Media Kit
JJ Buckner
Finance Creator · YouTube
JJ Buckner breaks down the money news for regular people, from grocery prices and layoffs to debt and the housing market.
He keeps it calm and practical, so a brand read sits inside the advice his audience already came for.
Highlights
- Plain-spoken money news on prices, jobs, debt, and the housing market.
- Audience is working-age adults across the United States who want practical money moves.
- Steady run of brand sponsorships, many booked more than once.
The Audience
JJ's audience is regular earners who want to protect and stretch their money, so they act on the banking, credit, and safety tools he trusts.
Age
Gender
Where
Audience detail
Psychographics
- Identity and data-protection tools that guard their money and credit
- Everyday banking, budgeting, and debt-payoff apps
- Simple investing and crypto platforms for beginners
- Insurance and savings products for their family
Gemini integration · Gemini read · jumps to the sponsor read
Why brands book them
A clear, no-hype read in the middle of a money story works here, because the audience is already taking notes. Past sponsors across banking, privacy, and investing show viewers act on a tool the moment JJ vouches for it.
What The Comments Say
“The first $100k took me about 11 years (1998-2009). Today, I'm at $1.7M.”On: The BRUTAL Truth About Saving Your First $100K
@roderick.t2.3K likes · YouTube“I’m 44 and I’m making my last mortgage payment TODAY 🙌🏼🙌🏼 25 yrs paying it. Gonna be a huge weight lifted off my shoulders. So glad I worked hard and over paid. Great video! 👌🏼👍🏼”On: 3 Things I Learned After One Year of Living Mortgage Free
@wildwilly8241.1K likes · YouTube“Perfect timing JJ. I started workin in an Amazon warehouse 8 years ago today. The fidelity account is at $98,399 right now. On track to hit 100k by the end of the month.”On: The BRUTAL Truth About Saving Your First $100K
@financialeducation44331.1K likes · YouTube“Getting out of debt this year was the best thing I've done.”On: These Car Payments Are INSANE!
@Sixbucks_on_pump31.5K likes · YouTube“I’m 43. Been laid off 3 times and fired twice. You will all be ok, life goes on.”On: LAYOFFS Are Spreading Like Wildfire… And People Are Filming It
@MoneybagsMagee2.2K likes · YouTube“If you regret it you can always get another one.”On: Do I Regret Paying Off My Mortgage Early?
@CaseyBurnsInvesting4.8K likes · YouTubeRecent Content
Wal-Mart Got CAUGHT! No wonder grocer… · 1.7M views
LAYOFFS Are Spreading Like Wildfire…… · 827K views
Do I Regret Paying Off My Mortgage Ea… · 816K views
These Car Payments Are INSANE! · 566K views
Sponsor read in action
Aura integration · Aura read · click to play, jumps to the sponsor read
What I Cover
Rates
Monthly
$2,548
CPM
$48.72
Three-month total
$7,644
Brands Worked With
Best Videos
One Year of Living Mortgage Free · 509K views
The Brutal Truth About Saving Your First $100K · 457K views
The Truth About Living Debt Free · 363K views
10 Things I Don't Buy to Save Money · 346K views