Media Kit
Magnus Midtbø
Rock Climbing Creator · YouTube
Magnus Rognan Midtbø spent fifteen years as one of Norway's top competition climbers, winning the World Youth Championship in 2005 before retiring in 2017.
He turned that career into a YouTube channel of challenge videos and strength tests that now reaches one of the biggest climbing audiences online.
Highlights
- A former IFSC World Cup competitor who built one of the biggest climbing audiences on YouTube from scratch.
- 33 brand integrations on record, with repeat deals from NordVPN, AG1 and Insta360 showing strong sponsor retention.
- Top videos routinely hit 11M to 13M views, well above the channel's already high average.
Recent Content
Climbing SOLO with Alex Honnold **INSANE EXPERIENCE** · 13.8M views
“I've NEVER seen strength like this before” · 12.8M views
What Happens When a Pro Climber Attends a Beginner Course?? · 11.7M views
Pro Climber sign up for a beginner course... · 11.3M views
Sponsor read in action
Rngne integration · click to play, jumps to the sponsor read
What I Cover
Celebrity climbing challenges
This is his highest-view lane, videos like climbing solo with Alex Honnold and PewDiePie taking him bouldering in Tokyo pull well past ten million views. It reaches the biggest slice of his audience, viewers who come for a name they recognize and stay for Magnus's honest reaction as a real climber.
Strength and finger-strength testing
Videos that put his grip and finger strength up against strongmen, arm wrestlers and other athletes routinely rank among his best performers. This pillar reaches viewers who train seriously themselves and want to see how elite strength actually holds up under a real test.
Pro climber reacts to beginners
Series like a pro climber attending a beginner course, or pretending to be a total novice, show Magnus coaching and reacting to everyday climbers instead of just performing for the camera. It reaches newer climbers who watch him for tips they can copy at their own gym.
Outdoor adventure and travel
His military and endurance challenge videos, from trying out for the French Foreign Legion to the Norseman Xtreme Triathlon, sit in this pillar and consistently land in his top ten most watched. It reaches viewers drawn to extreme, physically demanding experiences beyond the climbing gym.
Rates
10% commission on products
Monthly ambassadorship
One long-form 60-second integration in a targeted video
$95,700
Three-month ambassadorship
Three long-form 60 second integrations in targeted select videos
$287,100
Yearly ambassadorship
Twelve long-form 60 second integrations in targeted select videos
$1,148,400
Indicative rates. Usage rights and whitelisting quoted on request.
The Audience
Young men who train hard themselves, watch Magnus to see what elite strength and endurance actually look like, and buy the gear and supplements he says he personally uses.
Age
Gender
Where
Audience detail
Psychographics
- Daily nutrition and supplement stacks, tied to his AG1 and Macrofactor partnerships
- Sleep and recovery tech, reflected in his Eight Sleep partnership
- VPN and online privacy tools he uses while filming and traveling, tied to NordVPN and Saily
- Fitness trackers and training gear that measure real performance, not just looks
- Mental health and therapy apps, tied to his BetterHelp partnership
Why brands book them
His strength-test and challenge videos convert best, viewers already watch him push his own body to its limit, so a supplement or recovery product he uses on camera reads as part of the test rather than an ad break. Repeat deals with NordVPN, AG1 and Insta360 show that once a brand fits his training and travel routine, his audience keeps buying it long after the first video runs.
What The Comments Say
“That coach is my hero. The way he encouraged and didn’t show any attitude once he was passed up by his student. What an incredible dude! This was great Magnus!”On: Pro Climber sign up for a beginner course...
@intothewoodsrecords38.9K likes · YouTube“I think I can say for majority of the audience here, we really want to see you making content that you actually enjoy making, so I'm here for it!”On: Stranded ALONE on a deserted Island...
@tomichaelmordo691427.5K likes · YouTube“Alex had this confidence and serenity not because of years of experience, but because he held the camera. and the cameraman never dies.”On: Climbing SOLO with Alex Honnold **INSANE EXPERIENCE**
@azizselimsansarci273523.3K likes · YouTubeBrands Worked With
Best Videos
Climbing SOLO with Alex Honnold **INSANE EXPERIENCE** · 13.8M views
“I've NEVER seen strength like this before” · 12.8M views
What Happens When a Pro Climber Attends a Beginner Course?? · 11.7M views
Pro Climber sign up for a beginner course... · 11.3M views