Media Kit

Griff & Alyssa

Travel Creator · YouTube

Griff & Alyssa runs a travel channel on YouTube with 125K subscribers and around 19K views per video.

Griff & Alyssa
125K
Subscribers
19K
Avg views / video
6.1%
Engagement
Griff & Alyssa

Highlights

  • 125K subscribers on YouTube, around 19K views per video.
  • Creates travel content for a 125K-strong audience
  • Typically pulls ~19K views per video
  • Engagement runs above the typical 1-3% range
  • Has partnered with brands before

Recent Content

I Tried The “Adults Only” Cruise For Millennials | Virgin Voyages

I Tried The “Adults Only” Cruise For Millennials | Virgin Voyages · 772K views

We Tried Two Cruise Ships At The Same Time | Norwegian vs Royal: The SHOCKING Truth About Both Ships

We Tried Two Cruise Ships At The Same Time | Norwegian vs Royal: The SHOCKING Truth About Both Ships · 672K views

I Tried The "X-rated" Cruise For Adults Only | Virgin Voyages 2025

I Tried The "X-rated" Cruise For Adults Only | Virgin Voyages 2025 · 625K views

Virgin Voyages Wasn't What I Expected. Here’s Why

Virgin Voyages Wasn't What I Expected. Here’s Why · 494K views

The Audience

Griff and Alyssa reach cruisers and would-be cruisers who are deciding which ship and cruise line to book, and who trust a real couple's side-by-side review over a cruise line's own marketing.

Age

18-249%
25-3429%
35-4424%
45-5420%
55+18%

Gender

54% women46% men

Where

United States64%
Canada12%
United Kingdom6%
Australia4%
Philippines3%
Other11%

Life stage

Life stageCouples and families actively planning or saving for their next cruise
IncomeMiddle to upper-middle income, enough to book cruises yearly
EducationCareful researchers, compares multiple ships and reviews before booking

Psychographics

  • Cruise line bookings and specific sailings, especially first cruise or Alaska itineraries
  • Travel gear built for ship cabins, like packing cubes, door organizers, and portable chargers
  • Travel insurance and booking-protection add-ons for a trip they've already paid a deposit on
  • Shore excursion bookings in ports like Cozumel and Alaska they've already reviewed on the channel
  • Onboard extras like drink packages and dining upgrades, since 'Dining on Deck' already primes this audience to think about what to add to a booking

Why brands book them

A side-by-side comparison or a spot inside an existing ship-tour format converts best here, since this audience is already in decision mode about which cruise or which gear to book. Travel gear, booking or insurance products, and shore-excursion partners all map directly to what a viewer is doing in the days around watching, planning and booking a real trip.

What The Comments Say

Cannot overstate how great this video was not only from the educational aspect but also the fun and personality you all have!!!! Thank you and keep the content coming!!!
On: We Tried Two Cruise Ships At The Same Time | Norwegian vs Royal: The S
@zx7zooming@zx7zooming118 likes · YouTube
Wife and I went on a VV cruise a year ago. I had so much fun and saw not one pineapple.
On: I Tried The "X-rated" Cruise For Adults Only | Virgin Voyages 2025
@amandahuggandkiss2998@amandahuggandkiss2998308 likes · YouTube
The adult only is a selling point regardless of age.
On: I Tried The “Adults Only” Cruise For Millennials | Virgin Voyages
@feelosophy1921@feelosophy1921113 likes · YouTube

Sponsor read in action

Hellosunshine integration · click to play, jumps to the sponsor read

What I Cover

Destinations

Griff and Alyssa turn a single port stop into a full guide, covering Alaska glaciers, Cozumel excursions, and Caribbean islands in the same trip. Viewers use these videos to plan their own shore days, which is why the destination videos pull steady long-term views years after they post.

Travel tips

Their 'Cruise University' series walks first-timers through packing, booking, and what to expect on board, answering the questions a new cruiser is actually searching for. This how-to library is what keeps new viewers finding the channel outside the ship-review videos.

Trip planning

Head-to-head videos like Norwegian vs Royal Caribbean or Royal vs Celebrity let viewers compare two real ships before they book, something a cruise line's own marketing never does. These comparisons are consistently their best-performing format, several passing 600K views.

Adventure

Beyond ship tours, they document the moments that go wrong or surprise them, like a rough-rated Norwegian sailing or an unplanned cabin visit at 9 PM, which keeps the channel feeling like a real trip instead of a paid ad for the cruise line.

Brands Worked With

Hellosunshine3 paid videos
Fora3 paid videos
Virginvoyages3 paid videos
Founderscard2 paid videos
Shoreexcursionsgroup2 paid videos
Unboundmerino2 paid videos

Best Videos

I Tried The “Adults Only” Cruise For Millennials | Virgin Voyages · 772K views

We Tried Two Cruise Ships At The Same Time | Norwegian vs Royal: The SHOCKING Truth About Both Ships · 672K views

I Tried The "X-rated" Cruise For Adults Only | Virgin Voyages 2025 · 625K views

Virgin Voyages Wasn't What I Expected. Here’s Why · 494K views