Media Kit
Josh Brett
Fitness Creator · YouTube
Josh Brett makes investigative fitness documentaries that dig into the industry's myths and dark corners, from steroid culture to unrealistic body standards.
His 540K subscribers trust him for the honest version of a story, so a sponsor read inside his videos lands as part of the investigation, not an ad break.
Highlights
- His investigative documentaries, like The Legend of ZYZZ and Jared's Eye Opening Transformation, pull millions of views from viewers who want the real story, not the hype.
- Repeat partners like MacroFactor and Boostcamp show his audience acts on tracking and training offers placed inside his documentaries.
- His young, mostly male audience is already skeptical of ads, so a sponsor read inside one of his deep dives lands as credible, not a break in the story.
Recent Content
Jared's Eye Opening Transformation · 15.6M views
The Legend of ZYZZ · 7M views
How to Lose Love Handles (No Bullsh*t Guide) · 5.4M views
My 1 Year Natural Body Transformation · 5M views
The Audience
Young men in their late teens and twenties who are already training, already skeptical of hype, and looking for the honest version of what actually works before they spend money on it.
Age
Gender
Where
Life stage
Psychographics
- Training apps and programs, tied to his Boostcamp coaching partnership
- Protein, creatine, and everyday supplements bought after checking the label and the evidence
- Nutrition and macro-tracking tools like Macrofactor to support a bulk or cut
- Recovery gear and wearables, wellness tools like Shokz headphones for gym sessions
- Privacy and productivity tools such as NordVPN and Incogni that come up in his non-fitness sponsor slots
Why brands book them
His long-form documentary format converts best because viewers are already leaning in for 15 to 25 minutes of investigation, so a sponsor segment lands as part of the story instead of an interruption. Past partners like Macrofactor, Boostcamp, and Legend London sit right inside the training and nutrition habits his audience already has, and that same skeptical, research-first viewer is exactly who converts on an evidence-backed claim rather than one built on hype.
What The Comments Say
“Changed my life for the better back in 2014 Forever mirin' and grateful”On: The Legend of ZYZZ
@SuperstituM25.7K likes · YouTube“Great video and even greater transformation. I actually remember seeing that picture back a few years ago too, damn.”On: Jared's Eye Opening Transformation
@BackGuy7.5K likes · YouTube“Not everyone hates crossfit. Chiropractors, surgeons, and EMTs appreciate the extra influx of business 🍵”On: Why Everyone Hates CrossFit
@Diggy2221.3K likes · YouTubeSponsor read in action
NordVPN integration · The Ideal Male Body Throughout History · click to play, jumps to the sponsor read
What I Cover
Fitness
Training breakdowns, bulk and cut guides, and transformation stories like his own year-long natural body transformation. This pillar reaches viewers actively training who want a plan they can copy, not just motivation.
Documentaries
His signature format, long-form deep dives on figures like Zyzz and Bruce Lee or industry problems like why elite bodybuilders keep dying. These are his biggest hits by views and the videos brands get named-dropped inside as part of the research.
Health
Sleep, recovery, nutrition, and mental health episodes such as how elite athletes actually sleep and eat. This pillar reaches viewers thinking past the gym to how their whole lifestyle supports their results.
Body Image and Culture
Videos on SARMs, toxic gym culture, and unrealistic male body standards that question the fitness industry itself. This pillar reaches a more skeptical viewer who wants proof before they trust a brand claim, which is exactly the audience an evidence-backed product needs.
Brands Worked With
Best Videos
Jared's Eye Opening Transformation · 15.6M views
The Legend of ZYZZ · 7M views
How to Lose Love Handles (No Bullsh*t Guide) · 5.4M views
My 1 Year Natural Body Transformation · 5M views