. We have 526,542 more like it logged in our database.
A grooming brand, 23 million views on one video
Airrack ran this Manscaped deal. This is the kind of reach we line up for you.
A finance app, 14 million views
Danny Gonzalez ran this Rocket Money deal.
A cereal brand, almost 10 million views
Wendigoon ran this Magic Spoon deal.
An electrolyte brand, out in the field
Man + River ran this LMNT deal.
One honest thing before we go further
We did not run most of the campaigns in this document. We studied them. That is the whole point. We have watched what works across thousands of brands, so we are not guessing when we build yours.
More brands, same result
- ✓982% return. OLIPOP cut paid ads to zero and bet on creators.
- ✓$0 to $300M in two years. Gruns, then bought by Unilever for $1.2 billion.
- ✓$80M to $125M in a year. HexClad, on a network of over 2,000 creators.
- ✓$1M to a $300M sale. MVMT, built on 62 small creators, with no outside money.
- ✓$0 to $170M in four years. Bloom, a founder plus an army of micro creators.
- ✓$11M in 18 months, at 9.8x. Tabs, in a category banned from normal ads.
And a second wave
- ✓17.5x on one creator. Obvi made $400,000 back on $22,000 paid.
- ✓204x return. goPure turned 147 free videos into $200,000 in sales.
- ✓Sold out at a $2 cost per thousand views. Solawave, on 650 creators.
- ✓Conversion up 214%. Cozy Earth, using co-branded creator pages.
- ✓7 dollars back for every 1. Calvin Klein, eight creators tracked to 6,770 sales.
- ✓1,500 ambassadors behind $9.6 billion. Lululemon.
The pattern
Every one of them did the same five things
- ✓They built a roster for the long term, not a single one-off post.
- ✓They treated creators as a sales channel, tracked to the dollar with codes and links.
- ✓They picked the right creators, not the biggest ones.
- ✓They sold a product made to film, so creators wanted to show it.
- ✓They gave creators real freedom, so it read as honest.
Why most brands never get this
Most influencer money is wasted, and here is why
You pay a flat fee. The creator reads a script with no feeling. Between 20 and 54 percent of viewers skip the sponsored part. The video gets views and almost no sales. Then the creator promotes your competitor next month, because they never cared about your brand.
Why most budgets fail, and what we do instead
The usual approach
- ✕Hire the biggest name, and land in a bidding war with every rival who wants them.
- ✕Run one-off posts that spike for a day, then vanish. Nothing compounds.
- ✕Skip the rules in a regulated lane, until one wrong claim becomes a fine.
- ✕Pick on a gut feeling, so half the budget backs creators who cannot sell.
What we do
- ✓Pick on data, not a gut feeling.
- ✓Sign creators as long-term ambassadors, so trust stacks.
- ✓Route every claim through the rules first.
- ✓Build the post to sell, then put money behind only the ones that work.
What we do
One job: build you a creator roster that sells
- ✓Chart. We start in the data and check every creator before you spend a dollar.
- ✓Cast. We pick the few who truly fit. Fit beats fame.
- ✓Comply. We route every claim through the rules, so you stay safe and selling.
- ✓Convert. We build it to sell, with codes, links, and pages made for each creator.
- ✓Compound. We turn the winners into a standing roster, so one campaign becomes an engine.
Why us, in one line
We hold the largest sponsorship database we know of, and we go deep in regulated health and wellness.
The offer
Before you pay us a dollar, we hand you the shortlist
Send us your product and your goal. We pull real creators from our data who already fit your brand, with their rates and the simple math on what a roster could return.
You see it first. If it does not look like it will pay back, you walk, no hard feelings.
Book the call
No pitch deck, no form to nowhere. Just real creators and real numbers from your category.
Sources and honest notes
Database figures are live counts from our sponsorship database. Brand outcomes are from public reports and the brands' own teams, including SARAL Academy, Modern Retail, Aspire, Impact.com, Insense, Aligned Growth Management, Kynship, and Social Snowball. We studied these campaigns, we did not run all of them. These numbers describe past results and are not a promise of future returns. Book a call.